143 Target Black-Owned Brands You Can Shop Now

The bull's-eye retailer makes it easy to support minority communities every time you shop.
In-store display highlights Black-owned beauty brands at Target.

Shopping select brands in order to support minority communities is important, but tracking down these companies can be a challenge. While we have an extensive list of Black-owned brands to shop, retailers like Target are making it easy to find and support these brands on a daily basis.

Check out our breakdown of Black-owned brands you can shop at Target, from beauty and food brands to those offering games and baby items. We also share tips on how to find these brands, whether you're shopping online or in-store. Then head over to our ultimate Target shopping guide for more info on the bull's-eye retailer.

143 Target Black-Owned Brands to Shop Now

Brand Available Products
Alaffia Baby bubble bath, body wash, shampoo
AMBI Baby toys
Baby Buddy Loofahs and toothbrushes
Black Girl Sunscreen Kids' sunscreen
Flo Bamboo menstrual pads, organic tampons
GoGoVie Baby carriers
little muffincakes Bibs, blankets, burp cloths, changing pad covers, crib sheets, loveys, swaddle wraps, toys
PillowSheets Changing pad covers, fitted sheets
Pretty Please Teethers Silicone bibs, pacifier clips, pacifiers, teethers
Proudly Company Diaper care, skin care
SheaMoisture Baby Baby bath wash, body wash, lotions, shampoos, soaps
SoapSox Character sponge wash mitts
Stina & Mae Bibs, blankets, burp cloths
The Honey Pot Company Herbal menstrual pads
The Physics of HipHop Diaper bags
Brand Available Products
Alaffia Bath soaks, body washes, bubble baths, face cleansers, face moisturizer, hand and body lotions
AMBI Skin care
Beauty Bakerie Makeup, makeup tools
Bella Rose Passion Body butter, body lotion
BEVEL Men's skin care
Black Girl Sunscreen Sunscreen
Black Opal Makeup
Eden Body Works Lotion
G.L.A.M. Body Scrubs Skin care
GlowRx Skincare Skin care
Golde Face masks
Habit Cosmetics Nail polish
Hustle Clean Bath soaks, body wipes
Iyoba Body oil, body scrub, soap
Jacq's Skin care
Juvia's Place Makeup
Kyutee Nail strips
LUNA MAGIC False eyelashes, makeup, makeup tools
Mented Cosmetics Makeup
mother's shea Body butter
nyakio Skin care
Organically Bath & Beauty Bath bombs, soap
Pink Lipps Cosmetics Makeup
ROSEN Skincare Skin care
Skin by Brownlee & Co Skin care
Solo Noir Skin care
Specific Beauty Skin care
The Honey Pot Company Bath bombs
The Lip Bar Makeup
True Shea Whipped shea butter skin care
Undefined Skin care
Unsun Cosmetics Sunscreen, after-sun treatment
Urban Hydration Bubble bath, skin care
Brand Available Products
A Dozen Cousins Beans, rice
Ayo Foods Sauces
Beanfruit Coffee Co. Ground coffee, whole-bean coffee
BLK & Bold Specialty Beverages Canned cold brew, coffee pods, ground coffee, whole-bean coffee
Chicago French Press Flavored ground coffee
Creamalicious Ice cream
Ezra Coffee Flavored ground coffee, whole-bean coffee
Golde Collagen creamer, dietary supplements, superfood latte mixes
Junita's Jar Mini cookies
Kahawa 1893 Whole-bean coffee
La Fete Du Rose Wine
Mama LaVerne's Chicken seasoning waffle and pancake mix
Mama's Biscuits Frozen biscuits
Mary Alice Cake mix
McBride Sisters Wine cocktails, wine
Me & the Bees Lemonade Ready-to-drink lemonades
Michele's Syrup Gourmet flavored syrups
Moonshot Snacks Organic crackers
Naturade Plant-based protein shakes
Partake Gluten-free and vegan cookies and mixes
Rap Snacks Flavored potato chips
Red Bay Coffee Whole-bean coffee
Sol Cacao Dark chocolate
The Get Down Coffee Co. Whole-bean coffee
Yolele Fast-cooking grains
Zach and Zoe Sweet Bee Farm Flavored honeys
Brand Available Products
Alikay Naturals Hair care
Alodia Hair care
Art of Sport Shampoo and conditioner
BEVEL Facial hair care, hair care
Camille Rose Hair care
Camryn's BFF Hair accessories
Canviiy Hair care
Carol's Daughter Hair care
Curl Dynasty Hair care
Curl Theory Hair care
Curls Hair care
CurlyKids Hair care
Dark and Lovely Hair bleach, dye, relaxer
Design Essentials Hair care
Eden Body Works Hair care
Evolve Products Bonnets, brushes, scarves
Frederick Benjamin Hair care
GaBBY Hair accessories
Girl+Hair Hair care
Haircredible Hair care
Kaleidoscope Hair care
KAZMALEJE Hair tools
Kinky-Curly Hair care
Let's Jam Hair care
Lily Frilly Hair accessories
Luster's Hair care
Mielle Organics Hair care
Miracle 9 Hair care
Miss Jessie's Hair care
Mixed Chicks Hair care, hair tools
ORS Hair care
Rucker Roots Hair care
Sassy Hair Cap Satin sleep cap
Scotch Porter Facial hair care, hair care
SheaMoisture Hair care
TGIN Hair care
The Doux Hair care
The Mane Choice Hair care, vitamins
TPH Hair care
Uncle Funky's Daughter Hair care
Uncle Jimmy Facial hair care, hair care
Up North Naturals Hair care
Urban Hydration Hair care
Young King Hair Care Hair care
Brand Available Products
Afro Unicorn Kids' bedding
Be Rooted Home decor, stationery
Freres Branchiaux Candles
Jungalow by Justina Blakeney Bedding, decorative pillows, shower curtains
Love Cork Screw Candles
PillowSheets Fitted sheets, pillow inserts
Satya + Sage Candles
Brand Available Products
Beauty Bakerie Konjac sponges
BEVEL Shaving products
Brilliant Kids' electric toothbrushes, toothbrush heads
Hustle Clean Body wipes, hand sanitizer
Magic Shaving products
Play Pits Natural deodorant
SprinJene Natural Toothpaste
Brand Available Products
Bellen's More Than Peach Coloring books
Brilliant or BS? Trivia game
Brown Toy Box Toy kits
Cards For All People Card game
Culture Brands Card game
Fresh Dolls Dolls
Fresh Pawz Dog accessories, clothing, collars, harnesses
HarperIman Plush dolls, accessories
HBCyoU Dolls
Healthy Roots Dolls Dolls, accessories
Ikuzi Dolls Dolls
Kulture Karaoke Game
LikeU Card game
Naturalistas Dolls, accessories
Orijin Bees Dolls
Our Brown Boy Joy Plush dolls
Positively Perfect Dolls
POWERHANDZ Resistance suit, weighted training gloves
Simpli Gaming Growing Up Black Memes Card Game
Surprise Powerz Talking STEM Dolls
Upbounders Card games, puzzles

Sign for Target Black-owned brands is featured in the store's beauty aisle.

You can find Black-owned Target brands by visiting the company's Black Beyond Measure page or checking for the "Black Owned or Founded Brand" badge on product pages. But it's also important to realize how Target defines "Black-owned" for the purposes of its products.

According to the retailer, brands they recognize as such are U.S.-based and at least 51% Black-owned, operated, and controlled. Additionally, Target states that Black-founded brands are enterprises that were created, developed, and previously wholly or partly owned by Black entrepreneurs. Keep this in mind when shopping, as Target uses the same badge for Black-owned and Black-founded businesses.

Check the Black Beyond Measure Page

While Target features a Black History Month page, it also has a Black Beyond Measure page you can access throughout the year. This is a great starting point if you're looking for Target Black-owned brands to shop. It has highlights like "Brands We're Loving," as well as trending products and categories to help you find what you're looking for.

The Black Beyond Measure page is a great starting point if you're looking for Target Black-owned brands to shop.

Look for the Black-Owned Badge

If you scroll down Target's Black Beyond Measure page, you'll see an example of its Black-owned badge. Target uses this to show shoppers at a glance whether a business is Black-owned or not. When you're on any product page on the retailer's website, simply scroll down to the details section. There, you should see the Black-owned badge if the brand is Black-owned or -founded, plus other badges that Target wishes to highlight, like "Cruelty Free," "Fair Trade," or something else.

Ready to shop? Check out the best Target deals available right now!

Julie Ramhold
Senior Staff Writer/Consumer Analyst

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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