AP Photo/Ron Edmonds Many retailers offer discounts on goods and services for active duty or veteran military personnel out of respect for those who serve, and some of these discounts are well worth taking advantage of. But with dozens of deals and policies varying by business, it can be tough to navigate. With Veteran's Day right around the corner, we thought it was high time we update our guide to where you can find military discounts, and how they might apply. How to Get Military Discounts Some businesses advertise their military discounts prominently, but at many you may have to ask, show ID or other proof of service, or even be in uniform to get a discount. Complicating matters further, many national retailers (particularly franchises) offer discounts that may vary from location to location; you're most likely to find deals at locations near military bases. So despite what's on this list, you'll want to check with your local retailer to be sure what discount is offered. What Discounts to Expect The discounts available, when you're willing to jump through the hoops to get them, can vary greatly in quality. But many retailers will offer around 10% off. If you're a military member or veteran, you can usually find car manufacturers willing to offer you $500 or more off, though deals depend on what make you're shopping for as well as when you're shopping for it. Travel deals are also common, but typically vague. Many hotels offer discounted rates for military members and families on leisure travel that are based on government per diem rates, which may or may not be the best deal you can find. No matter where you're shopping or what you're shopping for, be sure to ask about a military discount before you buy. Even retailers who aren't on this list may offer military discounts — you just don't know until you ask. Now, without further ado, let's look at the deals. Store Discount Who's Eligible? Details 24 Hour Fitness Discounted membership Active duty Alamo Rent A Car Discounted rates Active duty AMC Theatres Discounted tickets Active duty, retirees, and family Typically after 4PM Apple Discounted products Active duty, veterans, reservists, National Guard members, and family Applebee's 10% off, free entree on Veterans Day Active duty and veterans AT&T Wireless 15% off phone plans Active duty, veterans, and qualified military spouses In-store only Baskin-Robbins 10% off Varies Bass Pro Shops 10% off Active duty and retired For one week, beginning on the 15th of every month Best Buy Up to 10% off Varies Best Western Based on government per diem Active duty Burger King 10% off Varies Carl's Jr./Hardee's 10% off Varies Chick-fil-A Discounted pricing, free meals on Military Appreciation Nights Varies Choice Hotels Based on government per diem Active duty, retired, and family Chrysler Up to $500 Active duty, active reservists, retirees, and veterans discharged within the last 12 months CiCi's Pizza 10% off Varies Cinemark Movie Theatres Discounted tickets Active duty Dairy Queen 10% or more off Varies May only be available certain days of the week or to uniformed personnel Dell Up to 30% off Active duty, veterans, and families Ford $500 bonus cash Active duty, reservists, National Guard members, veterans (within 180 days of discharge), and family Offer only good on eligible models Fuddruckers 10-20% off Varies Geico Up to 15% off Active duty, National Guard members, reservists, and retired General Motors Discounted pricing, up to thousands off Active duty, active reservists, National Guard members, retirees, veterans discharged within the last 12 months, and spouses Greyhound 10% off Active duty, retired, and family Hard Rock Cafe 15% off Varies Hertz Discounted rates Active duty Hewlett-Packard Various discounts Varies Hilton Hotels & Resorts Based on government per diem, 10% off leisure stays with Military Family Rate Active duty, reservists, retired, and family Home Depot 10% off Active duty, reservists, retired, disabled veterans, and family Honda $500 off Active duty, reservists, spouses, retirees, and veterans (within 180 days of discharge) Only available if you finance or lease from Honda Howard Johnson Based on government per diem Active duty Depending on availability Hyundai $500 off Active duty, reservists, National Guard members, retirees, veterans, and spouses Only for select 2014, all 2015, and all 2016 models Jiffy Lube Up to 15% off Varies Kohl's 15% off Varies La Quinta Inns & Suites Based on government per diem Active duty Lowe's 10% off Active duty, reservists, National Guard members, retirees, veterans receiving VA benefits, and family Marriott Hotels Based on government per diem Active duty Mazda $500 off Active duty; reservists, veterans, and retirees (within 12 months of discharge/retirement) Only for 2015 and 2016 models Motel 6 10% off Active duty, retirees, and family National Car Rental Discounted rates Active duty, retired, and family National Park Service Free Annual Pass Active duty, family, reservists, and National Guard members Nike 10% off Active duty, reservists, and retirees Nissan Varies Active duty, reservists, retirees, veterans (within 12 months of discharge), and spouses and partners Old Navy 10% off Varies Mondays Pep Boys 10% off Active duty, National Guard members, reservists, and retired Tuesdays, Wednesdays, Thursdays Regal Entertainment Group Varies Varies Scion $500 off Active duty, reservists, National Guard members, retirees and veterans (within one year of service), and family Shoney's 15% off Varies May have to wear a uniform Showcase Cinemas $5.50 or $7.50 per ticket Active duty and family Sprint Monthly service discount Active duty and retirees Starwood Hotels & Resorts Based on government per diem Active duty Toyota $500 rebate Active duty, retirees and veterans (discharged within 12 months), and family Verizon Wireless 15% off monthly plan and 25% off select accessories Active duty and veterans YMCA Free membership and child care Families of active duty service members Related DealNews Features: A Guide to the Best Student Discounts on Apple, Tech, Travel, and More 7 Things Your Smartphone Camera Still Can't Do Movie Theaters Will Begin Testing Out 'Discount Days'