Is Thrive Market Worth It? Membership Cost & More in July 2025

If you've ever wished you could get the curated, high-quality selection of a store like Whole Foods at prices that feel more like Costco, you're not alone. That's the exact sweet spot Thrive Market aims for. It's an online, membership-based marketplace that delivers organic, non-GMO, and sustainable groceries right to your door, often at a significant discount compared to traditional retail prices. For a yearly fee, members get access to thousands of pantry staples, ethically sourced meats, clean wines, and nontoxic household products, all meticulously filtered to fit over 90 different diets and lifestyles, from keto to vegan.

But Thrive Market isn't just another online grocer or food delivery service like Uber Eats. The company has built its brand on a mission to make healthy living accessible and affordable for everyone, and it continues to back that up with action. As a certified B Corp, it prioritizes high standards of social and environmental performance. More recently, in a major move for food accessibility, Thrive Market became the first online-only retailer to accept SNAP EBT payments nationwide last year. This reinforces their commitment to breaking down the barriers that often keep healthy food out of reach for many families.

Of course, that annual membership fee is the biggest question for any deal-savvy shopper. Is it really worth it, and how can you be sure you're getting the absolute best value? That's where we come in. From hefty new-member promo codes and free gifts to earning store credit with Thrive Cash, there are plenty of ways to make the membership pay for itself. Here at DealNews, we live to find you the best deals on everything, and we've dug deep to bring you all the tips and tricks for saving big at Thrive Market.

Top Thrive Market Promos

Thrive Market Gives Signup

Free to apply

Thrive Market understands that not everyone has easy or affordable access to healthy options, so select groups can apply to receive a one-year Thrive Market membership totally for free! You can click the "Apply Now" button, then provide your email and qualifying group, and follow the rest of the prompts to submit your application. When approved, you'll be able to shop thousands of organic and sustainable products, enjoy exclusive discounts, and more. Eligible groups include teachers, nurses, first responders, students, veterans, low income families, and EBT cardholders.

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Thrive Market Thrive Cash Rewards Program

Earn Thrive Cash on select products

The amount will vary, but Thrive Market members can earn Thrive Cash on select purchases. The best part is that cash can be used on future orders to lower your costs even more. Note that Thrive Cash won't be added to your account until the eligible items in your order ship, so it can take some time to see an accurate total reflected in your account.

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Thrive Market New Member Deal

$60 credit + free gift

If you've never tried Thrive Market, this is the deal for you! Sign up for an annual membership now (which is $60) and you'll receive a $60 credit in the form of $5 per order. Plus, you'll receive a free gift valued up to $60 with your first order of $25 or more. Note that some exclusions may apply, and if you're not sold, you can cancel anytime within 30 days and receive a full refund.

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Thrive Market Membership

$12/mo.

If you prefer to shop for non-perishable organic and non-GMO groceries, a Thrive Market membership can help you save up to 30% on these items and you'll be able to have them delivered right to your door. Plus, you'll earn Thrive Cash on select products, which can be used on future purchases to cut costs even more.

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Thrive Market Annual Membership

$60/year

Join Thrive Market for a year and you can look forward to benefits like saving up to 30% on your favorite organic and non-GMO groceries, and having them delivered right to your door. Plus, by buying an annual membership, you'll save 58% over the monthly cost of the service.

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What Thrive Market Promo Codes Are Available This July?

Thrive Market is always rolling out fresh deals, especially for new members looking to dive into the world of organic groceries. This July is no exception, with a variety of offers that can slash the price of your first few orders. The most valuable promotions are typically geared toward new customers signing up for an annual membership, often combining a percentage discount with a free, full-size product. Existing members aren't left out, though, with daily deals and cash-back opportunities that reward loyalty.

While the most potent codes can be single-use or change weekly, they usually follow a familiar pattern. You can almost always find a code for a significant discount on your first order. To give you an idea of what's out there, we've gathered some examples of the top offers you can expect to see this month.

It's important to remember that the best promo codes, especially those with big percentage-off deals, can expire quickly or may be intended for specific users. Your best bet is to always check our dedicated Thrive Market page here at DealNews for the latest tested and verified codes. It's also a smart move to sign up for Thrive Market's email list, as they often send exclusive deals and notify you about flash sales on your favorite brands.

Are There Thrive Market Promo Codes for Existing Customers?

While the blockbuster 40% off codes are usually reserved for new members, existing customers have their own ecosystem of savings to tap into. Thrive Market focuses on rewarding loyalty through ongoing perks rather than single-use codes. The most common way to save is through the daily Free Gift with Purchase offer, where any order over $49 gets a free, full-size product. Additionally, the Deals section is packed with sales on specific brands and categories, and members can earn Thrive Cash (store credit) on certain purchases, which is automatically applied to their next order. Don't forget the Autoship discount, which saves you 5 to 10% on recurring items.

How Do I Get a Promo Code for My First Order?

This is where Thrive Market really rolls out the red carpet. The best deal you'll get is almost always on your first order as a new annual member. These promotions typically offer 30% to 40% off your first box of groceries, plus a valuable free gift. You can usually find these offers featured prominently on the Thrive Market homepage. If you don't see one there, a quick search on DealNews or your favorite search engine will likely turn up a valid code, often through a partnership with an influencer or a deals website.

How Do I Get a Thrive Market Free Shipping Code?

You can put your code-hunting skills to rest on this one, as you don't need a special promo code to get free shipping at Thrive Market. Instead, free shipping is automatically applied at checkout once your order reaches a specific minimum amount. This makes it easy to save, as long as you plan your shopping trips. For groceries, you'll earn free shipping on orders of $49 or more, while wine orders require a $79 minimum spend. Frozen items, which require more complicated packaging, demands an order size of at least $120.

What Does Thrive Market Normally Cost in 2025?

Beyond the promo codes, the core of Thrive Market's model is its membership fee, which unlocks access to their discounted prices. An annual membership costs $59.95 (which breaks down to about $5 per month), while a monthly membership runs $12 per month. The idea is that the savings you get on groceries will quickly cover the cost of the membership. Thrive Market even states that members save an average of $32 on every order, so for regular shoppers, the annual fee can pay for itself in just two orders. To give you a sense of the shelf prices, here are some of the most popular products and what they typically cost for members.

When you look at the prices, it's clear that the value of Thrive Market isn't just about being cheaper than Walmart on every single item. It's about the combination of curation, quality, and convenience. Finding all these specific organic, non-GMO, and diet-friendly products in one place is a huge time-saver. When you factor in the additional savings from promo codes, daily free gifts, and Thrive Cash, the membership becomes a very compelling deal for anyone dedicated to a healthy lifestyle.

How to Redeem a Thrive Market Promo Code

So you've got a fantastic promo code in hand and you're ready to watch those prices drop. Good news! Thrive Market makes the process super straightforward, with no hoops to jump through. You'll apply your code during the final steps of checkout, just before you confirm your payment. To make sure you get every penny of your discount, here's a simple step-by-step guide to follow.

• Log In to Your Account: Make sure you are signed into your Thrive Market account before you start shopping.

• Fill Your Cart with Goodies: Browse the site and add all your desired groceries, snacks, and household items to your shopping cart. If this is your first time shopping with Thrive, you'll answer a few questions to the company can get a sense of what you might like.

• Proceed to Checkout: When you're ready to place your order, click the cart icon and head to the checkout page.

• Locate the Promo Code Field: Once you're on the checkout page, look for your order summary. Right below the order total, you'll see the text "Promo Code / Gift Card" with an "Add" button next to it.

• Enter Your Promo Code: Click the "Add" button, and a text box will appear. Carefully type or paste your code into the box labeled "Promo Code." Hit the "Apply" button, and the page will refresh to show the discount on your order.
• Confirm Your Discount: Before you enter your payment details and finalize the order, double-check that your order total has been reduced. The discount should be clearly visible in your summary.

If your code doesn't work, don't panic! First, double-check for any typos. Many codes are case-sensitive, so it's often best to copy and paste directly. Also, make sure your order meets the terms of the promotion, like a minimum purchase amount or specific item requirements. Some codes are for new members only or may have already expired. If you've checked all the boxes and it's still not working, it might be worth trying a different code from our list. A little bit of diligence here ensures you never leave money on the table.

Key Things to Know About Thrive Market Discounts

Saving money at Thrive Market goes far beyond just finding a promo code for your first order. The platform is built around a whole ecosystem of savings that rewards smart, consistent shopping. Beyond the flashy new-member deals, you'll find daily free gifts, brand-specific sales, and an easy-to-use store credit program called Thrive Cash. Understanding how all these pieces fit together is the key to making your membership pay for itself time and time again.

When Is the Best Time to Find Deals?

While you can find good prices year-round, the absolute best promotions tend to pop up during major shopping events. Be sure to check for extra-special deals during Black Friday and Cyber Monday, as Thrive Market often releases some of its biggest discounts of the year. The back-to-school season is another great time to stock up on healthy snacks and pantry staples at a reduced price. For everyday savings, your best bet is to regularly check the "Deals" tab on their website, which features daily free gifts with purchase, brand-specific sales, and cash-back offers. Signing up for their email newsletter is also a must, as they'll alert you to flash sales and exclusive promotions.

Does Thrive Market Have a Rewards Program?

Yes, but it's not a traditional points-based system. Thrive Market's rewards program is centered around Thrive Cash, which is essentially store credit that's automatically applied to your next purchase at checkout. It's a fantastic way to lower the cost of your future orders. You can earn Thrive Cash in several ways, including referring friends (a generous $40 in credit per new member), purchasing specific promotional items, and taking advantage of their Price Match Guarantee. Just be mindful that most Thrive Cash expires 30 days after it's issued, so it pays to use it sooner rather than later.

How Long Do Discounts Usually Last?

The duration of a discount really depends on the type of offer. High-value promo codes for new members, like a 40% off deal, are typically part of a limited-time campaign that might last a few weeks or a month. Daily free gift offers, as the name suggests, change every 24 hours. Major sales events like Black Friday will last for that specific weekend. Evergreen offers, like the refer-a-friend program and the Autoship discount, are available year-round.

Can I Use Multiple Promo Codes on One Order?

Thrive Market's policy is to allow only one promo code per order. This means you can't stack a 25% off code with another 10% off code. However, the good news is that Thrive Cash is not considered a promo code and will automatically stack with any other discount. So, you can use a promo code on an order and still have your Thrive Cash balance applied to reduce the total even further. Other automatic discounts, like free shipping or a free gift with purchase, will also apply alongside your single promo code.

What Should I Do if My Promo Code Doesn't Work?

It can be frustrating when a promo code doesn't work, but there's usually a simple fix. First, double-check the code itself for any typos. A simple slip of the finger is the most common culprit, and since many codes are case-sensitive, it's always a good idea to copy and paste it directly. If it's still not working, take a look at the fine print of the offer. Promotions often have specific requirements, like a a minimum spending amount, or they may be exclusively for new members or valid only on certain product categories. You'll also want to confirm the expiration date, as the best deals are often for a limited time and may have already passed. If you've run through all these checks and are still coming up empty, the code you have might simply be invalid. At that point, your best bet is to try a different promo code from our list or see what new offers are available on the Thrive Market site.

How Does Thrive Market Compare to Competitors?

Thrive Market competes in a crowded field, with each service offering a unique spin on grocery delivery. Your best choice depends entirely on your shopping style. Are you looking to stock your pantry with specific organic brands? Do you want to fight food waste and save on produce? Or do you need help with meal planning for the week? Understanding where Thrive Market fits among its peers is key to deciding if its membership is right for you.

So who wins? It really comes down to what you're looking for. Thrive Market is the champion for dedicated shoppers who want a curated selection of high-quality, organic pantry goods and don't mind buying fresh produce elsewhere. If you're a treasure-hunter who loves a good deal and wants to help reduce food waste, Misfits Market is a fantastic, no-commitment option. For those who need help answering the "what's for dinner?" question, Hungryroot's meal-planning approach is a lifesaver. Amazon Fresh is the undeniable choice for Prime members seeking a one-stop-shop for everything. And when you need groceries from your favorite local supermarket delivered today, nothing beats the speed and convenience of Instacart.

What If There's a Problem With My Order?

If you receive a damaged product, an incorrect item, or something is missing from your box, Thrive Market's customer service is generally very helpful. Because of their focus on sustainability, they don't typically accept returns. Instead, they're quick to offer a resolution for any issues. The best way to get in touch is through the 24/7 live chat feature on their website. Simply explain the problem, and they will typically issue a refund or credit for the affected items. It's worth noting that refunds are often provided in the form of Thrive Cash, which you can use on your next order.

What Did Thrive Market Deals Look Like in Previous Years?

Thrive Market has been consistent with its promotional strategy over the years, always offering a strong incentive for new members to join. While the exact percentages have evolved, the core offer of a discount plus a free gift has remained a staple. This history shows their long-term commitment to providing value right from the start.

Looking back, it's clear that Thrive Market has a history of rolling out the red carpet for new members. While the offers have shifted from multi-order discounts to single, high-value promotions, the trend is undeniable: the deals have only gotten more generous over time. This is a fantastic sign for savvy shoppers, as it shows Thrive Market is committed to sweetening the pot to attract new customers. It also means that the current promotions are likely the best they've ever been, making it an excellent time to give the service a try.

Other Ways to Save With Thrive Market This Year

While a great promo code can give you a fantastic one-time discount, the real secret to long-term savings at Thrive Market is learning to use the platform's built-in features. The membership is designed to reward smart and consistent shopping habits. From earning store credit on everyday purchases to getting free products with your orders, there are numerous ways to make sure your membership pays for itself many times over.

Earn Free Shipping on Every Order

Shipping is the most fundamental way to save money at Thrive Market. Instead of placing small, frequent orders that incur shipping fees, it pays to plan ahead and consolidate your purchases. Shipping is automatically free once your cart reaches a certain threshold, and you don't need a special code to claim it. For grocery orders, you'll get free shipping when you spend $49 or more. The threshold is a bit higher for specialty items, with free shipping on wine orders over $79 and on frozen items for orders over $120.

Claim Your Daily Free Gift with Purchase

One of the best perks of being a member is the daily free gift. Every single day, Thrive Market offers a different full-size product for free on any order over $49. These aren't tiny samples; they are often valuable items like premium supplements, popular snacks, or high-end skincare products. If you're not in a rush to place your order, you can keep an eye on the daily gift and wait for one that you really want before you check out.

Master the Thrive Cash Rewards Program

Think of Thrive Cash as store credit that's automatically applied to your next order at checkout, making it an effortless way to save. You can earn this valuable credit in a few key ways: purchasing promotional items from the "Deals" section, taking advantage of the Price Match Guarantee, or referring friends. It's a simple system that rewards you for shopping, but be sure to use your credits! Most Thrive Cash expires 30 days after it's issued.

Save More with Autoship Subscriptions

For the products you buy over and over again, the Autoship feature is a must. By setting up recurring deliveries for your favorite pantry staples, snacks, or vitamins, you'll automatically save an extra 5% to 10% on those items. The best part is the flexibility; you can easily change the frequency, skip a delivery, or cancel your Autoship at any time without penalty. It's a simple, set-it-and-forget-it way to guarantee a discount on your essentials.

Take Advantage of the Savings Guarantee

Hesitant about the annual membership fee? Thrive Market removes the risk with its Savings Guarantee. They promise that you will save at least the cost of your annual membership fee over the course of the year. If you don't, they will automatically credit you the difference in Thrive Cash upon renewal. This acts as a safety net, ensuring that your investment in the membership literally pays for itself.

Share the Love with the Refer-a-Friend Program

If you're a fan of the service, spreading the word is one of the most lucrative ways to save. With the Thrive Market referral program, you can give your friends a discount on their first order. When they sign up for a paid membership using your unique link, you'll be rewarded with a generous $40 in Thrive Cash. There's no limit to how many people you can refer, so a few successful recommendations could easily pay for your entire membership.

Get a Free Membership Through Thrive Gives

Thrive Market is committed to making healthy living accessible, and their Thrive Gives program is a testament to that. They offer a completely free one-year membership to qualifying individuals. This amazing perk is available to students, teachers, veterans, nurses, and first responders, as well as low-income families. You can check your eligibility and apply directly on their website.

Shop the Deals Section Like a Pro

Make it a habit to start every shopping trip by visiting the "Deals" section on the Thrive Market website. This is the central hub for all current promotions. Here you'll find everything from category-wide sales (like 20% off all baking supplies) and brand-specific discounts to a curated list of items that will earn you extra Thrive Cash. It's the easiest way to see all the active savings opportunities in one place.

Give the Gift of Savings with a Gift Membership

If you have a health-conscious friend or family member in your life, you can purchase a Thrive Market gift membership for them. This is a great way to share the savings and introduce someone to the benefits of the platform. You can gift different membership lengths, giving them full access to the same discounted prices and perks that you enjoy.

What Deal Seekers Are Saying About Thrive Market Promo Codes

So, what's the word on the street? The consensus among savvy shoppers is clear: Thrive Market's new member promo codes are the real deal and offer substantial, legitimate savings. Deal seekers consistently report that the introductory offers, like 40% off a first order plus a free gift, work exactly as advertised and provide a huge incentive to join. The success rate for these official welcome codes is extremely high, making the initial sign-up a low-risk, high-reward proposition. Reviews frequently highlight that the value of the free gift alone can often be worth half the cost of the annual membership fee.

Once you're an existing member, however, the experience changes. While users praise the ongoing savings from Thrive Cash, daily deals, and Autoship discounts, they also note that traditional promo codes for returning customers are rare. The verification of random codes found on coupon aggregator sites can be hit-or-miss, with many turning out to be expired or invalid. The bottom line from the deal-seeking community is that the most reliable discounts come directly from Thrive Market's own promotions and referral program. The value is definitely there, but it comes from using the membership perks strategically, not from constantly hunting for one-off codes.

Is Thrive Market Worth It in 2025?

So, after all the promo codes and savings strategies, is a Thrive Market membership actually worth it in 2025? For the right kind of shopper, the answer is a resounding yes. If you already prioritize buying organic, non-GMO, or specialty diet foods — like keto, paleo, or gluten-free, something mainstream places like Subway do not offer — the membership fee will likely pay for itself very quickly. The prices on these specific items are consistently lower than what you'd find at a traditional health food store, and the convenience of having everything delivered to your door is a massive time-saver. It's also an invaluable resource for anyone living in an area with limited access to quality grocery stores.

However, a Thrive Market membership isn't for everyone. If your main goal is to find the absolute lowest price on all groceries, you might find better deals on conventional items at a local supermarket or a big-box store. And since Thrive Market doesn't offer fresh produce, you'll still need to make a separate trip or use another service for your fruits and vegetables. But if you view it as a way to stock your pantry with high-quality, curated goods at a great price, the holistic value is hard to beat. When you combine the discounted shelf prices with a great new-member promo code and a few free gifts, the membership becomes a smart investment in both your health and your wallet.

How We Find and Publish Deals

Here at DealNews, our team of deal experts scours every corner of the internet to find the best offers for you, our readers. We don't just list codes; we vet them. Our team does the legwork of sifting through the noise to verify which promotions are legitimate, what the terms are, and how you can get the maximum savings. Our goal is to ensure that when you see a deal on our site, you can trust that it's the real thing and the best price you're likely to find.

What Else to Consider in 2025

For years, DealNews has been the go-to resource for saving money on just about everything, and that includes your grocery bill. We deliver hundreds of verified deals to savvy shoppers every single day, on a huge range of products — from laptops and TVs to travel and, in this case, a smarter way to buy organic groceries. That experience goes into making sure every deal we post is the real thing, representing a genuine value from a reputable source.

To make the most of that expertise, consider signing up for the DealNews Select newsletter. It's your daily dose of the handpicked hottest deals delivered straight to your inbox every weekday. Plus, if you have your eye on specific products, you can set a deal alert and get an instant notification when the price drops.