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4th of July Sales Are Live! Here's What to Expect

It's time to stock up on summer clothing! But if you don't have a grill already, you should keep waiting.
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4th of July shopping

UPDATE: Sales are now live! Check out all the 4th of July sales, and read on for more info about what's still to come.

We typically advise against buying in-season items, but you can ignore this rule on the 4th of July. If you want to save on summer gear and still have time to use it, Independence Day sales are the best time to stock up! You can expect notable savings on summer clothing, swimwear, and patio furniture.

Keep reading for our full guide to the 4th of July sales, so you'll know what to expect and where to find the best deals.

When Do 4th of July Sales Start?

Retailers kick off their 4th of July sales much earlier than you'd expect. We saw the first 4th of July sales of 2017 pop up on June 19. These early discounts included up to 50% off at Backcountry, up to 60% off at Evo, and up to 40% off appliances at Best Buy.

SEE ALSO: The 9 Best Things to Buy in July (Including Amazon Prime Day Deals!)

The savings could hang around long after the fireworks are done. In addition to starting early, many Independence Day sales are also extended through the weekend after July 4.

Buy Summer Clothes

We typically start seeing summer clothing on clearance during 4th of July sales. Last year, retailers such as Cole Haan, Ralph Lauren, and Perry Ellis took 30% to 40% off clearance or sale styles. L.L.Bean also featured slight discounts — around 15% to 25% off — which we expect to see again this year.

Shopping for shoes? Gap offered women's flip-flops at $2 per pair last 4th of July.

Look for notable savings from outlets, too. Last year, we saw J.Crew Factory take an extra 50% off clearance, and Gap Factory took at least 50% off sitewide and 70% off clearance, along with an extra 15% off non-clearance items. Barneys Warehouse discounted designer goods, taking an extra 30% to 60% off sitewide.

Don't forget to check for 4th of July coupons. Last year, Gap had a 40% off sitewide coupon that earned an Editors' Choice nod from us.

Look to labels like Lucky Brand and Eddie Bauer to have higher discounts, as they both offered up to 60% off last year. Calvin Klein knocked an extra 50% off sitewide in 2017, and stores like PacSun should offer buy one, get one promotions — where you can usually snag the second item at a deep discount or even for free.

SEE ALSO: 5 Essential Tips for Buying a New Work Wardrobe

Shopping for shoes? Gap offered women's flip-flops at $2 per pair last 4th of July, while Joe's New Balance Outlet took 50% to 70% off. If you're in the market for Crocs, know that the store took 35% off sitewide for its 4th of July deal. Meanwhile, Foot Locker took an extra 25% off, and Adidas cut prices by up to 50%.

Looking for kids' clothing? While Carter's knocked an extra 30% off clearance items during its 4th of July sale in 2017, holding off until the back-to-school season could save you even more. Gymboree's back-to-school sale, which kicked off in mid-July last year, boasted discounts of up to 70% off sitewide.

Outdoor Gear Gets Cheap

If you love camping, hiking, and all things outdoors, Independence Day sales are a good time to grab gear for your favorite hobbies. As we mentioned above, last year Backcountry started its sale early and took up to 50% off. Evo was also a great retailer to shop, as it offered up to 60% off sitewide. Another sporty retailer with a noteworthy sale was The House, which took up to 70% off over 5,000 items.

Look for discounts of up to 70% off from retailers such as Backcountry, The House, and REI.

REI took up to 50% off items that were perfect for camping and hiking. On the outlet side, REI Garage also cut at least 50% off more than 300 items. Dick's Sporting Goods and Cabela's participated, too, each taking up to 50% off select items.

Give Your Home a New Look

The 4th of July is also a good time to declare your independence from all that home decor you've had since college. Last year we saw Macy's take 10% to 20% off, as well as offering an additional 25% off when you made a charitable donation. Sears cut an extra 10% off sitewide and JCPenney knocked a modest 20% off $100, while Horchow and Crock-Pot both cut up to 30% off select items.

Oneida had one of the best discounts for home goods, taking up to 75% off, plus an additional 30% off. Target discounted its home sale items by up to 30%, and offered an extra 15% off select items. Kirkland's took up to 50% off, and eBay cut an extra $20 off $100. Mattresses were also a great buy, as US-Mattress knocked up to $25 off and discounted certain items by up to 60%.

Other 4th of July Sales to Check Out

Independence Day sales are offered by all kinds of retailers. In 2017, Godiva took 25% off select boxes and samplers, giving shoppers a great opportunity to pick up sweet treats. And if you're into sports nutrition, look to sites like Myprotein. It took an extra 15% off sale items last year.

Chocolate fans should look for a sale from Godiva. Last year, it took 25% off select boxes and samplers.

Samsonite will likely have an Independence Day sale again, offering a good chance to save on new luggage. Last year, it took 30% off select products and 40% off exclusive items.

Don't Buy a Grill Yet

You won't see a ton of noteworthy grill deals this 4th of July. Last year, only two grill deals earned our Editors' Choice designation while 4th of July sales were live. You'll be better off waiting until September or October to buy that new grill; the beginning of fall is when we tend to see great prices on these summer must-haves.

If you need a grill now, there's likely to be at least one modest sale from retailers like Home Depot, Lowe's, Walmart, or ShoppersChoice.com. (In fact, we recently saw an offer for up to 20% off select grills and smokers at Home Depot.) Last year, Lowe's knocked up to 25% off select grills, smokers, and accessories around the 4th of July.

Laptop and TV Prices Won't Thrill You

Some electronics sales will surely show up around the 4th of July, but few will be notable. Last year, HP took up to 50% off sitewide, and Best Buy discounted select laptops, phones, small appliances, and TVs. TechRabbit joined the celebration, discounting phones, tablets, laptops, and drones by 15%, and taking 25% off everything else.

SEE ALSO: Do You Need a Smart TV?

Shutterbugs could use the holiday to save up to an extra $100 on select refurbished digital cameras at Canon. Dell Refurbished, meanwhile, took 48% off select items last year, while Lenovo's sale took up to 43% off.

Still, if you wait until we're closer to the new school year, you'll see better discounts. For instance, TechRabbit's back-to-school sale took up to 88% off last year — that's much more significant than the paltry 15% to 25% off it promoted for the 4th of July. And just a few weeks after Independence Day, Lenovo beat its previous sale, cutting prices by up to 50% off, rather than the 43% noted above.

Apple's Better in the Fall

Apple 4th of July sales aren't really a thing, so don't expect deep discounts for Independence Day. However, if you wait till later in July, you might be lucky enough to snag the newest iPad with some notable savings. Amazon's Prime Day is a good time for such deals to pop up; a recent rumor suggests the event could kick off on July 16 this year.

In general, it pays to wait until September for Apple gadgets. Fall is when Apple should announce new iPhones, and possibly other devices. Holding off until those announcements means you can take advantage of any deals that happen after an official price drop from Apple.

Readers, what will you be shopping for during this year's 4th of July sales? Let us know in the comments below.


Senior Staff Writer

Julie joined DealNews in 2015. Her work has been featured on MSN, Business Insider, Lifehacker, The Motley Fool, GoBankingRates, and Moneyish. In her spare time, she enjoys baking sweets, reading thrillers, and listening to an ever-growing list of podcasts.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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