LEGO Early Black Friday Deals Now Live

Shop LEGO directly for the best selection, but watch for excellent offers from Walmart, Target, and Amazon, as well.
LEGO bricks sit next to text that reads Black Friday LEGO Deals.

While toys are a pretty huge category for Black Friday events, LEGO sets in particular tend to be very popular. This could be due to the fact that LEGO kits make great gifts for a variety of ages. Plus, plenty of sets fit into various pop culture fandoms to appeal to a number of recipients.

Whether you want a basic beginner set for a new LEGO fan or the latest Star Wars LEGO megakit for a seasoned collector, we've got the info on what you can expect from Black Friday LEGO deals in 2023.

What to Expect From LEGO Black Friday Deals in 2023

Our 2023 Prediction: LEGO could offer shoppers up to 40% off plus rewards

Plenty of retailers will discount LEGO kits during Black Friday. But if you want the best selection — and maybe the best deals — consider shopping LEGO directly. The LEGO Black Friday sale took up to 40% off last year, and LEGO has already indicated that a Black Friday event is happening November 24-27 in 2023. And while only select sets may be eligible for the highest discounts, there's still a good chance that what you see at LEGO will beat what you see elsewhere, at least to some degree.

SEE ALSO: Apple Black Friday Deals 2023: What Discounts Can You Expect?

Watch for Black Friday LEGO freebies during the big event, too. Last year, LEGO offered the Winter Elves Scene kit for free with orders over $170. While that sounds like a lot, if you're shopping different sets for a list of recipients, the money adds up quickly.

Another perk to shopping LEGO directly is their LEGO Insiders rewards program, formerly LEGO VIP. The program is free to join and has recently been revamped, so members now receive points for both purchases and registering sets. Points can be redeemed for a variety of rewards, and Insiders members also receive other perks, like early access to some of the most popular LEGO sets.

Our 2023 Prediction: Popular fandom sets will be available for $40

Walmart often has notable discounts on LEGO sets for Black Friday, even undercutting their direct competitors. For instance, last year it sold the LEGO Harry Potter Hogwarts Express kit for $40, which was $24 less than what Target was charging at the time as well as the lowest price we'd seen.

We expect Target to offer impressive discounts on LEGO, but Walmart should be right there with them — and could beat some of the bull's-eye's deals.

Walmart will likely have other pop culture sets that come in at just $40, too. Last year, the Star Wars Imperial Shuttle, Marvel Spider-Man: Attack on the Spider Lair, and LEGO Ideas Friends Central Perk sets all carried that same discounted price tag. But also count on seeing plenty of deals costing under $40 at Walmart. A LEGO Creator 3-pack 9-in-1 Animals Bundle was $35 last Black Friday, while the DC Batman: Batman and Selina Kyle Motorcycle Pursuit was just $9.

The retailer will almost certainly offer wide-reaching general toy sales, as well. Last year, its Black Friday toy deals offered up to 50% off. While LEGO items could be included in blanket events, there's no guarantee they'll see the highest discounts. So don't count on saving more on Walmart Black Friday LEGO deals just because they're in a sale knocking up to 50% off.

Our 2023 Prediction: Shoppers will be able to save 40% or more on popular LEGO sets

Target is an excellent retailer to shop for Black Friday toy savings of all kinds, but its Black Friday LEGO deals might be some of the best. Last year, it knocked up to 40% off a wide selection of LEGO sets. Discounted ones included pop culture–themed sets, such as Star Wars, Marvel, Super Mario, and Harry Potter offerings.

SEE ALSO: Black Friday Laptop Deals 2023: What Should You Expect?

Target also had a general Black Friday toy sale that knocked up to 50% off, and select LEGO sets were also part of this event. But the higher discount threshold didn't mean the LEGO sets would see the best savings available. If you're planning to shop the bull's-eye for LEGO kits this year, double-check before you add them to your cart, as other stores may have better savings on specific sets.

That said, we expect Target's price match policy to be generous for the holiday season. If you buy something from the retailer only to find it cheaper there at another point in the holiday season, you may be able to get a price adjustment. Also, you can now earn LEGO Insiders points when you buy LEGO sets at Target, which is another perk of shopping at the bull's-eye retailer.

Our 2023 Prediction: Small sets could cost as little as $7

Amazon is another top retailer for LEGO Black Friday deals every year. Prime members will likely be able to take advantage of speedy shipping on many items in 2023, which should also sweeten the experience. Expect smaller, seasonal kits to be super affordable. Last year, LEGO gifts started at $7 and included items like a 244-piece Christmas Penguin set.

Larger sets will also be popular, of course. Advent calendars may be particularly appealing to shoppers, especially with themes like Marvel Guardians of the Galaxy and Harry Potter. Last year, these items went for $29 on Amazon, while other LEGO advent calendars were as little as $22. Themed kits like the following could see great Black Friday discounts at Amazon, as well:

  • Harry Potter Hogwarts: Polyjuice Potion Mistake for $12
  • Harry Potter Hogwarts Moment: Defence Against the Dark Arts Class for $18
  • Star Wars Trouble on Tatooine for $18
  • Super Mario Lakitu Sky World for $21
  • Marvel Spider-Man: Attack on the Spider Lair for $40
These are just some of the standout sets we saw excellent deals for during Black Friday 2022. We expect Amazon to be back with great savings on LEGO kits again this year.

The Top Black Friday LEGO Deals in 2022

While we don't know what Black Friday LEGO deals will look like in 2023, we can look at a few of the top offers from 2022 to get an idea of what to expect.

  • Select LEGO sets for up to 40% off at Target: This LEGO offer matched Target's deal from Black Friday 2021, and it fit right in line with our predictions.

  • LEGO Classic Creative Bricks 221-piece set for $11.89 at Kohl's: This was an excellent deal on a LEGO kit in general, as well as the best price we could find at the time by $11.

Black Friday Deal 2023 Predictions: See Them Now!

Julie Ramhold
Senior Staff Writer/Consumer Analyst

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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