Remember the old stereotype about men not wanting to stop and ask for directions (which has gone by the wayside now that many people have GPS)? That spirit of rugged individualism is alive and well when it comes to men doing their shopping. They want to be left alone in a clearly organized store and get out as fast as possible. So what's a retailer to do to entice male shoppers to stick around and spend some more money? Find out the four simple ways retailers are trying to tap into the psychology of men's shopping.