Best Early Apple Black Friday Deals: Sales To Expect in 2025

For Apple fans, the arrival of fall brings more than just cooler weather; it signals the start of the annual treasure hunt for the best Black Friday deals on the most coveted tech in the world. While the main event officially kicks off on Black Friday, November 28, 2025, and runs through Cyber Monday, December 1, 2025, the real "Season of Savings" starts much earlier. We expect the first significant price drops from third-party retailers to appear in the first two weeks of November. In fact, many of the absolute best, record-low prices on popular items like the MacBook Air and previous-generation Apple Watches often happen before Thanksgiving week. These early-bird specials are designed to get you shopping ahead of the rush, and they frequently sell out.

The key to winning Apple's Black Friday is understanding that it's a two-front battle. First, there's Apple's own official "Shopping Event," which historically rewards shoppers with gift cards on full-price purchases. While it's not a direct cash discount, it's a fantastic way to save on future buys, especially if you're looking into Apple gift card deals. The second, and often more exciting, front is fought at third-party retailers like Amazon, Best Buy, and Target. This is where you'll find the holy grail: actual, significant cash discounts that bring iPads, MacBooks, and Apple Watches down to their lowest prices of the year.

Our Best Apple Early Black Friday Deals

Apple Black Friday Deals at Amazon

Up to 35% off

These November 2025 deals see discounts on iPads, MacBooks, AirPods, iPhones, Apple Watches, and more. These early Black Friday price drops are ongoing deals at Amazon. We saw up to 50% off on the big day itself last year.

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Apple AirPod Black Friday Deals at Amazon

Up to 34% off

This early Black Friday deals see prices start from $84.99 (for the pictured AirPods 4). These are ongoing deals at Amazon in November 2025. Save on Apple AirPods 4, AirPods 3, AirPods 2 Pro, and AirPods Max.

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Apple iPad Black Friday Deals at Amazon

Up to 12% off

With these early Black Friday discounts at Amazon, iPads start from just $319. These November 2025 price drops are ongoing deals. You can save on the Apple iPad, iPad Pro, iPad Air, and iPad mini, in many configurations.

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Apple Watch Black Friday Deals at Amazon

Up to 42% off

With these early Black Friday discounts at Amazon, Apple Watches start from just $160. These November 2025 price drops are ongoing deals. You can save multiple generations, including the Apple Watch Series 11, Series 10, Ultra 2, SE 3, and SE 2.

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Apple MacBook Pro Black Friday Deals at Amazon

Up to 25% off

With these early Black Friday discounts at Amazon, 2025 MacBooks Pro start from just $750. These November 2025 price drops are ongoing deals. You can also save on older generations, including refurbished models.

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Apple MacBook Air Black Friday Deals at Amazon

Up to 25% off

Thanks to early Black Friday discounts at Amazon, 2025 MacBooks Air start from just $750. These November 2025 price drops are ongoing deals. You can scroll down the page to see savings on older generations too.

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Apple iMac Black Friday Deals at Amazon

Up to 12% off

Early Black Friday discounts on Apple iMacs at Amazon mean 2024 model start from $1,347. These November 2025 price drops are ongoing deals. Many configurations of this all-in-one desktop are available.

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Apple Mac Mini Black Friday Deals at Amazon

Up to 17% off

Apple's most recent Mac Mini desktop computers drop as low as $499 in these early Black Friday discounts at Amazon. These November 2025 price drops are ongoing deals. You can scroll through the sale to find deals on older generations too.

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Apple Black Friday Deals at Walmart

Up to 35% off

Save on everything Apple at Walmart in these early Black Friday deals. These November 2025 price drops are ongoing deals. We saw up to 50% off Apple items on Black Friday itself last year.

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Apple AirPod Black Friday Deals at Walmart

Up to 35% off

Get big discounts on Apple AirPods in these early Black Friday deals, with AirPods 4 starting from $85. These November 2025 price drops are ongoing deals. Save on AirPods 4, AirPods 2 Pro, AirPods Max, and more by scrolling through the sale.

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Apple iPad Black Friday Deals at Walmart

Up to 22% off

With these early Black Friday deals, you can save on new and refurbished Apple iPads across multiple generations. These November 2025 price drops are ongoing deals.

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Apple Watch Black Friday Deals at Walmart

Up to 32% off

Save on new and refurbished Apple Watches in these Early Black Friday deals. These November 2025 price drops are ongoing deals. These Series 10 watch drops as low as $299 bought new.

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Refurb Apple MacBook Pro Black Friday Deals at Walmart

From $129

Save on refurbished Apple MacBook Pro laptops at Walmart in these early Black Friday deals. These November 2025 price drops are ongoing deals. Warranty information varies by item.

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Refurb Apple MacBook Air Black Friday Deals at Walmart

From $109

Save on mostly refurbished Apple MacBook Air laptops in these early Black Friday deals. These November 2025 price drops are ongoing deals. Warranty information will vary by item.

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Refurb Apple iMac Black Friday Deals at Walmart

From $191

Save on refurb and used Apple iMacs at Walmart in these early Black Friday deals. These November 2025 price drops are ongoing deals. Save on iMacs as recent as the M4-equipped models, and going back as far as 2013.

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Refurb Apple Mac Mini Black Friday Deals at Walmart

From $98

Shop these refurbished Apple Mac Mini early Black Friday deals. These November 2025 price drops are ongoing deals. Warranty info will vary by item.

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Apple Black Friday Deals at Best Buy

Up to 62% off

Save on everything from Apple MacBooks and iPads to phone cases and watch straps in these early Black Friday deals. These November 2025 price drops are ongoing deals, including markdowns on iPhones, AirPods, and Apple Watch models. Free shipping applies.

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Apple AirPod Black Friday Deals at Best Buy

Up to 30% off

Save on new and refurb Apple AirPods in these early Black Friday deals. Get the AirPods 4 from $90, or the refurbished AirPods Max for $399. These November 2025 price drops are ongoing deals.

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Apple iPad Black Friday Deals at Best Buy

Up to 20% off

Best Buy's early Black Friday deals include savings on new and refurb Apple iPads. You'll find discounts on multiple generations of iPad, iPad Air, iPad mini, and iPad Pro. These November 2025 price drops are ongoing deals.

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Apple Watch Black Friday Deals at Best Buy

Up to 15% off

Save on several versions of the Apple Watch in Best Buy's early Black Friday deals. That includes the Apple Watch Series 10, SE 2nd-Gen., and Ultra 2. These November 2025 price drops are ongoing deals.

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Apple MacBook Pro Black Friday Deals at Best Buy

Up to 35% off

Save on a slew of Apple MacBook Pro laptops in Best Buy's early Black Friday deals. You can get up to $350 off an M4-equipped build bought new — refurbs are also available. These November 2025 price drops are ongoing deals.

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Apple MacBook Air Black Friday Deals at Best Buy

Up to 30% off

Save on several generations of Apple MacBook Air laptops in Best Buy's early Black Friday deals. You can save up to $100 on M4 chip builds. These November 2025 price drops are ongoing deals.

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Apple iMac Black Friday Deals at Best Buy

Up to 10% off

Save on Apple's all-in-one iMac desktops in Best Buy's early Black Friday deals. These November 2025 price drops are ongoing deals.

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Apple Mac Mini Deals at Best Buy

Up to 17% off

Save up to $100 on Apple Mac Mini computers in Best Buy's early Black Friday deals. These November 2025 price drops are ongoing deals.

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Apple Black Friday Deals at Target

Up to 35% off

Target's early Black Friday deals let you save on Apple phones, tablets, smart watches, and more. These November 2025 price drops are ongoing deals. We saw up to $200 off Apple items on Black Friday itself last year.

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Apple AirPod Black Friday Deals at Target

Up to 35% off

Save on Apple AirPods in Target's early Black Friday deals. That includes the latest AirPods 4. These November 2025 price drops are ongoing deals.

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Apple iPad Black Friday Deals at Target

Up to 38% off

Save on Apple iPads in Target's early Black Friday deals. We saw up to 38% off last Black Friday. These November 2025 price drops are ongoing deals.

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Apple Watch Black Friday Deals at Target

Up to 18% off

Save on Apple Watches in Target's early Black Friday deals. Shop the Apple Watch Series 11, Series 10, SE 3, SE 2nd-Gen., and more. These November 2025 price drops are ongoing deals.

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How Do I Get The Most Out of Apple Black Friday Deals?

Getting the best value during the Apple Black Friday sales requires a smart approach. It's not just about finding a discount; it's about layering strategies to maximize your savings. Think of it as your personal deal-seeking game plan.

Here are the most effective ways to save:

• Target Third-Party Retailers for Cash Discounts: The biggest savings will come from retailers like Amazon, Best Buy, Target, and Walmart. These stores will offer direct dollar-off discounts on everything from MacBooks to AirPods, often hitting record-low prices. Apple itself will not offer these kinds of deals.
• Leverage Apple's Gift Card Event: If the product you want isn't discounted elsewhere, buying it from Apple during their Shopping Event can net you a valuable gift card (up to $200 in past years) to use on future purchases of products, apps, or services like Apple TV plus.
• Use Carrier Deals for iPhones: The absolute best way to save on a new iPhone 17 is through carrier promotions. Verizon, ATandT, and T-Mobile will offer massive trade-in credits or "free" phone deals when you sign up for a qualifying plan, often saving you over $1,000.
• Don't Sleep on Refurbished Products: Apple's Certified Refurbished store is a fantastic source for deals year-round, but it's especially useful if the specific model you want doesn't go on sale. These products are as good as new and come with the same warranty.
• Set Deal Alerts Now: The best deals are often flash sales that last only a few hours. The only way to guarantee you won't miss out is to set up a deal alert with us. You'll get an instant notification when the price drops on the product you're watching.

By combining these tactics—watching for retailer doorbusters, knowing when to take the Apple gift card, and being ready with carrier trade-ins—you can ensure you're getting the absolute best value. It's about playing the whole field, not just one part of it.

Is Black Friday a Good Time to Buy Apple Devices?

Absolutely. In fact, it's arguably the best time of the entire year. Apple products are famous for holding their value, and significant discounts are rare. The November Black Friday period is the one time you can reliably expect to see record-low prices across a wide range of products, including current-generation MacBooks, iPads, and the Apple Watch.

The savings come from two main sources: direct cash discounts at retailers like Amazon and Best Buy, and valuable gift card offers from Apple's own Shopping Event. For big-ticket items like a MacBook, saving $250 or more is a common occurrence. For smaller items like AirPods, you can expect to save anywhere from $30 to $80. So, if you have your eye on a new piece of Apple tech, holding out for Black Friday is a financially savvy move.

How Does Apple Stack Up With Competitors?

During Black Friday, the tech world becomes a battlefield for your attention, and Apple's strategy is notably different from its rivals. While competitors like Samsung and Microsoft go for the knockout with huge, direct discounts and aggressive bundles, Apple prefers to play a more reserved game, letting its retail partners handle the heavy price-cutting. This creates a distinct shopping experience depending on which ecosystem you're interested in.

Here's a quick look at how the major players approach the biggest shopping event of the year:

For shoppers, the choice often comes down to ecosystem versus value. Samsung is Apple's most direct competitor in the mobile space. On Black Friday, you can expect Samsung to offer hundreds of dollars off its latest Galaxy S25 or Z Fold 7 phones directly from its website, often with better trade-in offers than Apple provides. Similarly, those looking for a new laptop will find that Dell and Lenovo offer much deeper percentage cuts on a wider range of configurations than you'll ever see on a MacBook.

Where Apple wins is in the seamless integration of its products, which is a value proposition in itself. Competitors like Google try to replicate this with the Pixel phone, Pixel Watch, and Pixel Buds, and they use Black Friday to make their ecosystem more tempting with aggressive pricing. Likewise, Sony's WH-1000XM5 headphones are a direct and formidable competitor to the AirPods Max, and on Black Friday, they are almost guaranteed to be available for a much lower price. The bottom line: if you're not locked into Apple's ecosystem, Black Friday is a fantastic time to see how much more competitors are willing to offer for your money.

What Apple Models Will Go On Sale This Year?

While the star of the show is clearly Apple, the sale encompasses all of the company's major product lines as well as its own sub-brands. Think of it less as a sale on different "brands" and more as a celebration of deals across the entire Apple universe. You'll find discounts on nearly everything the tech giant makes.

Here are the key product families to watch for during the Black Friday sales:

• Apple MacBook: Expect the fan-favorite MacBook Air to get the steepest discounts, with blockbuster deals often exceeding $250 off. The more powerful MacBook Pro models will also see significant price drops, especially on base configurations at retailers like Amazon.
• Apple iPad: From the affordable entry-level iPad to the versatile iPad Air, the compact iPad mini, and the top-of-the-line iPad Pro, every model is fair game for a discount. Look for savings of $50 to $200, depending on the model.
• Apple Watch: This is a hot category for Black Friday. You'll see incredible prices on the budget-friendly Apple Watch SE, as well as deep clearance deals on last year's models. Even the brand-new Apple Watch Series 11 and the rugged Apple Watch Ultra will see their first major price cuts.
• Apple AirPods: A perennial best-seller. Every model, including the standard AirPods, the noise-canceling AirPods Pro, and the premium AirPods Max, will be on sale. These are often the first items to sell out, so act fast.
• Apple iPhone: While you won't find big cash discounts on unlocked phones, mobile carriers will be offering incredible deals. Look for "free" iPhone 17 offers with an eligible trade-in and a new line, which can save you $1,000 or more over the life of the plan.
• Beats by Dre: As an Apple-owned company, Beats headphones and earbuds are always a huge part of the Black Friday festivities. Expect to see discounts of up to 50% on popular models like the Beats Studio Pro and Powerbeats Pro.
• Apple Accessories: This is the best time of year to grab all the extras. Look for the lowest-ever prices on AirTag 4-packs, significant savings on the Apple Pencil, and rare discounts on the Magic Keyboard for iPad.

Ultimately, nearly every piece of hardware Apple sells will be discounted in some form, either through a direct price cut at a retailer or via Apple's own gift card promotion. It's the most comprehensive sale of the year for Apple fans.

Are AirPods on Sale Ahead of Black Friday?

Yes, absolutely! AirPods are one of the first product categories to see early Black Friday deals. Retailers like Amazon and Walmart know how popular they are as holiday gifts, so they often drop prices to record lows starting in early November to get a jump on the competition.

While there may be a slight chance for an even better deal on the day itself, the early offers on AirPods, AirPods Pro, and AirPods Max are typically very aggressive and often match the final Black Friday price. If you see a price that looks good in the weeks leading up to Thanksgiving, it's usually safe to pull the trigger. We'll be tracking all the best prices right here, so you'll know if a deal is worth grabbing early.

Do iPhones Get Discounts on Black Friday?

They do, but not in the way you might expect. You are very unlikely to find a significant cash discount on a new, unlocked iPhone 17 from a retailer like Best Buy or Apple itself. Instead, the incredible iPhone deals all come from the mobile carriers: ATandT, Verizon bundles, and T-Mobile.

During Black Friday, these carriers will offer their most aggressive promotions of the year. This usually involves getting a new iPhone 17 "on the house" (a value of over $1,000) when you trade in an eligible older phone and sign up for one of their premium unlimited data plans. The savings are applied as monthly bill credits over 24 or 36 months. While it's not an upfront discount, for anyone planning to stick with a carrier, it's by far the most lucrative way to get a new iPhone.

How Do Apple's Black Friday Deals Compare to Their Cyber Monday Deals?

For the most part, the deals are very similar, and you can think of the entire period from Thanksgiving through Cyber Monday as one long shopping event. Apple's own gift card promotion typically runs straight through from Friday to Monday with the same offers. At third-party retailers, many of the best deals that launch on or before Black Friday will carry over through the weekend into Cyber Monday.

The biggest difference is inventory. The most popular items, like the baseline MacBook Air or a specific color of Apple Watch, can and do sell out over the weekend. While retailers may introduce a few new "Cyber Monday specials," the core deals often remain the same. The bottom line: if you see a great deal on Black Friday for a product you really want, it's safer to buy it then rather than risk it selling out by Monday.

Can I Use Apple Discount Codes During Checkout on Black Friday?

Unfortunately, Apple does not use traditional discount codes or promo codes on its website. The primary offer during its Black Friday Shopping Event is the automatic addition of a gift card to eligible purchases. The savings you see at third-party retailers like Amazon or Best Buy will also be applied automatically, with the sale price reflected directly on the product page.

Does Apple Price Match During Black Friday?

No, Apple does not price match its competitors. If you find a MacBook for $200 off at Best Buy, an Apple Store will not match that price. However, some retailers that sell Apple products, like Best Buy and Target, do have price match policies. It's crucial to check their specific terms for Black Friday, as doorbuster deals are often excluded, but it can be a useful tool for non-doorbuster items.

What's Apple's Return Policy During Black Friday?

One of the best perks of holiday shopping is the extended return window, and Apple is no exception. Typically, for products purchased from early November through late December, both Apple and major retailers like Amazon and Best Buy offer extended return periods that lasts until mid-January of the following year. This means you can buy gifts with confidence, knowing that the recipient will have plenty of time to make a return or exchange if needed.

What Have Apple Black Friday Deals Looked Like Previously?

History is the best teacher, and looking back at past Black Friday sales gives us an excellent idea of the kinds of deals to expect in 2025. While the specific models are updated each year, the pattern of discounts is remarkably consistent. Retailers love to set new "all-time low" prices on flagship products, creating major buzz.

Here's a snapshot of some of the most memorable deals from recent years:

A perfect example of a blockbuster deal was the Apple Watch Series 8 dropping to its lowest price ever in 2023, making it $20 cheaper than it had been during that year's Prime Day. This shows how retailers use Black Friday to push prices to new floors. Similarly, the M1 MacBook Air's fall to a stunning $749 was a landmark deal that made a fantastic laptop accessible to a whole new audience.

Here are some of the standout offers we've seen in the past:

• 13-inch M4 MacBook Air Laptop: A record-low price of $750, which was an incredible $250 discount on a current-gen machine.
• 14-inch M4 MacBook Pro Laptop: A solid deal at $1,340, saving shoppers $259 on a pro-level computer.
• Apple iPad 9th-Gen 64GB Wi-Fi Tablet: The classic doorbuster, falling to just $229.
• Apple iPad mini 7 128GB Wi-Fi Tablet: A rare $100 discount brought this popular model down to $399.
• Apple Watch SE (2nd Gen): Reached a fantastic entry-level price of only $159.
• Apple Watch Series 10 (42mm): A steep $119 discount dropped the price to $280.
• Apple Watch Ultra 3: The premium rugged model saw its price fall to a new low of $699.
• Apple AirPods Pro (2nd Gen): A consistent and wildly popular deal at $169.
• Apple AirPods Max Headphones: A significant $50 discount brought the high-end headphones down to $499.
• Apple Mac mini M2 Desktop: Hit its all-time-low price of $499, a savings of $100.
• Apple iMac M3 24-inch All-in-One: Saw its first-ever discounts, dropping to $1,199.
• Apple AirTag 4-Pack: Fell to a record-low price of just $65.
• Apple Pencil Pro: A great deal for creatives, discounted to $99.

These past deals prove that Black Friday isn't about minor markdowns; it's about significant, market-leading discounts on some of the most popular tech products in the world. We expect to see this trend continue in 2025 with even more aggressive pricing.

What Other Apple Promo Codes and Discounts are Currently Available?

While Black Friday is the main event, there are ways to save on Apple products throughout the year if you can't wait. Apple rarely offers direct promo codes, so savings typically come from specific programs or types of sales.

Here are the best ways to find Apple discounts right now:

• Education Pricing: Apple offers modest discounts on Macs and iPads year-round for current and newly accepted college students, their parents, faculty, and staff.
• Certified Refurbished Products: This is one of the best-kept secrets for Apple savings. You can get products that are literally as good as new, with a new battery and outer shell, plus a full 1-year warranty, for up to 15% off or more.
• Carrier Deals: You don't have to wait for Black Friday to find great iPhone deals. Carriers offer aggressive trade-in promotions all year long, especially when a new iPhone launches.
• Open-Box Deals: Retailers like Best Buy often have open-box Apple products available at a discount. These are typically customer returns that have been verified to be in perfect working condition.

For a constantly updated list of the best prices on Macs, iPads, and accessories, be sure to check our dedicated Apple deals page for the latest handpicked offers.

How Are Black Friday Deals Sourced and Published?

Finding the best Black Friday deals is both an art and a science. Here at DealNews, our process begins months in advance as we analyze historical pricing data and past sales to predict what's coming. As the season gets closer, our team of expert deal hunters scours the internet, monitoring ad leaks, retailer announcements, and real-time price drops from hundreds of trusted stores. Every potential deal is then rigorously vetted; we compare it against its price history, factor in shipping costs, and check its availability. Only the offers that pass our strict criteria—meaning they represent a genuine and significant value to you—are published.

Why Trust DealNews for Apple Deals?

For over two decades, DealNews has had one mission: to serve the reader. We are obsessively focused on finding the best deals and providing you with the most accurate, reliable, and helpful shopping advice possible. Our reputation is built on trust, and we know that trust is earned with every deal we post. Our experts live and breathe this work, and we know the difference between a genuinely great price and marketing hype.

Unlike many other sites, our recommendations are editorially driven. We put the value of the deal above all else, ensuring that you're always getting the best-of-the-best. During a hectic event like Black Friday, having a trusted resource to cut through the noise is essential. Let us do the work of tracking thousands of offers so you can simply enjoy the savings. To get the best deals delivered right to you, we highly recommend signing up for the DealNews Select newsletter and setting up deal alerts for the Apple products on your holiday list. We'll make sure you never miss a great deal.

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