
Amazon · 2 days ago
$28 $247
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Worth picking up if you're studying services marketing and need a solid grasp of how intangible products get sold and delivered, and at $27.86 it's $218.79 off the $246.65 list price. Buy Now at Amazon
Features
- Focuses on services marketing principles and frameworks
- Covers customer behavior in service encounters
- Includes strategic service marketing mix elements
- Addresses service quality and productivity management
- Utilizes global case studies and practical applications
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Price Analysis
|   | Discount | Last Deal Price | Current Price |   |
|---|---|---|---|---|
| Amazon | 88% | -- | $28 | Buy Now |








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