
Liquid eyeshadow that dries to a shimmer finish, so it works well for anyone who finds powder formulas messy or difficult to blend precisely. Buy Now at Target
- Liquid formula delivers high-impact shimmer finish
- Long-lasting wear resists smudging and creasing
- Precision applicator allows for easy and even application
- Lightweight texture blends seamlessly on eyelids
- Volume is 0.16 fluid ounces

A lightweight foundation option for anyone who wants light-to-medium coverage with a moisturizing feel, particularly useful for dry or normal skin types that find traditional foundations drying throughout the day. Buy Now at Target
- Hyaluronic acid complex provides intense skin hydration
- Medium buildable coverage with natural skin-like finish
- Lightweight balm texture melts into skin for seamless application
- Vegan and cruelty-free formula
- Contains coconut water and marula oil for nourishment

Solid pick for anyone who wants coverage that doesn't dry out or look cakey throughout the day, particularly if you have dry or combination skin that tends to cling to heavier formulas. Buy Now at Target
- Available in 50 buildable medium coverage shades
- Hydrating natural finish
- Longwear formula
- Improves dark circles and puffiness for 12 hours
- Best for balanced to dry skin

Drugstore foundation that blends well and works across a wide range of skin tones, making it a reliable option for everyday wear without spending a lot. Buy Now at Target
- Oil-free liquid formula
- Designed to match 99% of skin tones
- Lightweight, buildable medium coverage
- Transfer-resistant finish
- Available in 40 diverse shades

Colour Riche is L'Oreal's mid-range lipstick line, known for its satin finish that sits between a matte and glossy look, making it a reasonable pick if you want everyday color without the dryness that typically comes with matte formulas. Buy Now at Target
- Contains 75% caring ingredients including Argan Oil
- Delivers rich, creamy color with a satin finish
- Formulated for comfortable, all-day hydration
- Provides intense color payoff in one swipe
- Net weight 0.13 ounces per lipstick

Skips the glue and adhesive strips entirely, so it's worth a look if you've had trouble with traditional falsies or irritation from lash glue, and the 10-set gives you options for different looks. At $17.16, that's about $3 off the $20 list price. Buy Now at Amazon
- Glue-free magnetic application
- Waterproof long-lasting hold
- Reusable lightweight wispy styles
- Complete kit includes magnetic eyeliner
- Natural to dramatic volume options

Great pick for anyone who wants the smooth glide of a pencil with the staying power of a gel formula, without switching between two products; it's $2 off the list price. Buy Now at Amazon
- Waterproof gel formula resists smudging
- Lasts up to 10 hours without fading
- Richly pigmented matte and shimmer shades
- Ophthalmologist-tested for sensitive eyes
- Creamy texture ensures tug-free application

Handy for anyone who's tossed a pencil eyeliner because it wouldn't sharpen to a usable point, since this set pairs the liner with a sharpener built for it. It's $4 off the $21 list price on Amazon. Buy Now at Amazon
- 10+ hours all-day wear
- Tug-free gel formula
- Quick-setting budge-proof finish
- Vibrant matte and shimmer shades
- Easy pencil application

Mechanical gel eyeliners skip the sharpening and deliver more staying power than standard pencils, which makes this one worth considering if you want a precise line that holds up through humidity or long days. Buy Now at Target
- Waterproof, transfer-proof, and smudge-resistant formula
- Lasts up to 36 hours
- Built-in smudger creates smoky looks
- Mechanical pencil advances by twisting barrel
- Ophthalmologist tested and suitable for sensitive eyes

Great pick for anyone who wants the smooth glide of a pencil with the staying power of a gel formula, without switching between two products; it's $2 off the list price. Buy Now at Amazon
- Waterproof gel formula resists smudging
- Lasts up to 10 hours without fading
- Richly pigmented matte and shimmer shades
- Ophthalmologist-tested for sensitive eyes
- Creamy texture ensures tug-free application

A hybrid between a gloss and a lipstick, this gives you the shine of a gloss without the sticky feel of a traditional one, which suits anyone who wants low-maintenance color they can swipe on without a mirror. Buy Now at Target
- Weight 0.1 ounces
- Glossy finish formulation
- Twist-up stick applicator
- Hydrating lip conditioning ingredients
- Buildable pigment coverage

Two long-wearing eyeliners for the price of one routine swap, useful if you go through liner often enough to want a backup on hand, and the pair runs $4.50 below the $22 list price. Buy Now at Amazon
- Long-wearing waterproof gel formula
- Highly pigmented color payoff
- Smudge-proof and transfer-resistant wear
- Twist-up applicator eliminates need for sharpening
- Ophthalmologist tested for safety

Precise application without the smudge factor of traditional gel liners makes this a solid pick if you're tired of sharpening pencils mid-day, and the 3-pack currently runs $5 below the $33 list price. Buy Now at Amazon
- Waterproof gel formula resists smudging
- Lasts up to 10 hours without fading
- Richly pigmented matte and shimmer shades
- Ophthalmologist-tested for sensitive eyes
- Creamy texture ensures tug-free application

Designed for people who want color that stays in place through eating and drinking without the heaviness or stickiness of traditional lipstick. Buy Now at Target
- 0.1 oz size
- Natural stain finish
- Sheer to buildable coverage
- Water-gel formula
- Can be used as cheek tint

Great pick for anyone who wants the smooth glide of a pencil with the staying power of a gel formula, without switching between two products; it's $2 off the list price. Buy Now at Amazon
- Waterproof gel formula resists smudging
- Lasts up to 10 hours without fading
- Richly pigmented matte and shimmer shades
- Ophthalmologist-tested for sensitive eyes
- Creamy texture ensures tug-free application

A no-commitment way to build out your eyeshadow collection one shade at a time, without buying a full palette you'll only use half of. Buy Now at Target
- 0.04 oz single eyeshadow compact
- Multiple shades available in shimmer finishes
- Pigmented pressed powder formula
- Designed for blending with Ulta Beauty brush #166
- Model: pimprod2045216

Great pick for anyone who wants the smooth glide of a pencil with the staying power of a gel formula, without switching between two products; it's $2 off the list price. Buy Now at Amazon
- Waterproof gel formula resists smudging
- Lasts up to 10 hours without fading
- Richly pigmented matte and shimmer shades
- Ophthalmologist-tested for sensitive eyes
- Creamy texture ensures tug-free application

Comes with both a lip liner and a matte liquid lipstick designed to work together, which takes some of the guesswork out of getting a clean, long-wearing lip look. Buy Now at Target
- Highly pigmented matte liquid lipstick formula
- Transfer resistant and long wearing coverage
- Includes matching lip liner for precise application
- Lightweight texture with comfortable wear
- Vegan and cruelty free formulation

Useful for oily or combination skin types that want buildable coverage with a matte finish that holds up through the day without touch-ups. Buy Now at Target
- Up to 24hr matte finish with full coverage
- Lightweight, breathable formula
- All-day shine control with no transfer
- Waterproof, heatproof, and sweatproof
- Suitable for all skin types, including oily and acne-prone skin

Designed with deeper skin tones in mind, this lip gloss is a straightforward option if you want a tinted, affordable gloss that's formulated to show up on your complexion rather than disappear into it. Buy Now at Target
- 0.4 fl oz tube
- Enriched with antioxidants and botanical extracts
- Moisturizing, non-tacky, non-sticky formula
- Available in Pink Haze, Sunset Rose, Urban Nude, Clear Shine, Caramel
- Cruelty-free