Best Early Amazon Black Friday Deals: Sales To Expect in 2025
When the leaves start to turn and the air gets crisp, seasoned shoppers know it's time to prepare for the biggest retail event of the year: the Amazon Black Friday sale. What began as a humble online bookstore has morphed into the undisputed "everything store," a global behemoth where you can find anything from the latest Apple gadgets and Shark vacuums to designer fashion and weekly groceries. Amazon's own ecosystem of devices—like Echo speakers, Fire TV sticks, and Kindle readers—are perennial Black Friday superstars, making the event a can't-miss for tech enthusiasts and everyday shoppers alike.
This year, Amazon is leaning heavily into making the shopping experience even smoother with new AI-powered tools like "Help Me Decide" and its shopping assistant, Rufus. These features are designed to help you sift through the endless digital aisles, compare products, and find exactly what you're looking for, which is a game-changer during the chaos of Black Friday. Whether you're hunting for a specific deal or just browsing for inspiration, the key to success is preparation. For many, that starts with exploring the latest Amazon Prime membership deals to unlock exclusive perks like early access to Lightning Deals and, of course, that sweet, free shipping.
With thousands of deals dropping throughout November, it can be a challenge to know which ones are truly the best. That's where we come in. Our team at DealNews lives and breathes deals, and we'll be working around the clock to curate, verify, and present only the top offers, ensuring you save the most time and money this holiday season.
Our Best Amazon Early Black Friday Deals
Amazon Early Black Friday Sale
Up to 60% offShop the 2025 Early Black Friday Sale at Amazon to find the best deals of the year. You will save on everything from home furniture to seasonal decor to groceries. Get a head start on your holiday shopping by shopping these Amazon deals.
Amazon Electronics Early Black Friday Sale
Up to 60% offShop the 2025 Early Black Friday Sale at Amazon to get up to 60% off a wide selection of electronics. Go ahead and get holiday shopping finished with deals on cell phones, TVs, headphones, printers, and much more.
Amazon Appliance Early Black Friday Sale
Up to 40% offIt's time to shop the 2025 Amazon Black Friday Sale. You will find discounts on ice makers, dishwashers, washers and dryers, small appliances, and more. Give your kitchen or laundry room an upgrade this holiday season.
Amazon Toys Early Black Friday Sale
Up to 60% offShop the 2025 Early Black Friday Sale at Amazon to get up to 60% off toys and more. Making sure your shopping list is complete can get overwhelming so with these deals you can go ahead and knock out all of your holiday shopping. You will find toys for kids of all ages from Barbie, LEGO, Mattel, Melissa & Doug, and more.
Amazon Outlet Early Black Friday Sale
Up to 65% offShop the 2025 Amazon Outlet Early Black Friday Sale to get deep discounts on a wide selection of categories. You will find great gifts at low prices for everyone on your holiday shopping list. Saving include deals on jewelry, small appliances, pet items, cell phone accessories, and much more.
Amazon Automotive Early Black Friday Sale
Up to 50% offThe 2025 Amazon Black Friday Sale is live and ready to shop. You will find deals on replacement parts, interior accessories, RV parts, and much more. Save on items to make your holiday travel a little easier or find gift for the car love in on your list.
Amazon Household Essentials Early Black Friday Sale
Up to 60% offDuring the Early Black Friday Sale at Amazon, you will find deals on house essentials. Discounts are on cleaning supplies, dishwashing, paper towels, batteries, and more. Stock up on these must haves now before the holiday rush hits.
Amazon Computers and Accessories Early Black Friday Sale
Up to 50% offThe 2025 Early Black Friday Sale is live at Amazon. You will find deals on laptops, desktops, monitors, and much, much more. Discounted brands include Apple, Logitech, TP-Link, HP, and more.
Amazon Smart Home Early Black Friday Sale
Up to 60% offAmazon has kicked off their 2025 Early Black Friday Sale, you get as much as 60% off smart home devices. You will find discounts on lighting, security cameras, voice assistants, and much more. Smart home products will make the perfect gift this holiday season.
Amazon Mattress Early Black Friday Sale
Up to 40% offThe 2025 Early Black Friday Sale is now live at Amazon. You will find deals on mattresses, box springs, sets, and much more. Get better rest this holiday season with a new mattress or gift someone you love a new set.
Amazon Wearable Tech Early Black Friday Sale
Up to 88% offDuring the 2025 Early Black Friday Sale at Amazon, get up to 88% off wearable tech. You will find discounts on smartwatches, activity trackers, VR headsets, and much more. If you have someone your shopping list that has everything, this wearable tech section will help you score the perfect gifts.
Amazon Kitchen and Dining Early Black Friday Sale
Up to 60% offAmazon's 2025 Early Black Friday Deals are now live. In this sale, you will find discounts on everything from food storage to dinnerware to small appliances and more. These items will make your holiday hosting and baking more efficient.
Amazon Sports and Outdoor Early Black Friday Sale
Up to 50% offIt's time to shop the 2025 Amazon Early Black Friday Sale to get up to 50% off sports and outdoor items. Deals include savings on tents, treadmills, paddle boards, apparel, and much more. You can go ahead and get a head start on your holiday shopping with savings this good.
Amazon Bed and Bath Early Black Friday Sale
Up to 60% offFind deals on bedding sets, pillows, blankets, and more during the 2025 Early Black Friday Sale at Amazon. With these discounts, you can create a cozy space to enjoy this holiday season. Even better, you can shop these items for nearly anyone on your shopping list.
Amazon Storage and Organization Early Black Friday Sale
Up to 60% offYou can now shop the 2025 Early Black Friday Sale at Amazon. The holidays are less stressful with neat and tidy spaces. You will find deals on holiday decor storage, containers, drawer organizers, storage hooks, and much more.
Amazon Office and School Early Black Friday Sale
Up to 55% offStock up on office and school supplies during the 2025 Early Black Friday Sale at Amazon. Deals include savings on paper, binders, printer ink, notebooks, and much more. Kick off the new year with fresh supplies at the office or at school.
Amazon Grocery Early Black Friday Sale
Up to 60% offShop the 2025 Amazon Early Black Friday Sale to find deals on groceries. You will find everything you need for holiday gatherings or everyday essentials. Savings include discounts on candy, canned goods, snacks, and more.
Automotive Scratch Remover Kit
$6.99That's about half off on the pictured Deep Black, but there are several other colors at this price too.
Globe Electric 10W Integrated LED Outdoor Wall Sconce
$18That's the best price we could find by $38.
Segway Portable Power Station Cube 1000
$360That's the best price we could find by $240 and the lowest we've ever seen it for.
Hook-Eze Fishing Knot Tying Tool
$12.59Clip the on-page coupon to get this price; it's the best we could find by $3.
Hanes Men's Ecosmart Fleece Full-Zip Hoodie
$9.99It's the best price we could find by $11 and a great deal for a men's hoodie.
When is the Best Time to Save With Amazon Black Friday Deals?
Forget thinking of Amazon's sale as a single day. It's a month-long marathon that kicks off at the very beginning of November. The "early" deals that drop in the first few weeks are often just as good as what you'll find on the big day, especially for home goods, fashion, and Amazon's own devices. This is the perfect time to get a head start on your holiday shopping without the frantic energy of the main event.
However, for the true doorbuster-style deals on high-demand electronics like flagship TVs from LG, premium Bose headphones, and the latest MacBooks, the absolute best time to shop is from Thanksgiving evening through Black Friday morning. This is when Amazon typically unleashes its most aggressive, limited-quantity offers. These Lightning Deals can sell out in minutes, so being ready to click "buy" is essential. The sale then seamlessly transitions into Cyber Monday, which often brings a fresh wave of discounts, particularly on smart home tech, kitchen appliances, and toys.
How Do I Get the Most Out of Amazon Black Friday Deals?
Having a solid strategy is the key to maximizing your savings and minimizing your stress. A little prep work goes a long way in turning a good deal into a great one. Here's your insider game plan for tackling the sale like a pro.
- Make Your Lists Early: Use Amazon's "Save for Later" feature or create specific Wish Lists for items you're targeting. This keeps everything organized in one place.
- Turn on Deal Notifications: With enhanced Alexa plus deal tracking, you can ask your Alexa-enabled device to notify you the moment an item on your list goes on sale. It's like having a personal deal scout.
- Clip Digital Coupons: Always look for the small "coupon" checkbox under the price on a product page. These on-page coupons can offer instant savings from 5% to 50% or more and are easy to miss if you're in a hurry.
- Master the Lightning Deals: These are time-sensitive, limited-stock offers that are a hallmark of Amazon's sales. Prime members get 30-minute early access, which is a massive advantage for the most popular items.
- Leverage AI Shopping Tools: Use Amazon's new "Help Me Decide" feature to compare similar products or ask Rufus, the AI shopping assistant, for personalized gift recommendations and product comparisons.
By combining these tactics, you can stay ahead of the curve and ensure you're not just finding deals, but finding the right deals for you.
How Does Amazon Stack Up With Competitors?
While Amazon is a giant in the e-commerce world, it's certainly not the only game in town, especially on Black Friday. Savvy shoppers know that comparing prices and offerings across different retailers can lead to even bigger savings. Amazon's main strengths are its massive selection, fast shipping for Prime members, and aggressive discounts on its own hardware. However, other stores have their own unique advantages.
|
Retailer |
Best For |
Black Friday Angle |
|---|---|---|
|
Amazon |
Everything from tech to home goods, Amazon Devices |
Month-long sale, aggressive Lightning Deals, Prime perks |
|
AliExpress |
Unique gadgets, electronics, direct from manufacturer |
Extremely low prices, "Super Deals" on a variety of items |
|
Wayfair |
Furniture, home decor, rugs, and large appliances |
Discounts on all things home, with category-wide sales |
|
Etsy |
Handmade goods, personalized gifts, vintage items |
Site-wide sales plus discounts from individual sellers |
|
Overstock |
Furniture, rugs, home goods, and closeout deals |
Price-focused deals on home decor and furnishings |
When you're searching for specific items, it pays to look at the specialists. For instance, if you're hunting for deals on unique gadgets or electronics accessories and don't mind longer shipping times, checking out the latest AliExpress Black Friday promo codes can uncover some incredible bargains you won't find on Amazon. The platform connects you directly with manufacturers, often resulting in rock-bottom prices.
For anything related to home furnishings, Wayfair's Black Friday discounts are a must-see. While Amazon has a large home section, Wayfair's entire business is built around furniture and decor. Their Black Friday event often features huge price cuts on everything from sofas and beds to area rugs and lighting, making it a go-to destination for anyone looking to redecorate.
If you're looking for a gift with a personal touch, Amazon can sometimes feel impersonal. This is where Etsy shines. By exploring Etsy's Black Friday coupon codes, you can find sales on handmade jewelry, custom artwork, and unique vintage items from thousands of independent creators. The savings come from both site-wide promotions and individual shop owners running their own sales.
Finally, for shoppers focused purely on home goods at clearance prices, it's worth seeing what Overstock's Black Friday savings have to offer. As its name suggests, the site specializes in closeout deals on furniture, rugs, and home decor, often competing directly with Amazon and Wayfair on price for similar styles.
How Can I Use Amazon's New AI Tools to Shop Black Friday?
This year, Amazon has rolled out a suite of AI-powered tools that can be incredibly helpful during the Black Friday rush. Instead of endlessly scrolling, you can use these features to shop smarter. The main tool is Rufus, an AI shopping assistant built into the Amazon app. You can ask it conversational questions like "What are the best Black Friday deals on noise-canceling headphones under $200?" or "Compare this air fryer to that one." Rufus will provide a summarized comparison based on product details and customer reviews.
Additionally, the "Help Me Decide" feature can be found on certain product pages where there are multiple similar options. Tapping it will give you a quick, AI-generated breakdown of the key differences to help you choose the right product for your needs. These tools are designed to cut through the noise and save you valuable research time, making your Black Friday shopping more efficient and targeted.
What is Amazon Prime and Why Do I Need it for Black Friday?
Amazon Prime is the retailer's subscription service, and during Black Friday, it's your golden ticket. The most significant benefit is the 30-minute early access Prime members get to all Lightning Deals. For the hottest products that sell out in minutes, this head start is often the difference between snagging a deal and missing out entirely. On top of that, you get free, fast shipping on millions of items, which is essential for getting your holiday gifts on time.
A Prime membership costs $14.99 per month or $139 per year. However, there are discounted options available. College students can get Prime Student for $7.49 per month, and qualifying government assistance recipients can get Prime Access for $6.99 per month. If you're not ready to commit, you can typically sign up for a free 30-day trial to take advantage of all the Black Friday perks.
Can I Use Amazon Discount Codes During Checkout on Black Friday?
Unlike some retailers that offer sitewide coupon codes, Amazon's discounts are typically applied in other ways. While traditional promo codes do exist—like the code for an extra discount on the Fire TV Stick mentioned in our research—they are relatively rare. The most common forms of savings on Amazon are direct price drops, where the sale price is shown on the page.
The other major way to save is with on-page "clippable coupons." These appear as a small checkbox directly below the item's price and offer an additional discount that's applied at checkout. It's a critical habit for any Amazon shopper to always scan for these coupons before adding an item to their cart, as they can represent significant extra savings on top of the already-discounted Black Friday price.
Does Amazon Price Match During Black Friday?
The short answer is no. Amazon's official policy is that it does not offer price matching. Instead of reacting to competitors' prices, Amazon's strategy is to be proactive. Its automated pricing algorithms are constantly scanning other major retailers and adjusting prices on Amazon.com to be as competitive as possible, often in real-time.
Because of this, you can generally be confident that Amazon's price on a given item is among the lowest you'll find. However, it's still a good practice to do a quick search yourself before making a major purchase, just to be certain. But don't expect to be able to submit a competitor's ad to Amazon for a price adjustment.
What's Amazon's Return Policy During Black Friday?
One of the best parts about shopping on Amazon during the holidays is its extended return window. To make gift-giving easier, most items purchased between early November and December 31 can be returned for a full refund until January 31 of the following year. This gives you and your gift recipients plenty of time to make sure everything is perfect.
It's important to note that this policy applies to items sold and shipped by Amazon directly. For items sold by third-party sellers on the Amazon marketplace, the return policy may differ. Always check the seller's specific return policy on the product page before you buy, but most reputable sellers offer a similar extended holiday window.
What Brands Go On Sale During Amazon Black Friday?
Amazon's Black Friday sale is a massive event that features discounts on thousands of brands, from big-name tech giants to beloved toy makers and high-end kitchenware. While you can find deals in nearly every category, certain brands consistently see the deepest price cuts and are the most sought-after by shoppers.
- Apple: Expect record-low prices on previous-generation AirPods, Apple Watches, iPads, and MacBooks. The latest models also see significant, though smaller, discounts.
- Shark and Ninja: These sister brands dominate the small appliance space. Look for huge savings of 40% or more on their popular air fryers, blenders, ice cream makers, and powerful vacuums.
- LEGO: A holiday favorite, LEGO sets for all ages, from Star Wars and Disney to Technic and LEGO Friends, see discounts of up to 40% off.
- Samsung and LG: These are the brands to watch for major TV deals. Expect deep five-figure discounts on their stunning OLED and QLED 4K smart TVs.
- Bose and Sony: For audiophiles, Black Friday is the best time to score massive deals on premium noise-canceling headphones and portable Bluetooth speakers from these top-tier brands.
- Keurig and Nespresso: Coffee lovers can find coffee makers and espresso machines for every budget, with some popular models dropping to their lowest prices of the year.
- Dyson: While Dyson deals can be rare, Black Friday often brings discounts on their coveted cordless stick vacuums, air purifiers, and hair tools.
- Amazon Devices: It goes without saying that Amazon's own hardware sees the steepest discounts. Fire TV Sticks, Echo smart speakers, Kindle e-readers, and Ring doorbells will all be at rock-bottom prices.
Beyond these headliners, you'll find incredible deals on brands like iRobot, KitchenAid, Under Armour, Mattel, Hasbro, and so many more. No matter what's on your list, there's a good chance a top brand in that category will be on sale.
How do Amazon's Black Friday Deals Compare to Their Cyber Monday Deals?
In the early days of e-commerce, the line between Black Friday and Cyber Monday was clear: Black Friday was for in-store doorbusters, and Cyber Monday was for online deals. Today, that line has completely vanished, especially at Amazon. The entire 5-day period from Thanksgiving through Cyber Monday is now treated as one massive "Cyber Week" sales event.
You can expect the deals to be equally fantastic on both days. Some Black Friday deals will simply carry over through the weekend, while Cyber Monday will introduce a new batch of offers. Historically, Cyber Monday has sometimes had a slight edge on deals related to fashion, toys, and small kitchen appliances, but the reality is that the best deals on major electronics like TVs and laptops can appear at any point during the event. The best advice is not to wait. If you see an item you want at a price you're happy with, grab it, as there's no guarantee it will be cheaper—or even in stock—later.
What Have Amazon Black Friday Deals Looked Like Previously?
Looking back at past sales is one of the best ways to predict what's coming. Amazon has a long history of offering blockbuster deals that set the tone for the entire retail industry. We consistently see all-time low prices on the most popular products of the year.
A standout deal from last year was the latest Apple MacBook Air with the M4 chip, which plummeted by $200 to just $799—a record-low price for a brand-new model. We also saw the incredibly popular Nespresso Vertuo coffee maker fall to $131, its lowest price of the year, making it a top seller. These examples show that Amazon isn't just discounting old stock; it's offering aggressive prices on current, highly-rated products.
Based on past events, here's a taste of the kinds of deals we fully expect to see again in 2025:
- Amazon Devices up to 70% off: This is a Black Friday guarantee. Expect rock-bottom prices on Fire TV Sticks, Echo smart speakers, Kindle e-readers, and Ring security devices, making it the best time of year to build out your smart home.
- Major TV Brands up to 40% off: Look for deep discounts on premium 4K OLED and QLED smart TVs from top brands like LG, Samsung, and Sony, with some popular models dropping below the $1,000 mark.
- Laptops up to 50% off: Besides the coveted deals on MacBooks, expect significant savings on a wide range of laptops from HP, Dell, and others, catering to every budget from casual users to serious gamers.
- Kitchen Appliances up to 60% off: This is a huge category for savings. We've seen massive price drops on air fryers from Philips and Instant Pot, blenders from Ninja, and premium gear from KitchenAid.
- Gaming Consoles and Video Games with major discounts: Look for awesome bundle deals on the Microsoft Xbox Series S and price cuts of up to 60% on popular video games for all major platforms.
- Toys and Games up to 55% off: Perfect for holiday shopping, this sale consistently features big savings on brands like LEGO, Mattel, Fisher-Price, and Hasbro.
- Smart Home Tech up to 50% off: Beyond Amazon's own devices, we see great deals on products like the Google Nest Doorbell and smart lighting from Philips Hue.
- PC Storage and Accessories up to 68% off: Tech builders and upgraders take note. Black Friday brings huge discounts on internal SSDs, portable hard drives, and memory cards from brands like SanDisk and Western Digital.
- Fashion and Apparel up to 82% off: Shoppers have found incredible bargains on clothing, shoes, and accessories from top brands like Eddie Bauer, Under Armour, Champion, and even Ray-Ban.
- Streaming Service Subscriptions for just a few bucks: A newer trend, we've seen deals offering services like Paramount plus for as low as $2.99 per month for a limited time.
- "Buy More, Save More" Media Deals: A classic offer that's sure to return is the "Buy 2, Get 1 Free" promotion on a wide selection of movies, books, and music.
These historical trends confirm that Amazon's Black Friday sale will offer deep savings across every single category, making it the perfect time to stock up on gifts and essentials for the year ahead.
What Other Amazon Promo Codes and Discounts are Currently Available?
Even when it's not Black Friday, there are always ways to save at Amazon. The retailer has a dedicated, and somewhat hidden, hub for digital coupons that you can browse year-round. These offers span every category, from groceries and household essentials to electronics and beauty products.
You can find this section by simply searching for "coupons" on Amazon's homepage. The deals there are constantly changing, but here are some examples of the types of offers you can typically find on DealNews.
- Save $3 on Tide Pods Laundry Detergent: Clip a digital coupon to save on a large container of these popular laundry pacs, bringing the cost per load down significantly.
- Take 40% off your first pet food subscription: Amazon often entices new subscribers with a huge one-time discount on brands like Hill's Science Diet or Purina Pro Plan.
- Clip a $2.50 coupon on CeraVe Facial Cleanser: This is a great way to save on one of the most popular and highly-rated skincare products on the market.
- Take $10 off Crest 3D Whitestrips: Amazon is famous for its high-value coupons on premium personal care items like this popular teeth whitening kit.
- Save 20% on Solimo K-Cup Pods: Check for deals on Amazon's house brands, which often feature stackable coupons for even greater savings on coffee.
- Clip a $4 coupon for Nature Made Vitamin D3: A simple way to stock up on essential daily supplements for less than you'd pay at the local pharmacy.
- Get $3 off a box of Pampers Swaddlers Diapers: Parents can almost always find clippable coupons on diapers and wipes from top brands, which helps lower recurring costs.
- Save 15% on a variety box of Quaker Chewy Granola Bars: Perfect for stocking the pantry with school or office snacks at a lower price.
- Take $1.50 off Bounty Paper Towels: Look for these everyday savings on household necessities to lower the cost of your regular shopping trips.
- Clip a 25% off coupon for Greenies Dental Treats: Pet owners should always browse the coupon page for significant savings on treats, food, and toys for their furry friends.
- Save $2 on a large bottle of Head and Shoulders: Find deals on family-sized personal care products to stock your bathroom cabinet for less.
- Get $1 off an Energizer AA Batteries 24-Pack: Especially useful before the holidays, you can often find coupons on multipacks of batteries to power up new toys and gadgets.
These might not be the blockbuster deals of Black Friday, but they represent an easy way to save on the items you buy every day. It's always worth taking a quick look at the coupon page before you check out.
How are Black Friday Deals Sourced and Published?
Here at DealNews, our process for finding and sharing the best Black Friday deals is a year-round effort that kicks into high gear in the fall. Our team of expert deal hunters and editors scours thousands of sources, including official ad scans, retailer announcements, and pricing history data. We don't just post any deal; every single offer is vetted for quality and value. We verify that the price is a genuine discount, check the seller's reputation to ensure they are trustworthy, and compare the offer to past deals to determine if it's truly a "buy now" price. We then write a clear, concise summary so you know exactly what you're getting, publishing deals around the clock to ensure you never miss a great opportunity to save.
Why Trust DealNews for Amazon Black Friday Deals?
For over 25 years, DealNews has had one simple mission: to save you money. Our relationship is with you, the reader, first and foremost. We are obsessed with finding the best deals and providing the context you need to make smart shopping decisions. We cover over 2,000 retailers and publish hundreds of deals every single day, giving us an unparalleled perspective on the retail landscape. During Black Friday, our experience allows us to cut through the marketing hype and identify the true standout offers from the noise.
We know your time is as valuable as your money. Let us do the hard work of deal hunting for you. To get the absolute best Amazon deals delivered right to your inbox, be sure to sign up for the DealNews Select newsletter. And if you have specific products on your shopping list, don't forget to set a deal alert. We'll notify you the instant we find a price drop, so you can be the first to know and the first to save.
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