212 Black-Owned Brands You Can Support Right Now

From beauty products and clothing to paper goods and food, you can shop a wide variety of items online that are made by Black-owned businesses.
Young woman holds credit card while using laptop.

Have you been wondering how to support the Black community more? One excellent way to do so is simply by shopping Black-owned brands! Keep reading to see our list of Black-owned companies that you can shop online all year to show your support, including Black-owned clothing brands and watch companies.

We've also included links to resources like We Buy Black and Official Black Wall Street that can help you find Black-owned businesses to shop in every category.

And if you're interested in supporting other communities, be sure to check out all our guides for shopping minority- and women-owned businesses.

212 Black-Owned Brands You Can Shop Online Right Now

Young man wearing accessories enjoys music while walking in the streets.
Store What You Can Buy
Agnes Baddoo Handbags, market bags, home goods, fashion accessories
Anima Iris Designer bags
Cee Cee's Closet NYC Head wraps, headbands, jewelry, bonnets, clothing, body care items, handbags, home decor
CheyenneKimora Designer bags, durags
Chiegeshiuka Agu Jewelry
Chinero Nnamani Head wraps, headbands, face masks, clothing, outerwear, handbags, jewelry, pillowcases, graphic items
Coco and Breezy Designer eyeglasses, sunglasses
Grace Eleyae Beanies, slaps, turbans, pillowcases, hats, headbands, hair ties
Gymwrap Sweatbands, face masks
Jam + Rico Jewelry
Johnny Nelson Jewelry Jewelry
Jumz Handbags
Khiry Jewelry
L'Enchanteur Jewelry, clothing, accessories, home decor
Love, Cortnie Handbags, accessories
Mateo Designer jewelry, bags, candles
Mixed Millennial Jewelry
Octave Jewelry Designer jewelry
Petit Kouraj Handmade bags
Shades of Shades Designer nude eyewear
Shekudo Designer bags, shoes, jewelry
SPGBK Watches
Stella & Haas Jewelry, accessories
Telfar Accessories, jewelry, clothing, shoes
Third Crown Jewelry
Vavvoune Designer handbags
White/Space Jewelry
Yam Handmade jewelry
Zashadu Luxury handbags, shoes, home goods
Store What You Can Buy
AbsoluteJoi Skin care
Adwoa Beauty Hair care
AJ Crimson Beauty Cosmetics
Alaffia Hair care, skin care like body wash, babies' and kids' skin care
AMP Beauty LA Skin care, hair care, bath and body items, personal care, cosmetics, home items, men's care, and more
Base Butter Skin care
Beauty Bakerie Cosmetics, skin care
BeautyStat Skin care, including vitamin C products
Beneath Your Mask Skin care, hair care
Bevel Skin care, body care, hair care, shave items, beard care
Black Girl Sunscreen Sunscreen, apparel, accessories
Bolden Skin care
Briogeo Hair care
Brown Butter Beauty Hair care, skin care, bath and body items
Buttah by Dorian Renaud Skin care, body items
Camara Aunique Beauty False lashes, eyeliners
Camille Rose Naturals Hair care, skin care, bath and body items, home goods
Coloured Raine Cosmetics
ConditionHer Skin care
Danessa Myricks Beauty Cosmetics
Design Essentials Hair care
Eden BodyWorks Hair care, skin care
Epara Skincare Skin care
Epi.logic Skin care
Eu'Genia Shea Skin care
Felicia Leatherwood Hair tools
Fenty Beauty Cosmetics
Fenty Skin Skin care
Flawless by Gabrielle Union Hair care
GlowRx Skincare Skin care
Hanahana Beauty Skin care
Happy Girl Products Feminine care products
Hue Noir Cosmetics
Hyper Skin Brightening vitamin C serum
Kaike Skin care
Keys Soulcare Skin care, body care, candles
Kinky-Curly Hair care
Lamik Beauty Cosmetics
London Grant Co. Skin care
LumiBloom Skin care, beauty items
Mary Louise Cosmetics Skin care
Mented Cosmetics
Mielle Organics Hair care, skin care
Nyakio Beauty Skin care
Organic Bath Co. Skin care, bath and body items
Ounce of Nature Skin care
Pat McGrath Labs Cosmetics
Pattern Beauty Hair care
Rose Ingleton MD Skin care
Rosen Skincare Skin care
Skinbuttr Skin care
Stay Golden Cosmetics Cosmetics
Taliah Waajid Hair care
The Honey Pot Co. Feminine hygiene care
The Lip Bar Cosmetics
The Y by Yusef Hair tools
Thirteen Lune Skin care, hair care, cosmetics
TPH by Taraji Hair care
Uhai Hair care
Uncle Funky's Daughter Hair care
Unsun Cosmetics Skin care
UOMA Beauty Cosmetics

Woman reads book while lying on couch.
Store What You Can Buy
44th & 3rd Books
Alvin Ailey Extension Dance classes
Ashya Designer unisex travel goods
Be Rooted Journals, planners, writing instruments
Black Classic Press Books
Brain Lair Books Books
Brilliant or BS? Card game
Cafe con Libros Books
Copper and Brass Paper Goods Paper goods
Effie's Paper Paper goods
Enda's Booktique Books
Eso Won Books Books
Essence Book Gallery Book bundles, subscriptions
Frugal Bookstore Books
Good Vibes All Purpose Cleaner Plant-based cleaning products
HarperIman Dolls Dolls of color
Healthy Roots Dolls Dolls of color
Just Like Me! Book Box Children's book subscription box
Kids Swag Babies' and kids' items
Legacy Bookbar Books
Loving Me Books Books
Loyalty Bookstores Books
MahoganyBooks Books
Marcus Books Books
Pivet Smartphone cases
Semicolon Bookstore & Gallery Books
The Key Bookstore Books
The Lit. Bar Books
The Literacy Shop Books
Timeless Goods Jigsaw puzzles
Uncle Bobbie's Books
Store What You Can Buy
Andrea Iyamah Clothing, swimwear, resortwear, accessories, home goods
BARKAL Leather and canvas shoes
Becki Coakley Shoes Women's designer shoes
BFyne Swimwear, resortwear, accessories
Billionaire Boys Club Clothing, shoes, outerwear, collectibles, accessories
Brother Vellies Shoes, small leather goods, handbags
Chelsea Paris Women's designer shoes
Claude Kameni Men's and women's couture clothing, accessories
EleVen by Venus Williams Activewear, accessories, shoes
Fanm Mon Designer women's clothing
Fear of God Designer men's clothing
Gerren Liles Vision Fitness Activewear
Glamourina Activewear
Hanifa Women's clothing
Helmer Clothing, home goods
Heron Preston Men's and women's clothing, outerwear, jewelry, accessories, bags
Jade Swim Women's swimwear
Just Lift Activewear, gym gear, accessories
Kahmune Women's shoes in nude shades
Kayadua Designer clothing, shoes, accessories
Kemetic Knowledge Activewear
Kendall Miles Designs Luxury shoes
Lapp the Brand Activewear
LaQuan Smith Clothing, outerwear, shoes
Lemlem Women's clothing, resortwear
Li Li's Creations Handmade clothing
Liberte Lingerie
Lilly's Kloset Clothing, shoes, accessories, lifestyle items
Love, Vera Lingerie
Lukafit Activewear
Miles and Milan Baby and toddler clothing
Nia Thomas Ethically made clothing
Nubian Skin Lingerie, hosiery, menswear
PerryCo Unisex footwear and accessories
Phlemuns Gender-inclusive clothing
Prisca'S Art Clothing
Rebdolls Clothing, accessories
Rebecca Allen Women's shoes
Renowned LA Designer clothing
Roam Loud Activewear
Salone Monet Nude-colored heels
Sankofa Athletics Clothing, accessories, candles
Savage X Fenty Lingerie
Serena Williams Women's clothing, outerwear, accessories, jewelry
soleRebels Men and women's shoes
Spencer Badu Clothing, accessories
Stevie Edwards Designer clothing
Studio One Eighty Nine Men's, women's, and kids' clothing; accessories
The Brooklyn Circus Clothing, accessories
The Marathon Clothing Men's, women's, and kids' clothing; accessories
Tier NYC Loungewear, outerwear, accessories
Twelve AM Co. Shoes
Union Clothing, outerwear, accessories
X of Pentacles Bespoke suits, pocket squares, ties, scarves
Yema Designer clothing
Zoezi Sport Activewear

Couple stands in kitchen with bags full of food.
Store What You Can Buy
A Dozen Cousins Seasoned beans, rice
Adjourn Teahouse Full-leaf tea, teaware, accessories
BLK & Bold Whole-bean coffee, ground coffee, steeped coffee, loose-leaf tea
Charleston Gourmet Burger Marinades, sauces
Defy Sports recovery drinks, CBD products
Dope Coffee Coffee, mugs, supplies
Eat PowerSnacks Granola
Flyest Teas, honeys, accessories
Golde Wellness items, beauty items
It's Really Vegan Vegan pancake and waffle mixes
Iya Foods Gluten-free baking mixes, whole food powders, and more
Jones Bar-B-Q Barbecue sauces
McBride Sisters Collection Wine
Midunu Chocolates Handcrafted truffles and chocolates
Partake Foods Allergen-free snacks and baking mixes
Red Bay Coffee Coffee, drinkware, apparel, accessories
Salt N Sprinkles Gourmet cookies
Sienna Sauce "Everything" sauces
Supergut Nutritional shakes
Theopolis Vineyards Wine
Uncle Nearest Whiskey
Zach & Zoe Sweet Bee Farm Honey, beeswax candles
Store What You Can Buy
Ayesha Curry Kitchenware Brand sold by multiple stores
Bespoke Binny Home goods, notebooks, card and passport holders, kitchenware, tableware, hot water bottle covers
Bole Road Textiles Home goods
Frolic and Sage Candles
Goodee Home goods, furniture
Harlem Candle Company Candles, room sprays, reed diffusers
Joe + Monroe Candles, sleep accessories
Kendrick Creations Floral arrangements
Oat Cinnamon Luxury custom floral arrangements
Rayo & Honey Home decor, tote bags, pins, keychains
The Black Home Home decor, candles, kitchen and dining items
xN Studio Home decor, home goods

Woman using computer looks like she's thinking.

These days, it's not too hard to find the history of a company, especially if it's a larger business. If you spend time researching, you can learn when and where the company was founded, who started it, and sometimes what causes they support. Fortunately, resources like the ones here make this process easier when you're focused on supporting Black-owned businesses.

Support Black Owned

Support Black Owned is a great place to begin your search, whether you're looking for clothing from Black-owned brands or other items. The site has a directory, and every business in it is meant to be confirmed as Black-owned. In fact, SBO requests that if you come across a listed company that isn't Black-owned, that you let them know so they can inquire about ownership.

Sites like Support Black Owned and Official Black Wall Street offer directories to help you locate Black-owned businesses.

Search the directory by category or state. Alternatively, you can do a phrase/keyword search via the homepage if you have something specific you'd like to find, and can even search by ZIP code from there, as well.

Official Black Wall Street

Similar to SBO, Official Black Wall Street offers a directory to help you find Black-owned businesses. You can search by term, look at categories, and even check locations down to specific states and cities. The site also allows you to toggle either brick-and-mortar or online locations for the stores when you search, so you can figure out the best way to shop.

Official Black Wall Street has a handy app, too. It's available on both Google Play and the App Store.

We Buy Black

We Buy Black is a marketplace that allows consumers to shop Black-owned businesses directly. Several categories are available to purchase from, including clothing and accessories, books, and toys.

SEE ALSO: 88 Hispanic-Owned Businesses to Check Out


If you like supporting individual creators, know that Etsy has made it easy by creating a page that features several Black-owned shops. It's an especially great place to shop original jewelry pieces, as well as clothing items and accessories. And since Etsy has a bunch of indie creators, you'll absolutely find items for every budget.

Black Enterprise

Black Enterprise develops lists of Black-owned businesses, including the largest Black-owned businesses in the U.S. They split this list into additional categories, including the Top 100, Auto 40, and Financial Services. The lists provide helpful context, including current rank, previous rank, revenue, the number of employees, the name of the CEO, the type of business, and its location.


The bull's-eye retailer has not been shy about committing to inclusion and diversity, and has even forecast plans to spend more than $2 billion with Black-owned businesses by 2025. So it should come as no surprise that Target makes it easy to shop Black-owned brands on their website now. The Black Beyond Measure page features specific categories, including hair care, beauty, toys and activities, home, grocery, baby and essentials, and pets.

Target's Black Beyond Measure page lets you shop Black-owned brands by category.

That same page also highlights a handful of Black-owned brands, and provides a link to learn more, and another one to "Join Us." Target's "Join Us" page offers links where businesses can apply for Target Accelerators, and where businesses can register with Supplier Diversity so that their items can be sold through the retailer.


Shopping Amazon can be daunting at the best of times, but especially when you're trying to search for Black-owned businesses. Fortunately, Amazon influencer Femme Nouveau put together a list of items that includes a variety of products from Black-owned brands, including books, food, and hair care and beauty items. Plus, Amazon itself has a page where you can check out products from Black-owned small businesses. Obviously, if you track down specific products you like outside of Amazon, you can always check the online retailer once you know what you're looking for.

Julie Ramhold
Senior Staff Writer/Consumer Analyst

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


Leave a comment!

or Register
I exactly got what I searching for, thanks for posting. I appreciate it. Keep it up.
I choose to do business with a company that can satisfy my needs. Period. I could give a rip about skin color. Different strokes I guess. So odd.