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These Are the Gift Cards That Everyone Wants This Year

If you haven't already come up with the perfect gift idea, it might be time to resort to a trusty old gift card — but which one?
popular gift cards

It's getting close to Christmas, and perhaps you're still struggling with ideas for what to get for the friends and family around you. Enter the trusty gift card! It's so easy to pick up a card in a festive pattern, throw it into a cute / funny / beautiful card, and just be done with it all.

But if you're overwhelmed with the options even within the world of gift cards — and there are many, since this is a popular time of year for stores and restaurants to offers special freebie promotions — then perhaps look to the tried-and-true sellers.

Gift Card Granny, a resale marketplace for discounted gift cards, took a look at the 300,000 alerts that customers created through the site. What they found is that there's a clear top 20 for the most desired gift cards amongst consumers. So if you're not sure what stores might have broad appeal for your giftees, consider these options.

The 20 Most In-Demand Gift Cards

  1. Amazon
  2. Walmart
  3. Target
  4. Home Depot
  5. Starbucks
  6. Lowe's
  7. Costco
  8. Kohl's
  9. Walgreens
  10. Best Buy
  11. TJ Maxx
  12. CVS
  13. Trader Joe's (not sold online)
  14. Bed Bath & Beyond
  15. Macy's
  16. Subway
  17. JCPenney
  18. Olive Garden
  19. Visa
  20. Shell

Readers, have you resorted to gift cards yet? Are you still planning to do some shopping this weekend? Are there better broad-interest gift card options out there? Sound off in the comments below!

Director of Content Marketing

Lindsay Sakraida specializes in writing about retail trends and lifestyle subjects. She's also obsessed with music, movies, and tennis. Follow her on Twitter at @LinSakraida.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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1 comment
I don't understand... how are gift cards that are locked into one store better than American Express gift cards or cold hard cash?