Price Matching Policies for Black Friday 2012

Published November 15, 2012

By Paula Kerrigan, dealnews Assistant Editor

One of the most underutilized ways consumers can save money is by taking advantage of stores' price matching policies, and in an age when every penny counts there's no excuse for ignoring this valuable tool. It's important to know exactly which retailers offers what and equally important to know which merchants don't offer anything at all. Some retailers offer to match, some offer to beat, and many even offer to refund the difference of items within two weeks if they're available cheaper elsewhere.

This year, in an effort to curb showrooming, Best Buy, Target, Fry's Electronics, and Staples have all made the decision to match the prices of goods from some major online retailers. Customer are eligible to price match their purchases against the offerings from Amazon, Walmart, TigerDirect, Buy.com, and several others online retailers, provided that the item is new (OEM-packaging and open-box items are excluded in most case) and identical to the item being offered in-store. Surprisingly, Walmart has not made a stance as to whether or not it will match its online competitors' prices this holiday season.

As in 2011, we again tip our hats to Home Depot and Lowe's, both of which offer to undercut any cheaper offer by 10%, although not during the blackout dates from Thanksgiving through Cyber Monday. For more details about Black Friday price matching, check out our chart below:

Retailer	Price Matching for Black Friday?	Policy
Amazon	No	Amazon will only match prices of TVs within 14 days of purchase, but prices are not matched on Black Friday. Early bird and doorbuster offers are excluded.
Best Buy	No	Best Buy will match prices on identical, in-stock items from any local retailer and select major online retailers like Amazon and Walmart, but prices are not matched on sales from Thanksgiving Day through Cyber Monday. Best Buy's price matching promotion runs until November 17, and from November 27 to December 24. Special offers, bundled offers, rebates, and more are excluded. Customers must present proof of a cheaper price via competitor's print ad.
Fry's Electronics	Yes	Fry's Electronics will match prices on identical, in-stock items from authorized local or online competitors, though some items are excluded. Fry's is also honoring price-matching on select items within 15 to 30 days of purchase, and will issue customers a 10% refund of the item's purchase price.
Home Depot	Yes	Home Depot offers to go 10% lower than the price customers find on identical, in-stock items from any local retailer, but online offers, special orders, rebates, free offers, and more are excluded.
J&R	Yes	J&R will match prices from authorized resellers, but CDs and DVDs are excluded. Customers must present proof of a cheaper price via competitor's print ad.
JCPenney	Yes	JCPenney will match prices on identical, in-stock items from any local retailer. Online offers, free, special, or bundled offers and rebates are excluded. Customers must present proof of a cheaper price via competitor's print ad.
Kohl's	Yes	Kohl's will match prices on identical, in-stock items from any local retailer, but online offers, clearance, Buy One, Get One offers, and more are excluded. Customers must present proof of a cheaper price via competitor's print ad.
Lowe's	Yes	Lowe's offers to go 10% lower than the price customers find on identical, in-stock items from any local retailer, but online offers, closeout, special order, discontinued, clearance, liquidation items, and more are excluded. Customers and customers must present proof of a cheaper price via competitor's print ad.
Meijer	Yes	Meijer will only match prices of general merchandise, and online offers, grocery, health & beauty items, discount, special promotions, gift card promotions, limited quantity items, mail-in rebates, and more are excluded. Customers must present proof of a cheaper price via competitor's print ad.
Office Depot	Yes	Office Depot will match prices on identical, in-stock items from any local retailer and select online retailers, but free product offers, special orders, mail-in rebates, and more are excluded. Customers must present proof of a cheaper price via competitor's print ad. Office Depot is also honoring price-matching within 14 days of purchase and will reimburse customers the difference.
OfficeMax	Yes	OfficeMax will match prices on identical items from any local retailer, but mail-in rebates, gifts with purchase, and more are excluded. Customers must present proof of a cheaper price via competitor's print ad.
Sears	No	Sears will match prices on identical, in-stock items from any local retailer within 14 days of purchase, but prices are not matched on sales from Thanksgiving Day through Cyber Monday. Online-only offers, bonus offers, free offers, special offers, bundled offers, rebates, and more are excluded. Customers must present proof of a cheaper price via competitor's print ad.
Staples	Yes	Staples will match prices on identical, in-stock items from any local retailer and select major online retailers. Gift cards and more are excluded. Customers must present proof of a cheaper price via competitor's print ad. Staples is also honoring price-matching within 14 days of purchase and will reimburse customers the difference.
Target	No	Target will match prices on identical, in-stock items from any local retailer and from major online retailers, but prices are not matched on sales between Thanksgiving and Cyber Monday. Early bird and doorbuster offers, timed deals, special offers, bundled offers, rebates, Buy One, Get One offers, and more are excluded. Target's price matching promotion runs November 1 to December 16, and November 27 to December 24. Customers must present proof of a cheaper online price via mobile device, printout, or competitor's print ad.
Walmart	No	Walmart will match prices on identical, in-stock items from any local retailer, but prices are not matched on sales seven days before Thanksgiving Day and through Cyber Monday. Online offers, some Buy One, Get one offers, special offers, bundled offers, rebates, and more are excluded. Unlike most other merchants, Walmart will match prices on select Buy One, Get One Free ads.

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Retailer Apps Locate In-Store Black Friday Deals via Interactive Maps

Paula Kerrigan has taught English in Japan and Italy, and she has written for several e-zines aimed at westerners living abroad. She uses her experience across the six continents to inform her travel features at dealnews.

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DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).