
Lands' End has kids' backpacks and lunch boxes at 50% off, including ClassMate backpacks in sizes from small to extra-large starting around $45. Insulated lunch boxes are discounted too, with options like the Kids Insulated Soft Sided Lunch Box down to $24.95. The sale spans backpacks, lunch boxes, and add-ons like pencil pouches and duffle bags, making it easy to outfit a full back-to-school kit in one stop. Shipping is free on orders of $99 or more. Shop Now at Lands' End
- Kids backpacks available in small, medium, large, and extra-large sizes
- Insulated lunch boxes and soft-sided lunch bags for kids
- Techpack backpacks designed to carry laptops and tablets
- Matching backpack and lunch box sets available
- Multiple color options across most styles

Staples has backpacks marked down about 25% across kids' character sets and laptop-friendly styles from brands like Jessica Simpson, Bioworld, and Vera Bradley. A Vera Bradley laptop backpack drops to $41.99 from $55.99, while several kids' multi-piece sets from Accessory Innovations and Bioworld fall between $22 and $30. Spend over $35 for free shipping or choose free in-store pickup. Shop Now at Staples
- Kids character backpack sets from brands like Jessica Simpson, Bioworld, and Accessory Innovations
- Laptop-compatible backpacks from Vera Bradley too
- Multi-piece sets often include matching lunch bags or accessories
- Available in medium and large sizes
- Options for school, fashion, and laptop use

Sized for smaller frames, this backpack suits younger kids who need something lightweight for school supplies without the bulk of a full-size pack. Buy Now at Target
- 12.2 inch height dimensions
- Ergonomic S-shaped shoulder straps
- Water-resistant polyester fabric
- Includes front accessory pocket
- Padded back panel for comfort

Traveling with younger kids gets easier when they've got their own wheeled suitcase and matching backpack to carry, and the unicorn design makes packing and airport walks a little less of a struggle. Buy Now at Home Depot

Fans of the character get a wearable option that doubles as a compact daily bag, sized right for kids who don't want to lug around a full-size backpack. Buy Now at Target
- 11-inch height dimensions
- Synthetic leather material construction
- Adjustable shoulder straps
- Zippered main compartment
- Includes internal slip pocket

Update: The price has changed to $22.99 since this was originally published.
Built for kids who need multiple compartments to keep books, folders, and lunch separated without digging through one big pocket, and at $22.98 it's essentially the same as the $22.99 list price, so buy it whenever it's convenient rather than waiting for a discount. Buy Now at Amazon
- Customizable display pocket for plush toys and badges
- Smart storage with 15.6-inch laptop sleeve
- Ergonomic design reduces spinal load by 38 percent
- Lightweight construction with adjustable sternum strap
- Versatile storage for school supplies and water bottles

Rolling backpacks take the strain off kids' shoulders on longer school hauls, and this one comes with a matching lunch bag so you're not buying lunch gear separately. Buy Now at Target
- 16-inch rolling backpack with telescoping handle
- Includes matching insulated lunch bag
- Two side mesh pockets for water bottles
- Front pocket with organizer and key clip
- Polyester fabric with recessed inline skate wheels

Rolling instead of shoulder straps makes a real difference for students hauling heavy textbooks or frequent travelers navigating airports, and the 18-inch size keeps it manageable for smaller frames or younger kids. Buy Now at Target
- 18-inch height with main compartment storage
- Telescoping single tube aluminum handle
- Recessed in-line skate wheels for smooth mobility
- Padded shoulder straps tuck away for backpack conversion
- Front pocket organizer with pencil holder and key fob

Handy for kids who need a portable spot to stash small toys, crafts, or treasures and want to carry them around like a proper suitcase. Buy Now at Target
- Hard shell exterior with secure latch closure
- Includes divided interior storage compartments
- Features integrated top carry handle
- Compact rectangular dimensions for organized storage
- Designed for craft supplies and small items

This small backpack suits younger kids who need something lightweight for school or weekend outings rather than a full-sized pack, and it's currently $4.80 off the $24 list price. Buy Now at Amazon
- Premium PU leather construction
- Adjustable shoulder straps for comfort
- Multi-pocket organization system
- Secure main zipper closure
- Compact 0.5kg lightweight design