Target Ends Streaming Service You Probably Didn't Know Existed

After an 18-month run, Target is pulling the plug on its little-known video-on-demand service, Target Ticket.
Target Ticket

Target Ticket received its pink slip this week and chances are you're to blame. Launched by Target in September of 2013, the little-known video-on-demand service failed to gain traction with consumers, and as a result the mega-retailer recently announced it would shut its service's virtual doors on March 7.

Despite the rise in the number of cord cutters, the market for streaming services is extremely competitive and currently dominated by veterans like Netflix, Hulu, Amazon, and iTunes. Traditional operators like Dish Network have also taken note of the cable-cutting trend and recently started introducing video-on-demand services of their own such as Dish Network's Sling TV, a $20-per-month streaming service that includes ESPN.

However, Target Ticket never stood a chance against the competition. Dubbed by Target as the "the digital entertainment service that's so easy to love," the service was not as easy to find. Target never aggressively marketed the service, which offered more than 30,000 titles for rent or purchase, despite it being available on a number of devices like the Xbox, various Roku boxes, and on the Web. Simply put, not enough cord cutters made it their go-to service. In terms of content, a quick look at the site reveals a healthy number of new releases such as the Oscar-nominated Birdman, Guardians of the Galaxy, and recent TV shows like Jane the Virgin.

According to Target, customers who created digital libraries with Target Ticket will be able to access their content via CinemaNow starting on March 7. Users will be able to sign into the new service using their existing Target Ticket log-in. Target has created a lengthy FAQ with further membership and account questions.

Will you miss Target Ticket? Were you even aware it existed? Let us know in the comments below.

Louis Ramirez
Contributing Writer

With over a decade of experience covering technology, Louis Ramirez has written for CNET, Laptop, Gizmodo, and various other publications. Follow him on Twitter at @louisramirez.
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Didn't know it existed til now
Y'all never heard of it because it was terrible. I signed up to access my free UltraViolet season of Justified mentioned on DN several months ago. After spending 10 minutes trying to navigate this poorly designed site, I opened a (Walmart) account instead and was watching my show in 5 minutes.
There were endcaps, large signs, dedicated space in weekly ads, headers on the website, stickers on movies, etc for the full 18 months. It was heavily promoted in the store, in the weekly ads, and on the website. Just nothing about it stood out since it used the same logo as the store.
Yup, I did hear about it.. The second I clicked on this article lol..
Good job target -_-
I must be the one user of the this service... for some reason I had the sign in and ended up with digital copies of the movies the ex took in the divorce.... have to make sure those movies transfer, I am NOT rebuying them. :)
Heard of it on dealnews a couple months ago for a free movie rental. It was pretty convenient that one time I used it.
Yep heard of it. There was no differentiation between it and all of the other services out there, imo...
They need to fire their marketing team.
I shop at the Target stores 3x a week (it is on a walk I do every day) and have never heard of this service. I am also on their website a lot, check, and I am really gotten into media players and streaming in the last 3 years. Wonder why they did not want anyone to know that they offered a streaming service?

Just weird.
Never heard of this - and I am a Digital Marketer for a living.

What the HECK, Target?!?! Closing this down and not even telling us it existed? So uncool, I just barfed and need to wash my shirt.

Time to look for good deals on detergent on Dealnews!
This is the first I'm hearing about it, and I'm on Target's mailing list. I wonder why they kept it such a secret?