Best Buy TV Deals In February 2024

The Top Best Buy TV Deals in 2024: Save on Samsung, Roku, and More

Find the best tv deals at Best Buy from brands you know at prices that'll fit any budget.
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Woman studying TV price tags.

It's no surprise that TV tech has grown cheaper over the past five years, so if you've been holding off on upgrading your current set to a shinier new model, we have good news! Best Buy is a go-to for many TV shoppers, and no matter what your budget is, there's likely going to be a TV that checks all your boxes.

Curious about the top Best Buy TV deals available right now? Check out our guide to the Best Buy smart TV deals below along with helpful info on how to choose the best model for your needs.

What Are the Top Best Buy TV Deals Right Now?

If you're ready to add a new TV to your shopping cart, take a peek at these Best Buy TV deals that are already available. The discounts are as high as $200 off, but even better, many of these TV deals are at prices so low you might think Black Friday has come around again already. These recommendations offer up a variety of brands as well as budget-friendly prices to upgrade without breaking the bank.

Top Best Buy 43-Inch TV Deals

Insignia 43" Class N10 Series LED Full HD TV

Price: $129.99 at Best Buy ($169.99)

What to Know: This 43" set is perfect for those who are looking for a non-smart TV. It's a decent size and still offers some solid features, including parental controls, DTS TruSurround, and a sustainable focus. It's a suitably basic model that's ideal for small spaces or children's bedrooms without the security worries that some smart sets may carry, plus it touts a super affordable price tag.

Insignia 43" Class F30 Series LED 4K UHD Smart Fire TV

Price: $189.99 at Best Buy ($269.99)

What to Know: If you do want smart features, this set is several steps above the basic model mentioned above, and while it does sit at a slightly higher price tag, it's still definitely in the reasonable range for many budgets. You'll get a 4K UHD resolution, as well as capabilities for Alexa voice control, Fire TV, and parental controls to protect your family from any content you may deem questionable.

TCL 43" Class S4 S-Class 4K UHD HDR LED Smart TV with Google TV

Price: $199.99 at Best Buy ($249.99)

What to Know: This 43" TV is the most expensive pick of our 43" sets, but it's still very affordable overall. It also provides notable features that make it feel even more like a luxury set, including 4K UHD resolution, HDR Pro, Auto Game Mode, Bluetooth personal audio, and more. It's also a good model if you're already firmly in the Google ecosystem, as this one offers Google TV Smart OS and has Chromecast built-in. It's also known for its sleek appearance, with an edge-to-edge FullView metal bezel-less design.

Top Best Buy 55-Inch TV Deals

Insignia 55" Class F30 Series LED 4K UHD Smart Fire TV

Price: $259.99 at Best Buy ($349.99)

What to Know: Pick up this 55" set if you're a fan of using Alexa to control your smart devices. It has a 4K UHD resolution, plus high dynamic range, Fire TV which provides access to "thousands of shows", DTS Studio Sound, and AirPlay support.

Toshiba 55" Class C350 Series LED 4K UHD Smart Fire TV

Price: $269.99 at Best Buy ($429.99)

What to Know: This midsize TV is ideal for those who prefer movie nights at home, as the Regza Engine 4K feature provides amazing picture quality in the form of UHD 4K images. This set also has Dolby Vision HDR and HDR10, as well as Dolby Atmos, so you'll feel just as immersed in whatever blockbuster you choose to watch as you would in a theater.

Roku 55" Class Select Series 4K Smart RokuTV

Price: $279.99 at Best Buy ($349.99)

What to Know: If you're interested in a smart TV that isn't in the Google or Amazon ecosystems, then this is a solid pick. It features a 4K resolution, HDR10+ color for vibrant viewing, automatic brightness that adjusts based on the lighting in your room, a customizable home screen, enhanced voice remote, and more — all for less than $300!

Top Best Buy 65-Inch TV Deals

Insignia 65" Class F30 Series LED 4K UHD Smart Fire TV

Price: $349.99 at Best Buy ($499.99)

What to Know: For those ready for a bigger smart TV, but who aren't worried about having the biggest name brands, this Best Buy exclusive might be your best option. It offers Alexa voice control alongside the Fire TV platform, DTS Studio Sound, Apple AirPlay support, a 4K resolution, HDR, and more. It may seem like it's a bit basic for a smart TV model, but for anyone making an upgrade from a 'dumb' set, this is an ideal pick for learning about the tech.

Toshiba 65" Class C350 Series LED 4K UHD Smart Fire TV

Price: $379.99 at Best Buy ($529.99)

What to Know: This set is on the larger size at 65" and is highly-rated, with 4.7 out of 5 stars on Best Buy's website. It offers streaming via the Fire TV platform and features Regza Engine 4K for high-performance viewing of all your favorite entertainment. Color remaster ensures that whatever you're watching looks as natural as it should, while auto low latency game mode improves input lag for smoother gaming sessions.

Samsung 65" Class CU7000 Crystal UHD 4K Smart Tizen TV

Price: $399.99 at Best Buy ($479.99)

What to Know: For those that prefer a more recognizable brand name, this Samsung 65" set is a bargain. It's not only $80 less than normal, but it's also highly-rated with 4.7 out of 5 stars. Samsung boasts that this TV offers true-to-life color via PurColor, as well as a Crystal Processor with 4K UHD upscaling, Mega Contrast, 3D surround sound via Object Tracking Sound Lite, improved audio with Q-Symphony, and more.

Man shopping for TVs.

Best Buy TV Deals FAQs

How Do the 2024 Best Buy TV Deals Compare to 2023?

The Best Buy TV deals we've seen so far in 2024 have included more deals, as well as more overall sales. There have already been more than double the amount of total offers, plus more than double the amount of Staff Picks — or our "best of the best" deals. There have also been more Samsung models on sale, as well as more LG, Roku, and Amazon Fire TVs.

We've seen excellent discounts already this year, but we should see even more around shopping holidays like Black Friday and Cyber Monday.

Prices have also been lower, as discounts in 2023 were up to $3,500 off at the highest, along with up to 50% off open-box TVs. This year, Best Buy TV discounts have been as high as up to $5,000 off, plus we've seen up to 60% off new models rather than open-box.

How Do TV Deals Compare In-Store vs. Online?

The Best Buy in-store TV deals are pretty much the same ones you find online, and most other retailers will follow suit. Gone are the days of in-store only deals on Black Friday — instead, stores will generally match their online offers to their in-store ones to appeal to a wider customer base.

One thing to keep in mind is that you may have more options available online in general. That said, when it comes to Best Buy, you also may have to opt for in-store pickup if a set can't be delivered to you for some reason. Select offers may not be available online, but that doesn't mean they're completely sold out. It's worth checking your zip code specifically to see a deal is still available.

What Else Should I Consider When Purchasing TVs?

There are a few things to keep in mind when looking to buy a new TV, whether you're shopping Best Buy TV deals or browsing sets elsewhere.

The cheapest price does not mean it's a good deal. You may think finding the largest set you can for the lowest price is the best way to shop for a new TV, but that's not necessarily the case. If you opt for a low-quality brand just because it's affordable, then you may end up seeking out a replacement before too long and spending more in the long run.

Don't be lured in by fancy features you won't use. As tech improves, TVs will come with a lot of new features that promise to enhance viewing and streaming, amongst other things. But if you're not going to use things like gaming modes or motion smoothing, you may be paying more for less overall.

Shop at the right time of year. While TVs have grown more affordable over the past few years and you no longer have to wait for Black Friday for the very best deals, there are still more optimum times to shop than others. Black Friday and Cyber Monday are still very much the holidays that offer the widest range of discounts, as well as the largest selection of models on sale. That said, before the Super Bowl can also be a good time to find a strong TV deal, as can back to school sales in July and August too.

While we've presented a range of Best Buy TV deals above in addition to buying tips for saving in general, there's still more to see! Check out the rest of the best TV deals we've listed and sign up for our newsletter on the home page so you never miss a deal.