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When Do the Black Friday Ads Come Out in 2018?

The most popular ads won't arrive until November.
Updated
Black Friday ads

It's that time of year again, dealseekers! The Black Friday ad season has officially begun, so now's the time to start watching your favorite stores. Below, we've put together a list of the biggest stores and when you can expect their ads to drop in 2018.

SEE ALSO: Black Friday Sales Predictions 2018: Inside Info on All the Doorbusters!

A note on "leaked" Black Friday ads: Leaks aren't really leaks. Stores typically share their ads with media outlets before they reveal the full Black Friday ads on their own websites. As such, our ad predictions are based on the leak dates from 2017. However, the ad drop dates for some stores can vary widely from year to year.

Store Expected Release Date
Ace Hardware November 5
Amazon November 13
Apple November 23
Bed Bath & Beyond November 13
Best Buy November 7
Costco November 1
Dell Home October 29
Dell Small Business October 29
Dick's Sporting Goods November 7
Dollar General November 9
eBay November 12
Fry's November 18
GameStop November 15
Harbor Freight Tools Out now!
HP November 8
JCPenney November 1
Jet.com November 7
Kohl's October 25
Lenovo November 15
Lowe's November 10
Macy's November 7
Microsoft Store November 12
Newegg November 10
Office Depot and OfficeMax November 7
Petco November 4
Sam's Club November 13
Staples November 7
Target November 5
Walmart November 7

Readers, which Black Friday ads are you most excited for? Let us know in the comments below!


Senior Staff Writer

Julie joined DealNews in 2015. Her work has been featured on MSN, Business Insider, Lifehacker, The Motley Fool, GoBankingRates, and Moneyish. In her spare time, she enjoys baking sweets, reading thrillers, and listening to an ever-growing list of podcasts.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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