Best Early Apple Macbook Black Friday Deals: Discounts To Expect in 2025

For Apple enthusiasts, the arrival of fall brings more than just cooler weather and pumpkin spice everything; it signals the start of the annual treasure hunt for the best Black Friday deals on the world's most coveted laptops. This year, the main event officially kicks off on Friday, November 28, 2025, and runs through Cyber Monday on December 1, 2025, but the real "Season of Savings" for MacBooks has already begun. We're already seeing significant price drops from major retailers, with many of the absolute best, record-low prices on popular models appearing well before Thanksgiving week.

The key to winning Black Friday is understanding that it's a two-front battle. First, there's Apple's own "Shopping Event," which historically rewards shoppers with gift cards on full-price purchases. To get a jump on the savings, you can explore the latest Apple Black Friday discounts we've already found.

Our Best Apple MacBook Early Black Friday Deals

Apple MacBook Early Black Friday Deals at Amazon

Up to 25% off

You don't have to wait for Black Friday 2025 to get Black Friday deals. Amazon has a page of nearly 100 MacBook deals ready to shop now, with savings up to 25% off. While that might not sound like much, many of these are the latest models sporting M4 and M5 chips. Prime members get fast, free delivery, but even non-Prime members qualify for free shipping on these items.

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Apple MacBook Air M4 13.6" Laptop w/ 512GB SSD (2025)

$950

It's the lowest-ever price we've seen for this MacBook Air model.

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Apple MacBook Air M4 13.6" Laptop (2025)

$750

It's the second-best price we've seen for this model.

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Apple MacBook Air M4 Laptops (2025) at Amazon

Up to $249 off, from $898

Apple's MacBook Air laptops are marked down by at least $200 off each (and several at $249 off) at Amazon. The 13" deals:13" MacBook Air M4 w/ 16GB RAM, 256GB SSD for $898 ($101 off)13" MacBook Air M4 w/ 16GB RAM, 512GB SSD for $1,065 ($134 off)13" MacBook Air M4 w/ 24GB RAM, 512GB SSD for $1,150 ($249 off)The 15" model also sees the discount, with prices as follows:15" MacBook Air M4 w/ 16GB RAM, 256GB SSD for $1,099 ($100 off)15" MacBook Air M4 w/ 16GB RAM, 512GB SSD for $1,244 ($155 off)15" MacBook Air M4 w/ 24GB RAM, 512GB SSD for $1,399 ($200 off)

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Best Buy Black Friday Apple Computer Deals

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This sale includes markdowns across MacBook Air, MacBook Pro, iMac, and Mac Mini models, with real price drops on current hardware. Many configurations are $150 to $300 off, including M2 and M3 MacBook Airs, select M3 Pro MacBook Pros, and iMacs bundled with accessories.

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Apple MacBook Air Black Friday Deals at Best Buy

Up to 30% off

Save on several generations of Apple MacBook Air laptops in Best Buy's early Black Friday deals. You can save up to $100 on M4 chip builds. These November 2025 price drops are ongoing deals.

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Apple MacBook Pro Black Friday Deals at Best Buy

Up to 35% off

Save on a slew of Apple MacBook Pro laptops in Best Buy's early Black Friday deals. You can get up to $350 off an M4-equipped build bought new — refurbs are also available. These November 2025 price drops are ongoing deals.

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Apple MacBook Air M4 13.6" Laptop (2025)

$1,148

Grab the latest MacBook Air with the highly rated M4 chip at the lowest price it's been yet. It's available at this price in the colors Midnight, Silver, Sky Blue, and Starlight, so you can pick your favorite one. As an added bonus, it also comes with three years of AppleCare+.

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Apple MacBook Air M4 13.6" Laptop (2025)

$1,348

Get the most premium iteration of the latest MacBook Air with the highly rated M4 chip. You'll save $250 on this configuration, which is available in the colors Midnight, Silver, Sky Blue, and Starlight.

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Apple MacBook Pro M4 14.2" Laptop (2024)

$1,699

Get this premium MacBook Pro configuration featuring the latest M4 chip and plenty of power to tackle all your projects.

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When is the Best Time to Save With Apple MacBook Black Friday Deals?

While the official Black Friday and Cyber Monday weekend is the main event, the best time to save on a MacBook is actually the entire month of November. We expect the first significant price drops to appear in the first two weeks of the month, and in fact, many of the absolute best, record-low prices on popular models like the MacBook Air often happen before Thanksgiving week. This year is proving that trend, as many of the top stores for the best Black Friday deals online have already started their sales, with Amazon dropping the latest M4 MacBook Air to an all-time low price well in advance of the official sale date.

The takeaway is that you shouldn't wait if you see a fantastic price. The most popular models, especially the base configurations of the MacBook Air, can and do sell out. While some new deals may appear on Cyber Monday, the core discounts often remain the same throughout the entire savings period. If you spot a deal that looks too good to pass up in early or mid-November, our advice is to grab it.

How Do I Get the Most Out of Apple MacBook Black Friday Deals?

Getting the absolute best value on a new MacBook isn't just about finding one discounted item; it's about layering strategies to maximize your savings from every possible angle. With a little planning, you can turn a good deal into a great one.

Here are the most effective ways to save:

• Target Third-Party Retailers: The biggest direct cash savings will almost always come from retailers like Amazon, Best Buy, and Walmart. These stores compete fiercely and will offer dollar-off discounts that you won't find at the Apple Store, often hitting record-low prices of $250 off or more on popular models.
• Leverage Apple's Gift Card Event: If the exact model you want isn't discounted elsewhere, buying it directly from Apple during their 4-day Shopping Event can still be a great value. You'll receive a valuable gift card (up to $200 in past years) to use on future Apple purchases, like accessories or even an Apple One subscription.
• Use the Apple Trade-In Program: Don't let your old devices collect dust. You can get significant credit towards a new MacBook by trading in your old Mac, iPad, or even a PC. Apple offers up to $1,170 for Macs, which can dramatically lower your out-of-pocket cost.
• Don't Sleep on Refurbished Products: Apple's Certified Refurbished store is a fantastic source for deals. You can get a MacBook that is genuinely as good as new, complete with a new battery and outer shell and the same one-year warranty, for hundreds of dollars off.
• Check the Education Store: If you're a student, teacher, or staff member at any grade level, Apple's Education Store offers year-round discounts, such as $100 off a new MacBook Air. During promotional periods, they often sweeten the deal by bundling a free gift card (up to $150).

By combining these tactics, such as trading in an old device at a third-party retailer that's already offering a steep discount, you can stack your savings and get the absolute best price of the year.

How Does Apple MacBook Stack Up With Competitors?

During Black Friday, the tech world becomes a buyer's market, and every brand has a different strategy. While competitors like Dell, HP, and Lenovo go for the knockout with huge, direct discounts across their entire sites, Apple's approach is more nuanced. The company lets its retail partners, like Amazon and Best Buy, handle the heavy price-cutting, while its own store focuses on adding value through gift card promotions.

Here's a quick look at how the major players compare:

For shoppers, the choice often comes down to ecosystem versus sheer value. Those just looking for a new laptop will find that Dell, HP, and Lenovo offer much deeper percentage cuts on a wider range of configurations than you'll ever see on a MacBook. These brands are known for their Black Friday doorbusters, where you can find powerful Windows laptops for just a few hundred dollars.

Where Apple wins is in the seamless integration of its products, premium build quality, and unmatched user experience. If you're already using an iPhone and Apple Watch, the value of a MacBook extends far beyond its specs. The bottom line is this: if you're not locked into Apple's ecosystem, Black Friday is a fantastic time to see how much more competitors are willing to offer for your money.

What MacBook Models Go On Sale During Black Friday?

You can expect to find discounts on nearly every Mac the tech giant makes, from the most popular entry-level laptops to high-end desktops for creative professionals. Retailers use Black Friday to clear out older inventory and to drive traffic with deals on the very latest releases, which means almost the entire Mac product line sees a price cut.

Here are the key Mac models to watch for deals:

• Apple MacBook Air: As Apple's most popular laptop, the MacBook Air will see the steepest and most frequent discounts. This includes all recent generations, from the still-excellent M1 and M2 models, which will hit all-time low "doorbuster" prices, to the newer and more powerful 13-inch and 15-inch M3 and M4 models. These are often the blockbuster deals of the season and the best choice for the majority of users.
• Apple MacBook Pro: The more powerful MacBook Pro models will see the biggest dollar-off savings, especially on higher-end configurations. Expect significant price drops on both the 14-inch and 16-inch models equipped with the M3, M4, and even the just-released M5 series of chips. You will find deals across all chip tiers, including the base, Pro, and Max versions, with savings often exceeding $300 on these premium machines.
• Desktop Macs (iMac, Mac mini, and Mac Studio): For those who don't need portability, Apple's desktop computers are a major part of the sale. Look for aggressive deals on the colorful M4 iMac, which is a great all-in-one for families, and the versatile M4 Mac mini, a perfect compact desktop solution. For power users, keep an eye out for rare but significant discounts on the powerhouse Mac Studio.
• Mac Displays and Accessories: The popular Apple Studio Display is a key item to watch, as even a modest discount can mean saving hundreds of dollars. You'll also find deals on essential Mac-specific accessories like the Magic Keyboard, Magic Mouse, and Magic Trackpad, which are perfect for completing a desktop setup.

While Apple itself doesn't offer direct discounts, you can find these savings at all the top stores for Black Friday deals online. Retailers like Amazon, Best Buy, Target, and Walmart will be competing to offer the lowest prices on Apple's entire Mac lineup.

How do Apple MacBook Black Friday Deals Compare to Their Cyber Monday Deals?

For the most part, the deals are very similar, and it's best to think of the entire period from Thanksgiving through Cyber Monday as one long shopping event. The core discounts on popular MacBook models often remain the same across the entire weekend. The biggest difference is inventory. The most sought-after deals, like the baseline MacBook Air at a record-low price, can and do sell out over the weekend.

While some retailers may introduce a few new, flashy "Cyber Monday specials," these are often on different products or configurations. If you see a great deal on Black Friday for the specific MacBook you really want, it's almost always safer to buy it then rather than risk it selling out by Monday. To learn more about the strategic differences between the two shopping holidays, you can read about the ways Cyber Monday is different from Black Friday.

What Have Apple MacBook Black Friday Deals Looked Like Previously?

History gives us an excellent road map for the kinds of deals to expect. The pattern of discounts on MacBooks is remarkably consistent year after year, with retailers offering deep cuts on both recent and slightly older models to attract holiday shoppers. By looking back at the standout deals from previous years, we can get a clear picture of the savings that are likely to return.

Here's a more detailed snapshot of some of the most memorable deals from recent years:

These past deals show a clear trend of significant, market-leading discounts. A perfect example was the M1 MacBook Air's fall to a stunning $749, a landmark deal that made a fantastic and still-relevant laptop accessible to a whole new audience. That price point has become a new benchmark for entry-level MacBook deals.

To give you an even clearer idea of the variety and depth of past savings, here are some of the specific standout offers we've seen:

• 13-inch M2 MacBook Air (16GB/256GB): Dropped to a record low of $749, a massive $250 discount on a highly capable machine.
• 13-inch M1 MacBook Air (8GB/256GB): The budget-friendly favorite hit an even lower all-time low of $599 at Walmart during a major doorbuster event.
• 14-inch M4 MacBook Pro (16GB/512GB): Saw its price cut to just $1,399, a solid $200 off for those needing Pro power.
• 16-inch M1 Max MacBook Pro (64GB/2TB): A beast for creative pros saw an incredible, jaw-dropping price cut to $2,499, a full $1,600 off its original price in a clearance event.
• 15-inch M4 MacBook Air (16GB/512GB): A higher-spec version of the large Air dropped to $1,119, shaving $280 off the retail price.
• 16-inch M4 Pro MacBook Pro (24GB/512GB): A popular high-end configuration was discounted to $2,199, a savings of $300.
• 16-inch M1 Pro MacBook Pro (32GB/512GB): A prime example of a clearance deal on a slightly older model, this powerhouse was available for just $1,899—a full $1,000 off.
• 14-inch M3 Pro MacBook Pro (18GB/512GB): Even a freshly released Pro model received a respectable $200 discount, bringing it down to $1,799.
• 16-inch M4 Max MacBook Pro (36GB/1TB): The ultimate powerhouse for video editors was slashed to $3,097, a savings of over $400.
• 13-inch M1 MacBook Pro (16GB/512GB): A higher-spec configuration of the Pro model fell to $1,499, representing a $200 savings.
• 14-inch M1 Pro MacBook Pro (16GB/512GB): Was available for just $1,799 in its launch year, a significant $200 discount right out of the gate.
• 13-inch Intel MacBook Pro: As retailers cleared out older stock, even pre-Apple Silicon models saw deep discounts, like a Core i5 model for $200 off.
• Apple's Gift Card Offer: In 2022, Apple offered a gift card of up to $250 with the purchase of a MacBook Pro, providing excellent value for those shopping directly from the source.

These historical data points reinforce the fact that holding out for Black Friday can result in saving hundreds, and sometimes even thousands, of dollars on the most premium Apple products. The deals aren't just limited to older stock; as we've seen, even newly released models get significant price cuts during the holiday shopping season.

Does Apple Offer Its Own Black Friday Discounts?

This is a common question, and the answer is both yes and no. Apple does not offer direct cash discounts or percentage-off sales like other retailers. You will not see a MacBook on sale for $250 off in an Apple Store. Instead, Apple runs a four-day "Shopping Event" from Black Friday through Cyber Monday where it gives away Apple Gift Cards with the purchase of eligible full-price products.

In past years, a MacBook purchase might have netted you a gift card worth up to $200. While not a direct saving on your purchase, this can be extremely valuable if you plan to buy other Apple products or services, like an Apple Music subscription. However, for shoppers looking for the lowest possible out-of-pocket cost, the direct cash discounts at third-party retailers like Amazon and Best Buy will always be the better deal.

Should I Buy a Refurbished MacBook?

Absolutely, especially if you're looking to maximize value. Refurbished MacBooks from reputable sellers, particularly Apple's own Certified Refurbished program, can offer exceptional savings without any real downside. These devices are thoroughly inspected, tested, and cleaned. They also come with a brand new battery and outer shell, so they look and perform like a new product.

Crucially, every product from the Apple Refurbished Store comes with the same standard one-year limited warranty that you get with a new device. The main consideration is which generation you're buying. An M1 MacBook from 2020 is still perfectly capable for most tasks, but it won't support all the latest Apple Intelligence features that newer models offer. If you need cutting-edge performance, buying new might be a better long-term investment. Otherwise, a refurbished model is a financially savvy choice.

What's the Difference Between MacBook Air and MacBook Pro?

The main differences come down to performance, display, and connectivity. The MacBook Air is designed for portability; it's thinner, lighter, and fanless, making it silent and perfect for students, writers, and anyone whose work involves web browsing, document editing, and light creative tasks. The MacBook Pro, on the other hand, is built for professionals who need sustained performance for demanding work.

MacBook Pro models feature more powerful chip configurations (like the M4 Pro and M4 Max), an active cooling system with fans that allows the chip to run at peak performance for longer, and a brighter, more advanced display with ProMotion technology for smoother scrolling. They also typically include more ports, like HDMI and an SD card slot, catering to creative professionals. For most people, a MacBook Air provides more than enough power, but if you're regularly pushing your laptop to its limits with 4K video editing, 3D rendering, or software development, the MacBook Pro's extra capabilities justify its higher price.

Which MacBook is Best for Students?

For the vast majority of students, the MacBook Air offers the perfect balance of performance, portability, and value. The M1 and M2 models, in particular, are fantastic choices for those on a tight budget, as they can handle everything from writing essays to light photo editing with ease. Their exceptional battery life means you can get through a full day of classes without needing to hunt for a power outlet. With current Black Friday deals bringing the M1 model under $600, it's an incredible value.

However, if you're studying a creative or technical field like graphic design, video production, or computer science, it may be worth investing in a newer MacBook Air with an M3 or M4 chip, or even a MacBook Pro for the extra processing power and RAM. Before making any purchase, students should always check Apple's Education Store, which offers year-round student discounts and often includes a bonus gift card.

Can I Use Apple MacBook Discount Codes During Checkout on Black Friday?

Unfortunately, Apple does not use traditional discount or coupon codes. The primary offer during its own Black Friday Shopping Event is the automatic addition of a gift card to eligible purchases. Any savings you find at third-party retailers like Amazon or Best Buy will also be applied automatically on the product page, so you won't need to enter a code at checkout.

Does Apple MacBook Price Match During Black Friday?

No, Apple does not price match its competitors. If you find a MacBook for $250 off at Best Buy, an Apple Store will not match that price. Your only option at Apple's own store is their gift card offer. However, some third-party retailers like Best Buy and Target do have their own price match policies. It's crucial to check their terms and conditions, as "doorbuster" deals or specific Black Friday promotions are often excluded from price matching.

What is Apple's MacBook Return Policy During Black Friday?

One of the best perks of shopping during the holiday season is the extended return window. For products purchased from early November through late December, both Apple and major third-party retailers typically offer extended return periods that last until mid-January of the following year. This gives you plenty of time to decide if the product is right for you, and it means you can buy a gift with confidence, knowing it can be easily returned if needed.

What Other Apple MacBook Promo Codes and Discounts are Currently Available?

While Black Friday is the main event for scoring the absolute lowest prices of the year, there are ways to save on MacBooks and other Apple products throughout the entire year. If you need a new laptop now or are just exploring your options, these ongoing discounts and deals ensure you rarely have to pay full price.

Here are some of the best year-round savings opportunities and examples of currently available deals:

• Education Pricing: Apple offers standing discounts on Macs for students, parents of students, and faculty and staff at all grade levels. This can often take $100 or more off the retail price of a new MacBook and may include a bonus gift card during back-to-school season.
• Certified Refurbished Products: This is one of the best ways to save year-round. You can find products that are as good as new, with a full one-year warranty, for up to 15% off or more. For example, Refurbished M3 MacBook Pro laptops are currently available from $1,359 directly from Apple.
• Military Discount: Apple offers a 10% discount on most products for current and Veteran members of the U.S. Military, as well as their immediate family members who reside in the same household.
• Apple Trade-In Program: You can trade in an eligible device anytime to get credit toward your next purchase, which can be combined with other offers to lower your out-of-pocket cost.
• Apple MacBook Air 13" M1 Laptop: The fan-favorite M1 model, which still offers fantastic performance for everyday tasks, can often be found for just $599 at retailers like Walmart.
• Apple MacBook Air 13" M2 Laptop: The redesigned M2 model is frequently on sale for around $699 at Best Buy, a great price for a modern and lightweight machine.
• Apple MacBook Air 13" M4 Laptop: Even the latest models see discounts outside of major sale events, with the new M4-powered Air recently dropping to an all-time low of $749 at Amazon.
• Apple MacBook Pro 14" M4 Laptop: For those needing more power, the M4 Pro model with 512GB of storage has been seen for as low as $1,339, a savings of over $250.
• Apple MacBook Pro 16" M4 Pro Laptop: The larger and more powerful 16-inch model is frequently available for around $2,234 at Amazon, shaving over $250 off its regular price.
• Deep Discounts on Third-Party Refurbished Models: Beyond Apple's own store, retailers like Back Market offer incredible deals, such as a refurbished M1 MacBook Air for just $354, making it an unbeatable value for budget-conscious shoppers.

While these deals and programs offer excellent ways to save money throughout the year, the absolute best and most aggressive discounts are still concentrated in the period from early November through Cyber Monday. If you can wait, the Black Friday season will almost always yield the lowest prices across the widest range of models. However, if you need a new MacBook now, these year-round options and ongoing sales ensure you should never have to pay full price.

How are Black Friday Deals Sourced and Published?

Finding the best Black Friday deals is both an art and a science, and our process here at DealNews begins months in advance as we analyze historical pricing data to understand what a "great" deal really looks like. Our team of expert deal hunters then scours the internet 24/7, monitoring ad leaks, retailer announcements, and real-time price drops. Every potential deal is then rigorously vetted by our editorial team; we compare it against its price history, its feature set, and its availability. Only the offers that we would recommend to our own family and friends—the ones that represent a genuine value to you—are published.

Why Trust DealNews for Apple MacBook Deals?

For over 25 years, DealNews has had one mission: to serve the reader. We are obsessively focused on finding the absolute best deals on the internet and providing you with the most accurate, reliable, and unbiased shopping advice possible. Our reputation is built on a foundation of trust that we have earned by putting our readers first, every single time. Our experts know the difference between a genuinely great price and simple marketing hype. During a hectic and often confusing event like Black Friday, you can let us do the work of tracking thousands of offers so you can simply relax and enjoy the savings.

To guarantee you won't miss out on the best deals this holiday season, be sure to sign up for our DealNews Select newsletter. And for instant notifications on the products you want most, you can set up a personalized deal alert to get the savings sent straight to you.