Target Ticket received its pink slip this week and chances are you're to blame. Launched by Target in September of 2013, the little-known video-on-demand service failed to gain traction with consumers, and as a result the mega-retailer recently announced it would shut its service's virtual doors on March 7.
Despite the rise in the number of cord cutters, the market for streaming services is extremely competitive and currently dominated by veterans like Netflix, Hulu, Amazon, and iTunes. Traditional operators like Dish Network have also taken note of the cable-cutting trend and recently started introducing video-on-demand services of their own such as Dish Network's Sling TV, a $20-per-month streaming service that includes ESPN.
However, Target Ticket never stood a chance against the competition. Dubbed by Target as the "the digital entertainment service that's so easy to love," the service was not as easy to find. Target never aggressively marketed the service, which offered more than 30,000 titles for rent or purchase, despite it being available on a number of devices like the Xbox, various Roku boxes, and on the Web. Simply put, not enough cord cutters made it their go-to service. In terms of content, a quick look at the site reveals a healthy number of new releases such as the Oscar-nominated Birdman, Guardians of the Galaxy, and recent TV shows like Jane the Virgin.
According to Target, customers who created digital libraries with Target Ticket will be able to access their content via CinemaNow starting on March 7. Users will be able to sign into the new service using their existing Target Ticket log-in. Target has created a lengthy FAQ with further membership and account questions.
Will you miss Target Ticket? Were you even aware it existed? Let us know in the comments below.