Amazon is Adding Spanish Language to Its Website (Finally)

Shoppers will be able to toggle between English and Spanish to browse, search, and check out on the retailer's US site.
Amazon in Spanish

The US has more than 40 million native Spanish-speakers, and over 10 million bilingual Spanish speakers. Given those facts, it seems strange that a US site as major as has only been available in English until now. Fortunately, Amazon is finally adding the option to browse its site in Spanish — and other retailers could soon follow suit.

Shop, Browse, and Search En Español

Amazon has already begun adding Spanish to its website, but the rollout will happen gradually over the next few weeks. A spokesperson explained to CNET that shoppers will be able to "shop, browse, and search ... view their shopping cart, and place orders in Spanish." These functionalities will be available on the site itself, as well as in the mobile shopping app.

While other retailers often reach out to Hispanic communities with advertising, many still don't offer a Spanish language option for their US sites.

Foreign language sites are nothing new to Amazon. It already has, its Mexico-based website, and, its Spain-based version — both of which are in Spanish. Multilingual sites are nothing new either, as in Canada offers both French and English, and in Germany allows shoppers to use the site in German, English, Dutch, Polish, and Turkish.

More Stores to Follow?

Amazon wasn't alone — eBay has said it doesn't have a Spanish version of its site for US users. And while Walmart isn't totally devoid of Spanish, the current offering seems to be relegated to a single page. Target has an international site, which allows global shoppers to ship to several different countries all over the world. However, no matter what country you're shipping to, the site's language stays in English.

SEE ALSO: Amazon Just Matched Walmart's $35 Free Shipping Minimum

While other retailers often reach out to Hispanic communities with advertising, many still don't offer a Spanish-language option for their US sites. However, with Amazon being a major online retailer, this move could push other stores like Walmart and Target to keep up.

Readers, will you or someone in your household make use of Amazon's new Spanish version? What are some other ways retailers can make online shopping easier for customers that don't speak English? Sound off in the comments below!

Julie Ramhold
Senior Staff Writer/Consumer Analyst

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


Leave a comment!

or Register
Lindsay Sakraida (DealNews)
I was surprised by this news story because Amazon is in the business of trying to provide everything for everyone, in the easiest way possible. Since offering Spanish would improve the shopping experience of a huge number of people in the US, and in turn increase their sales, it was surprising to see they hadn't offered it yet.
Did anyone actually read the article?

You keep using quotation marks. I do not think it means what you think it means.

Aside from the quote "The United States is the second-largest Spanish-speaking country in the world" not appearing in the article, even if it did it wouldn't mean "... the US adopted a national language!"

Google is powerful my friend.
Words have meaning.

Spanish speakers are the second largest language demographic in America, it would make sense to expand access in order to continue to grow. If you want to make it personal, current Amazon users like yourselves could see expanded benefits from this potential increase in profits. Maybe you could buy one of these.

Be angry about better things.
Lame if immigrants want should learn English.
So why learn English???
"The United States is the second-largest Spanish-speaking country in the world" Wow! Didn't realize the US adopted a national language! Time for the English speakers to move out I guess...