Life Is Good Deals & Discounts for October 2025

Whether it’s the simple, smiling face of its mascot Jake or a clever pun about hiking, the Life is Good brand has been spreading optimism for over 30 years. What started with two brothers selling t-shirts from a van has blossomed into a beloved lifestyle brand that’s more relevant than ever. In a world craving comfort and positivity, Life is Good has continued to grow, recently expanding into a massive 500,000-square-foot facility in New Hampshire to keep up with demand and even launching a new custom t-shirt service called Keep it Simple.

This feel-good philosophy extends beyond just slogans; it’s woven into the company’s DNA, with 10% of annual net profits donated to help kids in need. But feeling good also means getting a great deal, and thankfully, you don't need to look too hard to find Life is Good clothing promotions. The brand makes it easy to save on its famously soft apparel and cheerful accessories, from first-order discounts to seasonal sales and special bundle deals.

Here at DealNews, our job is to make that process even simpler. We've gathered all the best ways to get a discount, breaking down everything you need to know about shopping and saving with the original positive lifestyle brand.

How to Save the Most on Life is Good in 2025

Getting a good deal at Life is Good is pretty straightforward, as the brand focuses on accessible savings rather than a complicated rewards program. By combining a few key strategies, you can make sure you’re never paying full price for your dose of optimism.

Sign Up for Emails and Texts for an Instant Discount

The fastest and easiest way to save is by signing up for the Life is Good email newsletter or text message alerts. As a welcome gift, new subscribers are sent a one-time promo code for 15% off a future purchase. It’s the perfect way to get an immediate discount on your very first order.

Head Straight to the Sale Section

The "Sale" tab on the Life is Good website is your year-round destination for discounts. Here you'll find markdowns on apparel, hats, and accessories that are being phased out. For the absolute best deals, however, you'll want to wait for a "sale on sale" event. A few times a year, Life is Good will offer an extra discount, like an additional 20% or 30% off, on top of already-reduced clearance prices.

Take Advantage of Bundle Deals

Life is Good rewards shoppers who stock up on their favorite basics. Under the "Deals" section, you’ll find a variety of bundle-and-save offers that are available year-round. Common deals include two solid color tees for a set price, a graphic tee and a hat combo for $40, or two mugs for $20. These offers are applied automatically and are a great way to save without needing a promo code.

Score Free Shipping on Every Order

One of the best perks of shopping at Lifeisgood.com is that you don’t have to worry about shipping costs. The company currently offers free standard ground shipping on all orders within the United States, with no minimum purchase required. This is a fantastic, hassle-free way to save on every single order.

Verify Your Status for a Special Group Discount

Life is Good shows its appreciation for community heroes by offering special discounts to select groups. Military personnel and their families, first responders, nurses, teachers, and students are all eligible for an exclusive discount. You can typically verify your status through a third-party service like ID.me to receive a special promo code for your order.

Combine a Promo Code with a Sale Item

Life is Good allows you to use one promo code per order, and the best way to maximize its power is to apply it to an item that’s already on sale. For example, if a t-shirt is marked down to $22 in the sale section and you have a 15% off coupon, you can apply it at checkout to bring the final price down even further.

This Year's Pricing and Options

Life is Good has built its reputation on quality, comfort, and approachable pricing. Their core products, like the famous Crusher Tee, are designed to last for years, offering excellent value. While you can always find premium items like outerwear, the heart of the brand lies in its affordable, everyday apparel.

Here’s a look at the typical pricing for some of their most popular items:

The brand’s prices reflect a commitment to quality materials and ethical manufacturing, and every purchase includes a 10% donation of net profits to The Life is Good Playmaker Project. When you factor in the frequent sales, bundle deals, and free shipping, the overall value is hard to beat for shoppers who appreciate both comfort and cause.

Life is Good Membership and Subscriptions

While Life is Good does not have a traditional points-based loyalty program, it has occasionally offered subscription-style products for its most dedicated fans. In the past, this has included a "T-Shirt of the Month" club, which delivers a new, exclusive design to your door each month for a flat fee. They have also released seasonal "Good Vibe" subscription boxes filled with a curated mix of apparel and accessories. These offers are not always available, so it's best to be on their email list to get notified when they launch.

Life is Good Pricing in Previous Years

One of the hallmarks of Life is Good is consistency, and that applies to its pricing as well. For years, the brand has kept its core products within a stable and accessible price range. While minor adjustments happen over time due to inflation and rising material costs, Life is Good has avoided dramatic price hikes. Instead, the company continues to focus on providing value through its generous sales, bundle offers, and free shipping policy. A Crusher Tee from five years ago was priced similarly to one today, reinforcing the brand's commitment to being an affordable source of everyday optimism.

Where to Find Life is Good Apparel

Getting your hands on Life is Good apparel and accessories is easy, as the brand is available through several channels. Whether you prefer shopping online from the comfort of your home or browsing in person, there's an option for you.

• Online at Lifeisgood.com: The official website offers the most extensive selection of products, including web-exclusive designs, the full sale section, and the customizer tool. This is the only place to use official Life is Good promo codes.
• Life is Good Retail Stores: The company has genuine Life is Good stores in certain locations, primarily in tourist and vacation destinations. These stores offer an immersive brand experience and sometimes have in-store exclusive sales.
• Third-Party Retailers: You can find a curated selection of Life is Good products at major retailers across the country. Stores like Dick’s Sporting Goods, Kohl’s, and JCPenney often carry the brand and offer promotions, as do many independent gift shops and boutiques. You can also find their products on Amazon.

Shopping through third-party retailers can be a great way to save, as you can often use store-specific coupons or take advantage of sitewide sales that include Life is Good merchandise. However, the selection will be more limited than what you'll find on the official website.

How Life is Good Stacks Up with Competitors

Life is Good operates in a unique space, blending casual lifestyle apparel with a powerful, optimistic message. While other brands sell comfortable clothing, none are as singularly focused on spreading positivity. Here’s how it compares to a few other players in the lifestyle and outdoor apparel space.

While brands like Patagonia and L.L.Bean cater more to the technical outdoor enthusiast, Life is Good focuses on the relaxed, everyday moments: a walk on the beach, a backyard barbecue, or time spent with family. Compared to a newer, trend-focused brand like Madhappy, Life is Good offers a more timeless, accessible, and affordable take on positive messaging. Ultimately, shoppers choose Life is Good not just for the clothing itself, but for the feeling and community that come with it.

What to Get from Life is Good This Year

While Life is Good built its legacy on the humble t-shirt, it has since grown into a complete lifestyle brand that can outfit nearly every corner of your casual life. The common thread that ties everything together is an unwavering commitment to comfort, durability, and of course, that signature dose of optimism. Whether you're a longtime fan or a new customer, their expansive collection offers something to bring a smile to your face, from your weekend wardrobe to your morning coffee.

Here’s a more detailed look at the must-have categories and products you can find:

• The Original Crusher Tee: This is the heart and soul of the brand and for good reason. Perfected over 30 years, the Crusher Tee is made from a unique fabric that's washed for incredible, lived-in softness from the very first wear.
• Cozy Hoodies and Sweatshirts: Life is Good has you covered with some of the softest fleece hoodies and crewneck sweatshirts you'll ever own. They’re the perfect layer for a chilly evening by the campfire or a lazy weekend on the couch.
• Hats and Headwear: The signature "Chill Cap" is a fan-favorite accessory. It's a relaxed, unstructured baseball cap that feels perfectly worn-in from day one. You’ll also find a great selection of trucker hats, beanies, and sun-blocking visors.
• Sleep and Loungewear: Designed for ultimate relaxation, the brand's sleepwear is a must-try. You can find everything from pajama sets and lounge pants to sleep shirts and robes, all made from exceptionally soft fabrics that make it easy to unwind.
• Home Goods and Drinkware: The most popular items include their sturdy ceramic coffee mugs and durable, Nalgene-style water bottles, perfect for your desk or your next hike. You'll also find plush beach towels, decorative throws, and even scented candles.
• Bags and Accessories: It's the little things that make a difference. Look for fun and colorful socks, sturdy canvas tote bags, handy keychains, and backpacks that are perfect for everyday adventures.
• Gear for Your Pets: Don't forget your four-legged friends. The brand has an adorable collection of pet accessories so your furry optimist can match your style. You can find durable leashes, collars, toys, and of course, classic pet bandanas.

While the Crusher Tee will always be the star of the show, the true magic of Life is Good is how that same spirit of comfort and positivity is infused into every single product they create. Whether you're searching for a thoughtful gift for a loved one or a small, personal pick-me-up, it’s a collection designed to make the simple, everyday moments feel a little brighter.

Most Popular Shirts and Accessories from Life is Good

In an era where "good vibes" fashion is trending everywhere, Life is Good remains the authentic source. Their signature item is, without a doubt, the Crusher Tee. It’s been perfected for over 20 years to achieve the perfect balance of softness and durability, making it a wardrobe staple that customers hold onto for decades. Designs featuring the brand’s mascot, Jake, are classics, often showing him enjoying simple pleasures like grilling, hiking, or just relaxing in a hammock.

Beyond Jake, the most popular designs tap into humor, heart, and hobbies. You'll find clever, punny tees for dads, like "Say Hello to My Little Friends" with a graphic of workshop tools, alongside beautiful floral and nature-inspired graphics for women. Themes of gratitude, kindness, and love for pets are woven throughout the collections. A simple "Chill Cap" with an embroidered icon or a coffee mug with an uplifting slogan are also perennial best-sellers, proving that sometimes the smallest reminders can make the biggest difference in your day.

Need to Cancel a Life is Good Order? Here's How

Life is Good aims for a positive customer experience from start to finish. Their fulfillment process is designed to get your order to you as quickly as possible, which is great for shoppers but means the window for making changes is very small.

How to Cancel an Order

Because orders are processed so quickly, there is no way to cancel an order through your online account once it has been placed. If you need to request a cancellation, you must contact their customer service team immediately.

• Have your order number ready.
• Contact the Customer Care team via their phone number or live chat during business hours for the fastest response.
• Be aware that if the order has already been sent to the warehouse for processing, they will be unable to cancel it.

If you're unable to cancel your order in time, don't worry. You can still return the items once they arrive by following their easy return process.

Understanding the Return and Exchange Policy

Life is Good stands by its "100% Happy Guarantee." If you are not satisfied with your purchase for any reason, you can return items within 60 days of purchase.

Exchanges for a different size or color are always free. For returns, a $4.95 shipping fee will be deducted from your refund to cover the cost of the prepaid return label. All returned merchandise must be in unused, unworn, and unwashed condition. The company also offers an "Instant Exchange" feature, which allows you to have your new item shipped right away, as well as a "Shop Now" option that gives you a bonus credit to pick out something entirely new.

Life is Good FAQs and Terms to Know

At its core, Life is Good is more than just an apparel company. Every purchase you make supports their mission to spread optimism and directly benefits The Life is Good Playmaker Project, which provides training and resources to over 25,000 childcare professionals who help more than one million kids heal from the effects of trauma each year. This charitable component is a fundamental part of the brand’s value.

For those looking to outfit a group, the brand now offers custom printing through its "Keep it Simple" service. This is perfect for family reunions, corporate events, or any occasion that calls for a personalized, high-quality t-shirt. Speaking of quality, if you ever see the term "Crusher Tee," know that it refers to their signature shirt. It’s made from a unique fabric that is washed and brushed for incredible softness from the very first wear. It's the product that started it all and remains their most beloved item today.

For a complete overview of their policies, you can read the full terms and conditions on their website. If you have more specific questions about products, ordering, or returns, their online Help Center is a fantastic resource filled with detailed answers to almost any question you might have.