5 Retailers Making Black Friday More Convenient in 2018

In-store maps and mobile checkout could make your holiday shopping a much smoother experience.
Black Friday shopping

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Between the busy crowds and limited inventory, shopping in-store on Black Friday can feel like a major hassle. But these five retailers are trying to make the hectic holiday a little easier for shoppers.

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The bullseye retailer is going all in on assisting customers this year. It's introducing a "Skip the Line" feature, which allows you to check out from anywhere in the store. Associates will be carrying a device that allows them to scan any item in your cart. You can then pay by credit card without ever standing in line.

Target's 'Skip the Line' feature allows customers to check out from anywhere in the store.

Target team members can also place orders on Target.com for customers, right from the sales floor. The orders will then be shipped to the customer's home. Target is also offering in-store maps again this year. These will point out where specific items are to help shoppers plan a smooth trip.

Even better, Target will still support its Order Pickup program for select items on Thanksgiving and Black Friday. The retailer's recently launched Drive-Up program will also be available on Black Friday — meaning you won't necessarily have to battle the crowds to pick up your goodies.


Walmart is once again providing customers with useful store maps to help plan their shopping trip ahead of time. These will be available in both the app and the in-store circular. The app will also have pins directing customers to the top eight Black Friday deals.

The retailer is also employing color coding this year to help customers find what they're looking for. And like Target, Walmart will also have a mobile checkout program called "Check Out With Me." Special associates will be placed strategically throughout the store to help you avoid long checkout lines. They'll be identifiable by their bright yellow sash, and can scan items and take payment by credit card.

SEE ALSO: 6 Ways You're Doing Black Friday Wrong

Unfortunately, Walmart is suspending its pickup programs for a short time during Thanksgiving and Black Friday. As of this writing, we aren't sure when they'll be reinstated.


The Amazon Shopping app is once again an invaluable tool for anyone who plans to shop the megaretailer on Black Friday. You can easily shop from the app, so you don't have to be camped in front of a computer to score Lightning Deals. You can also enter sweepstakes and watch upcoming deals. It's available for iOS and Android.


The Macy's app for iOS and Android is definitely geared towards in-store shoppers. It offers perks like exclusive deals for app users and an extra 25% off your first app order. The app also allows users to create lists, and then check prices and pay on the spot in stores as well.

The Macy's app offers perks like exclusive deals and an extra 25% off your first app order.


Shopping for crafting materials on Black Friday? Head to the Michaels website. The company will offer customers the opportunity to buy online for in-store pickup later. You can order by 3 pm on Thanksgiving, and pick up your orders after 7 pm that night. Alternatively, you can order by 5 pm on Black Friday and Saturday for same-day pickup as well. Even better, coupons are available both in-store and online.

Readers, what are your favorite stores to shop during Black Friday? Do you think it's getting more convenient to shop in-store? Share your thoughts in the comments below!

Julie Ramhold
Senior Staff Writer/Consumer Analyst

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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