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Top 5 Stores for Black Friday Deals Online in 2018

Amazon will be the best one-stop shop, but Best Buy has the electronics deals you want.
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Finding deals during Black Friday season isn't difficult, but it can be hard to locate the very best bargains. To make your 2018 shopping easier, we scoured last year's Black Friday sales and found the top five stores for Editors' Choice savings.

Top 5 Stores for Black Friday Deals Online in 2018

Amazon Shopping

Amazon: 171 Editors' Choice Deals

Best For: Anyone with the time to stay glued to their computer (or smartphone), so they can catch the Lightning Deals.

It's no surprise that Amazon snagged the top spot on our list, but that's not the full story. The e-commerce giant stepped up its Black Friday game last year, offering almost twice as many Editors' Choice deals as the next store on our list. If you're not going to shop around, shop at Amazon.

The downside is many of Amazon's bargains are short-lived Lightning Deals. Our advice is to keep an eye on upcoming Lightning Deals listed on the site or in the app. You can even use the app to get notified when deals are about to go live.

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Hottest Deals: Expect Amazon to offer many excellent deals on its flagship products, like the Alexa-enabled smart speakers, Fire tablets, and Fire TV devices. Last year, we saw the Fire TV Stick for $25, and a Fire HD 10 32GB tablet for $100. Amazon also offered a large number of deals on smart devices, such as lightbulbs and switches that can be controlled via Alexa or Google Home products.

Amazon's other best deals ran the gamut from $6 Champion polo shirts to $300 Segway One S1 transporters. When you're the biggest online store for Black Friday, it's hard to pin you down to one sort of sale.


Walmart Sign

Walmart: 92 Editors' Choice Deals

Best For: Anyone shopping for toys.

During Black Friday week last year, Walmart offered more deals — and more Editors' Choice deals — than anyone besides Amazon.

Hottest Deals: The one area where Walmart really competed with Amazon? Toys. Although Amazon had far more Editors' Choice deals in general, Walmart had more Editors' Choice toy deals than the online shopping behemoth, and about three-fourths as many toy deals overall. Deep discounts on staples like LEGO as well as trending toys ensured that many looked to Walmart as they checked off their holiday shopping lists.

SEE ALSO: What to Expect From Walmart Black Friday Sales in 2018

That's not all Walmart offered, however. The store had big sales on everything from electronics to apparel, with notable early sales on outerwear. We saw women's puffer vests as low as $8, though big outerwear deals are more common after the new year.


Best Buy Online Shopping

Best Buy: 66 Editors' Choice Deals

Best For: Electronics shoppers — especially those who like to plan ahead.

Best Buy may not have as many deals as Amazon or Walmart, but it's consistently an excellent store for electronics deals; almost two-thirds of the Best Buy deals we posted from Black Friday 2017 and 2016 were Editors' Choice picks.

Almost two-thirds of the Best Buy deals we posted from Black Friday 2017 and 2016 were Editors' Choice picks.

Best Buy's Black Friday ad usually resembles a small book; last year's ad weighed in at a massive 50 pages. So it's easy for savvy shoppers to know in advance if they'll be giving Best Buy their business. Some of the best deals may be in-store-only doorbusters, but online shoppers will have plenty of options.

Hottest Deals: Best Buy was a great place to shop for TV deals last Black Friday. Top deals included a Sony 50" 4K smart TV for $450, and a Samsung 65" 4K smart TV for $750.

Best Buy offered good deals on Apple products, too, like a 9.7" 2017 iPad for $250. It's also a good bet for Blu-rays and laptops.


eBay on iPad

eBay: 56 Editors' Choice Deals

Best For: Anyone who enjoys browsing eBay's grab bag of bargains.

While eBay is less of a store and more of a marketplace, it can't be ignored as a place to find excellent Black Friday deals.

When you shop at eBay, remember to double-check the condition of items before you click buy. Some of eBay's best deals will be on refurbished or open-box products. Though this might be exactly what you want, be sure you know what you're paying for.

SEE ALSO: Black Friday TV Predictions 2018: Doorbuster Prices Will Start at $80

Hottest Deals: You can find almost anything on eBay. But electronics are often the best deals, with offers ranging from headphones to TVs to security cameras. You can get solid deals on video game consoles, too. For example, in 2017, eBay had the best outright price we'd seen on the Xbox One S 500GB at $170.


Kohl's Store

Kohl's: 47 Editors' Choice Deals

Best For: Anyone who doesn't mind getting their savings in Kohl's Cash.

If you don't mind the idea of sales coming with a credit, rather than an actual discount, Kohl's has great deals on clothing and home goods, and even a few high-end electronics offers.

Kohl's has great deals on clothing and home goods, and even a few high-end electronics offers.

Hottest Deals: Kohl's always offers big-ticket electronics to get you to shop there, especially deals on smartwatches and fitness trackers. Last year's Black Friday sales offered a big discount on the Apple Watch Series 3. You could get it for $329, with $90 in Kohl's Cash.

Kohl's staple sales are on more everyday items, though. Last year we saw a bundle deal offering your choice of three small kitchen appliances for $15 after a rebate. We also saw Nike running shoes starting at $30, and plenty of clothing deals.

Honorable Mention

Dell sign

Dell: 47 Editors' Choice Deals

Best For: Shoppers looking for a new computer.

Although these deals were split between a few storefronts — Dell Home, Dell Small Business, and Dell Refurbished — Dell offered as many Editors' Choice deals as Kohl's, and most of them were for laptops and PCs. That makes Dell a must-check retailer for computer shoppers. One caveat: Many of their best deals came with a bundled Dell gift card. That might not be as attractive to those who rarely purchase large electronics.

Readers, where do you like to shop online during Black Friday? Let us know in the comments below!


Contributing Writer

Formerly a content writer for DealNews, Erin Coduti now brings that experience to the blog team as a freelancer. Previously, she wrote for a television news station and a literary fan magazine.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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