Your Guide to the Best Black Friday Stores in 2021

Here's what you can expect from Target, Best Buy, Amazon, and other retailers this Black Friday.
Black Friday shopping bags

When it comes to Black Friday shopping, it's important to remember that not every store is worth your time and energy. But that's where we come in. We've laid out the top Black Friday stores in 2021 — the ones on the savviest consumers' shopping lists this holiday season. Check out our deal picks from the best Black Friday stores, then keep scrolling for our Black Friday store guides, plus info on what we think these retailers will do for Cyber Monday.

Many stores have started their Black Friday events early this year, and Amazon is among the retailers with deals already on their dedicated Black Friday page. Alternatively, some retailers are offering multiple sales — like Walmart is doing with its Black Friday Deals for Days events. A lot of stores are taking these steps to encourage consumers to shop early, as shipping delays, supply chain disruptions, and labor shortages are all contributing to lower inventory counts.

The Top Deals From the Best Black Friday Stores

We list the top five Black Friday deals from each store below, but they all have plenty to offer! Be sure to check out the store guides for more details.


  1. Element 65" Smart TV for $299.99 — This beats the best Black Friday price we saw for this size class in 2020 by a full $60.
  2. Oculus Quest 2 VR Headset With $50 Target Gift Card for $299 — Use the gift card, and the price effectively drops to $249, which is $21 less than the best price we've seen this year.
  3. Select iPhones for up to $250 Off With a New Line Activation — This offer includes the iPhone 13 lineup, along with the iPhone 12 Pro and iPhone 12 Pro Max, and is a significant discount on the latest models.
  4. Google Pixel 6 for $549 — This phone was just released near the end of October, and this marks the first real discount we've seen on the Google flagship.
  5. Mario Kart Live: Home Circuit Set for $59.99 — It's the best price we've seen for this game. Both the Mario and Luigi sets qualify for the offer, too.


  1. Fire TV Stick 4K for up to 50% Off — This offer should put the price around $25. That matches Target's offer and is the best price we've seen for the latest model.
  2. Select Fire HD Tablets for up to 50% Off — Depending on which tablets you're going for, you could end up with significant savings on these already affordable devices.
  3. Amazon Music Unlimited Free for Three Months — New users can get three months of Amazon Music Unlimited for free, thanks to this offer.
  4. Amazon Music Unlimited Free for Six Months With Echo Device Purchase — Shoppers who buy select Amazon Echo devices will get six months of Amazon Music Unlimited for free.
  5. Oculus Quest 2 VR Headset With $50 Amazon Promotional Credit — Purchase an Oculus Quest 2 VR headset, and you'll receive a $50 Amazon promotional credit.


  1. Vizio 70" Smart TV for $498 — If you care about brand names, Vizio is a solid one, and this is a good price for a set of this size.
  2. Apple Watch Series 3 for $109 — This is the lowest price we've seen for this model all year long, and it beats our prediction by $10.
  3. onn. 70" Smart TV for $398 — This is an incredible price for a set this big, and it beats last year's best Black Friday price for the same size class.
  4. Apple AirPods Pro for $159 — We've seen these for as little as $170 this year, but the lowest price we've seen is $169, and this Black Friday deal beats that by $10.
  5. Select iPhones and the Samsung Galaxy Z Flip3 5G With up to $750 in eGift cards — Shop select iPhones (including the iPhone 13 lineup), and you'll get up to $500 on a Walmart eGift card with activation and purchase on an installment plan. Plus, get up to another $250 on an eGift card with eligible trade-ins.

Best Buy

  1. ASUS 11.6" Chromebook for $99 — This is a good basic Chromebook, and that $99 price actually beats our predictions by $30.
  2. Select Star Wars LEGO Sets for up to 40% Off — LEGO pop culture sets are more expensive and not typically where we find discounts, so this is a great deal for LEGO fans.
  3. Oculus Quest 2 VR Headset With $50 Best Buy eGift Card From $299 — This offer matches both Target and Amazon, so if you'd like this gift card over the others, know that it's an excellent alternative.
  4. Samsung 70" Smart TV for $599.99 — This is a good price for a name-brand set, and it beats the average Black Friday price we saw for this size class in 2020 by $333.
  5. Google Pixel 6 for $150 off With Verizon Activation — We aren't seeing many Pixel 6 offers for Black Friday, but this one is the best, as long as you don't mind activating the phone on Verizon.


  1. HP Chromebook 11a-nb0047nr for $149.99 — This offer takes 42% off, putting the Chromebook model at the best price we've seen.
  2. HP M27f 27" Monitor, Wireless Keyboard and Mouse Bundle for $199.99 — If you want to upgrade elements of your PC via one package, this bundle is a solid way to go.
  3. HP M27fq QHD Monitor for $249 — This doorbuster matches the best price we saw back in October; however, it's only valid on November 25 and November 29, and it's restricted to the first 100 units both times.
  4. HP Reverb G2 Virtual Reality Headset for $399 — Don't miss the doorbuster deal for this headset, available on November 26 and November 29, as it'll be at the best price we've seen.
  5. HP ZBook Studio 15.6" G8 Mobile Workstation for 60% Off — This doorbuster is one of the biggest discounts you'll find in HP's Black Friday ad, and is available on November 28 and 29.

NOTE: The information below was assembled before the Black Friday ads came out. Please refer to the ads above before making any shopping plans.

The Best Black Friday Stores in 2021

Target cart

Target Black Friday Shopping Guide

Target kicked off Black Friday season early this year, with a 3-day event that ran from October 10 through October 12. That's earlier than the company's previously held its Target Deal Days event, but given retailers are encouraging consumers to shop sooner rather than later this year, it shouldn't really be a surprise. However, we still expect the bulk of Target's Black Friday shopping deals to arrive closer to the holiday itself.

What Will Target Do for Cyber Monday?
Target has a Cyber Monday sale every year, and we fully expect it to return in 2021. Deals will likely start the day before the shopping holiday, on November 28. Watch for more promotions to pop up throughout the rest of Cyber Week, though. Deals should include savings on furniture, bed and bath items, and clothing, shoes, and accessories.

Check out our full Target guide.

SEE ALSO: Black Friday 2021 Predictions: See All of Our Deal Previews!

Amazon box

Amazon Black Friday Shopping Guide

Amazon is always one of the top stores for Black Friday deals, and this year is no exception. In fact, the retailer has kept its Black Friday page populated with offers since the beginning of October. The best deals will once again show up closer to the holiday itself — we expect to see those start dropping around November 19.

What Will Amazon Do for Cyber Monday?
Amazon will likely start its Cyber Monday sale the day after Black Friday, with plenty of "one time only" deals showing up on the online-focused holiday. As usual, watch for deals on the following during both Black Friday and Cyber Monday sales:
  • Amazon devices
  • TVs
  • Home and garden items
Check out our full Amazon guide.

Some stores with Black Friday sales will have multiple events or start promotions far in advance of the holiday itself.

Walmart store sign

Walmart Black Friday Shopping Guide

Walmart has once again decided to host three events for Black Friday, rather than just one. At the time of this writing, the retailer had only released the first two ads, with sales set to begin on November 3 and November 10. Plan to shop great deals in a variety of categories, including:
  • TVs
  • Toys
  • Smart home devices
What Will Walmart Do for Cyber Monday?
Watch for home goods, tech, TVs, and even toys to be part of Walmart's Cyber Week sales. Expect Walmart's Cyber Monday deals to go live as soon as 12:01 am ET on Cyber Monday itself, with select offers continuing through the week.

Check out our full Walmart guide.

SEE ALSO: When Do Black Friday Ads Come Out?

Best Buy store sign

Best Buy Black Friday Shopping Guide

Best Buy kicked off Black Friday season on October 19 with a mini pre-event, which ran through October 22. As for its real Black Friday sale, that's set to begin on November 19. Like other major retailers, Best Buy will be closed for Thanksgiving again in 2021, but consumers can still shop online.

What Will Best Buy Do for Cyber Monday?
Best Buy Cyber Week deals should kick off officially on November 27. Count on the Cyber Monday sale starting as early as 1 am ET on November 29, and lasting until at least 12:59 am ET on November 30. Look for great savings on TVs, Chromebooks, laptops, and headphones.

Check out our full Best Buy guide.

Retailers are encouraging consumers to shop early, as inventory will be impacted by supply chain, shipping, and labor issues.

HP logo

HP Black Friday Shopping Guide

When you think of HP, you might only think of laptops, but the retailer has tons more to offer. And we see plenty of HP deals surface around Black Friday. Laptops will likely make up the bulk of the deals, but you can also expect excellent savings in the following categories:
  • Desktops
  • Accessories
  • Monitors
What Will HP Do for Cyber Monday?
HP will probably celebrate Cyber Monday like many other retailers, including going so far as to bring back popular Black Friday offers. The sale will likely begin on Cyber Monday itself or on November 28. In addition to Black Friday deals returning, new coupons should make an appearance; you can stack them with select purchases to save even more.

Check out our full HP guide.

Senior Staff Writer/Spokesperson

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


Leave a comment!

or Register