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What to Expect From 2018 Mother's Day Deals

Skip the jewelry and opt for electronics, designer clothing, and beauty gifts.
Celebrate Mother's Day

Your mom is one of a kind! You'll want to show your appreciation when Mother's Day rolls around. (It's May 13 this year — don't forget!) Mom deserves the very best, but most of us are past the age where macaroni art will suffice for a present.

SEE ALSO: Now Is the Time to Plan Your Memorial Day Flight

Whatever you opt to give your mom this year, remember to start shopping ASAP and think outside the box. Nontraditional Mother's Day gifts are some of the best buys of the month — and could be perfect for your mom. Here are the Mother's Day deals you can expect before May 13.

Give the Gift of Tech

If you want something that'll last longer than a sappy card or bouquet of flowers for Mother's Day, consider a tech gift your mom will use beyond May 13. We tend to see an increase in tech sales around this time of year, which means you're sure to find an item Mom will love.


If you're planning to gift your mother (or wife) a big-ticket item, then Dell Home is a great place to look in early May. In the weeks leading up to Mother's Day last year, 40% of the TV deals at Dell Home received our Editors' Choice designation. One was a 24" Smart TV bundled with a $75 Dell gift card for $140. A smaller set like that is perfect for bedrooms, kitchens, or even a master bathroom.

In the weeks leading up to Mother's Day last year, 40% of the TV deals at Dell Home received our Editors' Choice designation.

We also saw an LG 55" Smart TV in late April that was bundled with a $150 gift card and cost $497 (an all-time low at the time). We expect similar deals this year, but if those types of TVs don't suit your mom's needs (or your budget), there should be plenty of other Editors' Choice TV deals to pick from.

iPads and Kindles

In 2017, we saw the then-newest iPad drop at least $30 by early May. Considering it was released in March, that was a notable price decrease! While older models were available as refurbs for less, $298 for a new iPad was a great deal. This year could bring similar offers for the latest iPad with Apple Pencil support. That said, if you're on the fence about buying one now, we expect similar or better deals over the summer.

SEE ALSO: The 10 Best Buys of May Are More Than Memorial Day Sales!

Does your mom love to read? The first half of May is a good time to snag both devices and accessories.

Amazon had a handful of deals on its Kindle Paperwhite last year, including a bundle that came with a leather cover for $140. A more budget-friendly model — the WiFi Kindle — dropped to $60 around this time in 2017, and the Paperwhite could be purchased alone for $100. Moreover, we might see a repeat of last year's Vera Bradley sale on eReader sleeves.

Tech Sales

General electronics sales also abound in early May. Last year we saw up to 88% off at TechRabbit, an extra 50% off at A4C, and an overstock sale at Adorama from mid-April onward last year. We also saw up to 50% off at Canon during late April.

Last year Newegg once again featured a variety of headphone deals. Other notable electronics on sale included Bluetooth speakers for $5, smartwatches for $99, and phone accessories for as little as $1 apiece.

Look for Designer Deals

Would you rather give your mum a few sartorial selections that display her amazing sense of style? Several designer stores will be dropping prices as we gear up for Mother's Day.

Right before the 2017 holiday, Michael Kors hosted a Mother's Day sale that cut an extra 25% off select sale styles. The first week in May also saw select totes and crossbody bags from the label drop to their lowest-ever prices.

Nordstrom Rack's Mother's Day sale is already in full swing, so you can shop now instead of waiting until the last minute.

The designer deals didn't end there, either. Barneys Warehouse took an extra 25% to 60% off the week before Mother's Day last year, while Neiman Marcus cut prices on clearance items by an extra 25% a few days before the holiday.

Better yet, Nordstrom Rack's Mother's Day sale is already in full swing this year, so you can shop now instead of waiting until the last minute!

Indulge Mom With Beauty Gifts

Health and beauty gifts can be solid buys, as they give your mom the opportunity to treat herself whenever she wants. From May 2 to May 5 last year, we saw 25% off Stila cosmetics, as well as a buy one, get one free coupon for Philosophy.

The Body Shop was a big winner, too, offering a $40 tote filled with goodies especially for Mother's Day. The store also took 40% off sitewide for those who'd rather curate a more personal collection for their mom. Both deals happened within days of the holiday.

SEE ALSO: Is the 'Pink Tax' Still a Problem?

General beauty sales also dropped at Nordstrom (taking up to 50% off), and Macy's, which offered an extra 50% off beauty items. Additionally, the subscription service Birchbox cut 20% off its 6- and 12-month subscriptions during the second week of May.

Think Outside the Gift Box

Mothers who enjoy the great outdoors would surely be happy with a gift from High Sierra, which took an extra 50% off clearance items last year in late April.

We generally advise against gifting mom an appliance unless she's specifically asked for it. If that's the case — or you're set on giving mom something like a new vacuum — consider a Roomba. We saw the Roomba 650 fall to $288 via Walmart's in-store pickup discount a few days before Mother's Day last year.

Skip the Jewelry

Buying something shiny for Mother's Day seems like a safe bet, but we just don't see many good jewelry deals around this time of year.

We just don't see many good jewelry deals around this time of year.

The best one we saw last year was a sale at Zales, which dropped Mother's Day-themed pieces to $29.99 in late April. During the first week of May, Kay Jewelers took 30% off, and Amazon took up to 40% off much closer to the holiday. Rather than waiting for a sale on shiny stuff, we recommend getting your mom something that's guaranteed to be discounted.

Flowers Are Better Than Nothing

If your mom is hard to shop for, you can always expect savings of around 20% at flower delivery sites. That said, FromYouFlowers took up to 50% off sitewide in 2017. Other floral deals included two free concert tickets at 1-800-Flowers with select bouquet purchases. We also saw a $50 credit at The Bouqs for $35, and a $40 credit at Teleflora for $20.

The best flower deals we saw popped up during the last few days of April and the first couple of weeks of May, leading right up to Mother's Day. Be aware: If you're having flowers delivered for Mother's Day, you'll encounter a significant shipping markup.

Readers, what Mother's Day deals are you looking for this year? Let us know in the comments below.

Senior Staff Writer

Julie joined DealNews in 2015. Her work has been featured on MSN, Business Insider, Lifehacker, The Motley Fool, GoBankingRates, and Moneyish. In her spare time, she enjoys baking sweets, reading thrillers, and listening to an ever-growing list of podcasts.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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