Target Baby & Kid Deals & Baby & Kid Sales

Muslin security blankets tend to be softer and more breathable than standard baby blankets, which makes them a reasonable choice for infants who need something to self-soothe. Getting two in a pack means you always have a clean one on hand while the other is in the wash. Buy Now at Target

Muslin swaddle blankets are a staple for new parents, and this 2-pack gives you a backup for the inevitable moments one is in the wash. Aden + Anais is one of the more well-known names in baby swaddles, and the cotton muslin fabric gets softer with each wash rather than stiffening up over time. Buy Now at Target

Stocking up on onesies is unavoidable with a newborn, and a 10-pack keeps you ahead of the inevitable blowouts and outfit changes without constant laundry runs. Buy Now at Target

Newborns lose a lot of heat through their heads and hands, so having a multi-pack of hats and mittens on hand means you're covered when one inevitably ends up in the laundry. Buy Now at Target

Designed for toddlers transitioning from diapers, this seat fits standard round and oval toilets and uses a familiar Minnie Mouse theme to make the process feel less intimidating for kids who are hesitant about the change. Buy Now at Target

Clips onto a portable crib or bassinet and plays sounds or vibrations to help settle a newborn, which makes it useful for parents who want a calming option that travels with them rather than staying fixed to one room. Buy Now at Target

Designed for parents who want one item that does double duty, this cover works as both a nursing cover and a car seat canopy, which cuts down on what you need to pack or buy separately. Buy Now at Target

Aden + Anais makes some of the more well-regarded muslin baby blankets on the market, and this one layers in the Hogwarts theme for parents who want to carry that interest into their kid's nursery. The reversible design gives you two looks in one blanket, which adds some practical value beyond the novelty. Buy Now at Target

Sized for a single infant or toddler, this round playmat works well for tummy time, floor play, or just giving your baby a clean, cushioned surface to roll around on. Buy Now at Target

Handy for nurseries where small-item clutter tends to pile up fast, this three-piece crochet set gives you dedicated spots for diapers, wipes, and other bedside essentials without taking up floor space. Buy Now at Target

Adds a finished, polished look to a crib by covering the box spring and legs, which is a small detail that matters more once you start styling a nursery. Buy Now at Target

Designed for newborns through six-month-olds, this sleep bag replaces loose blankets in the crib with a wearable option that stays put through the night. The 1.7 TOG rating sits in a mid-range warmth zone, suitable for rooms kept between roughly 68 and 72 degrees Fahrenheit. Buy Now at Target

Designed for breastfed babies who struggle with bottle refusal, the angled silicone nipple on this bottle is built to mimic a natural latch more closely than a standard bottle nipple. Buy Now at Target

Designed for babies who prefer sleeping with their arms up rather than pinned to their sides, this sleep sack lets them self-soothe while staying safely swaddled through the night. Buy Now at Target

Muslin blankets like this one are a staple for new parents because the lightweight, breathable fabric works year-round and gets softer with each wash. Six layers means it has enough weight to feel cozy without overheating a newborn. Buy Now at Target

Designed for younger kids who are still working on not spilling everything, these bamboo fiber cups are a more durable and eco-friendly alternative to plastic options you'd typically find at this size. Buy Now at Target

Soft, stretchy knit construction makes this a practical pick for newborn parents who want a swaddle blanket that's easier to wrap snugly than a standard woven one. Buy Now at Target

Designed to fit square diaper pails, these refill bags from Target's in-house brand run cheaper than name-brand equivalents and are worth stocking up on if you already own a compatible pail. Buy Now at Target

Designed for teething infants, this rubber teether gives babies something safe to gnaw on during the months when gum discomfort peaks and everything else ends up in their mouth anyway. Buy Now at Target