How to Buy a TV at Target

Need to upgrade your entertainment space? Target's wide variety of TV options and unique customer perks make for a great place to start.
Relaxed couple watches TV in living room.

If it's time to upgrade your TV, Target is a great place to begin your search. While the retailer may not carry as many models as some of its competitors, it does stock most major TV brands in the sizes you're likely to want. Plus, Target TV deals are often some of the best you'll find, with sales offering over 50% off select models, competitor price matching, special deals for Target Circle members, and extra savings for Target RedCard holders.

So let's start shopping! Here's what you need to know about buying a TV from Target.

The Types of TVs at Target

Target offers a wide variety of options for its customers, so you'll be able to buy TVs at Target both in-store and online from most major manufacturers — including big brands like the following:

  • Samsung
  • LG
  • Sony
  • Vizio
  • TCL
Target also carries more budget-focused brands, such as Hisense and Element.

If you want to check out TVs in person before you buy, your local Target store should have a variety of models and sizes available for immediate in-store purchase. And while the stock will be more limited than what you see online, there will also likely be several working display models that may help you decide between TVs with similar features.

Most TVs at Target have excellent picture quality, too. The majority of models available are 4K UHD smart TVs, though smaller sets measuring 40" or less may be 1080p or even 720p. If you want the very best picture quality, you can opt for LG, Sony, and Samsung OLED TV models, or perhaps Samsung and Vizio QLED TV models.

Available TV sizes range from as large as 85" — big enough for even the largest of living rooms — all the way down to 24". The smaller options can be good for smaller rooms where you may not watch much TV, for cramped college dorm rooms, or even for use as a spare computer monitor.

While Target has decent TV sales around the Super Bowl, the highest discounts tend to come around Black Friday.

You can also buy TV accessories at Target, including these items:

  • Soundbars
  • Streaming media players
  • Wall mounts
  • Universal remotes
  • Cables or adapters to connect your home theater system
If you're interested in boosting your sound, Target carries a solid selection of high-quality soundbars and subwoofers from brands like Sonos, Bose, Samsung, Sony, Vizio, and LG. Again, Target won't offer every make and model of accessory, but you'll find plenty of big-brand options with the features you're most likely to want.

How to Find Great Target TV Deals

If you want to get the best possible price, try to shop for TVs at the right time of year. In 2022, we saw good Target TV sales before the Super Bowl (late January through mid-February) and the best Target TV sales during the Black Friday sales season (October through November). Look for 2023's first big TV sales in late January going right up to Super Bowl Sunday on February 12, with prices sitting at around 25% or 35% off.

But the best TV prices of the year typically start in the fall. Last year, we started seeing a smattering of TV sales in September and October, including a Target Circle deal offering a TCL 43" 4K HDR LED UHD smart TV for $117, down from $350. While that was a great price on this specific model, we didn't see widespread TV discounts until Black Friday season sales started in late October and November. During Black Friday season, look for TV deals at Target offering up to 50% off.

SEE ALSO: The Ultimate Guide to Shopping at Target

These aren't the only times you can find solid TV sales at Target, but they are when you're likely to find the most sales — giving you good prices and plenty of options.

No matter what time of year you're shopping, check Target's TV deals section for a quick look at everything that's currently on sale. You should also take a look at Target Circle, a rewards program that offers exclusive sales. It's free, so there's no reason not to sign up and see if there are any good TV deals.

Target RedCard holders — whether they have the credit card or debit card version — also get an additional 5% off all purchases (as well as an extra 30 days of return time). These cards have no fees, and even if you aren't a frequent Target shopper, it can be worth applying for a card before making a major purchase like a TV.

Target also offers price matching, which can help you reduce the cost of your new TV. Target price matches competitors, so if you find a lower price at another retailer, you can present proof in the form of the full digital or printed ad (or the competitor's site pulled up on your phone), and Target will drop the price to match when you buy. If you see a sale on your item after you buy, you can get a price adjustment up to 14 days after purchase. You can also apply Target RedCard discounts — but not Target Circle coupons — to price-matched items for even more savings.

What Else to Know About Buying a TV From Target

Target TV Warranties

When you buy a TV at Target, you can also opt to purchase an extended warranty from Allstate Protection Plans. These plans cover common failures as well as accidental damage, but of note, they don't cover TV burn-in — a screen problem you sometimes see with high-end OLED TVs. But other than that, the plans are pretty comprehensive, covering screen malfunctions, power surges, and more.

Target RedCard holders receive an extra 5% discount, plus an extra 30 days in their return window.

You can also get on-site service for large items — like a big-screen TV — but smaller items will have to be sent in for repair (at no cost to you). Allstate has a 5-day service guarantee, so you should have your TV repaired within a week of submitting a claim.

Allstate Protection Plan prices vary based on the price of the item you're protecting, with costs ranging from $8-$19 for three years of protection (for small TVs costing up to $100) to $105 for three years of protection (for large TVs that cost from $1,250-$2,500).

Target TV Installation

Need help setting up your TV once you get it home? Target will install your new wall-mounted TV for $99.99. Target's TV installation packages don't include setup services, like configuring screen settings or attaching the TV to your home network, but some setup services may be covered by your Allstate Protection Plan, which offers phone-based tech support.

Target TV Return Policy

Should you happen to be less than satisfied with your purchase or simply change your mind, Target has a fairly generous 30-day return policy for electronics, which includes TVs. (For comparison, Best Buy only has a 15-day return policy.) However, if you have a Target RedCard credit card, debit card, or reloadable account, you'll snag an additional 30 days to return, giving you a full 60-day return window.

SEE ALSO: How to Shop for a Phone at Target and Save

To return a TV to Target, you'll need the original receipt (whether from the store or printed out from an online order) — though if you paid with a credit card, Target can likely look up the purchase information even if you don't have a receipt. If you haven't opened the box, Target should accept your return without any fuss. But if you have unboxed the TV, you'll want to be sure to package it back up undamaged and with all original cables and accessories in order to get a refund.

Ready to shop? Check out the best Target deals available right now!

Elizabeth Harper
Contributing Writer

Originally working in IT, Elizabeth now writes on tech, gaming, and general consumer issues. Her articles have appeared in USA Today, Time, AOL, PriceGrabber, and more. She has been one of DealNews' most regular contributors since 2013, researching everything from vacuums to renters insurance to help consumers.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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