Best Early Ulta Black Friday Deals: Discounts To Expect in 2025

For beauty lovers and deal seekers, the arrival of fall signals one very important thing: the Ulta Black Friday sale is just around the corner. It's the most wonderful time of the year to stock up on holy grail products and experiment with new finds without breaking the bank. This year, Black Friday falls on November 28, 2025, with Cyber Monday hot on its heels on December 1, 2025, and Ulta is poised to offer some of the most exciting beauty savings of the season. From prestige skincare and luxury fragrances to everyday makeup and professional haircare, the sheer volume of discounts can be both thrilling and a little overwhelming.

Whether you're a seasoned pro at navigating the sale or a first-timer looking for tips, we're here to be your guide. Ulta consistently ranks among the top stores for Black Friday deals online for a reason: they deliver deep, legitimate discounts on brands that are rarely on sale. We're anticipating sitewide savings, "Beauty Buster" doorbusters of up to 50% off, and exclusive gift sets that offer incredible value. So, get your wishlist ready and your cart prepped.

Our Best Ulta Early Black Friday Deals

Ulta Black Friday Sale

Up to 50% off

Shop the Black Friday Sale at Ulta to get up to 50% off must have makeup, skincare, and more. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Ulta Makeup and Nails Black Friday Sale

Up to 50% off

Shop the Black Friday Sale at Ulta to save on foundation, makeup brushes, lip products, palettes, and much more. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Ulta Skincare Black Friday Sale

Up to 50% off

Treat yourself to some new skincare to look fresh this holiday season. Save up to 50% off skincare essentials at Ulta this Black Friday. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Ulta Hair Care Black Friday Sale

Up to 50% off

Shop the Black Friday Sale at Ulta to get up to 50% off shampoo, hair tools, styling products, and much more. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Ulta Fragrance Black Friday Sale

Up to 50% off

Find savings on fragrances, cologne, gift sets, and more during the Black Friday Sale at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Ulta Body Care Black Friday Sale

Up to 50% off

Shop Ulta's Black Friday Sale to save on suncare, bath and shower, gift sets, and more. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Ulta Wellness Shop Black Friday Sale

Up to 50% off

Get up to 50% off The Wellness Shop at Ulta during the Black Friday Sale. Gift self care this holiday season, or even treat yourself during the stress of the holidays. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Ulta Hair Styling Tools Black Friday Sale

Up to 50% off

Shop the Black Friday Sale at Ulta to get up to 50% off flat irons, hair dryers, curling irons, and more. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Ulta Skincare Tools Black Friday Sale

Up to 50% off

Find deals on cleansing brushes, facial rollers, and more during the Black Friday Sale at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Ulta Makeup Brushes and Tools Black Friday Sale

Up to 50% off

Shop the Black Friday Sale at Ulta to get up to 50% off makeup brushes, brush sets, sponges, and much more. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Ulta Shampoo and Conditioner Black Friday Sale

Up to 50% off

Shop shampoo and conditor from Redken, Biolage, Olaplex, and more during the Black Friday Sale at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Ulta Moisturizers Black Friday Sale

Up to 50% off

Save on night creams, face oils, tinted moisturizers, and more at Ulta during the Black Friday Sale. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Tarte Black Friday Sale at Ulta

Up to 50% off

Shop Tarte mascara, concealer, gift sets, and more during the Black Friday Sale at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Redken Black Friday Sale at Ulta

Up to 50% off

Get up to 50% off Redken shampoos, conditioners, treatments, and holiday must haves during the Black Friday Sale at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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MAC Black Friday Sale at Ulta

Up to 50% off

Shop the Black Friday Sale at Ulta to get up to 50% off MAC foundation, lip products, eyeliner, and more. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Clinique Black Friday Sale at Ulta

Up to 50% off

You will find deals on Clinique skin care and makeup essentials during the Black Friday Sale at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Sol de Janeiro Black Friday Sale at Ulta

Up to 50% off

Shop up to 50% off this popular brand at Ulta during the Black Friday Sale. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Drybar Black Friday Sale at Ulta

Up to 50% off

Get the best at home blowout this holiday season when you shop up to 50% off Drybar products at Ulta during the Black Friday Sale. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Ulta Men's Care Black Friday Sale

Up to 50% off

Shop men's colgone, skin care, shaving, gift sets, and more at Ulta during the Black Friday Sale. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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Ulta Luxury Beauty Black Friday Sale

Up to 50% off

Get Black Friday savings on luxury makeup, skin care, and fragrances at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available.

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When is the Best Time to Save With Ulta Black Friday Deals?

Timing your shopping spree is crucial for scoring the best Ulta deals. While Ulta generously sprinkles "Early Black Friday" deals throughout November, the absolute best and most coveted discounts are reserved for the main event during Thanksgiving week. Based on previous years, we expect the official Ulta Black Friday sale to kick off online around 8 p.m. CT on Tuesday, November 25, 2025. The deals will then become available in-store when they open the following morning.

For the best selection, we strongly recommend shopping online as soon as the sale goes live. The hottest items—like viral skincare sets and prestige mascaras for $12—can sell out in hours. The sale typically continues through the weekend, blending into new offers for Cyber Monday, but the early bird definitely gets the best beauty worm in this sale.

How Do I Get the Most Out of Ulta Black Friday Deals?

Having a game plan is the secret to maximizing your savings and minimizing stress during Ulta's Black Friday event. A little preparation will ensure you get everything on your list at the best possible price.

Here are our top tips for conquering the sale:

• Join Ulta Beauty Rewards: This is non-negotiable. The program is free, and you'll earn points on every purchase that convert to cash off future hauls. Members also receive exclusive offers, bonus point events, and a free gift during their birthday month.
• Download the Ulta App: The app is the easiest way to shop the sale, receive real-time push notifications when deals go live, and access any app-exclusive offers.
• Build Your Wishlist Early: Browse the Ulta site or app before the sale begins and add your desired items to your "Saves" or directly to your cart. This way, you can check out in seconds once the prices drop.
• Use In-Store Pickup: To save on shipping and get your goodies faster, select "Pickup" at checkout. Most orders are ready in two hours or less, helping you secure your items before they sell out online.
• Sign Up for Emails and Texts: Be the first to know about the Black Friday ad scan and deal announcements by subscribing to Ulta's marketing communications.

Of course, the best way to stay on top of every deal is to follow us here at DealNews. We'll be working around the clock to verify and post the best Ulta offers as they become available, so you can shop with confidence.

How Does Ulta Stack Up With Competitors?

Ulta has carved out a unique space in the beauty world by offering both drugstore staples and high-end prestige brands side-by-side. This "high-low" model makes it a one-stop shop for many, but it faces stiff competition from specialty stores like Sephora, classic department stores, and even direct-to-consumer brands. During Black Friday, each retailer brings its own unique flavor of deals to the table, and knowing the landscape can help you get the best possible value.

When it comes to beauty, Sephora is Ulta's closest competitor, focusing exclusively on prestige and luxury brands. Its Black Friday event is often structured around its Beauty Insider program, offering tiered savings depending on your membership level. While Ulta offers a wider variety of brands overall, Sephora is often the exclusive home for lines like Haus Labs by Lady Gaga and carries a deeper assortment of niche and indie brands.

For brand loyalists, shopping directly from a brand's website can be a smart move. On Black Friday, MAC Cosmetics often runs a sitewide discount on its own site that may differ from Ulta's offer (e.g., 30% off everything vs. Ulta's 30% off select lip and face products). Shopping directly can also unlock exclusive bundles, pro-only products, or special gifts-with-purchase not available anywhere else.

Department stores are another fantastic avenue for beauty savings. Shoppers looking for Nordstrom's Black Friday promotions will find great value not just in the discounts, but also in the retailer's legendary customer service, price-matching policies, and high-end brand selection from names like La Mer and Tom Ford.

For those who love classic department store brands, exploring the Boscov's Black Friday promo codes can unlock savings on heritage names like Estée Lauder, Clinique, and Elizabeth Arden. Boscov's often features competitive deals on skincare and fragrance sets from these beloved brands, making it a great alternative to check for your long-time favorites during the holiday shopping season.

Finally, for a completely different kind of beauty haul, this year's Etsy Black Friday sales event offers a chance to support small businesses and find truly unique products. Here you won't find mass-market brands but rather handmade skincare, artisanal soaps, personalized makeup bags, and niche fragrances from independent creators around the world. The discounts are set by individual sellers, but it's the perfect place to find a one-of-a-kind gift.

Can I Use Ulta Discount Codes During Checkout on Black Friday?

This is one of the most common questions, and the answer is usually no, at least not on the best deals. Ulta's famous coupons, like the $3.50 off a $15 purchase, typically have a long list of exclusions that includes most prestige brands and all of the special Black Friday "Beauty Busters."

While there may be opportunities to use a broader, non-expiring coupon on certain qualifying items, you shouldn't expect to stack it on top of a 50% off doorbuster. Always be sure to read the fine print and terms on any coupon code, but plan your budget around the sale prices themselves.

Does Ulta Price Match During Black Friday?

The short answer is a straightforward no. Ulta does not offer price matching with competitors like Sephora, Target, or department stores at any time of the year, and this policy is especially firm during the Black Friday shopping season.

The promotions and "Beauty Buster" deals offered during this period are considered unique, limited-time offers that are exclusive to Ulta. Therefore, if you happen to find a product for a lower price at another retailer, you will not be able to get Ulta to match it. Your best strategy is to focus on the excellent deals Ulta is offering directly. We do the work of comparing prices for you, so you can be confident that the deals we highlight are among the most competitive you'll find anywhere.

What's Ulta's Return Policy During Black Friday?

Shopping during a major sale event is always easier when you know you're covered by a good return policy. Ulta allows returns on products within 60 days of the original purchase date, and this policy generally holds firm during the holiday season. You can return items purchased online either by mail or to any Ulta Beauty store.

To ensure a smooth process, always hold onto your email confirmations and packing slips. While the 60-day policy is quite generous, it's always a good idea to check for any special conditions, especially on holiday gift sets or final sale items.

What Brands Go On Sale During Ulta Black Friday?

One of the best parts of the Ulta Black Friday sale is the sheer breadth of brands that are included. You'll find everything from affordable favorites to high-end splurges with significant markdowns. Based on years of sale data, we have a good idea of who will be making an appearance.

Here are just some of the top brands we expect to see discounted, along with their hero products:

• Tarte: Famous for its Shape Tape Concealer, you can also expect to see its foundations and Maracuja Juicy Lip products on sale for up to 50% off.
• IT Cosmetics: Look for major deals on their beloved Confidence in a Cream and CC+ Creams, often at 30% to 40% off.
• MAC Cosmetics: A fan favorite, expect 30% off select lipsticks, foundations like Studio Fix, and popular setting sprays.
• Anastasia Beverly Hills: The go-to for brows. We anticipate seeing 30% off their iconic Brow Wiz, Dipbrow Pomade, and brow gels.
• Lancôme: A prestige powerhouse, look for 50% off select skincare items and deals on their best-selling mascaras like Monsieur Big.
• Clinique: Expect 30% off their famous moisturizers, like the Dramatically Different line and Moisture Surge.
• Morphe: Known for massive eyeshadow palettes, we often see their 35-pan palettes drop to half price.
• COSRX: This K-beauty brand's viral Advanced Snail 96 Mucin Power Essence and matching cream are frequent sale stars.
• Redken: A haircare staple, look for deals on their shampoos, conditioners, and treatment products.
• CHI and L'ange: If you're in the market for a new hot tool, Black Friday is the time to buy. Expect deep discounts on flat irons, curling irons, and blowout brushes from these brands.

This is truly just the tip of the iceberg. You can also expect deals from brands like Urban Decay, bareMinerals, Too Faced, NYX Professional Makeup, and dozens of others across every category Ulta offers.

How do Ulta's Black Friday Deals Compare to Their Cyber Monday Deals?

While they are often spoken of in the same breath, Ulta's Black Friday and Cyber Monday sales are distinct events. Black Friday is the main spectacle—a multi-day affair with deals across the board, available both in-store and online. It's where you'll find the largest quantity and variety of doorbuster deals. Cyber Monday, true to its name, is an online-only event that begins after the Black Friday deals expire.

Ulta typically launches a fresh set of deals for Cyber Monday, sometimes including online-exclusive brands or different product markdowns. You might also find a site-wide gift-with-purchase offer. It's important to understand the ways Cyber Monday is different from Black Friday to strategize your shopping. If an item you want is on deep discount for Black Friday, it's best to grab it then, as there's no guarantee the same deal will appear for Cyber Monday.

What Have Ulta Black Friday Deals Looked Like Previously?

The best way to predict the future is to study the past. By looking at Ulta's Black Friday deals from previous years, we can see clear patterns that help us anticipate what's in store for 2025. The core structure—early deals leading up to a main event with "Beauty Busters"—has remained consistent.

As you can see, a mid-November start for the main event has become the norm, giving shoppers over a week to take advantage of the deals. The specific product offers may change, but the value proposition remains incredibly strong.

Over the years, some of the most popular recurring deals have included:

• Select Prestige Mascaras: Dropping to just $12-$15 from brands like Tarte, Benefit Cosmetics, Lancôme, IT Cosmetics, and Fenty Beauty.
• Urban Decay: 50% off select Naked Eyeshadow Palettes, including Naked2, Naked3, and Naked Cherry.
• Tarte: 50% off their popular Face Tape and Amazonian Clay foundations, plus select Maracuja Juicy Lip products for $12.
• First Aid Beauty: 50% off their cult-favorite Ultra Repair Cream, often in jumbo sizes or special holiday scents.
• Anastasia Beverly Hills: 30% off the entire brand, including the iconic Brow Wiz, and 50% off select items like liquid lipsticks.
• IT Cosmetics: 30% to 40% off their beloved Confidence in a Cream and other skincare staples.
• Morphe: 50% off their massive 35-pan eyeshadow palettes.
• Clinique: 30% off best-selling moisturizers from the Dramatically Different and Moisture Surge lines.
• MAC Cosmetics: Select lipsticks marked down to $15 and 30% off select foundations.
• It's A 10: 50% off their best-selling Miracle Leave-In products.
• NYX Professional Makeup: Up to 50% off holiday gift sets, including their popular Butter Gloss vaults.
• Batiste: Buy One, Get One FREE on their entire line of dry shampoos.
• OPI: A recurring Buy Two, Get One FREE deal on their entire range of nail lacquers and treatments.
• Select Skincare Cleansers: A variety of cleansers from brands like Peter Thomas Roth and Murad marked down to just $15.
• Hair Tools: Deep discounts on the Revlon One-Step Volumizer, plus up to 50% off tools from CHI, L'ange, and Hot Tools.

These historical trends strongly suggest that 2025 will be another banner year for beauty savings at Ulta. We expect to see these hero deals return, alongside new offers on the latest and most popular products of the year. Getting familiar with these past promotions is the best way to prepare your wishlist and budget for the amazing deals to come.

What Other Ulta Promo Codes and Discounts are Currently Available?

The savings at Ulta don't just happen once a year. The retailer hosts several major sales events, including the 21 Days of Beauty in the spring and fall, the Gorgeous Hair Event, and the Jumbo Love sale on haircare liters. Outside of these events, you can almost always find a great deal running.

Here are some of the other Ulta promotions currently available:

• The Iconic Coupon: Ulta almost always has a coupon available, most famously the "$3.50 off a qualifying $15 purchase." While it excludes prestige brands, it's perfect for saving on drugstore makeup, hair tools, and Ulta Beauty Collection items. Keep an eye out for the even more valuable "20% off a qualifying purchase" coupon (including prestige!) that appears a few times a year for members.
• Diamond and Platinum Perks Day: This is a huge monthly event exclusively for Ulta's top-tier rewards members. It features a full day of incredible deals, steep discounts on prestige brands, and high-value free gifts with purchase that you won't find at any other time.
• Jumbo Love Sale: Twice a year (typically in summer and winter), Ulta slashes prices on liter-sized "jumbo" bottles of shampoo and conditioner from professional brands like Redken, Biolage, and Joico. It's the absolute best time to stock up on haircare for the year.
• App-Exclusive Deals: Ulta frequently drops special offers and "Appy Hour" deals that are only available through their mobile app. It's worth downloading for these surprise savings and early sale alerts.
• Free Shipping: Ulta offers free standard shipping on any online order of $35 or more. Diamond members receive free shipping on orders of $25 or more.
• Free Gifts with Purchase: This is one of Ulta's most popular promotions. You can often score a free multi-piece gift set packed with deluxe samples when you spend a certain amount on a specific brand (like Clinique or Estée Lauder) or in a category like fragrance.
• New Member Welcome Offer: When you sign up for the free Ulta Beauty Rewards program, you can unlock $5 off your first purchase.
• Ulta Beauty Rewards Perks: Members get a free gift during their birthday month and access to exclusive bonus point events where you can earn 2x, 3x, or even 5x points on every dollar spent.
• Beauty Finds by Ulta Beauty Kits: These curated sampler kits offer a fantastic value, allowing you to try best-sellers and new products from multiple brands in categories like suncare, mascara, or fragrance for a low price.
• Online-Only Clearance Section: Don't forget to browse the "Sale and Coupons" section of the website. It's constantly updated with clearance items, last-chance products, and markdowns you might not see in stores.
• Buy One, Get One Promotions: A common deal structure, you'll often see BOGO 40% or 50% off on skincare and haircare brands, allowing you to stock up on your favorites.
• Ulta Beauty Rewards Credit Card Bonus: If you open and use an Ulta Beauty Rewards Credit Card, you can get 20% off your entire first purchase.

As you can see, the savings at Ulta are a year-round affair, not just a once-a-year event. By keeping an eye on these different types of promotions and strategically using your Ulta Beauty Rewards points, you can almost always find a way to save on your favorite products. Staying informed is the key to never paying full price, and it ensures you're ready to pounce when the perfect deal on your must-have item pops up.

Are Ulta Black Friday Deals Available In-Store?

Yes, absolutely. Ulta's Black Friday deals are available across all of its shopping channels: online at ulta.com, on the Ulta mobile app, and in physical stores. However, it's important to note the timing. The sale almost always begins online first, typically the evening before the deals go live in-store.

This staggered start gives online shoppers the first crack at the inventory, which is why we recommend that approach for high-demand items. That said, shopping in-store can be a fantastic experience, allowing you to swatch products and discover deals you might have otherwise missed.

How Can I Get Ulta Beauty Deals Faster?

In the fast-paced world of Black Friday, speed is key. If you're worried about shipping delays or just want your new products right away, Ulta's "Buy Online, Pick Up In Store" (BOPIS) option is your best friend. When shopping online or in the app, you can select "Pickup" at checkout.

Once your order is placed, you'll receive a notification when it's ready, which is often in two hours or less. This service is a fantastic way to secure a hot-ticket item before it sells out online for shipping, and you get the instant gratification of picking it up the same day.

How Can I Find My Perfect Shade Online?

One of the biggest challenges of shopping for beauty online is finding the right shade of foundation, concealer, or lipstick. Ulta has invested in excellent technology to help solve this problem. The retailer offers a "Shade Finder" tool on many product pages that helps you match your shade based on products you've used in the past.

Even better is the GLAMlab, Ulta's virtual try-on tool. Using your phone's camera, you can virtually try on thousands of products, from eyeshadow palettes and lipsticks to foundation and even hair color. It's a game-changing feature that allows you to shop with much more confidence from home.

How Are Black Friday Deals Sourced and Published?

Here at DealNews, we take the "deal" in our name very seriously. Our process for publishing Black Friday offers is built on more than two decades of experience and strong relationships with retailers like Ulta. We often receive ad scans and sale information ahead of time, allowing our expert team to analyze every offer. We compare prices, check product history, and verify every detail to ensure that what we're publishing is a genuine deal and the best price available.

Why Trust DealNews for Ulta Deals and Discounts?

Our mission is simple: to save you money. Our commitment to you, our reader, always comes first, regardless of any affiliate relationships. We know that your time and money are valuable, especially during the hectic holiday season. That's why we sift through hundreds of deals to bring you only the best, most worthwhile offers from Ulta. We do the work so you can shop smarter, not harder.

To get the best of DealNews delivered right to you, consider signing up for the DealNews Select newsletter. You'll get a daily email packed with the top deals of the day, handpicked by our experts. And if you have your eye on a specific product, be sure to set a deal alert. We'll send you an instant notification the moment its price drops, so you'll never miss a chance to save.