#FAIL: Apple Maps, JCP's Everyday Low Pricing, New Coke, and more


By Elizabeth Harper, dealnews contributor

Do you guys remember New Coke? No? Well, there's a good reason why: when a current-generation product achieves monumental popularity, its successor very well may not. After all, why would consumers shell out for an upgrade when their current iteration is the bees knees?

On the technology front, Windows 8 has been a solid flop. Again consumers have asked themselves why they should pay to upgrade to Microsoft's new tablet-inspired OS when Windows 7 works just fine. Unfortunately Windows 8 isn't the only victim of its own (former) glory: here are nine products and business initiatives that consumers deemed #fail.


Television-makers have been pushing 3D as the future of TV for years now, dutifully rolling out bigger, better, and more expensive 3D HDTVs on a regular basis. The only problem? Consumers are generally happy with the current quality of their setups. Moreover, beyond being inherently more expensive, 3D TVs require consumers to buy additional, expensive equipment. Notably 3D HDTVs rarely ship with enough 3D glasses for a full family viewing party, and those of which initially launched with competing formats (active shutter glasses vs. passive 3D glasses). As such, it's easy to see why consumers haven't bitten, and with sales flat Sony has finally conceded that 3D is "not hugely important" to consumers while Samsung admits demand has been underwhelming.

Walmart's Project Impact

In 2008, Walmart surveyed customers asking whether they'd like less clutter in stores. When customers answered yes, Walmart cleared out space and reduced its inventory. But while customer satisfaction rates shot up, sales plummeted — the cost of lost sales has been estimated at $1.85 billion. Walmart was quick to undo Project Impact's changes return to offering a broader selection of products — complete with cluttered aisles.

Nintendo Wii U

While the Nintendo 3DS started off slow and suffered from some of the same lack of excitement that 3D HDTVs saw, after Nintendo slashed its price 3DS sales skyrocketed to 31.09 million units sold worldwide to date. Unfortunately the same can't be said for the Wii U. Not only has it repeatedly missed sales expectations, EA has said it is not making any new Wii U games at the moment. What's more, Nintendo is bowing out of E3 next month with no major press event, which to us sounds like the console that the company once posited as for hardcore gamers doesn't stand a chance against PS4 and Xbox 720.

Apple Maps

Apple used to partner with Google to provide maps for the iPhone and iPad, but with iOS 6, Apple kicked Google out and launched Apple Maps instead. Yet Apple Maps wasn't quite what consumers were hoping for: it lacked certain features users had been accustomed to and more obviously, it misreported locations and suggested driving into water or down airport runways. The map app went over so poorly that Apple CEO Tim Cook publicly apologized for it and even suggested users download competitors' apps.

JCPenney's 'Fair and Square' Pricing

Though fair pricing sounds good on paper, JCPenney's attempt to implement it last year failed famously. Instead of relying on sales to bring in customers, JCPenney's set "fair" prices that it claimed were the best it could offer. But bargain-minded consumers didn't bite, and took their wallets elsewhere. After a management shake up, the new-old board apologized and went back to its former sales-driven ways — but it may be too little too late for JCP.

BlackBerry Z10

The latest in the BlackBerry lineup eschews the physical keyboard for which BlackBerry is known, and instead opts for a more iPhone-like, keyboard-less experience. But do smartphone buyers accustomed to iPhone and Android have a compelling reason to jump to BlackBerry? The answer seems to be no, with initial Blackberry Z10 sales labeled "anemic" by analysts.

Shared Mobile Data Plans

In 2012, Verizon's Share Everything plan and AT&T's Mobile Share plans were the talk of the cell phone world. While either are great for families who want to share a pool of minutes, texts, and data, these shared plans are also more expensive than individual plans, which Verizon has done away with completely. Customers have shown just a lukewarm reception, too, as many folks have to pay more for the same services.

Target + Neiman Marcus Collection

This collaboration from Holiday 2012 brought high-end designer names to Target shelves. But both the quality and style of the collection were questionable, and higher Neiman Marcus prices didn't fly with Target's budget-minded customers. How bad was it? Products started being marked down after just three weeks on store shelves.

Windows Vista

Windows 8 isn't the first Microsoft OS to flop. Windows Vista performed so poorly that even today, 23% of Internet users are running Vista's predecessor, Windows XP, even though Microsoft stopped supporting the 11-year-old operating system. Vista got a big thumbs down from consumers mostly as a result of its considerable hardware requirements (which made the software sluggish), its high price (though it was cut after launch), and numerous software and hardware compatibility issues. Microsoft learned from the experience however, and its follow-up, Windows 7, was a hit.

So what might be the next big fail in the retail market? Only time will tell. In the meantime, do you, dealnews readers, have any tech and retail fails that would round out our list to make it a Top 10? Sound off in the comments below.

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DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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Lindsay Sakraida (DealNews)
@kip3000 Bold prediction! We'll meet you back here come the fall.
Here's a prediction...
Xbox 1
I remember seeing the Neiman Marcus items in Target then very soon after EVERYTHING there had a red 50% off sticker. It was noticeable since the items were front and center when I walked in the front doors, and they were so quick to reduce.

Coca-Cola is pretty proud of the new Coke vs classic customer response. If you ever go to the Coca Cola Museum in Atlanta, GA they have a display case with newspaper headlines of when it all went down and later reversed. They attribute it to people just loving their Coke classic product that much
One thing about the New Coke debacle is that whe all was said and done, Coke increased its marketshare against Pepsi. It is unlikely that it was a ploy to switch to high-fructose corn syrup as this was already being used by some bottlers (and I suspect that most people can't tell the difference).

I diagree that Apple Maps deserves all of the bad press it got, nor that it was a failure. Apple Maps was a flawed product when introduced, but has improved to a pretty solid app. Its main purpose, however, was to bring turn-by-turn navigation to iOS, which Google had, protecting its own, refused to provide. After Apple Maps - surprise - Google incorporated turn-by-turn into its product.

If you wanted to add to your examples, Microsoft alone would provide its own list: Zune, WebTV, Windows (1, 2, Vista, 8, CE, Me, Bob) Surface RT, Kin, and Money come to mind. Even the XBox, I believe, is not yet profitable considering its huge losses early on.

Also Motorola Iridium. $5 B down the hole.
You forgot to mention that the Apple exec running "Apple Maps" was fired as well.
1) Microsoft hasn't stopped supporting XP yet -- 2014
2) Don't forget Windows ME -- yet another Microsoft Window flop. That was FAR worse garbage than Vista ever was.
3) Do your research!