Imitation is the sincerest form of flattery, right?
Ikea — the Swedish budget furniture giant that knows a thing or two about simple, iconic design — just released a product video for the cutting-edge intuitive technology embodied in its "bookbook™" — also known as the 2015 Ikea print catalog. The store's jab at Apple's gushing, talking-head product videos quickly became one of our favorite Apple parodies.
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