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Today in Retail Irony: Amazon Opens First Brick-and-Mortar Bookstore

The company's latest experiment features a book selection based on customer ratings, as well as prices that are the same as those on the website.
Published
Amazon Books exterior

The company that has been charged with putting bookstores out of business has opened its own.

Amazon opened its first brick-and-mortar bookstore, Amazon Books, on November 3 at University Village in Seattle. The store stocks between 5,000 and 6,000 books, selected based on customer ratings on Amazon.com, among other factors. Amazon devices, such as Kindle eBook readers and Fire tablets, are also available for shoppers to try out.

Rumors about Amazon opening a physical store have persisted for years, and now that it has finally happened, some are calling the company "a complete retail brand."

What Is the Store Like?

Prices at Amazon Books are the same as those found on the company's website. The store is arranged differently than traditional bookstores, with covers facing outward and cards detailing Amazon reviews and star ratings. Consumers have the option to buy books in store, or purchase them the traditional Amazon way: online.

While the bookstore is currently an experiment, if it's successful, Amazon may open more stores elsewhere, The Wall Street Journal reports.

Readers, are you excited to see Amazon open a physical bookstore? Would you shop at one? Or do you prefer to shop from home on Amazon.com? Sound off in the comments below!


Staff Writer

Julie joined DealNews in 2015, after many years of becoming well-versed in technology issues as a communications professional for a software company. She first entered journalism in college, reporting on issues facing frugal students for CollegeCandy.com. Julie lives in DealNews' hometown of Huntsville, AL.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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1 comment
pmurray63
Love the headline.