Ulta Coupon Code $15 Off $50 Offered in May 2026
There's a special kind of joy that comes from walking into an Ulta, basket in hand, ready to restock your holy grails or discover a new favorite serum. It's a beauty wonderland where you can find everything from drugstore gems to prestige powerhouses. If you're comparing beauty deals across retailers, it can also help to check the latest SHEIN promo codes before you decide where to place your next order. This guide is your new best friend for making that happen every single time. We've done the deep dive into every corner of Ulta's savings programs to build the most complete resource on the internet. Think of it as your masterclass in smart shopping.
Top Ulta Coupon Codes for May
Ulta Promo Code
20% offUse promo code "HOLIDAY24" to get 20% off at Ulta. Store pickup is required for code to apply. This coupon code is available for a limited time only.
Ulta Promo Code
10% offApply promo code "WINTER10" to get 10% off your next purchase at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available. This offer is valid for a limited time only.
Ulta Promo Code
10% offUse promo code "95637" to get 10% off select items at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available. This coupon code is valid for a limited time.
Ulta Promo Code
$5 off $15Get $5 off orders of $15 or more at Ulta with promo code "815510". Shipping adds $7, or get free shipping over $35. Store pickup may also be available. This deal expires December 24, 2025.
Ulta Promo Code
$10 off $40Use promo code "CHEER24" to get $10 off your next Ulta purchase of $40 or more. Shipping adds $7, or get free shipping over $35. Store pickup may also be available. This offer is valid for a limited time only.
Ulta Promo Code
$10 off $40 or $20 off $100Use promo code "CHEER" to get $10 off $40 or $20 off orders of $100 or more at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available. This deal expires December 21, 2025.
Ulta App Purchase
15% offTake 15% off your next Ulta app purchase with promo code "15APP". Shipping adds $7, or get free shipping over $35. Store pickup may also be available. This offer is valid for a limited time only.
Ulta Love Your Skin Event
50% off daily steals and 30% off weekly dealsShop the Ulta Love Your Skin Event to get 50% off daily steals and 30% off weekly deals. Shipping adds $7, or get free shipping over $35. Store pickup may also be available. This deal expires January 17, 2026.
Revolution Beauty at Ulta
75% offGet 75% off select Revolution Beauty products at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available. This deal expires January 17, 2026.
Revlon at Ulta
50% offGet 50% off select Revlon proudcts at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available. This deal expires January 17, 2026.
Milk Drops Ceramide Serum Deluxe
Free w/ $35 Beekman 1802 purchaseGet a free Milk Drops Ceramide Serum Deluxe with Beekman 1802 purchase of $35 or more. This deal expires January 24, 2026.
Dior Capture Serum Deluxe
Free w/ $125+ Dior skincare purchaseGet a Dior Capture Serum Deluxe for free when you make a $125 or more Dior skincare purchase. This offer ends February 1, 2025.
Givenchy Pouch
Free w/ $135 purchaseGet a free Givenchy pouch on Givenchy orders of $135 or more. This offer ends January 3, 2026.
Tocca Colette Travel Spray
Free w/ $86+ Tocca purchaseGet a free Tocca Colette Travel Spray with the purchase of $86 or more Tocca purchase. This deal ends January 3, 2025.
Gucci Pouch
Free w/ $122+ Gucci men's large spray purchaseGet a free Gucci pouch with the purchase of a Gucci men's large spray purchase at Ulta. This offer ends January 17, 2025.
Shark Glossi 2-in-1 Hot Tool And Air Glosser at Ulta
$130Get $50 off the Shark Glossi 2-in-1 Hot Tool And Air Glosser at Ulta. Shipping is free. This deal ends January 3, 2026.
Ulta Beauty Rewards
Earn 5x points on all fragrance purchasesUlta Beauty Rewards members earn 5x points on all fragrance purchases. (Not a member? It's free to join.) As a reward member you will also earn points on every $1 spent, birthday perks, and more. This offer ends December 24, 2025.
Ulta Holiday Sets Deals
40% offGet 40% off select holiday sets at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available. This deal expires December 24, 2025.
Ulta Skin Care Deals
Up to 40% offGet up to 40% select skin care products at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available. This deal expires December 24, 2025.
Ulta Makeup Deals
Up to 40% offGet 40% off select makeup at Ulta. Shipping adds $7, or get free shipping over $35. Store pickup may also be available. This deal expires December 24, 2025.
Our Top Ulta Promo Codes and Coupons Offered in May 2026
As of May 2026, the most effective Ulta coupon is BOPIS20, which takes 20% off qualifying online orders when you choose "Buy Online, Pick Up In-Store." This promotion is valid through May 7, 2026, and is highly sought after because it frequently includes prestige brands and fragrances that are usually excluded from standard discounts. Other promo codes include:
- 20% Off Everything (BOPIS): Use code BOPIS20 for 20% off when you buy online and pick up in-store. (Valid through May 7, 2026).
- $15 Off $50 Purchase: Use code HAPPY15 on qualifying orders, including many prestige brands and fragrances.
- $3.50 Off $15 Purchase: A staple for drugstore brands; check the Ulta app or your weekly email for this rotating barcode.
- 10%–15% New Subscriber Discount: Text ULTA or BEAUTY to 95637 to receive a one-time use code for your next purchase.
- 20% Off for New Cardholders: Apply for the Ultamate Rewards™️ Credit Card and get 20% off your very first transaction.
How to Get $15 off $50 or $20 off $100 at Ulta
High-value coupons at Ulta, such as $15 off $50 or $20 off $100 offers, are usually distributed as targeted rewards for Diamond and Platinum members.
- Active $15 Code: Use code HAPPY15 during special promotional windows to save $15 on a $50 purchase.
- The BOPIS Hack: If you are spending over $100, the BOPIS20 code (20% off) effectively acts as a $20+ discount. This is currently the most reliable way to save on high-ticket items.
- Check Your App Inbox: Ulta frequently sends unique 16-digit "prestige-friendly" coupons directly to the app. These are one-time use and offer the best savings on brands like Dyson, Chanel, and Hourglass.
The Ulta $3.50 Coupon: What You Need to Know
The Ulta $3.50 off $10 coupon has largely been replaced in 2026 by a $3.50 off $15 qualifying purchase offer.
- How to Find It: This coupon is always available on the Ulta Promotions page, the mobile app, or the back of the physical weekly circular.
- Best Use Cases: Use this for "mass" beauty brands like e.l.f., NYX, and Morphe.
- Exclusions Note: This coupon will not work on "Prestige" brands, fragrance, or salon services. If your total is just under $15, we recommend adding a travel-sized "filler item" to trigger the discount.
Expert Tips to Maximize Ulta Rewards
To get the most value out of your May 2026 shopping trip, stack your coupons with these active rewards:
- 5X Points on Fragrance: Earn quintuple points on all fragrance purchases through May 9, 2026.
- 30% Off Hair Tools: Save 30% on brands like Conair, Wet Brush, and T3 during the Mother's Day sale event (Ends May 11).
- App-Exclusive Discounts: Download the Ulta app and use code APP15 to secure 15% off your first in-app purchase.
- Free Gift with Purchase (GWP): Grab a free 4-piece gift with any $200 Rabanne fragrance purchase or a 3-piece gift with a $45 Clinique order through May 10.
How to Redeem an Ulta Promo Code
Putting your Ulta promo code to work is a simple process that takes just a few seconds at checkout. Ulta's website and app are designed to make applying your discount straightforward, so you can see your savings instantly before you finalize your purchase.
Here's a quick step-by-step guide to redeeming your code:
- Shop Your Heart Out: Add all of your must-have makeup, skincare, and hair products to your digital shopping bag.
- View Your Bag: Once you're ready to check out, click on the shopping bag icon located at the top right corner of the page.
- Locate the Promo Code Box: On the right side of the screen, underneath your order summary, you will see a field labeled "Add a coupon code."
- Enter Your Code: Carefully type or paste your promo code into the box. Codes can be case-sensitive, so double-check for accuracy.
- Apply the Discount: Click the "Apply" button. You should see the discount immediately reflected in your order total.
- Complete Your Purchase: Proceed to checkout to enter your shipping and payment information, and get ready for your beauty goodies to arrive.
Just like that, you've unlocked extra savings. Remember that most offers are limited to one coupon code per order, so be sure to use the one that gives you the best deal.
Key Things to Know About Ulta Promotions This May
Before you start your next shopping trip, it's helpful to understand the ins and outs of how Ulta's deals and programs work. From their pricing strategy to how they stack up against the competition, having this background knowledge will turn you into a much savvier shopper. Here are the answers to the most frequently asked questions about saving at Ulta.
Note About The One-Code Rule
Ulta's online system generally accepts only one coupon code per transaction. You must choose between the 10% text code, the 20% credit card code, or the $5 reward coupon. Choose the one that yields the highest dollar savings for that specific cart.
How Do Ulta Discounts Stack Up With Competitors?
Ulta holds a powerful position in the beauty retail space because its discount strategy is one of the most aggressive. While competitors have their own strengths, Ulta's frequent, stackable offers and robust rewards program often give it an edge for deal-seekers. It masterfully blends the accessibility of a drugstore with the desirability of a high-end beauty counter, a combination few competitors can match.
| Retailer | Typical Beauty Discount | Loyalty Program Highlights | Best For |
|---|---|---|---|
| Ulta | $3.50 off $15, 20% off purchase | Points to cash, stackable rewards | Drugstore and prestige brands |
| Sephora | 10%-20% off during sales events | Points redeemable for samples or cash | Prestige and luxury beauty brands |
| Sally Beauty | BOGO deals, 15% off coupons | Points rewards, members-only pricing | Pro-quality hair color, care, and nails |
| Belk | "Belk Bucks" redeemable deals | Belk Rewards card points, coupon days | Prestige fragrance and cosmetics |
| Kohl's | Kohl's Cash, 15-30% off coupons | Kohl's Rewards earns 5% back | Kohl's Cash at in-store Sephora shops |
| Nordstrom | Price-matching, seasonal sales | The Nordy Club early access and gifts | Customer service, luxury, and samples |
| Macy's | 15% off sales, Star Money rewards | Star Rewards points and savings days | Fragrance and cosmetic gift sets |
| JCPenney | $10 off $50 coupons, %-off deals | JCPenney Rewards cash certificates | Affordable salon services |
Sephora is Ulta's most direct competitor, focusing exclusively on prestige and luxury brands. While Sephora's Beauty Insider program is popular, its main sales events only happen a few times a year and offer tiered discounts (10% for Insiders, 15% for VIB, 20% for Rouge). Ulta, by contrast, frequently offers 20% off coupons that include prestige brands, making it easier to save on high-end products year-round.
Sally Beauty caters more to beauty professionals and DIY enthusiasts, with a focus on hair color, salon-grade hair care, and nail supplies. While they offer great value and a rewards program, their product assortment doesn't overlap as much with Ulta's broad mix of makeup and skincare.
When it comes to department stores, each offers a unique value proposition. Shoppers looking for Belk beauty coupons will find great value by redeeming "Belk Bucks" on prestige cosmetics, while the best Macy's beauty discounts often come from their frequent 15% off sales on fragrance and cosmetics. Similarly, you can find excellent JCPenney beauty deals on their salon products and in-house brands.
The partnership between Sephora and Kohl's allows shoppers to use Kohl's beauty promo codes like Kohl's Cash to pay for prestige brands, creating a powerful savings opportunity. Finally, while Nordstrom beauty savings are less about coupons and more about excellent customer service, price-matching, and major events like the Anniversary Sale, it remains a top destination for luxury beauty shoppers.
How Do I Get an Ulta Discount on My First Order?
Ulta rolls out the welcome mat for new customers with several great offers. The easiest is to sign up for emails or text alerts—you'll typically receive a coupon for $5 off a $10 purchase, $10 off a $20 purchase, or 10% off your entire order. If you apply for the Ultamate Rewards Credit Card, you'll get an even better deal: 20% off your first purchase.
Are There Ulta Coupons for a Larger Purchase?
Absolutely. While the $3.50 off coupon is a staple, Ulta frequently releases coupons for larger carts, especially through its email list and app. Keep an eye out for offers like $10 off a $40 purchase, $15 off a $50 purchase, or even $20 off a $100 purchase. These higher-value coupons sometimes have fewer exclusions, making them a great opportunity to save on pricier items.
What Are Ulta's Pickup Options?
Ulta offers a convenient "Buy Online, Pick Up In Store" option, which includes both in-store and curbside pickup. This service is free, and orders are often ready in just a few hours. Even better, Ulta frequently offers exclusive coupons for pickup orders, such as 20% off your entire order (including prestige brands) when you choose to pick it up.
Does Ulta Offer Buy Now, Pay Later Options?
Yes, Ulta makes it easy to budget for your beauty purchases by offering "Buy Now, Pay Later" plans through services like Afterpay and Klarna. At checkout, you can choose to split your total payment into four interest-free installments, making larger hauls more manageable.
How Often Does Ulta Offer 20% Off?
The coveted 20% off coupon, which often includes prestige brands and fragrance, appears several times throughout the year. These are typically sent to Ulta Beauty Rewards members via email, so make sure you are subscribed. You are almost guaranteed to see this offer during major shopping seasons, like around the holidays and in the spring.
What Is an Ulta Beauty Steal?
A "Beauty Steal" is a special, deeply discounted product featured during one of Ulta's major sales events, like the 21 Days of Beauty or the Love Your Skin Event. These are typically 50% off for one day only. It's a fantastic opportunity to try a popular high-end product at a drugstore price.
What Is Ulta's Return Policy?
Ulta has a customer-friendly return policy. You can return any product within 60 days of purchase for a full refund to your original form of payment. If you don't have a receipt, they can often look up the purchase using your rewards member ID.
Why Isn't My Ulta Promo Code Working?
There are a few common reasons why a code might not be applying to your order. First, check for typos—it's easy to mix up a number or letter. Second, make sure your code hasn't expired, as most Ulta coupons are only valid for a limited time. Finally, and most often, the issue is that an item in your cart is excluded from the promotion.
Why Are Some Brands Excluded From Ulta Coupons?
This is the most common issue shoppers run into. Ulta's standard coupons (like the $3.50 off $15) typically exclude what are known as "prestige" brands. This category includes high-end makeup (like Tarte, MAC, and Urban Decay), skincare (like Drunk Elephant and Clinique), fragrances (like Chanel and Dior), and high-tech hair tools (like Dyson). If your cart is full of prestige items, you'll need to wait for a coupon that specifically includes them, like the popular 20% off prestige coupon that appears a few times a year.
Can I Use More Than One Coupon at Ulta?
Unfortunately, Ulta's policy is one coupon per transaction. You cannot stack multiple promo codes, such as a $5 off coupon and a 20% off coupon, on the same order. However, you can (and should!) combine a single coupon with other offers, like sale prices, free gifts with purchase, and your redeemable Ulta Beauty Rewards points.
I Didn't Get Free Shipping, Why?
If you were expecting free shipping and didn't receive it, the most likely reason is that your order total didn't meet the $35 minimum after all discounts and promo codes were applied. The subtotal must be over $35 to trigger the free shipping benefit. Also, ensure you have selected standard shipping, as expedited options come with a fee.
Other Ways Customers Can Save With Ulta Discounts This May
Getting a good deal at Ulta is easy, but getting the q deal requires a bit of strategy. By combining a few of our insider tips, you can maximize your savings and make every dollar count. Here is the ultimate checklist for saving money on every Ulta purchase.
Join Ulta Beauty Rewards
This is non-negotiable for any Ulta shopper. It's a free program where you earn points on every purchase (1 point per dollar for basic members). These points convert directly into cash off future purchases. You also get a free birthday gift and access to exclusive member-only offers.
Save Your Points for Maximum Value
The single most important rewards tip is to be patient. While you can redeem as few as 100 points for $3 off, the value of your points increases dramatically the more you save. The sweet spot is 2,000 points, which gets you $125 off—a much better rate than redeeming smaller amounts.
Apply for the Ulta Beauty Rewards Credit Card
If you're a frequent shopper, the Ulta credit card is a powerful tool. You'll earn points twice as fast (2 points per dollar spent at Ulta) and receive a 20% off coupon for your entire first purchase. The card has no annual fee, making it a straightforward way to boost your rewards.
Sign Up for Emails and Texts
Some of Ulta's best coupons are sent directly to subscribers and never appear on the website. By signing up for emails and text alerts, you'll get exclusive access to high-value coupons (like 20% off prestige brands) and be the first to know about upcoming sales events.
Download the Ulta App
The Ulta app is your hub for savings on the go. You'll find app-exclusive deals, can easily track your rewards points, and can virtually try on makeup before you buy. Be sure to turn on notifications to get alerts for flash sales and "Beauty Breaks"—limited-time gifts with purchase.
Shop During the 21 Days of Beauty Sale
This is Ulta's biggest sale event, happening twice a year in the spring and fall. For three weeks, you can score 50% off a rotating selection of best-selling, high-end products. Each "Beauty Steal" is available for one day only, so plan ahead using the sale calendar.
Hit the Major Seasonal Sales
Beyond the 21 Days of Beauty, mark your calendar for other key sales. The Jumbo Love (or Liter) Sale in the summer and winter is the best time to stock up on shampoo and conditioner. The Love Your Skin Event in January and August offers deep discounts on skincare. And, of course, the Black Friday and Cyber Monday sales deliver some of the best deals of the year.
Never Pay for Shipping
With a free shipping threshold of just $35, it's easy to avoid paying for delivery. If your order is just under the minimum, consider adding a small, useful item like a lip balm or a face mask to your cart instead of paying the $6.95 shipping fee.
Look for Free Gifts With Purchase
Always check the "Gifts With Purchase" section before you check out. Ulta is very generous with its freebies, which can range from deluxe samples to full-size products and even cute tote bags. These add significant value to your order at no extra cost.
Always Check the "Sale" Section
The digital clearance rack is a goldmine for deals. Ulta's "Sale" section is constantly updated with markdowns on discontinued items, last season's colors, and overstocked products. You can often find discounts of 50% or more.
Subscribe to Replenish and Save
For products you buy over and over, like your favorite moisturizer or shampoo, consider using Ulta's subscription service. You'll get 5% off and free shipping on every recurring order, ensuring you never run out of your staples while saving money.
What Else to Consider About Ulta in 2026
Ulta Return Policy
Ulta gives shoppers some flexibility if a product does not work out, but it is still worth checking the official Ulta return policy before you bring an item back or mail it in. In general, returns are easier when you have the original receipt, packing slip, or order confirmation, and refunds are usually processed back to the original form of payment when the return meets Ulta's requirements. If you used a coupon, points, gift card, or special promotion on your order, the refund amount may reflect those discounts, so your final credit may be different from the item's original shelf price.
Ulta Customer Service
If you need help with an order, missing item, rewards account, pickup order, shipping issue, or return question, the official Ulta customer service page is the best place to start. Ulta's Guest Services page includes support options for common shopping issues, including online orders, store pickup, delivery, account access, and Beauty Rewards questions. It is also a good place to go if a promo code is not working at checkout, since some Ulta coupons have brand, category, or purchase-type exclusions.
How We Find and Publish Beauty Promotions
At DealNews, our team of expert deal hunters is dedicated to sifting through the noise to find the very best offers for our readers. We scour every corner of the internet, from weekly ads and email newsletters to social media and coupon sites, to curate a comprehensive list of every active Ulta discount. Our process involves not just finding deals but verifying them to ensure they work, so you don't have to. We clarify the fine print, highlight important exclusions, and provide the strategic advice you need to use these offers effectively, all while adhering to Ulta's terms and conditions. Our only goal is to make sure you have the most up-to-date and reliable information to help you save money.
Why Trust DealNews for Ulta Discounts?
DealNews has been helping our readers save money on everything under the sun for years, and when it comes to getting the best bang for your buck on beauty, this year is no exception. We deliver hundreds of deals to savvy shoppers every single day, covering a massive range of products – from clothes and tech gadgets to vacations and, yes, even ways to save on your favorite foundation. All those years of experience go into making absolutely sure that every deal we publish is the best price you're likely to find, period. Our commitment is to you, the reader, regardless of any relationship we might have with a store. Want to tap into that expertise directly? Consider signing up for the DealNews Select newsletter. It's your daily dose of the handpicked hottest deals delivered straight to your inbox every weekday. Plus, if there's a specific product you're waiting to go on sale, you can set a deal alert and get an instant notification when the price drops.
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