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Here's Why the Apple Watch Price Cut Isn't as Great as It Seems

Apple unveiled new bands and announced a price cut on existing models.But we've already seen better deals from other retailers.
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Watch price cut

As expected, Apple had new Watch bands to show off at the much-anticipated "Loop You In" event on March 21. Surprisingly, Apple Watch prices were also cut by $50, to a new starting price of $299. But based on deals we've seen in the last few months, that decrease isn't remarkable.

Apple Watches Have Been Cheaper For Months

Before the event, Apple Watch prices officially began at $349. However, we've been seeing better deals on the Watch since at least December. Just before the holidays, several retailers were consistently taking $100 off, putting the actual starting price at around $249. In fact, you can still find that price at Target today.

Refurbished models have pushed the envelope even further. The Watch hit an all-time low this week when a refurbished 38mm Sport fell to just $200.

Expect Deeper Discounts in Coming Months

With that rumored Apple Watch 2 release reportedly coming later this year, it makes sense for Apple to cut prices on the first generation models now. And while the price cut doesn't provide much of an incentive to purchase directly from Apple, this lackluster drop might give other retailers an excuse to push their own prices even lower. In the coming months, we could see some of the best deals on Apple Watches yet.

Readers, what do you think? Will you buy a new Apple Watch now that they've dropped in price? Or will you take our advice and wait to see what sales may come? Do you care about the Watch at all? Sound off below!


Staff Writer

Julie joined DealNews in 2015, after many years of becoming well-versed in technology issues as a communications professional for a software company. She first entered journalism in college, reporting on issues facing frugal students for CollegeCandy.com. Julie lives in DealNews' hometown of Huntsville, AL.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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1 comment
rex2745
I think $300 is still expensive for the watch we could probably see the apple watch go on sale for $200 soon though maybe less? before the announcement of the apple watch 2 but by then il rather wait n see the apple watch 2 as of now il still wait for the apple watch 2
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