That's the best ever price we've seen for a new model, and a low by $98. Buy Now at Best Buy
- 3840x2160 (4K) resolution
- HDR 10
- 120Hz refresh rate
- Google TV
- compatible with Alexa, Google Assistant
- four HDMI ports
- Model: XR65X90L
- UPC: 027242927438
-
Expires 12/7/2025
Published 5 hr ago -
Popularity: 2/5
Shop a wide range of models from $418. We've pictured the Sony Bravia 5 K-55XR50 55" 4K HDR Mini LED UHD Smart TV for $898 ($502 off). Shop Now at Amazon
Shop deals on a range of popular OLED and mini LED models, like the pictured Sony 65" Bravia 5 Mini LED 4K Smart Google TV for $998 - a $502 savings. Shop Now at Amazon
Best Buy has early Black Friday discounts on TVs with prices starting at $69.99. We found great prices on Samsung, TCL, Insignia, Sony, and more. Many of these are available for pickup or free shipping. Shop Now at Best Buy
We've pictured the Pioneer PN70-R851-26U 70" 4K LED HDR Smart Roku TV for $299.99 ($200 off). Buy Now at Best Buy
As part of the Black Friday Sale at Best Buy, get up to $2,200 off over 30 TVs 70" or larger. We've pictured the Best Buy exclusive, TCL F35 Series 75" 4K UHD HDR LED Smart TV for $350 ($200 off). Buy Now at Best Buy
Get big savings on large brands like Vizio, Hisense, TCL, LG, Samsung, Philips, and more. We've pictured the Samsung Q6F Series QN65Q6FAAFXZA 65" 4K HDR QLED UHD Smart TV (2025) for $448 ($648 at Best Buy). Buy Now at Walmart
The banner says up to 50% off but we found greater discounts within. Save up to 57% on big-brand OLED TVs, up to 55% off Dyson vacs, up to 55% on big name laptops including ASUS, and up to 50% off PlayStation games, among lots of other tech savings. New doorbusters will be added to the sale every Friday, too. My Best Buy members get free shipping on all orders (it's free to join). Shop Now at Best Buy
Best Buy has already kicked off its Early Black Friday sale, with deals on TVs, laptops, Apple devices, and more that are marked down by at least 50%. New doorbusters will go live each week and be added to the sale, so make sure to check back each day. Shipping is free for My Best Buy members (it's free to join). Shop Now at Best Buy
Best Buy discounts 30 gift cards, giving prime opportunity for what amounts to free extra discounts on some of your favorite retailers and restaurants including adidas, DoorDash, Domino's, and more. Shop Now at Best Buy
Best Buy has early Black Friday deals on Apple brand products including AirPods, MacBooks, AirTags, Mac Minis, and more. Plus, you'll find deep discounts on accessories and refurbished devices. Shop Now at Best Buy
Best Buy takes up to $100 off a selection of Sony PlayStation 5 and PlayStation 5 Pro consoles. Plus, you can trade in a used gaming console to get at least an extra $100 off. Better yet, depending on the condition of the console, you could also get up to $200 in Best Buy gift cards with your trade-in. Prices start from $399.99 before the trade-in. Shop Now at Best Buy
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Get deals on select Sony speakers, headphones, TVs, and more as part of Amazon's Black Friday Sale. Shop Now at Amazon
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More Offers
It's the best-ever price we've seen for this model. A 2-year Allstate warranty is included. Buy Now at eBay
- 3840x2160 (4K) resolution
- HDR 10
- 120Hz refresh rate
- Google TV
- compatible with Alexa, Google Assistant
- four HDMI ports
- Model: XR65X90L
- UPC: 027242927438
It's $402 under list price. Buy Now at Walmart
- 3840x2160 (4K) resolution
- HDR 10
- 120Hz refresh rate
- Google TV
- compatible with Alexa, Google Assistant
- four HDMI ports
- Model: XR65X90L
- UPC: 027242927438
It's $402 under list price. Buy Now at Walmart
- 3840x2160 (4K) resolution
- HDR 10
- 120Hz refresh rate
- Google TV
- compatible with Alexa, Google Assistant
- four HDMI ports
- Model: XR65X90L
- UPC: 027242927438
It's $402 under list price. Buy Now at Walmart
- 3840x2160 (4K) resolution
- HDR 10
- 120Hz refresh rate
- Google TV
- compatible with Alexa, Google Assistant
- four HDMI ports
- Model: XR65X90L
- UPC: 027242927438
- HANDPICKED BY AMAZON: They did the research so you dont have to.
- LIFELIKE PICTURE The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
- FULL ARRAY LED CONTRAST AND COLOR See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro.
- PREMIUM SMART TV Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
- MOVIES ON US WITH BRAVIA CORE - Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app. Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- ALL YOUR GAME SETTINGS IN ONE PLACE Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
- HDMI 2.1 GAMING Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
- PERFECT FOR PLAYSTATION 5 Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
- ENHANCED ENTERTAINMENT Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.
- ELEVATED AUDIO With Acoustic Multi-Audio and support for Dolby Atmos, sound positioning tweeters produce wider, elevated sound that matches the picture you see.
- Model: XR65X90L
- UPC: 027242927438
- HANDPICKED BY AMAZON: They did the research so you dont have to.
- LIFELIKE PICTURE The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
- FULL ARRAY LED CONTRAST AND COLOR See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro.
- PREMIUM SMART TV Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
- MOVIES ON US WITH BRAVIA CORE - Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app. Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- ALL YOUR GAME SETTINGS IN ONE PLACE Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
- HDMI 2.1 GAMING Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
- PERFECT FOR PLAYSTATION 5 Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
- ENHANCED ENTERTAINMENT Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.
- ELEVATED AUDIO With Acoustic Multi-Audio and support for Dolby Atmos, sound positioning tweeters produce wider, elevated sound that matches the picture you see.
- Model: XR65X90L
- UPC: 027242927438
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Price Analysis
| Discount | Last Deal Price | Current Price | ||
|---|---|---|---|---|
| eBay | -- | $759 | Buy Now | |
| Best Buy | -- | $800 | Check Price | |
| Amazon | $898 (exp 5 hrs ago) | -- | Check Price | |
| Walmart | $898 (exp 1 mo ago) | -- | Check Price | |
| Target | $1198 (exp 1 yr ago) | -- | Check Price |
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