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The Top 5 Stores for Black Friday Deals Online in 2017

Keep an eye on Amazon for deals throughout the day, and look for products starting from $5.
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Black Friday Deals Online

Black Friday season is packed with deals from every retailer you can imagine. But where should you shop to get the very best bargains? We combed through last year's Black Friday sales to see which sites offer the most — and the best — deals.

We specifically looked for deals that earned our Editors' Choice mark, which are at or close to all-time price lows — no mediocre sales allowed! Here are the five stores that had the most Editors' Choice deals last Black Friday.

Top 5 Stores for Black Friday Deals Online in 2017

Amazon Black Friday

Amazon: 152 Editors' Choice Deals

Best For: Anyone with the time to stay glued to their computer (or smartphone) so they can catch the come-and-go Lightning Deals.

Amazon takes the top spot again this year with 50% more Editors' Choice deals than the next store on our list. The online mega-retailer accounted for nearly 14% of all the Editors' Choice sales of Black Friday week last year. This is because Amazon tends to aggressively price match its competition, making its sales even better. If you're only going to shop at one store, Amazon is the one.

Amazon tends to aggressively price match its competition, making its sales even better. If you're only going to shop at one store, Amazon is the one.

The downside is that Amazon's best bargains are typically short-lived Lightning Deals. Our advice is to keep an eye on upcoming Lightning Deals that are listed on the site, in the app, or logged by Alexa.

While shopping via voice assistant may seem strange, Alexa plays a key role in Amazon shopping. Last year, Alexa offered exclusive sales that took up to 79% off. No matter where on Amazon you're browsing, you can add items of interest to a wishlist to track them, or set up a notification so you don't miss out on sales — but you'll still need to stick close to your computer or smartphone in order to click "buy" at just the right moment.

Hottest Deals: Last year, Amazon's television deals were some of the most impressive, with 32" 720p LED TVs for $69 and 43" 4K UHD Smart TVs for $199. There was even a high-end LG 55" 4K Smart TV for $398, or a full $400 less than we'd seen similar LG models go for in the past.

It's also a great time to stock up on Amazon-branded gadgets. Last year, we saw then-all-time lows on the Fire HD 8 tablet ($59), the Echo Dot smart speaker ($39), and the Fire TV Stick ($29) — all of which had recently been updated. While there were a few less impressive deals, you can still expect this holiday's sales to be a good time to pick a new Fire or Echo device.


Best Buy Black Friday

Best Buy: 101 Editors' Choice Deals

Best For: Electronics shoppers who want to make a shopping plan.

Best Buy may not have as many deals as Amazon, but with 64% of its deals being Editors' Choice last year, good sales are easy to find. And with an in-depth Black Friday ad — last year's was a whopping 51 pages — you can go into the holiday shopping season with a precise plan of attack. Some of the best deals may be in-store only doorbusters, but online shoppers will have plenty of options, too.

SEE ALSO: Don't Wait Until Black Friday! 7 Things You Should Buy NOW

Hottest Deals: Despite Amazon's strong showing last year, Best Buy offered TV deals that were as good or better. Best Buy was the place to shop for a high-end TV, with an LG 60" 4K Smart TV for just $599 ($400 off list price). And there were bargains to be found on more modest sets like an LG 40" 1080p set for $150, or a Toshiba 49" 4K Smart TV for $199.

Best Buy can be a great place to pick up an iPad on Black Friday, too. Last year we saw the iPad Air 2 starting at $275 and the smaller iPad Pro starting at $475.


Kohl's Black Friday

Kohl's: 92 Editors' Choice Deals

Best For: Anyone who doesn't mind taking their savings in Kohl's Cash.

Kohl's tendency to offer sales with a modestly discounted price and a pile of Kohl's Cash to spend later will have you either loving or hating the retailer this holiday season.

If you don't mind the idea of sales coming with a gift card rather than an actual discount, Kohl's has great deals on clothing and home goods, and even a few high-end electronics offers.

If you don't mind the idea of sales coming with a gift card rather than an actual discount, Kohl's has great deals.

Hottest Deals: Kohl's always offers some big-ticket electronics to bring you in the store — or the website — with televisions, game consoles, and fitness trackers at good prices. Last year's Black Friday sales offered the first discount for the Apple Watch Series 2 (for $269 with a $75 gift card).

Kohl's staple sales are on more everyday items, though. We've seen small appliances for as little as $7, Nike and other brand name shoes starting at $5 per pair, and plenty of clothes and accessories deals.


eBay Black Friday

eBay: 70 Editors' Choice Deals

Best For: Anyone who enjoys browsing eBay's grab bag of bargains.

While eBay doesn't always make our list, the site can have some spectacular seasonal sales — and last year, those sales pushed eBay to our number four spot. You do have to know when to look, though. More of the site's best sales showed up during Black Friday weekend than the preceding week.

SEE ALSO: 10 Ways to Save Up for a Black Friday Doorbuster

When you shop at eBay remember to double-check the condition of items before you click buy. Some of eBay's best deals will be on refurbished or open-box products. Though that could be exactly what you want, be sure you know what you're paying for.

Hottest Deals: You can find almost anything on the site, but smartphones and tablets are often the best deals. Last year, eBay had the first discount on the then-new iPhone 7, with a 128GB unlocked model for $710.

But it's older (sometimes refurbished) phones that you're more likely to find at bargain prices. Last year, unlocked refurb iPhone 6 models started at $250 while unlocked refurb iPhone 5 models started at $100. You can also find deals on iPads. Last year, new 13" iPad Pros were selling for just $450 on eBay, which was $280 off the best price we could find at the time.


Target Black Friday

Target: 58 Editors' Choice Deal

Best For: Stocking up on almost anything with solid sitewide discounts.

Big-box retailer Target takes the last spot on our list, narrowly edging out Walmart. But with over 60% of Target's deals earning our Editors' Choice award, it's a great place to shop for almost anything. You'll even find shipping fees waived for online shoppers over the holiday season (usually).

Hottest Deals: Electronics are the name of the game, with Editors' Choice bargains on televisions, tablets, game consoles, and Apple products that meet or exceed what you'll find elsewhere. Beyond Best Buy and eBay, Target is your best bet for discounted Apple gear. Last year, we saw great deals on the iPad Air 2 (starting at $274), the iPad Pro 10" (starting at $449), and Apple Watch Series 1 (starting at $198).

Beyond Best Buy and eBay, Target is your best bet for discounted Apple gear.

There are plenty of other electronics available, too, with Amazon Fire tablets (starting at $28), Samsung Galaxy Tabs, Nest thermostats (starting at $169), Xbox One S and PlayStation 4consoles (both starting at $212), as well as some strong TV bargains.

You'll even find a few coupons that offer a flat percentage off many items. Last year we saw a pre-Thanksgiving 10% off electronics and entertainment, with the weekend bringing an early Cyber Monday 15% off discount store-wide (with some exclusions).

Target is also a good place to prep for Christmas; in 2016 we saw artificial trees for just $14 and $50 off $100 worth of holiday décor.

Honorable Mention

Walmart Black Friday

Walmart: 55 Editors' Choice Deals

Last year, Walmart offered more deals than anyone other than Amazon, but not quite enough Editors' Choice deals to make this year's top stores list. However, this massive retailer simply can't be ignored during Black Friday.

SEE ALSO: Black Friday Sales Predictions 2017: Inside Info on the Most Likely Doorbusters!

Much like Target and eBay, Walmart offers a lot of variety in its sales, though electronics are the most exciting. You'll find Editors' Choice deals on TVs, video games, kitchen appliances, tablets, and GoPros — not to mention plenty of smaller items like DVDs and Blu-Rays at decent prices.

Excited for Black Friday deals? Consider subscribing to the DealNews Select newsletter to get a daily recap of all our best deals; you never know when a Black Friday price will be released! You can also download our app, visit the Black Friday Hub for the latest ads, or check out all our blog articles for more buying advice.


Contributing Writer

Originally working in IT, Elizabeth now writes on tech, gaming, and general consumer issues. Her articles have appeared in USA Today, Time, AOL, PriceGrabber, and more. She has been one of DealNews' most regular contributors since 2013, researching everything from vacuums to renters insurance to help consumers.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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2 comments
dealnews-mbonebright (DealNews)
@nimer

Thanks for reading! We're predicting that the iPhone 7 could hit $1 with a 2-year contract. Alternatively, you might see retailers offer a discount on monthly installments, for a cumulative savings of up to $160.

https://www.dealnews.com/...day/predictions/apple/
nimer
Thanks! I love the news, but particularly around Black Friday all the way through the holidays you guys do fantastic job keeping everyone informed of deals all around the web.

Question for you, i know iPhone 8 is expected to get $200 or so discount, but what about iPhone 7? I'm hoping it gets even deeper discounts? At $550, it's hardly a good buy, but if it drops to say $350, that's a bargain!

iPhone SE sticker price is $350 but many sell it for $150, so one can hope!