
The iPhone Duo is Apple's new foldable, starting at $1999 for 256GB and rising to $3199 for 2TB. It pairs a 7.6" folding display with a 5.4" outer screen and the same A20 Pro chip used in the iPhone 18 Pro line. Trade-in credit of $35 to $885 can be applied toward the purchase, and 0% APR financing is available.Â
Preorders begin October 16, 2026, and they're expected to ship beginning October 23. Buy Now at Apple
- 7.6" Super Retina XDR folding inner display with a 5.4" outer display
- A20 Pro chip with hardware-accelerated ray tracing
- 48MP Dual Fusion rear camera system with Main and Ultra Wide lenses
- 12MP Center Stage front camera under the display
- Titanium frame and hinge cover
- Up to 44 hours of video playback using the outer display

Apple Upgrade lets shoppers lease an iPhone, iPad, Mac, or Apple Watch instead of buying outright, with the iPhone 17e starting at $17.99 a month, the iPad mini at $11.99 a month, and a MacBook Air from $24.99 a month. Lease terms run 12 or 24 months for iPhone and Apple Watch, or 24 to 36 months for iPad and Mac, and trading in an eligible device at enrollment can lower the monthly payment further. At the end of the term, the current device gets returned and can be swapped for a new one. Buy Now at Apple
- Lease iPhone, iPad, Mac, or Apple Watch with monthly payments
- iPhone and Apple Watch leases run 12 or 24 months
- iPad and Mac leases run 24 or 36 months
- Trade-in credit available at enrollment to lower initial payments
- Option to upgrade to a new device at the end of the lease term
- Leasing provided by Klarna

Consider Apple products for teacher appreciation. Apple's Education Store offers special pricing on Mac, iPad, and more for higher education students, educators, staff, and homeschool teachers at all grade levels. For example, the pictured MacBook Neo starts at $499 with the education discount. (It's $599 for the general public.) Eligible customers can also take 10% off AppleCare+ for Mac and iPad. Studio Displays are also eligible for education discounts. Shipping from Apple is free with no minimum, and store pickup is also an option.
Products eligible for education discounts are marked with a graduation cap icon. You may need to verify your eligibility with an active school email or other documentation during checkout. Shop Now at Apple

Apple's iPhone 18 Pro lineup starts at $1199, with monthly financing available from $49.95 over 24 months. Trading in an eligible older iPhone, such as an iPhone 8 Plus or newer, can knock $35 to $885 off the price. Buyers can also choose 0% APR financing or a monthly lease option through Apple Upgrade.Â
Preorders will begin September 12. Buy Now at Apple
- 6.3" or 6.9" Super Retina XDR display
- Choice of 256GB, 512GB, 1TB, or 2TB storage
- 48MP Pro Fusion rear camera system w/ variable aperture
- Up to 45 hours of video playback
- 0% APR financing available
- Trade-in credit of $35 to $885 toward a new purchase

The AirPods 5 are Apple's newest earbuds, priced at $129 for the standard case or $149 for the version with a wireless charging case. Both models add Active Noise Cancellation, a feature not available on the prior base AirPods, along with Adaptive Audio, Transparency mode, and Personalized Spatial Audio. Apple also offers free engraving and includes 3 months of Apple Music with purchase. Preorder now, and they'll ship free beginning on September 18. Buy Now at Apple
- Active Noise Cancellation with up to 1.5x more reduction than the previous generation
- Adaptive Audio and Transparency modes
- Personalized Spatial Audio with dynamic head tracking
- Up to 4 hours of listening time per charge with Active Noise Cancellation on
- USB-C charging case included
- Live Translation and Siri AI support

The Apple Watch Ultra 4 is available for pre-order starting at $799. Trading in an eligible Apple Watch can knock $30 to $430 off the price. This model steps up to a 49mm titanium case, satellite communication for emergencies, and up to 50 hours of battery life, more than double the newer Apple Watch Series 12. It's expected to ship beginning September 18. Buy Now at Apple
- 49mm aerospace-grade titanium case
- Always-On Retina display up to 3000 nits
- Precision dual-frequency GPS + cellular connectivity
- Built-in satellite communications for Emergency SOS
- Water resistant to 100m with depth gauge to 40m
- Up to 50 hours of battery life, 84 hours in Low Power Mode

Apple Watch Series 12 starts at $399, with trade-in credit of up to $430 available toward a new purchase. The lineup adds titanium and ceramic case options alongside aluminum, plus an Always-On Retina display rated up to 2000 nits. Buyers can also choose to pay over 12 months at $33.25 per month or lease from $11.99 per month through Apple Upgrade. It's expected to ship beginning September 18, 2026. Buy Now at Apple
- Available in 42mm or 46mm case sizes
- Aluminum, titanium, or ceramic case options
- Always-On Retina display with up to 2000 nits brightness
- GPS or GPS + Cellular connectivity options
- Water resistant to 50 meters
- Up to 24 hours of battery life, or 38 hours in Low Power Mode