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Black Friday Shoe Predictions 2016: Boots and Sneakers Will Be HUGE

Expect season-appropriate boots and athletic shoes priced below $20, once you've stacked on those best-of-year coupons.
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Black Friday shoes

When it comes to shopping for shoes on Black Friday, things can get a little tricky. Depending on what you're shopping for, those kicks you're eyeing could be even better come Cyber Monday. Fortunately, we've taken a hard look at the trends to see what 2016 Black Friday shoe shopping has in store, and how you can score the best deals.

This year for our Black Friday predictions, we've created a "cheat sheet" with the top tips you need to know when shopping this season. For savvy consumers who want more information, scroll down for our in-depth analysis.

So what can you expect from Black Friday shoe deals? Read on below! Then, consider signing up for the DealNews Select newsletter to keep track of the latest deals in your inbox, or download our app to have them at your fingertips.


The Cheat Sheet: Black Friday Shoe Predictions

Prices to Expect

  • Boots and booties starting around $13

  • Sneakers and athletic shoes from around $18

  • Casual shoes of all kinds from $9

5 Quick Tips You Need to Know

  • The best coupons will take 25% to 30% off and stack with sale items and free shipping offers.

  • The best discounts will take up to 70% off, with an extra 40% off of sale styles.

  • There are more deals overall on Black Friday, but a higher percentage of Editors' Choice picks on Cyber Monday.

  • General sales are more likely to show up on Cyber Monday.

  • Cyber Monday will have more variety in high-end store sales than Black Friday.

Black Friday shoes

Below is a more in-depth look at all the predictions.

When to Shop

Black Friday Lead-Up Brings the Deals

Expect to see a few pre-Black Friday sales as early as a week before Thanksgiving. Last year we saw a couple of stores gearing up the Thursday before Turkey Day, and they were definitely worth shopping. One Editors' Choice pick at JCPenney took up to 77% off boots and shoes, with extra savings of 15% or 30%.

Deals will build in volume and quality up through Black Friday, dip during the weekend, and spike again on Cyber Monday.

However, the deals really start to kick in the Monday before Black Friday. There was a significant lull in shoe deals the weekend before the shopping holiday, but on Monday there was a noticeable jump. Deals will build in volume and quality up through Black Friday itself.

There's likely to be a sharp drop in the number of deals on Saturday. Deals pick up again on Sunday, though, and jump again on Cyber Monday. From there, many offers will taper off by the end of the week.


Black Friday shoes

What to Buy

Boots Are Best at Kohl's

Boots were incredibly popular during Black Friday last year. They accounted for about 27% of the deals we saw during Black Friday week, with 6% of them qualifying as Editors' Choice.

This year, we expect to see a number of deals from Kohl's. These are also likely to be some of the better offerings, due to coupons paired with Kohl's Cash rewards. One of the best deals we saw last year was three pairs of boots for $50, which also earned $15 Kohl's Cash and qualified for free shipping. This year, look to Kohl's for kids' Sonoma Life + Style boots from around $13, women's SO boots from $17, and men's Rock & Republic or Sonoma boots from $21.

Athletic Shoes Sport Savings

Last year, athletic shoes accounted for 27% of the shoe deals during Black Friday week. They were also more likely to bag an Editors' Choice rating than boots, with 8% earning that distinction. This year, expect to see deals on kids' shoes starting around $17 at stores like Puma, women's athletic shoes from $21 at Reebok, and men's athletics from $17 at Joe's New Balance.

Athletic shoes accounted for 27% of the deals during Black Friday week. They were also more likely to bag an Editors' Choice rating than boots.

The best deals will include two pairs of top brands like adidas or New Balance, coupled with a free shipping offer and stacking coupons. Last year, we saw this deal at Kohl's, with two pairs for around $50, which also earned $15 Kohl's Cash and bagged free shipping. Last year, we also saw BOGO free sneakers at Sears; however, with recent store closings, this deal might not be repeated in 2016.

Late-Summer Casual Styles Still Hanging Around

As the weather cools, it's a great time to score summer fashions on clearance. Last year, this category accounted for about 9% of the deals during Black Friday week. Look for boat shoes at Sperry from $24, loafers at Crocs from $25, espadrilles at Sperry from $21, Havaianas flip flops as low as $9 at Barneys, and Ralph Lauren lace-ups at stores like Macy's for around $20.


Black Friday shoes

Where to Shop

Pick Your Style, Pick Your Price

Kohl's will be one of the best stores to check out, not just for the sheer number and quality of deals, but also because of stacking coupons and Kohl's Cash rewards.

Other stores to keep an eye on are Rockport, Stride Rite, and Famous Footwear, which are all likely to have their best sales of the year, possibly even since last Black Friday.

Timberland is likely to have a notable coupon discount in addition to its ongoing sale and free shipping. Last year, its Black Friday deal was the best discount we'd seen for the year. Crocs is also worth watching since it's likely to have a higher number of deals on both Black Friday and Cyber Monday.

And if you're on the hunt for quality athletic shoes, keep an eye out for Reebok — last year it had tons of deals during both Black Friday and Cyber Monday weeks.


What are you hoping to see with footwear deals this year? Let us know in the comments, check out all our Black Friday predictions below, and don't forget to bookmark our Black Friday homepage for all the latest ads, deals, and analysis.



Excited for Black Friday deals? Consider subscribing to the DealNews Select Newsletter to get a daily recap of all our best deals; you never know when a Black Friday price will be released! You can also download our app, or check out all our features for more buying advice.

Staff Writer

Julie joined DealNews in 2015, after many years of becoming well-versed in technology issues as a communications professional for a software company. She first entered journalism in college, reporting on issues facing frugal students for CollegeCandy.com. Julie lives in DealNews' hometown of Huntsville, AL.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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