Which Stores Offer Black Friday Price Matching?

Amazon Black Friday Sale 2025

Live Now

Amazon's Black Friday Sale is now live. You'll find deals spread across every major category including home, garden, apparel, toys, electronics, and more. There's also savings to be found in Amazon's Outlet, Resale, and Renewed sections, as well as a regularly-updated rotation of limited lightning deals. The main sale will also be updated daily with fresh deals.

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Best Buy Black Friday Sale 2025

Up to 60% off

The Best Buy Black Friday Sale is now live with deals and doorbusters live across the store and discounts of up to 60% off. You can expect to save as much as 50% on OLED TVs, up to $600 on laptops and desktops, shop iPads as low as $299, and Mac computers from just $479. My Best Buy members get free shipping on all orders, too (it's free to join). Plus and Total members get a $5 bonus reward for every $50 spent on the store's doorbusters.

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Target Early Black Friday Deals

Up to 60% off

A selection of Target Black Friday deals are already live, including a video game sale where titles are discounted by up to 60%. You can also save up to 50% off on headphones, up to $150 on Apple devices, and up to $150 on the Oura Ring 4. Orders over $35 ship for free, too.Target price protection is now live, too, so if you purchase an item in store or online and the price goes lower at Target on or before December 24, you can request a price adjustment. Proof of purchase is required and some exclusions apply.

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Walmart Black Friday Sale

Up to 50% off

Walmart+ members can shop the Walmart Black Friday sale early on November 24 at 7pm ET. The sale opens to everyone else five hours later, at midnight ET on November 25. You can scan the page to find what to expect like up to 50% off on tech, 30% off bikes, 30% off LEGO, and more.

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Wayfair Black Friday Sale 2025

Up to 80% off

The Wayfair Black Friday Sale is now live with discounts as high as 80% across the store. There are some great deals on sofas and beds, which are marked at up to 60% off, Christmas trees and decor that are up to 45% off, and mattresses that have dropped by as much as $400. You can find a new selection of offers each day in this Black Friday daily deals section, too. Nearly everything ships for free, too.

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Lowe's Early Black Friday Deals

Up to 75% off

The Lowe's Early Black Friday sale is live with deals on appliances, tools, holiday decor, storage, kitchen, and more. We found the biggest discounts on seasonal decor, but you'll find great discounts on top brands like DeWalt, Craftsman, Kobalt, Kohler, and more. Shipping is free on orders of $35 or more and many items will be eligible for in-store pickup.

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Home Depot Black Friday Sale 2025

Up to 50% off + Free Tools

The Home Depot Black Friday Sale is now live with big discounts on appliances, tools, furniture, and hardware across the store. Lots of power tools come with free batteries or other tools, too. There are also buy more, save more discounts on some major appliances. Most of the items across the store ship for free if your order totals $35 or more.

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What to Know About Price Matching Around Black Friday

How to Get Black Friday Price Matching

While stores' exact price matching policies vary, basic rules are similar. To get price matching at any participating retailer, you'll need to find proof of a lower price at a different store. What counts as "proof" varies, but typically it requires a printed advertisement or an online price, either presented in person, online, or sometimes even by phone. The retailer confirms the product and price, and then offers you the item at the reduced cost.

But when you're trying to get Black Friday price matching, the devil is in the details. Price matching policies come with a great deal of caveats, including specific product exclusions, types of sales that won't be matched, and other limitations.

What Qualifies as Proof for Price Matching?

Expect the retailer to check stock on the item, as well, since most retailers only price match for items that are currently in stock. That means that even if the item you want is at a lower price at another retailer, if it isn't currently in stock you probably won't get price matching — so don't expect these policies to help you with a doorbuster deal you missed out on.

Successfully getting a price match during the hectic Black Friday season requires more than just finding a lower price—you need the right proof for the right product from the right competitor. Retailers are strict about their policies to prevent fraud, so being prepared is essential. Here's what you'll need to have ready.

1. Verifiable Proof of the Lower Price

Retailers need to see a live, current advertisement to honor a price match. Simply telling them about a deal isn't enough.

• For Online Prices: The most common form of proof is a live product page on a competitor's official website or mobile app, pulled up on your smartphone. Be prepared to show the entire page, including the product details and price, to the sales associate. Screenshots or photos of a screen are almost always rejected because they can be easily edited or may not reflect the current, in-stock price.
• For Printed Ads: If you're using a physical ad, you must bring the complete, original printed advertisement or circular. Photocopies or photos of a printed ad are typically not accepted.

2. An Identical, In-Stock Product

This is where many price match attempts fail. The product must be a perfect match and available for immediate purchase.

• Exactly Identical: The item must be the same in every way, including brand, model number, color, and size. Be cautious with Black Friday electronics, as manufacturers sometimes create "derivative" models with slightly different model numbers specifically for a sale, which will not be eligible for a price match against a standard model.
• Currently In Stock: The competitor must have the item in stock and available for purchase at that exact moment. The retailer will almost always verify this on their own system. This is the primary reason you can't price match a sold-out doorbuster from another store—if you can't buy it there, they won't match the price.

3. An Eligible Competitor

Every store has its own specific list of competitors they are willing to price match. You can't assume they will match any price you find online.

• Check the List: Before you go to the store, look up the retailer's official price match policy on their website. Most, like Target and Best Buy, provide a specific list of approved online competitors.
• Common Exclusions: Be aware of retailers that are almost universally excluded from price match policies. This includes:

  • Online Marketplaces: Prices from third-party sellers on sites like Amazon, Walmart, or eBay are not eligible. The item must be sold and shipped directly by the primary retailer (e.g., "Sold by Amazon.com").

  • Warehouse Clubs: Most retailers will not price match warehouse clubs like Costco, Sam's Club, or BJ's Wholesale Club.
  • Auction Sites: Any price from an auction site like eBay is not valid for a price match.

SEE ALSO: Is Black Friday Worth It in 2025? Things To Consider This Year

Which Items Qualify for Price Matching? It's All in the Details

Securing a price match isn't just about finding a lower price; it's about ensuring the item in question meets a strict set of criteria. The single most important rule is that the products must be exactly identical. However, a long list of common exclusions can also prevent a successful price match, especially during a major sales event like Black Friday.

The "Identical Item" Rule: What It Really Means

Retailers are incredibly precise about this rule. The item you want to price match must be the same in every conceivable way. This includes:

• Brand and Model Number: The products must share the exact same manufacturer and model number.
• Size, Color, and Quantity: A 6-quart blue KitchenAid mixer cannot be price matched against a 5-quart red one.
• UPC Code: The universal product code (UPC) is the ultimate identifier. If the UPCs don't match, the items are not considered identical, even if they look the same on the shelf.

The Black Friday "Derivative Model" Trap: Be especially vigilant with electronics like TVs and laptops. Manufacturers often create slightly different models exclusively for Black Friday sales. A TV might look identical to a standard model, but a small difference in the model number (e.g., "XF900B" vs. "XF900") makes it a different product and therefore ineligible for a price match. Always double-check the full model number in the product specifications.

Common Exclusions That Will Invalidate a Price Match

Even if an item is identical, it can be disqualified if it falls into one of these common categories. Always check the retailer's specific policy, but you can generally expect the following to be excluded:

• Doorbusters and Limited-Quantity Deals: The very deals that are most attractive on Black Friday—like limited-stock doorbusters—are almost always excluded from price matching. The policy is meant for everyday competitive pricing, not for matching a retailer's "loss leader" promotions. Some stores explicitly ban such promotions from their price matching programs, but even if they don't, most retailers only price match items that are in stock, so blink-and-you'll-miss-it flash sales wouldn't qualify.
• Items Sold by Third-Party Marketplace Sellers: A product listed on Walmart.com or Amazon.com must be sold by Walmart or Amazon, not by a third-party seller using their platform.
• Bundles and "Free with Purchase" Offers: If a deal includes a "free" gift card, a bundled accessory, or a buy-one-get-one offer, it cannot be price matched. It's impossible to assign a direct monetary value to the individual item.
• Refurbished, Open-Box, or Used Items: Price matching is reserved for new, factory-sealed products. Any item that is pre-owned, has been opened, or is sold as refurbished will not qualify.
• Clearance, Liquidation, or Going-Out-of-Business Sales: Prices from a store that is closing or clearing out a specific product are not considered standard competitive prices and will not be matched.
• Pricing Errors: Retailers will not match a price that is clearly a typo or a technical glitch on a competitor's website.
• Services and Delivery: The cost of services like installation, delivery, or protection plans are not eligible for price matching.
• Financing Offers: Price match policies cover an item's listed price, not the financial terms used to purchase it. If a competitor offers a product for the same price but includes a special financing deal (e.g., "No interest for 12 months"), that financing offer cannot be matched.

What's the Difference Between Price Matching and Price Adjustments?

Price matching means you request a discount before buying an item because you've found a lower price elsewhere. You must make the request and present proof at the time of purchase to get the same price you found elsewhere. Sometimes retailers allow price matching for a certain period of time after a purchase, too. And certain retailers also offer price adjustments for a certain amount of time after a purchase — usually about two weeks, though some are shorter. So if you see the item on sale from the same retailer after you buy, the retailer will refund you the difference.

Price matching is typically requested at the time of purchase, while price adjustments can be redeemed during a set period of time after purchase.

Some retailers are particularly generous when it comes to holiday shopping. For example, Best Buy's policy allows for price adjustments during the item's return period, and during the holidays, most purchases have a return window through mid-January. Target's holiday price adjustment policy is similar, with purchases made on or after October 6 eligible for price adjustments if they drop in price on or before Christmas Eve.

Price adjustments can be particularly handy during the holiday season, when sales may come and go frequently. As long as a store offers price adjustments, you can present proof of purchase and proof of the price difference to get a partial refund on something you've already bought.

Not all stores that offer price matching offer price adjustments and vice versa. You'll want to check specific policies. And if a store does offer price adjustments, you'll want to pay close attention to sales even after you buy so you can take advantage of them.

Black Friday Price Match Policies for 2025

Retailers Offering Black Friday Price Matching:

• Bass Pro Shops and Cabela's: These retailers will match a competitor's price, and for Club Members, they will beat it by 5%. However, their policies generally exclude special promotions.
• Dick's Sporting Goods: Dick's Sporting Goods offers a "Best Price Guarantee" and will match a competitor's price on an identical, in-stock item during their Black Friday sales. You will need to provide proof of the lower price from a qualifying retailer at the time of purchase. While their policy doesn't explicitly exclude Black Friday, it does mention that markdowns during special daily and hourly sales may not be eligible.
• JCPenney: In a move that sets it apart from many competitors, JCPenney stands by its price match guarantee 365 days a year, explicitly including Black Friday. If you purchase an item and find it advertised for a lower price by a competitor within 14 days, JCPenney will refund the difference. You'll need to present the competitor's current ad, which makes this a reliable policy for diligent shoppers.
• Michaels: Michaels will match the price of an identical, in-stock item from a competitor. You must present the ad, printout, or photo for validation at the time of purchase. Their policy excludes doorbusters, which are a key feature of Black Friday sales.
• Sephora: The beauty retail giant offers a very limited price matching policy. Sephora will match the price of an identical item sold on Sephora.com with the price found at Kohl's, a reflection of their store-within-a-store partnership. This policy does not extend to any other competitors and generally excludes items that are part of major promotional events such as Black Friday or have "limited-time" pricing.
• Tractor Supply Co: Serving the rural lifestyle, Tractor Supply Co. will match the price of an identical, in-stock item from a competitor's local brick-and-mortar store. This can be useful for regional deals, but their policy explicitly excludes prices from online-only retailers like Amazon and special company-wide promotions like their Black Friday sales events.
• Ulta: A key player in the beauty market, Ulta offers a price match policy, but it is limited to their own pricing. If you find an identical item for a lower price on Ulta.com than in an Ulta store, they will match the online price. They do not price match any other retailers, including direct competitors like Sephora or department stores.

Retailers with Limited or No Black Friday Price Matching:

• Amazon: Amazon does not have a price matching policy with specific restrictions for their coveted Black Friday deals. Prices on the site can change rapidly, and they do not adjust their prices to match competitors.
• Apple: Known for its premium branding, controlled pricing, and seasonal deals, Apple does not offer price matching. The price for Apple products is set across its own stores and website, and they do not match prices from other authorized resellers like Best Buy or Target.
• Best Buy: Best Buy has a Holiday Price Match Guarantee, but it specifically excludes items for sale from the Thursday before Thanksgiving through the Monday after Thanksgiving. This means that while they will match their own lower prices during the broader holiday season, they do not price match competitors during the core Black Friday weekend.
• Costco: The members-only warehouse club does not offer price matching. Their business model is based on offering competitive prices on bulk items, and they do not adjust prices to match other retailers during their seasonal sales and in general.
• Dyson: The premium appliance brand does not price match with other retailers during their seasonal sales including Black Friday. However, they do have their own Price Match Promise: if you purchase a product directly from Dyson.com and see a lower price advertised on their site within 30 days, they will refund the difference.
• eBay: As a marketplace platform with countless individual and business sellers, eBay does not have a centralized price matching policy. Pricing and policies are determined by each individual seller.
• Etsy: As a vast online marketplace composed of millions of individual sellers, Etsy does not have a universal price matching policy. Each independent shop is responsible for setting its own pricing and policies during their Black Friday sales event.
• Garmin: The GPS and wearable technology company does not offer price matching against other retailers on their seasonal sales including Black Friday and Cyber Monday.
• Hollister: A sister brand to Abercrombie and Fitch, Hollister also does not have a price matching policy.
• Home Depot: Home Depot's price match policy explicitly excludes seasonal sales, including their Black Friday promotions, which is something to consider this year.
• Ikea: The global furniture retailer does not offer price matching on their sales. Their products are exclusive to their brand, and they do not adjust prices based on competitors.
• L.L. Bean: The iconic outdoor retailer is known for its red-hot Black Friday sales, product quality, and customer service but does not offer a price matching policy.
• Lowe's: Lowe's also excludes seasonal promotions, such as their Black Friday deals, from their price match guarantee.
• lululemon: The premium activewear brand does not offer price matching. They maintain consistent pricing across their own retail channels during their Black Friday discounts.
• Macy's: The iconic department store does not offer price matching. Macy's relies on its own promotional events, such as its tiered "Star Rewards" loyalty program and frequent sales, to offer value to customers.
• Newegg: A popular destination for electronics and computer hardware, Newegg has a Price Match Guarantee on select items that display a specific guarantee badge. However, this policy is officially suspended during their Black Friday sales period.
• Nordstrom: The upscale department store does not offer price matching on their Black Friday sales, Cyber Monday, or any other promotional events.
• Old Navy: A member of the Gap Inc. family of brands, Old Navy does not offer price matching. They focus on their own frequent sales and promotional events such as their Black Friday deals.
• PetSmart: For pet owners, PetSmart offers price matching on in-stock, identical items from key competitors. However, their policy explicitly states that prices from special events like Black Friday or Cyber Monday are excluded from this guarantee.
• Sam's Club: The members-only warehouse, a division of Walmart, does not offer a price matching policy. Like Costco, its model is built on providing value through bulk purchasing.
• Shein: The fast-fashion online retailer does not offer a price matching policy for their sales offered this year.
• Target: A major player in Black Friday, Target offers a Holiday Price Match Guarantee that runs from early October through December 24th. If you purchase an item and the price drops lower at Target later in that period, they will refund the difference. However, a major policy change in 2025 means Target no longer price matches competitors; the guarantee only applies to their own price changes.
• Vans: The popular footwear and apparel brand does not offer price matching for its products, so keep that in mind while shopping their deals offered this season.
• Walmart: Walmart does not offer price matching to competitors. However, they will match the price of an identical item on Walmart.com for in-store purchases, and this can be an effective strategy as online prices may be lower during their Black Friday sales.
• Wayfair: The online furniture and home goods retailer does not offer a price matching policy, which is something to consider while shopping their deals for Black Friday.

Why Trust DealNews for Price Matching Tips?

For years, DealNews has been a trusted resource for savvy shoppers looking to save money. We are committed to providing our readers with a clear and honest look at the best deals available, and our coverage of Black Friday doorbusters is no exception. Our team's deep knowledge of retail cycles and pricing history means we can distinguish a truly great deal from a mediocre one. We present our findings in a straightforward way, so you can spend less time searching and more time saving.

Our only mission is to save you money, regardless of our relationship with the store. To get the most out of our expertise, consider signing up for the DealNews Select newsletter, which delivers a curated list of the day's best deals directly to your inbox. You can also create a deal alert for doorbusters, and we'll notify you the moment a new deal matching your interests is posted. That way, you'll never miss a chance to save.

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