
Designed for newborns and infants, this crib mobile plays music and gives babies something to focus on overhead, which can help with settling them down at sleep time. Buy Now at Target
- Plays Brahms Lullaby for up to 20 minutes
- Rotates slowly to soothe newborns
- Attaches securely to standard size crib rails
- Features plush star and moon characters
- Model: 104505B

Snap-front bibs are easier to get on and off a squirmy toddler than ones that go over the head, and the long sleeves give better coverage for messy eaters in the 12-to-24-month stage when self-feeding really picks up. Buy Now at Target
- Waterproof inner layer prevents moisture from soaking clothes
- Adjustable snap closure for secure fit
- Lightweight material for comfortable wear
- Machine washable for easy cleaning
- Designed for infants 12 to 24 months

Designed for newborns, this 2-pack gives you a backup on hand for when one inevitably gets dropped or lost, which happens constantly in the early weeks. Buy Now at Target
- SkinSoft silicone teat mimics mother's skin
- Symmetrical shape fits perfectly in baby's mouth
- Large air holes promote airflow for sensitive skin
- Sterilizing travel case included for microwave use
- BPA and BPS free materials

Designed for newborns in the early weeks when they're used to being snug, this wearable blanket swaddles with velcro wings and then converts to a standard sleepsack once your baby starts rolling and swaddling is no longer safe. Buy Now at Target
- Adjustable swaddle wrap prevents startle reflex
- Three-way swaddle allows arms in or out
- Microfleece fabric regulates temperature
- Inverted zipper allows easy diaper changes
- Hip-healthy design allows natural leg movement

Designed to hold a pacifier in place and reduce the number of times it hits the floor, this clip works well for parents who want something that looks a bit more put-together than a standard plastic clip. Buy Now at Target
- Food-grade silicone beads
- Universal loop attachment for pacifiers
- Stainless steel rust-resistant clasp
- Lead-free and phthalate-free materials
- Hand wash with mild soap and water

Designed for the early stages of solid food feeding, these spoons work well for parents who want a soft-tipped option that's gentle on gums and easy to clean. Buy Now at Target
- Made from 100% food-grade, non-toxic, BPA-free silicone
- Ergonomic 4.1-inch shape promotes self-feeding
- Soft, flexible tip is gentle on baby's gums
- Dishwasher safe for effortless cleaning
- Comes as a convenient 2-pack for infants 4+ months

Handy for parents who want to clean narrow-bottled baby bottles without worrying about bristles breaking down or scratching surfaces, since silicone holds up better over time than standard nylon brushes. Buy Now at Target
- Durable silicone bristles for scratch-free cleaning
- Integrated suction cup base for upright storage
- Flexible neck reaches hard-to-clean bottle corners
- Dishwasher safe and boilable for sanitation
- Pack includes three silicone bottle brushes

A three-piece set covering top, pants, and usually a bodysuit or cardigan in one purchase, which makes it a reasonable grab for stocking a newborn or infant drawer without buying separates. At $9, that's about $2 off the $11 list price. Buy Now at Target
- Set includes one top and two pairs of pull-on pants
- Top features flutter sleeves and back button closure
- Pants include elastic waistbands for comfortable fit
- Made from 100% cotton rib material
- Machine washable fabric construction

Designed for infants who need tummy time encouragement, this playmat gives babies a padded surface with visual stimulation built in to keep them engaged while they build neck and upper body strength. Buy Now at Target
- Organic cotton surface with soft padding
- Includes detachable owl rattle and mirror accessories
- Features crinkle paper and squeaker textures
- Machine washable fabric for easy cleaning
- Measures 31.5 inches by 31.5 inches

Designed for parents who want a play space that doesn't look out of place in a living room, this mat uses neutral tones and a modular layout that lets you size it to your space. Buy Now at Target
- Non-toxic EVA foam construction
- Water-resistant surface for easy cleaning
- Includes six 60cm x 60cm tiles
- Interlocking design for customizable layout
- 1.2cm thickness for impact cushioning

Designed for newborns who need frequent diaper changes overnight, the zipless closure means no zipper snags on delicate skin and one-handed access when you're half-asleep at 3am. Buy Now at Target
- 100% cotton muslin fabric construction
- Adjustable snaps ensure secure and snug fit
- Opens fully at bottom for easy diaper changes
- Machine washable for convenient cleaning
- Promotes comfortable sleep by mimicking womb environment

Stocking up on basics like this is where value packs make sense — three long sleeve bodysuits at once means fewer laundry-day scrambles and a lower per-piece cost than buying individually. Carter's Just One You is the brand's budget-friendly line, so this is a reasonable pick for everyday wear rather than special occasions. Buy Now at Target
- Includes three long-sleeve bodysuits
- Made from 100% soft cotton fabric
- Features expandable shoulders for easy changes
- Strong nickel-free snaps at bottom closure
- Machine washable and tumble dry safe

Handy for parents who want a coordinated outfit without hunting for separates, since the top and bottom are already matched and sized together. Buy Now at Target
- 100% cotton jersey knit shirt and chambray cotton shorts
- Short sleeve graphic print crew neck t-shirt
- Elastic waistband shorts with drawstring closure
- Machine washable tumble dry fabric construction
- Two piece coordinating outfit set

Designed for parents who want a pacifier that leans more classic in its look, the Couture line from Bibs uses a round latex nipple and a simple butterfly shield that tends to sit flatter against a baby's face than bulkier plastic options. Buy Now at Target
- Symmetrical nipple shape mimics natural breast anatomy
- Latex rubber nipple material for durability
- Ventilation holes in shield reduce skin irritation
- Lightweight shield curves away from baby's face
- Pack includes two pacifiers

Designed to reduce colic and gas, these bottles are worth a look for parents dealing with a fussy or gassy newborn. The self-sterilizing base is a practical bonus, letting you sterilize in the microwave without extra equipment. Buy Now at Target
- Vented base design reduces colic symptoms by 80%
- Self-sterilizes in microwave in three minutes
- 9oz capacity per bottle, includes three-pack
- BPA, BPS, PVC, Phthalate free materials
- SkinSoft silicone nipple with medium flow

A practical buy for parents of infants or toddlers who go through sleepwear quickly, since getting three pairs at once reduces how often you're doing laundry or scrambling for clean options. Buy Now at Target
- Includes three long-sleeve footed pajamas
- Crafted from 100% cotton ribbed fabric
- Features front full-length zipper closure
- Footed design provides full coverage
- OEKO-TEX STANDARD 100 certified

A simple, packable option for gifting to a newborn, since the coordinating hat takes the guesswork out of putting together an outfit for someone else's baby. Buy Now at Target
- 3-piece set includes dress, hat, and diaper cover.
- All garments crafted from 100% soft cotton.
- OEKO-TEX STANDARD 100 certified for safety.
- Dress features an allover stripe print design.
- Machine washable and tumble dry for easy care.

Sized for 9-month-olds, this one-piece sleeper is a solid pick for parents who want a simple, washable option that covers both daytime and sleep use without needing separate outfits. Buy Now at Target
- 100% cotton rib fabric construction
- Full length front zipper closure
- Built-in footies with elastic heel
- Features tagless neck label
- Includes chin guard for safety

Handy for parents who want a simple, comfortable one-piece for a baby in the 9-month size range, with an airplane print that works well for everyday wear or travel-themed occasions. Buy Now at Target
- 100% cotton rib fabric construction
- Nickel-free snaps on reinforced panel
- Expandable shoulders for easy over-the-head dressing
- Short sleeve design with rib-knit trim
- Machine washable fabric construction

Muslin swaddles are a staple for newborns, used for wrapping, burping, and general coverage, and buying them in a 3-pack means you have backups when one is in the wash. Cloud Island is Target's in-house baby brand, so the quality is reliable without the premium price tag of dedicated baby brands. Buy Now at Target
- 100% cotton muslin fabric construction
- Includes three individual swaddle blankets
- Breathable fabric promotes airflow
- Machine washable for easy care
- Dimensions measure 42 inches by 42 inches