88 Hispanic-Owned Businesses to Check Out
There's been a movement to support small and local businesses for several years. Now many consumers are compelled to support not just small businesses, but minority- and women-owned businesses, as well. Finding those businesses can sometimes be difficult, though, especially if you aren't sure where to look.
With Hispanic Heritage Month here, we wanted to highlight Latino-owned businesses that consumers can shop and support now – and all year long. We've put together an extensive list to get you started, but it's by no means a comprehensive directory. Be sure to check out the sites mentioned later in this piece if you need help finding more Latino-owned businesses to support.
Celebrate National Hispanic Heritage Month
National Hispanic Heritage Month takes place from September 15 to October 15. According to The Library of Congress, it "honors the cultures and contributions of both Hispanic and Latino Americans," with a focus on "heritage rooted in all Latin American countries." The celebration began as Hispanic Heritage Week in 1968 and expanded to an entire month in 1988.
It may seem odd that National Hispanic Heritage Month begins in the middle of September, rather than at the start. But according to the Pew Research Center, it starts then because midmonth coincides with several Latin American countries' independence days.
88 Hispanic-Owned Businesses to Check Out
|Brand||What You Can Buy|
|Alamar Cosmetics||Cosmetics, accessories|
|Beatrice Valenzuela||Clothing, shoes, jewelry, accessories|
|Bella Doña||Clothing, jewelry, accessories, home goods|
|Birch and Bone||Flowers, decor, candles|
|Casa Brixe||Home goods|
|¡Chau Luna!||Spanish-language kids' books|
|Chosen Foods||Cooking oils and sprays, condiments, simmer sauces|
|Claudia Ramos Designs||Stickers, keychains, pins|
|Con Ganas Collective||Art, stickers, graphic tees|
|Cut + Clarity||Jewelry|
|The Designing Chica||Art|
|Dominique Cosmetics||Cosmetics, accessories|
|eje 64||Art, home decor|
|Espacio 1839||Clothing, patches, pins|
|Gladys Tamez Millinery||Hats|
|GRL Collective||Clothing, accessories, stationery, home goods|
|Hause of Curls||Clothing, accessories|
|Hedley & Bennett||Aprons, shoes|
|Hija de tu Madre||Clothing, accessories, mugs, stationery|
|Hola Mijas Bonitas||Prints, stickers, pins, stationery|
|Honey Baby Naturals||Skin care, hair care|
|Joaquina Botánica||Skin care|
|The Juicy Leaf||Art, plants, home decor, candles|
|JZD: Jen Zeano Designs||Clothing, accessories, stationery|
|Kiss Selfcare||Skin care|
|Kneeland Co.||Art, decor, home goods|
|The LA Garden||Clothing, accessories, pottery, plants|
|La Gotta||Clothing, swimwear, skin care, hair care|
|LASTO Foods||Creamy nut butters|
|Latinx Lineage||Clothing, hats, stickers|
|Latinx With Plants||Plants, art, tote bags, stickers, candles|
|Lenita By Grita||Hats, pins, keychains, stickers, cards|
|Life Elements||CBD bath bombs and salts, skin care, hair care|
|Lights Lacquer||Nail polish, treatments, stickers|
|Lil' Libros||Prints, children's books, games, pins|
|Lilasuds||Artisan soaps, bath bombs, bath salts|
|The Lit. Bar||Books|
|Loquita Bath||Soap, skin care, hair care, bath bombs, scrubs, clothing, stickers|
|Luna Magic||Cosmetics, accessories, fragrances, nail polish, clothing|
|Luna Sundara||Palo santo, incense, essential oils, dishes, home decor|
|Majestic Bliss Soaps||Soaps, incense, oils, bath accessories|
|Mitú Shop||Clothing, accessories, home goods|
|Nemi Holisticks||Nopales snacks|
|Nopalera||Soaps, lotion bars, exfoliants, clothing|
|Party Art Community||Socially conscious party goods|
|The Pinole Project||Pinole chia oatmeal|
|The Plant Chica||Plants|
|Pocket Square Clothing||Clothing, accessories|
|Pop Up Home||Furniture, home goods|
|Querida Los Angeles||Jewelry, accessories|
|Raggedy Tiff||Clothing, accessories, home decor, stationery|
|Rayza's Art Studio||Jewelry|
|Reina Rebelde||Cosmetics, accessories|
|Rëzo Haircare||Hair care, accessories|
|Saucy Lips||Cooking sauces|
|Selva Negra||Clothing, accessories|
|Shades By Shan||Cosmetics|
|Siete||Grain-free foods, seasonings, sweets, sauces|
|Skinergy Beauty||Skin care, body care|
|Soraya Hennessy||Accessories, bags, home goods|
|Tata Harper||Skin care|
|Tia Lupita||Hot sauce, chips, tortillas|
|Tropical Depression||Home decor|
|Valfré||Art, home decor, accessories, clothing, tech accessories, stationery|
|Vela Negra||Art, candles|
|Viva La Bonita||Clothing, accessories, home decor|
|Xol y Luna||Essential oils, sprays, incense, prayer candles|
|Yo Soy AfroLatina||Clothing, accessories, home goods|
How to Find Hispanic-Owned Businesses Online
Below we feature several directory sites that can help shoppers discover Hispanic-owned businesses to support. Note that some of these directories are lacking listings in certain areas — this doesn't mean the businesses don't exist there, though. Most likely they haven't been added for some reason. If you know of Hispanic-owned businesses in your area, be sure to add them to these directories so you can help other shoppers find them.
The site is meant to serve as a directory to help shoppers find businesses they want to support. Intentionalist has filters such as Asian-owned, Black-owned, Latino-owned, and Native-owned, plus disability-owned, LGBTQ-owned, veteran-owned, and women-owned.
The downside is that Intentionalist is still growing, so many cities aren't covered yet. However, there's an option on the site to "add a business," so if you know of a business that fits the criteria and want to leverage support for them, you can certainly go that route.
Al Día Business
Al Día Business actually features its own listing of different directories. So if you need a good place to start, it's a solid one. In fact, the site specifically calls out the following:
Shop Latinx offers an easy way to find Hispanic-owned businesses and shop them from one platform. Prices may differ compared to shopping directly, but if you're interested in shopping multiple Latino-owned businesses at once, this is a great way to do so.
Support Latino Business
This site has a lot of information on supporting these businesses in general, but it also offers its own directory. Shoppers can search by category, a specific search term, and location to find Hispanic-owned businesses to support.
HispanicYa! has 20 pages of businesses you can go through. Unfortunately, there's no easy way to sort them, so the site may be tedious to navigate compared to others. Still, it's one more resource that may help you find something you wouldn't come across ordinarily.
Latin Businesses Hispanic Business Directory
This directory has a familiar structure, letting you search for a business type in a particular location. Think sites like Yelp, but focused specifically on Latino-owned businesses.
More Tips for Shopping Hispanic-Owned Businesses
The internet is a vast ocean of businesses to shop, so it can be overwhelming if you're on the hunt for a specific type to patronize. Check out our tips below to make sure you're supporting a business that's legitimately Latino-owned.
Read the "About" section of their website. Businesses that are Latino-owned often feature some sort of indication that this is the case. Sometimes it's as obvious as a badge that states it's a "Latina-owned" business, but other times it may be found in the biography of the owner. This is where they tend to note if they were born in a Latin American country, for example, or have parents or grandparents that were. The bio won't always give you the information you're looking for, but it's a good place to start.
Beware of sketchy language or questionable origins. It's sad but true — sometimes business owners seek out minority partners so they can claim the business is Latino-owned. But this isn't actually the case, so it's important to read up on the business elsewhere if you can. If you can find background on the founders, that can help answer your questions of provenance.
Investigate social media pages. If you're curious about whether or not a company is what they claim, check their social presence. Their posts will likely give an indication of their company values. So if you see something that doesn't sit well, you can feel better about skipping the shopping trip.