212 Black-Owned Brands You Can Support Right Now
Have you been wondering how to support the Black community more? One excellent way to do so is simply by shopping Black-owned brands! Keep reading to see our list of Black-owned companies that you can shop online all year to show your support, including Black-owned clothing brands and watch companies.
We've also included links to resources like We Buy Black and Official Black Wall Street that can help you find Black-owned businesses to shop in every category.
And if you're interested in supporting other communities, be sure to check out all our guides for shopping minority- and women-owned businesses.
Jump Ahead for Black-Owned Brands
Accessories
Beauty and Personal Care Products
Books, Paper Goods, Toys, and More
Clothing and Shoes
Food and Drink
Home Goods
How to Find Black-Owned Businesses Online
212 Black-Owned Brands You Can Shop Online Right Now
Accessories
| Store | What You Can Buy |
|---|---|
| Agnes Baddoo | Handbags, market bags, home goods, fashion accessories |
| Anima Iris | Designer bags |
| Cee Cee's Closet NYC | Head wraps, headbands, jewelry, bonnets, clothing, body care items, handbags, home decor |
| CheyenneKimora | Designer bags, durags |
| Chiegeshiuka Agu | Jewelry |
| Chinero Nnamani | Head wraps, headbands, face masks, clothing, outerwear, handbags, jewelry, pillowcases, graphic items |
| Coco and Breezy | Designer eyeglasses, sunglasses |
| Grace Eleyae | Beanies, slaps, turbans, pillowcases, hats, headbands, hair ties |
| Gymwrap | Sweatbands, face masks |
| Jam + Rico | Jewelry |
| Johnny Nelson Jewelry | Jewelry |
| Jumz | Handbags |
| Khiry | Jewelry |
| L'Enchanteur | Jewelry, clothing, accessories, home decor |
| Love, Cortnie | Handbags, accessories |
| Mateo | Designer jewelry, bags, candles |
| Mixed Millennial | Jewelry |
| Octave Jewelry | Designer jewelry |
| Petit Kouraj | Handmade bags |
| Shades of Shades | Designer nude eyewear |
| Shekudo | Designer bags, shoes, jewelry |
| SPGBK | Watches |
| Stella & Haas | Jewelry, accessories |
| Telfar | Accessories, jewelry, clothing, shoes |
| Third Crown | Jewelry |
| Vavvoune | Designer handbags |
| White/Space | Jewelry |
| Yam | Handmade jewelry |
| Zashadu | Luxury handbags, shoes, home goods |
Beauty and Personal Care Products
| Store | What You Can Buy |
|---|---|
| AbsoluteJoi | Skin care |
| Adwoa Beauty | Hair care |
| AJ Crimson Beauty | Cosmetics |
| Alaffia | Hair care, skin care like body wash, babies' and kids' skin care |
| AMP Beauty LA | Skin care, hair care, bath and body items, personal care, cosmetics, home items, men's care, and more |
| Base Butter | Skin care |
| Beauty Bakerie | Cosmetics, skin care |
| BeautyStat | Skin care, including vitamin C products |
| Beneath Your Mask | Skin care, hair care |
| Bevel | Skin care, body care, hair care, shave items, beard care |
| Black Girl Sunscreen | Sunscreen, apparel, accessories |
| Bolden | Skin care |
| Briogeo | Hair care |
| Brown Butter Beauty | Hair care, skin care, bath and body items |
| Buttah by Dorian Renaud | Skin care, body items |
| Camara Aunique Beauty | False lashes, eyeliners |
| Camille Rose Naturals | Hair care, skin care, bath and body items, home goods |
| Coloured Raine | Cosmetics |
| ConditionHer | Skin care |
| Danessa Myricks Beauty | Cosmetics |
| Design Essentials | Hair care |
| Eden BodyWorks | Hair care, skin care |
| Epara Skincare | Skin care |
| Epi.logic | Skin care |
| Eu'Genia Shea | Skin care |
| Felicia Leatherwood | Hair tools |
| Fenty Beauty | Cosmetics |
| Fenty Skin | Skin care |
| Flawless by Gabrielle Union | Hair care |
| GlowRx Skincare | Skin care |
| Hanahana Beauty | Skin care |
| Happy Girl Products | Feminine care products |
| Hue Noir | Cosmetics |
| Hyper Skin | Brightening vitamin C serum |
| Kaike | Skin care |
| Keys Soulcare | Skin care, body care, candles |
| Kinky-Curly | Hair care |
| Lamik Beauty | Cosmetics |
| London Grant Co. | Skin care |
| LumiBloom | Skin care, beauty items |
| Mary Louise Cosmetics | Skin care |
| Mented | Cosmetics |
| Mielle Organics | Hair care, skin care |
| Nyakio Beauty | Skin care |
| Organic Bath Co. | Skin care, bath and body items |
| Ounce of Nature | Skin care |
| Pat McGrath Labs | Cosmetics |
| Pattern Beauty | Hair care |
| Rose Ingleton MD | Skin care |
| Rosen Skincare | Skin care |
| Skinbuttr | Skin care |
| Stay Golden Cosmetics | Cosmetics |
| Taliah Waajid | Hair care |
| The Honey Pot Co. | Feminine hygiene care |
| The Lip Bar | Cosmetics |
| The Y by Yusef | Hair tools |
| Thirteen Lune | Skin care, hair care, cosmetics |
| TPH by Taraji | Hair care |
| Uhai | Hair care |
| Uncle Funky's Daughter | Hair care |
| Unsun Cosmetics | Skin care |
| UOMA Beauty | Cosmetics |
Books, Paper Goods, Toys, and More
| Store | What You Can Buy |
|---|---|
| 44th & 3rd | Books |
| Alvin Ailey Extension | Dance classes |
| Ashya | Designer unisex travel goods |
| Be Rooted | Journals, planners, writing instruments |
| Black Classic Press | Books |
| Brain Lair Books | Books |
| Brilliant or BS? | Card game |
| Cafe con Libros | Books |
| Copper and Brass Paper Goods | Paper goods |
| Effie's Paper | Paper goods |
| Enda's Booktique | Books |
| Eso Won Books | Books |
| Essence Book Gallery | Book bundles, subscriptions |
| Frugal Bookstore | Books |
| Good Vibes All Purpose Cleaner | Plant-based cleaning products |
| HarperIman Dolls | Dolls of color |
| Healthy Roots Dolls | Dolls of color |
| Just Like Me! Book Box | Children's book subscription box |
| Kids Swag | Babies' and kids' items |
| Legacy Bookbar | Books |
| Loving Me Books | Books |
| Loyalty Bookstores | Books |
| MahoganyBooks | Books |
| Marcus Books | Books |
| Pivet | Smartphone cases |
| Semicolon Bookstore & Gallery | Books |
| The Key Bookstore | Books |
| The Lit. Bar | Books |
| The Literacy Shop | Books |
| Timeless Goods | Jigsaw puzzles |
| Uncle Bobbie's | Books |
Clothing and Shoes
| Store | What You Can Buy |
|---|---|
| Andrea Iyamah | Clothing, swimwear, resortwear, accessories, home goods |
| BARKAL | Leather and canvas shoes |
| Becki Coakley Shoes | Women's designer shoes |
| BFyne | Swimwear, resortwear, accessories |
| Billionaire Boys Club | Clothing, shoes, outerwear, collectibles, accessories |
| Brother Vellies | Shoes, small leather goods, handbags |
| Chelsea Paris | Women's designer shoes |
| Claude Kameni | Men's and women's couture clothing, accessories |
| EleVen by Venus Williams | Activewear, accessories, shoes |
| Fanm Mon | Designer women's clothing |
| Fear of God | Designer men's clothing |
| Gerren Liles Vision Fitness | Activewear |
| Glamourina | Activewear |
| Hanifa | Women's clothing |
| Helmer | Clothing, home goods |
| Heron Preston | Men's and women's clothing, outerwear, jewelry, accessories, bags |
| Jade Swim | Women's swimwear |
| Just Lift | Activewear, gym gear, accessories |
| Kahmune | Women's shoes in nude shades |
| Kayadua | Designer clothing, shoes, accessories |
| Kemetic Knowledge | Activewear |
| Kendall Miles Designs | Luxury shoes |
| Lapp the Brand | Activewear |
| LaQuan Smith | Clothing, outerwear, shoes |
| Lemlem | Women's clothing, resortwear |
| Li Li's Creations | Handmade clothing |
| Liberte | Lingerie |
| Lilly's Kloset | Clothing, shoes, accessories, lifestyle items |
| Love, Vera | Lingerie |
| Lukafit | Activewear |
| Miles and Milan | Baby and toddler clothing |
| Nia Thomas | Ethically made clothing |
| Nubian Skin | Lingerie, hosiery, menswear |
| PerryCo | Unisex footwear and accessories |
| Phlemuns | Gender-inclusive clothing |
| Prisca'S Art | Clothing |
| Rebdolls | Clothing, accessories |
| Rebecca Allen | Women's shoes |
| Renowned LA | Designer clothing |
| Roam Loud | Activewear |
| Salone Monet | Nude-colored heels |
| Sankofa Athletics | Clothing, accessories, candles |
| Savage X Fenty | Lingerie |
| Serena Williams | Women's clothing, outerwear, accessories, jewelry |
| soleRebels | Men and women's shoes |
| Spencer Badu | Clothing, accessories |
| Stevie Edwards | Designer clothing |
| Studio One Eighty Nine | Men's, women's, and kids' clothing; accessories |
| The Brooklyn Circus | Clothing, accessories |
| The Marathon Clothing | Men's, women's, and kids' clothing; accessories |
| Tier NYC | Loungewear, outerwear, accessories |
| Twelve AM Co. | Shoes |
| Union | Clothing, outerwear, accessories |
| X of Pentacles | Bespoke suits, pocket squares, ties, scarves |
| Yema | Designer clothing |
| Zoezi Sport | Activewear |
Food and Drink
| Store | What You Can Buy |
|---|---|
| A Dozen Cousins | Seasoned beans, rice |
| Adjourn Teahouse | Full-leaf tea, teaware, accessories |
| BLK & Bold | Whole-bean coffee, ground coffee, steeped coffee, loose-leaf tea |
| Charleston Gourmet Burger | Marinades, sauces |
| Defy | Sports recovery drinks, CBD products |
| Dope Coffee | Coffee, mugs, supplies |
| Eat PowerSnacks | Granola |
| Flyest | Teas, honeys, accessories |
| Golde | Wellness items, beauty items |
| It's Really Vegan | Vegan pancake and waffle mixes |
| Iya Foods | Gluten-free baking mixes, whole food powders, and more |
| Jones Bar-B-Q | Barbecue sauces |
| McBride Sisters Collection | Wine |
| Midunu Chocolates | Handcrafted truffles and chocolates |
| Partake Foods | Allergen-free snacks and baking mixes |
| Red Bay Coffee | Coffee, drinkware, apparel, accessories |
| Salt N Sprinkles | Gourmet cookies |
| Sienna Sauce | "Everything" sauces |
| Supergut | Nutritional shakes |
| Theopolis Vineyards | Wine |
| Uncle Nearest | Whiskey |
| Zach & Zoe Sweet Bee Farm | Honey, beeswax candles |
Home Goods
| Store | What You Can Buy |
|---|---|
| Ayesha Curry Kitchenware | Brand sold by multiple stores |
| Bespoke Binny | Home goods, notebooks, card and passport holders, kitchenware, tableware, hot water bottle covers |
| Bole Road Textiles | Home goods |
| Frolic and Sage | Candles |
| Goodee | Home goods, furniture |
| Harlem Candle Company | Candles, room sprays, reed diffusers |
| Joe + Monroe | Candles, sleep accessories |
| Kendrick Creations | Floral arrangements |
| Oat Cinnamon | Luxury custom floral arrangements |
| Rayo & Honey | Home decor, tote bags, pins, keychains |
| The Black Home | Home decor, candles, kitchen and dining items |
| xN Studio | Home decor, home goods |
How to Find Black-Owned Businesses Online
These days, it's not too hard to find the history of a company, especially if it's a larger business. If you spend time researching, you can learn when and where the company was founded, who started it, and sometimes what causes they support. Fortunately, resources like the ones here make this process easier when you're focused on supporting Black-owned businesses.
Support Black Owned
Support Black Owned is a great place to begin your search, whether you're looking for clothing from Black-owned brands or other items. The site has a directory, and every business in it is meant to be confirmed as Black-owned. In fact, SBO requests that if you come across a listed company that isn't Black-owned, that you let them know so they can inquire about ownership.
Search the directory by category or state. Alternatively, you can do a phrase/keyword search via the homepage if you have something specific you'd like to find, and can even search by ZIP code from there, as well.
Official Black Wall Street
Similar to SBO, Official Black Wall Street offers a directory to help you find Black-owned businesses. You can search by term, look at categories, and even check locations down to specific states and cities. The site also allows you to toggle either brick-and-mortar or online locations for the stores when you search, so you can figure out the best way to shop.
Official Black Wall Street has a handy app, too. It's available on both Google Play and the App Store.
We Buy Black
We Buy Black is a marketplace that allows consumers to shop Black-owned businesses directly. Several categories are available to purchase from, including clothing and accessories, books, and toys.
SEE ALSO: 88 Hispanic-Owned Businesses to Check Out
Etsy
If you like supporting individual creators, know that Etsy has made it easy by creating a page that features several Black-owned shops. It's an especially great place to shop original jewelry pieces, as well as clothing items and accessories. And since Etsy has a bunch of indie creators, you'll absolutely find items for every budget.
Black Enterprise
Black Enterprise develops lists of Black-owned businesses, including the largest Black-owned businesses in the U.S. They split this list into additional categories, including the Top 100, Auto 40, and Financial Services. The lists provide helpful context, including current rank, previous rank, revenue, the number of employees, the name of the CEO, the type of business, and its location.
Target
The bull's-eye retailer has not been shy about committing to inclusion and diversity, and has even forecast plans to spend more than $2 billion with Black-owned businesses by 2025. So it should come as no surprise that Target makes it easy to shop Black-owned brands on their website now. The Black Beyond Measure page features specific categories, including hair care, beauty, toys and activities, home, grocery, baby and essentials, and pets.
That same page also highlights a handful of Black-owned brands, and provides a link to learn more, and another one to "Join Us." Target's "Join Us" page offers links where businesses can apply for Target Accelerators, and where businesses can register with Supplier Diversity so that their items can be sold through the retailer.
Amazon
Shopping Amazon can be daunting at the best of times, but especially when you're trying to search for Black-owned businesses. Fortunately, Amazon influencer Femme Nouveau put together a list of items that includes a variety of products from Black-owned brands, including books, food, and hair care and beauty items. Plus, Amazon itself has a page where you can check out products from Black-owned small businesses. Obviously, if you track down specific products you like outside of Amazon, you can always check the online retailer once you know what you're looking for.
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