It's the best-ever price we've seen for this model. A 2-year Allstate warranty is included. Buy Now at eBay
- 3840x2160 (4K) resolution
- HDR 10
- 120Hz refresh rate
- Google TV
- compatible with Alexa, Google Assistant
- four HDMI ports
- Model: XR65X90L
- UPC: 027242927438
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Published 3/21/2025
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Popularity: 2/5
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Staff PickDeals so good we bought one ourselves
Shop a wide range of models from $418. We've pictured the Sony Bravia 5 K-55XR50 55" 4K HDR Mini LED UHD Smart TV for $898 ($502 off). Shop Now at Amazon
Shop deals on a range of popular OLED and mini LED models, like the pictured Sony 65" Bravia 5 Mini LED 4K Smart Google TV for $998 - a $502 savings. Shop Now at Amazon
That's $498 under our mention from earlier in the year and the best deal we've seen for this model. Buy Now at Amazon
- 4K resolution
- HDR
- Google Assistant
- Google TV
- 4 HDMI ports, 1 USB
- Model: K65XR70
- UPC: 027242930025
We've pictured the Pioneer PN70-R851-26U 70" 4K LED HDR Smart Roku TV for $299.99 ($200 off). Buy Now at Best Buy
As part of the Black Friday Sale at Best Buy, get up to $2,200 off over 30 TVs 70" or larger. We've pictured the Best Buy exclusive, TCL F35 Series 75" 4K UHD HDR LED Smart TV for $350 ($200 off). Buy Now at Best Buy
Get big savings on large brands like Vizio, Hisense, TCL, LG, Samsung, Philips, and more. We've pictured the Samsung Q6F Series QN65Q6FAAFXZA 65" 4K HDR QLED UHD Smart TV (2025) for $448 ($648 at Best Buy). Buy Now at Walmart
This Best Buy Black Friday sale offers up to half off over 15 OLED TV deals from brands like LG, Samsung, and Sony. Plus, you'll get a $100 Best Buy gift card with the purchase of select TVs. We've pictured the Samsung S84F 77" 4K OLED HDR Smart TV for $1,500 (half off + $100 gift card). Buy Now at Best Buy
Use promo code "HOLIDAYRUSH" to drop the price. That's just $4 per pair - a great deal on merino wool socks. Buy Now at eBay
A lot of the items here are heavily discounted; with many hitting 70%+ off. Stock is limited on many styles. Shop Now at eBay
Use promo code "HOLIDAYRUSH" to get this price, a $10 low. They're available in sizes 3XL and S only. Buy Now at eBay
Amazon's sale features discounts on a range of Sony portable speakers, from compact options to mid-size models, as well as some designed for outdoor use. We've pictured the Sony ULT Field 1 Waterproof Portable Bluetooth Speaker for $88 ($52 off). Shop Now at Amazon
Best Buy takes up to $100 off a selection of Sony PlayStation 5 and PlayStation 5 Pro consoles. Plus, you can trade in a used gaming console to get at least an extra $100 off. Better yet, depending on the condition of the console, you could also get up to $200 in Best Buy gift cards with your trade-in. Prices start from $399.99 before the trade-in. Shop Now at Best Buy
Get deals on select Sony speakers, headphones, TVs, and more as part of Amazon's Black Friday Sale. Shop Now at Amazon
Amazon is cutting up to 46% off a range of Sony gear, including camera lenses, vlogging cameras, noise-canceling headphones, Bluetooth speakers, soundbars, TVs, gaming headsets, and even PlayStation accessories and games. Many items, such as the Sony WH-CH520 wireless headphones, include free two-day delivery with arrival before Christmas on eligible orders.
We've pictured the Sony ZV-1 II Vlog Camera for Content Creators and Vloggers for $898 ($151 off and a price low). Shop Now at Amazon
More Offers
It's $402 under list price. Buy Now at Walmart
- 3840x2160 (4K) resolution
- HDR 10
- 120Hz refresh rate
- Google TV
- compatible with Alexa, Google Assistant
- four HDMI ports
- Model: XR65X90L
- UPC: 027242927438
It's $402 under list price. Buy Now at Walmart
- 3840x2160 (4K) resolution
- HDR 10
- 120Hz refresh rate
- Google TV
- compatible with Alexa, Google Assistant
- four HDMI ports
- Model: XR65X90L
- UPC: 027242927438
It's $402 under list price. Buy Now at Walmart
- 3840x2160 (4K) resolution
- HDR 10
- 120Hz refresh rate
- Google TV
- compatible with Alexa, Google Assistant
- four HDMI ports
- Model: XR65X90L
- UPC: 027242927438
- HANDPICKED BY AMAZON: They did the research so you dont have to.
- LIFELIKE PICTURE The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
- FULL ARRAY LED CONTRAST AND COLOR See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro.
- PREMIUM SMART TV Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
- MOVIES ON US WITH BRAVIA CORE - Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app. Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- ALL YOUR GAME SETTINGS IN ONE PLACE Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
- HDMI 2.1 GAMING Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
- PERFECT FOR PLAYSTATION 5 Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
- ENHANCED ENTERTAINMENT Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.
- ELEVATED AUDIO With Acoustic Multi-Audio and support for Dolby Atmos, sound positioning tweeters produce wider, elevated sound that matches the picture you see.
- Model: XR65X90L
- UPC: 027242927438
- HANDPICKED BY AMAZON: They did the research so you dont have to.
- LIFELIKE PICTURE The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
- FULL ARRAY LED CONTRAST AND COLOR See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro.
- PREMIUM SMART TV Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
- MOVIES ON US WITH BRAVIA CORE - Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app. Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- ALL YOUR GAME SETTINGS IN ONE PLACE Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
- HDMI 2.1 GAMING Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
- PERFECT FOR PLAYSTATION 5 Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
- ENHANCED ENTERTAINMENT Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.
- ELEVATED AUDIO With Acoustic Multi-Audio and support for Dolby Atmos, sound positioning tweeters produce wider, elevated sound that matches the picture you see.
- Model: XR65X90L
- UPC: 027242927438
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Price Analysis
| Discount | Last Deal Price | Current Price | ||
|---|---|---|---|---|
| eBay | -- | $759 | Buy Now | |
| Best Buy | $800 (exp 1 wk ago) | -- | Check Price | |
| Amazon | $898 (exp 1 wk ago) | -- | Check Price | |
| Walmart | $898 (exp 2 mos ago) | -- | Check Price | |
| Target | $1198 (exp 1 yr ago) | -- | Check Price |
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