
Trade in your old device to make some significant savings here. See some of the category-leading values below, the full lists can be found on the product page, under the appropriate tab.
Want to use an iPad to stream your favorite shows and movies? Our guide to the Paramount Plus price in 2024 has the lowdown on what you'll pay for the streaming service and how you can save. Also check out our Peacock TV cost piece, which answers questions like "How much is Peacock Premium in 2024?"
Here are the savings:
- up to $915 off MacBook Pro
- up to $520 off iPad Pro
- up to $390 off Apple Watch Ultra 2
- up to $630 off iPhone 15 Pro Max

Starting November 29, you'll get an Apple gift card worth up to $200 with select purchases. Some highlights include:
- Up to $200 Apple Gift Card w/ MacBook Air M3 13" or 15", or M2 13"
- Up to $100 Apple Gift Card w/ 10th Gen. iPad, iPad Air, or iPad Pro
- Up to $75 Apple Gift Card w/ iPhone 15, 14, or SE
- Up to $75 Apple Gift Card w/ Airpods 4, Pro 2, or Max
But there are lots more ways to get a gift card. This offer is available online, at Apple Stores, and in the Apple App. Shop Now at Apple

Save up to $630 when you trade your current device to buy an iPhone 16 Pro or Pro Max. That puts starting prices at $369. Shop Now at Apple

Get at least $180 and up to $630 off an unlocked Apple iPhone 15 with the trade-in of an eligible device (iPhone 11 or better). That drops starting prices as low as $199. Shop Now at Apple

Certified refurbished products go through an extensive refurbishment process which includes full functional testing, plus you can get up to 15% off. Every Apple Certified Refurbished product is backed by a one-year warranty. Apple certified refurbished products are also still available to be covered by purchasing AppleCare. Refurbished iPads start from $349, iPhones from $489, Mac Minis from $509, and much more. Shop Now at Apple

Pre-orders for Apple's new "spatial computer" (VR headset) go live at 8 am EST on January 19, with the the Apple Vision Pro prices starting from $3,499 (for 256GB of storage). The headset is compatible with over 1 million iOS and iPadOS apps, and over 250 Apple Arcade games. It boasts micro-OLED displays, an M2 chip, and R1 chip for processing input from 12 cameras, five sensors, and six microphones. It also includes Optic ID, using a scan of your iris for a variety of functions, including payments with Apple Pay. TechRadar got their hands on it and called it "the first lust-worthy VR headset".
February 2 is the Apple Vision Pro release date – it'll come with a Solo Knit Band and Dual Loop Band, a Light Seal, two Light Seal cushions, an Apple Vision Pro cover for the front of the device, polishing cloth, battery, USB-C cable, and USB-C power adapter. Shop Now at Apple

New and select returning customers can get a 2-month subscription to Apple TV+ - a savings of $20. After the trial ends, your membership will continue at $9.99/mo unless cancelled. Shop Now at Apple
- original movies and series, like Ted Lasso, Killers of the Flower Moon, and Shrinking

Apple's new M4 Mac mini is now available for preorder with a release on November 8th. Starting at the same MSRP as the M2 Mac Mini ($599), it comes starting with 16GB unified memory and a 256GB SSD. Plus, the new form factor is only 5" x 5". Shop Now at Apple

The Apple Vision Pro is now available, with prices starting from $3,499. We've detailed the prices below, but before you get to the prices, you'll have to use an iPhone or iPad with Face ID to get the right measurements for the headset. There are also options to add optical inserts, with prescription lenses adding $149. It's only available to order via Apple's site right now. The prices:
- 256GB for $3,499
- 512GB for $3,699
- 1TB for $3,899

The iPhone 15 starts from $699, and the iPhone 16 Plus from $799. They're available either unlocked or for AT&T, Verizon, T-Mobile, or Boost. Shop Now at Apple

Apple's new M4 iMac is now available for preorder with a release on November 8th. It uses the M4 chip and Apple Intelligence and includesa 24" 4.5K Retina display (with a nano-texture glass option). Prices start at $1,299. Shop Now at Apple

The newly-announced iPad Pro models are now available to preorder, with prices starting from $999, as detailed below. They feature Ultra Retina XDR displays (with two OLED panels), support the new Magic Keyboard for iPad Pro and Apple Pencil Pro, and are scheduled to release on May 15. The pricing details:
11"
- 256GB WiFi for $999
- 256GB WiFi + Cellular for $1,199
- 512GB WiFi for $1,199
- 512GB WiFi + Cellular for $1,399
- 1TB WiFi for $1,599 ($1,699 w/ Nano-texture glass)
- 1TB WiFi + Cellular for $1,799 ($1,899 w/ Nano-texture glass)
- 2TB WiFi for $1,999 ($2,099 w/ Nano-texture glass)
- 2TB WiFi + Cellular for $2,199 ($2,299 w/ Nano-texture glass)
13"
- 256GB WiFi for $1,299
- 256GB WiFi + Cellular for $1,499
- 512GB WiFi for $1,499
- 512GB WiFi + Cellular for $1,699
- 1TB WiFi for $1,899 ($1,999 w/ Nano-texture glass)
- 1TB WiFi + Cellular for $2,099 ($2,199 w/ Nano-texture glass)
- 2TB WiFi for $2,299 ($2,399 w/ Nano-texture glass)
- 2TB WiFi + Cellular for $2,499 ($2,599 w/ Nano-texture glass)

Apple now offers refurbished models of their latest M3 chip MacBook Pro laptops. (Use the Filter sidebar to sort for "MacBook Pro" under Models and "2023" under Release Year to see these deals.) The 14" models are discounted by up to $480 off, with prices starting from $1,359, while refurb 16" models are up to $530 off, starting from $2,049. We've pictured the refurbished 14" 512GB model with 8-core CPU and 10-core GPU for $1,359 ($90 less than a new one). Each model carries a 1-year Apple warranty. Shop Now at Apple

The next Apple Event is on the calendar: May 7 at 10 am ET. Rumors for this show include new models for the iPad Pro (with M3 Chip and OLED display) and iPad Air (M2 Chip and a first-ever 12.9" mini-LED model), as well as new Magic Keyboard for iPad Pro and Apple Pencil models. You can watch at apple.com or on the Apple TV app. Shop Now at Apple

The latest iPad Air tablets, upgraded to Apple's M2 chipset, are now available to preorder, with prices starting from $599 (128GB, WiFi). They also support the newly-announced Apple Pencil Pro. They're scheduled for release on May 15. The sizes and prices are as follows.
11"
- 128GB WiFi for $599
- 128GB WiFi + Cellular for $749
- 256GB WiFi for $699
- 256GB WiFi + Cellular for $849
- 512GB WiFi for $899
- 512GB WiFi + Cellular for $899
- 1TB WiFi for $1,099
- 1TB WiFi + Cellular for $1,249
13"
- 128GB WiFi for $799
- 128GB WiFi + Cellular for $949
- 256GB WiFi for $899
- 256GB WiFi + Cellular for $1,049
- 512GB WiFi for $1,099
- 512GB WiFi + Cellular for $1,099
- 1TB WiFi for $1,299
- 1TB WiFi + Cellular for $1,449

Save on MacBooks and iMacs, including the latest generation of M3 chip-equipped machines, as well as iPads in all their forms. The discount is for students and educators. Shop Now at Apple

Supported by the new 7th-Gen. iPad Pro tablets, also launching today, the newest Apple Magic Keyboard is now available, starting from $299. Shop Now at Apple
- larger glass trackpad w/ haptic feedback
- 14-key function row
- USB-C connector
- folds into a case

The brand new iPad Pro models are now available to order, with prices starting from $999, as detailed below. They feature Ultra Retina XDR displays (with two OLED panels) and support the new Magic Keyboard for iPad Pro and Apple Pencil Pro. The prices:
11"
- 256GB WiFi for $999
- 256GB WiFi + Cellular for $1,199
- 512GB WiFi for $1,199
- 512GB WiFi + Cellular for $1,399
- 1TB WiFi for $1,599 ($1,699 w/ Nano-texture glass)
- 1TB WiFi + Cellular for $1,799 ($1,899 w/ Nano-texture glass)
- 2TB WiFi for $1,999 ($2,099 w/ Nano-texture glass)
- 2TB WiFi + Cellular for $2,199 ($2,299 w/ Nano-texture glass)
13"
- 256GB WiFi for $1,299
- 256GB WiFi + Cellular for $1,499
- 512GB WiFi for $1,499
- 512GB WiFi + Cellular for $1,699
- 1TB WiFi for $1,899 ($1,999 w/ Nano-texture glass)
- 1TB WiFi + Cellular for $2,099 ($2,199 w/ Nano-texture glass)
- 2TB WiFi for $2,299 ($2,399 w/ Nano-texture glass)
- 2TB WiFi + Cellular for $2,499 ($2,599 w/ Nano-texture glass)

The new iPad Air launches today, with prices starting from $599 (11" 128GB, WiFi). Upgraded to Apple's M2 chipset, they also support the newly-announced Apple Pencil Pro. The sizes and prices are as follows:
11"
- 128GB WiFi for $599
- 128GB WiFi + Cellular for $749
- 256GB WiFi for $699
- 256GB WiFi + Cellular for $849
- 512GB WiFi for $899
- 512GB WiFi + Cellular for $899
- 1TB WiFi for $1,099
- 1TB WiFi + Cellular for $1,249
13"
- 128GB WiFi for $799
- 128GB WiFi + Cellular for $949
- 256GB WiFi for $899
- 256GB WiFi + Cellular for $1,049
- 512GB WiFi for $1,099
- 512GB WiFi + Cellular for $1,099
- 1TB WiFi for $1,299
- 1TB WiFi + Cellular for $1,449

A 10% discount on Apple products and accessories is available to current and Veteran members of the U.S. Military, National Guard and Reserve in 2025. Immediate family members who reside in the same household are eligible, too. To see more info on the discount, scroll down the page and click on the Veterans and Military section. Shop Now at Apple
- You'll be prompted to verify your Veteran or active military status with ID.me.
- Apple Card Monthly Installments are not currently available for this offer.