
Releasing today, Best Buy has the Apple iPhone 18 Pro Max 256GB for $1,299.99, with the 512GB for $1,499.99, 1TB for $1,899.99, and 2TB for $2,499.99. Trading in an eligible phone with a qualifying Verizon MyPlan or AT&T installment plan can save up to $1,200. (Click here for instructions for Verizon, or here for AT&T.) My Best Buy members get free shipping on all orders (it's free to join). Shop Now at Best Buy
- 6.9" Super Retina XDR display with adaptive refresh rate up to 120Hz
- 48MP main camera with variable aperture and 8x optical-quality zoom
- Ceramic Shield front and back, rated 3x more scratch-resistant than the iPhone 16 Pro
- Up to 30 hours of video playback per charge, six hours more than the iPhone 17 Pro Max
- Fast charging up to 50% in about 15 minutes with a compatible adapter
- Built-in eSIM with no physical SIM tray

Releasing today, the Apple iPhone 18 Pro with 256GB of storage is $1,199.99 at Best Buy, with 512GB at $1,399.99, 1TB at $1,799.99, and 2TB at $2,399.99. Buyers trading in an eligible old or damaged phone with a qualifying Verizon MyPlan or AT&T installment plan activation can save up to $1,200. (Click here for instructions for Verizon, or here for AT&T.) Plus, it ships for free. This generation's main camera gains a variable aperture that adjusts between four settings, a first for any iPhone, giving more control over light and depth of field. It also runs on Apple's newest chip, built on a 2-nanometer process for better performance and thermal management than last year's Pro model. Shop Now at Best Buy
- 6.3" Super Retina XDR display with ProMotion up to 120Hz
- 48MP Fusion main camera with variable aperture and 8x optical-quality zoom
- 18MP Center Stage front camera
- A20 Pro chip with next-generation vapor chamber cooling
- Up to 24 hours of use per charge
- Built-in eSIM, no physical SIM card required