Best Early Sephora Black Friday Deals: Discounts To Expect in 2025

For beauty aficionados, the annual Sephora Black Friday sale is the shopping Super Bowl. It's that magical time of year when every wish-listed item—from decadent skincare sets to that perfect, impossible-to-find shade of lipstick—is suddenly within reach at a spectacular discount. This year, the main event officially kicks off on Black Friday, November 28, 2025, with even more deals rolling in on Cyber Monday, December 1, 2025. Judging by years past, Sephora is prepping to spoil us with some of its most sensational savings of the year.

Navigating the whirlwind of Sephora discounts can feel like a full-time job, but that's where we come in. Whether you're a devout VIB Rouge member with a highly curated shopping list or a deal-seeker on the hunt for the perfect gift, we're here to be your savvy guide through every promotion. There are so many top stores with the best Black Friday deals online, but Sephora's event is always a can't-miss for beauty lovers.

Our Best Sephora Early Black Friday Deals

Sephora Black Friday Sale

Up to 50% off

Shop Black Friday deals on popular brands like Lancôme, Olehenriksen, and YSE Beauty in November 2025. Beauty Insiders get free standard shipping on every order with no minimum required. (Not a member? It's free to join.)

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Sephora Fragrance Black Friday Sale

Up to 50% off

Get Black Friday discounts on perfume, cologne, scented candles, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Sephora Tools & Brushes Black Friday Deals

Up to 50% off

Shop Black Friday deals on brushes, applicators, beauty tools, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Sephora Bath & Body Black Friday Sale

Up to 50% off

Shop Black Friday deals on body care, body moisturizers, sunscreen, self tanners, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Too Faced Black Friday Sale at Sephora

Up to 50% off

Shop Black Friday deals on Too Faced eyeshadow, bronzer, mascara, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Rare Beauty by Selena Gomez Black Friday Sale at Sephora

Up to 50% off

Get Black Friday savings on Rare Beauty highlighters, lip stains, blush, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Sephora Face Makeup Black Friday Deals

Up to 50% off

Enjoy Black Friday discounts on concealer, foundation, primer, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Sephora Lip Makeup Black Friday Deals

Up to 50% off

Dive into Black Friday discounts on lip balms, lip gloss, lipstick, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Sephora Cheek Makeup Black Friday Sale

Up to 50% off

Get Black Friday discounts on blush, bronzer, and cheek palettes in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Sephora Minis Black Friday Sale

Up to 50% off

Shop Black Friday deals on gift sets, makeup, skin care, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Urban Decay Black Friday Sale at Sephora

Up to 50% off

Get Black Friday savings on Urban Decay eyeliner, eyeshadow, lipstick, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Charlotte Tilbury Black Friday Sale at Sephora

Up to 50% off

Shop Black Friday deals on Charlotte Tilbury lip liner, foundation, higlighter, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Sephora Eye Makeup Black Friday Deals

Up to 50% off

Shop Black Friday deals on eyeliner, eyeshadow, mascara, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Sephora Hair Care Black Friday Sale

Up to 50% off

Get Black Friday discounts on styling creams, hair masks, shampoos, minis, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Sephora Moisturizer Black Friday Sale

Up to 50% off

Shop Black Friday deals on mists, essences, face creams, night creams, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Sephora Cleanser Black Friday Deals

Up to 50% off

Shop Black Friday deals on face washes, makeup removers, exfoliators, toners, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Fenty Beauty by Rihanna Black Friday Sale at Sephora

Up to 50% off

Shop Black Friday deals on lip gloss, body creams, powders, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Lancome Black Friday Sale at Sephora

Up to 50% off

Shop Black Friday deals on mascara, sera, foundations, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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Huda Beauty Black Friday Sale at Sephora

Up to 50% off

Shop Black Friday deals on Huda lip gloss, primers, blush, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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NARS Black Friday Deals at Sephora

Up to 50% off

It's Black Friday deals time on NARS concealer, blush, lipstick, and more in November 2025. Beauty Insiders get free shipping on all orders. (Not a member? It's free to join.)

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When is the Best Time to Save With Sephora Black Friday Deals?

Timing is everything if you want to snag the most coveted items. The absolute best time to shop is the moment the sale launches online, which is often at the stroke of midnight as Friday begins. This early-bird approach guarantees you first dibs on products with high sellout potential and access to the peak discounts before they're gone. Historically, physical stores have opened their doors between 6 a.m. and 9 a.m. on Black Friday morning for those who prefer an in-person shopping spree.

However, you don't have to set a midnight alarm to save. Sephora keeps the excitement high by rolling out new deals throughout the entire Black Friday weekend. The savings period often starts well before Thanksgiving, with pre-Black Friday events and early-access deals kicking off in the first week of November, especially for Beauty Insider members. The sale's momentum typically carries it beyond Black Friday, extending through Cyber Monday and giving you a few extra days to take advantage of any lingering offers.

How Do I Get the Most Out of Sephora Black Friday Deals?

To truly maximize your savings, a little preparation is key, as the best deals can disappear in a flash. Following DealNews on social media platforms like Facebook and TikTok or subscribing to our newsletter will keep you ahead of the curve with real-time updates on the hottest trends and offers. Beyond staying informed, there are several key strategies to ensure you're ready when the sale goes live.

Here are our top tips for making the most of the event:

• Become a Beauty Insider: This membership is non-negotiable. It's free to join, and members get early access to sales, earn points on every purchase, and receive special perks like a free birthday gift.
• Create a Wish List: Use the Sephora app or website to curate a wish list of your most-wanted items. This saves precious time when the sale begins, allowing you to move everything to your cart and check out before things sell out.
• Download the App for Early Access: The Sephora app is your secret weapon. You'll receive notifications about new deals and often get early access to the sale a day or two before everyone else.
• Snag a Free Sample Bag: During Cyber Week, Sephora frequently offers a free sample bag packed with goodies with a minimum purchase (typically around $90). App users sometimes get early access to this promotion as well.
• Use Klarna or Afterpay: For Cyber Monday specifically, Sephora sometimes offers an additional discount (like 25% off, up to $35) when you check out using a "buy now, pay later" service like Klarna or Afterpay.

By combining these strategies, you'll be perfectly positioned to navigate the sale like a seasoned pro and walk away with the best beauty haul of the year.

How Does Sephora Stack Up With Competitors?

While Sephora is a titan in the beauty retail space, it's not the only destination for fantastic Black Friday deals. Understanding how competitors approach the big day can help you build a smarter shopping strategy. Sephora is known for its deep discounts on high-end brands and exclusive holiday sets, but other retailers bring their own unique strengths to the table, from budget-friendly finds to different brand selections.

When you're mapping out your shopping, knowing the nuances of each store is key. For example, savvy shoppers looking for Macy's Black Friday promo codes and savings will find great value in their "gift with purchase" offers from brands like Clinique and Estée Lauder, which Sephora might not have. Similarly, the Nordstrom Black Friday discount events are legendary for their curated gift sets and high-end brands, often appealing to shoppers who prioritize luxury and top-tier customer service.

For those who love a classic department store experience, the Boscov's Black Friday coupons can unearth deals on a wide range of heritage beauty brands that might not be in the spotlight elsewhere. And for shoppers seeking something truly unique and personal, exploring the Etsy Black Friday coupon codes is a fantastic way to support independent artists and find handmade beauty products that you simply can't get anywhere else.

Can I Use Sephora Discount Codes During Checkout On Black Friday?

Yes, Sephora typically allows shoppers to use promo codes for additional savings during the Black Friday sale, which is a fantastic way to stack your discounts. However, it's important to know that some restrictions may apply. Certain brand exclusions are common, and some promotional codes may not be combinable with other specific Black Friday offers. Always be sure to review the terms and conditions associated with each code. To ensure you get the discount, you'll need to enter the code in the designated box at checkout and see the savings reflected in your total before you finalize the purchase.

Does Sephora Price Match During Black Friday?

If you've ever wondered about Sephora's price matching policy, you're not alone, as the official answer can be a bit tricky. While Sephora does not have a formal, publicly advertised price matching policy on its website, the company's own customer service has confirmed in its community forums that they will match the regular retail prices of direct competitors. This insider tip can be a valuable tool for savvy shoppers year-round.

For Black Friday shoppers, this means if you find an identical product at a lower regular price at a competitor like Ulta or Macy's, it is worth contacting Sephora's customer service to request an adjustment. However, it's important to note that this generally applies to a competitor's standard pricing and not their specific Black Friday promotional prices or doorbusters. That said, Sephora's own Black Friday deals are typically so exclusive and competitively priced that the need for price matching often becomes a moot point anyway.

What's Sephora's Return Policy During Black Friday?

You can shop with peace of mind knowing that Sephora's customer-friendly return policy remains consistent even during the hectic Black Friday shopping season. For both in-store and online purchases, you have 30 days to return a product for a full refund. If you miss that 30-day window, you can still return items for store credit. This generous policy gives you the flexibility to buy gifts well in advance or to change your mind about a product after the holiday rush has settled down, making for a stress-free shopping experience.

What Brands Go On Sale During Sephora Black Friday?

One of the most exciting parts of the Sephora Black Friday sale is the sheer variety of top-tier brands that see significant markdowns. While the exact lineup changes each year, you can always count on seeing discounts from some of the biggest names in beauty. Based on past sales and early information, shoppers can expect to find amazing offers on everything from viral skincare to professional-quality makeup.

Here are just a few of the brands we expect to see featured in the sale:

• Anastasia Beverly Hills: A go-to for brow perfection, look for major deals on their iconic Brow Wiz pencil, DIPBROW Pomade, and various eyeshadow palettes.
• Drunk Elephant: Known for its "clean clinical" skincare, this is the time to grab their popular Protini Polypeptide Cream and D-Bronzi Bronzing Drops at a discount.
• Fenty Beauty: Founded by Rihanna, this inclusive brand is famous for its Gloss Bomb Universal Lip Luminizer and Pro Filt'r foundation. Expect a rare discount on the makeup line.
• Fresh: A skincare favorite for its gentle, effective formulas. Deals on their Soy Face Cleanser, Black Tea collection, and cult-favorite lip treatments are common.
• IT Cosmetics: Celebrated for its skincare-infused makeup, keep an eye out for sales on their best-selling CC+ Cream and Confidence in a Cream Anti-Aging Moisturizer.
• Kiehl's: A heritage skincare brand with a huge following. Black Friday is the perfect time to stock up on their Ultra Facial Cream and Rare Earth Deep Pore Cleansing Masque.
• Lancôme: A luxury favorite, expect to see discounts on their powerful Génifique Ultimate Serum, high-performance mascaras, and popular foundations.
• Milk Makeup: This trendy, vegan brand is a hit for its innovative formulas. Watch for deals on the viral Hydro Grip Primer and their popular cream blush and bronzer sticks.
• NARS: A makeup artist staple, NARS is beloved for its Radiant Creamy Concealer and universally flattering Orgasm blush. Black Friday is a great time to snag these classics.
• Olaplex: A game-changer for hair health, the sale is the ideal opportunity to stock up on their bond-building treatments, shampoos, and conditioners.
• Sol de Janeiro: Famous for its intoxicatingly scented Brazilian Bum Bum Cream and body mists, this brand's products often see a special discount during the event.
• Sunday Riley: This science-backed skincare brand is beloved for its Good Genes All-In-One Lactic Acid Treatment, which often sees a rare and welcome discount.
• Tarte: Famous for its Shape Tape concealer and Amazonian clay blushes, Tarte deals are always a huge hit with shoppers.
• Too Faced: Known for its fun packaging and high-quality formulas, the Better Than Sex Mascara and eyeshadow palettes are frequent stars of the sale.
• Urban Decay: A cult classic, this brand's All Nighter Setting Spray is a must-have, and its iconic Naked eyeshadow palettes are often featured in the sale.
• Youth To The People: A "clean" skincare brand with a cult following. Look for deals on their award-winning Superfood Gentle Antioxidant Cleanser and other nutrient-rich formulas.

This is just a small sample of the incredible brands that will be participating. From makeup mainstays and skincare saviors to hair-care heroes, the Sephora sale is a treasure trove of beauty deals waiting to be discovered. Be sure to build your wish list early, as the most popular brands and products are always the first to sell out.

How do Sephora's Black Friday Deals Compare to Their Cyber Monday Deals?

While Black Friday and Cyber Monday are often spoken of in the same breath, there are subtle but important distinctions between the two events at Sephora. Black Friday tends to be a broader, omnichannel event, featuring a wide array of doorbuster deals, exclusive gift sets, and deep discounts available both in-store and online. It often has a "something for everyone" feel, with a vast selection of products on sale.

Cyber Monday, on the other hand, is traditionally an online-focused affair. The deals may be more targeted, sometimes offering even deeper discounts on a more select range of items. This is also the day when you're more likely to see sitewide promotions or special offers tied to payment methods like Klarna or Afterpay. For a deeper dive into the strategic differences, you can check out our guide on the ways Cyber Monday is different from Black Friday. Ultimately, both days offer incredible savings, but planning for their unique characteristics can help you craft the perfect shopping strategy.

What Have Sephora Black Friday Deals Looked Like Previously?

To get a real sense of what's coming, it helps to look at the fantastic deals Sephora has offered in the past. Year after year, the retailer has consistently delivered blockbuster savings that have set the standard in the beauty industry. The structure of the sale has remained fairly consistent, with a mix of brand-specific discounts, category-wide promotions, and coveted free gifts with purchase.

Here's a snapshot of what previous Sephora Black Friday sales have included:

A major highlight of recent sales has been the daily "Cyber Week" deals, where a new set of top brands goes on sale for 24 hours only. For example, previous years have seen some incredible daily offers that give us clues for 2025.

Here are some of the standout daily deals and specific product markdowns from past events:

• Daily Deals on Top Brands: A cornerstone of the event has been the daily deals offering 30% off top-tier brands for 24 hours only, with past features including Fenty Beauty, Tarte, Olaplex, and Sunday Riley.
• 50% Off Iconic Palettes: Shoppers have scored legendary deals like half off on coveted eyeshadow palettes, including the Urban Decay Naked Honey Palette and the Huda Beauty New Nude Palette.
• Major Markdowns on First Aid Beauty: The fan-favorite Ultra Repair Cream, a winter skin savior, has been offered for as low as $15, a steep discount from its usual $42 price tag.
• Deep Discounts on Fenty Beauty: Rihanna's beloved makeup line has seen significant sales, with deals like 25% off select items and even up to 51% off the Pro Filt'r Soft Matte Longwear Foundation.
• Sephora Collection Steals: Sephora's in-house brand consistently sees one of the best deals of the event, with a recurring offer of 30% off the entire collection, including their popular advent calendars and skincare sets.
• Benefit Brow Sets for Less: Brow enthusiasts have been able to snag kits like the Feathered and Full Brow Set for just $20, a significant savings from its $34 value.
• Half-Price Designer Foundation: High-end foundations, such as the Marc Jacobs Beauty Re(marc)able Full Cover Foundation, have been slashed by 50% in select shades.
• Up to 50% Off Select Fragrances: The sale has consistently featured category-wide discounts, allowing shoppers to grab perfumes and colognes from top brands like ViktorandRolf and Marc Jacobs Fragrances at up to half off.
• Premium Hair Tools for a Fraction of the Price: High-tech tools are a Black Friday staple, with past deals including up to 30% off hair tools and up to $100 off premium stylers like the Amika Jack of All Curls Hair Wand Curler Set.
• Free Shipping on All Orders: A simple but powerful perk, Sephora has frequently removed the shipping threshold during the event, making it easy to grab just one or two items without extra cost.

These historical deals show Sephora's commitment to offering substantial, real-value discounts on some of the most sought-after products on the market. We fully expect the 2025 sale to continue this tradition, making it an event that no beauty lover will want to miss.

What Other Sephora Promo Codes and Discounts are Currently Available?

While Black Friday is the main event, you can find great ways to save at Sephora all year long. DealNews is constantly updating its pages with the latest coupons and promotions, so you never have to pay full price. These offers can range from discounts on your total purchase to free gifts and shipping perks.

Here are some of the types of deals you can often find:

• General Sales: Sephora frequently has a sale section with items up to 50% off, including top brands like Urban Decay, Fenty Beauty, and Mario Badescu.
• The Big Seasonal Savings Events: Twice a year, typically in the spring and fall, Sephora holds its major savings events where Beauty Insider members get a tiered discount on their entire purchase. Rouge members usually receive 20% off, VIB members get 15% off, and Insiders get 10% off.
• Free Gifts with Purchase: Look for promo codes that offer a free sample bag or deluxe trial sizes with a minimum purchase, which is a great way to try new products. A recent example was a code for a free fragrance discovery set with a $50 purchase.
• The Beauty Insider Rewards Bazaar: This is where you can cash in your loyalty points for tangible rewards. Every Tuesday and Thursday, new rewards drop, ranging from 100-point deluxe samples to full-size products, exclusive sets, and even a $100 Rouge Reward for 2,500 points.
• Free Birthday Gift: A beloved perk of the Beauty Insider program, all members can choose a free mini-set from a rotating selection of top brands during their birthday month, with no purchase necessary in-store.
• First-Time Shopper Discount: By signing up for text updates, new customers can often receive a one-time use code for 10% off their purchase.
• Sephora Credit Card Offer: By opening and using a Sephora Credit Card, shoppers can often receive a significant discount, such as 25% off their first purchase, and earn 4% back in rewards on all Sephora purchases.
• Beauty Insider Free Shipping: All members of Sephora's free Beauty Insider program receive free standard shipping on all orders with no minimum purchase required.
• Auto-Replenish Savings: For your holy-grail products, you can sign up for Sephora's auto-replenishment program to get 5% off every order and free shipping, ensuring you never run out of your favorites.
• Beauty Insider Points Events: Throughout the year, Sephora holds special events where Beauty Insider members can earn multiple points (like 2x or 4x) on all purchases or specific categories like fragrance, helping you rack up rewards faster.
• App-Exclusive Offers: Occasionally, Sephora will release special deals or provide early access to sales exclusively for users of their mobile app, making it a valuable tool for dedicated shoppers.
• Discounts on the Sephora Collection: Outside of major sales, Sephora frequently offers discounts on its in-house brand, the Sephora Collection, often providing 30% off to all Beauty Insider members during special savings events.

These ongoing promotions prove that the savings don't have to stop once the holiday season is over. Sephora is constantly rotating its offers, so a savvy shopper can almost always find a way to get a better value, whether it's through a specific promo code, a category-wide sale, or a loyalty perk. The key is to stay informed and check for the latest deals before you shop, ensuring you never have to pay full price for your beauty favorites.

How are Black Friday Deals Sourced and Published?

For over 25 years, DealNews has been the trusted authority in curating the absolute best deals for shoppers, and our approach to Black Friday is a science. We leverage long-standing industry relationships with retailers like Sephora to get first access to their sales and exclusive offers. Our team of seasoned deal seekers works around the clock to expertly sift through thousands of promotions, identifying and publishing only the most valuable and legitimate offers for our users. We verify every deal by hand to ensure its authenticity, so you can spend less time searching and more time saving.

Why Trust DealNews for Sephora Deals and Promotions?

Our passion for finding you the best deals doesn't stop on Black Friday, it becomes even stronger! For over a decade, DealNews has been the trusted resource for saving money on just about everything, delivering hundreds of verified deals to savvy shoppers on this beloved time of the year. All those years of experience go into making sure that every single Sephora deal we publish is the best price you're likely to find. Our commitment to finding the best price for you, our reader, always comes first, regardless of any affiliate relationships.

To put that experience to work for you, consider signing up for the DealNews Select newsletter. It's a daily roundup of the absolute best Black Friday deals, handpicked by our experts and sent straight to your inbox. And if you're waiting for a specific brand to drop in price or a new gadget to go on sale, you can set a deal alert and we'll notify you the moment the price is right.