Black Friday Toy Deals 2022: What LEGO and Nerf Discounts Can You Expect?

Black Friday is a prime time to shop for LEGO sets, with prices dropping as low as $7 and discounts reaching 40% off or more.
games and LEGO bricks next to Black Friday Toy Deals text

With Black Friday being the unofficial kickoff to the winter holiday season, it's not surprising that a lot of people use the sales to shop for gifts. Many holiday gifts are of the toy variety, so of course shoppers are going to be looking for great Black Friday savings on LEGO sets, puzzles, dolls, and similar items.

Are you interested in these product categories? Then check out our guide below on the kinds of Black Friday toy deals to expect this year, as well as the best stores to shop.

The Top Black Friday Toy Deals in 2022

  1. Select LEGO sets for up to 40% off at Target — This LEGO offer matches Target's deal from last Black Friday, and it's right in line with our predictions.
  2. Select toys for up to 50% off at Target — This offer matches our predictions exactly and includes brands such as Barbie, Bluey, Hot Wheels, L.O.L. Surprise, Pokémon, and more.
  3. LEGO Classic Creative Bricks 221-piece set for $11.89 at Kohl's — It's an excellent deal on a LEGO kit in general, as well as being the best price we could find by $11.
  4. Elenco Teach Tech SolarBot.14 Transforming Robot Kit for $16.99 at Amazon — You'll save at least $13 on this 14-in-1 robot kit with this deal.
  5. Animal Crossing: New Horizons for Nintendo Switch for $29 at Walmart — You can expect to spend closer to $40 if you shop elsewhere for this hit relaxing game.

NOTE: The information below was compiled before the Black Friday ads came out. Please refer to the ads above before making any shopping plans.

What to Expect From Black Friday Toy Deals in 2022

LEGO sets can be affordable, but some of the most coveted designs can also be the most expensive. That means Black Friday is big for those who want to get LEGO items at a discount. Fortunately, we usually see plenty of deals on these kinds of products during Black Friday and Cyber Monday, and the savings opportunities extend even further into the holiday season.

Last year, we saw a LEGO Star Wars Millennium Falcon Microfighter kit for just $7. As the name suggests, the set was tiny, but it would make a good stocking stuffer or something along those lines. Bigger sets tend to be more expensive, but you can still find a great deal. We saw the LEGO Star Wars AT-AT Walker set for $128 around Black Friday 2021, and that one comes with 1,267 pieces. It was also at the best price we'd ever seen, which helped it earn our Staff Pick designation.

There's more to LEGO than Star Wars sets, as well. We also saw offers for the LEGO Art Andy Warhol's Marilyn Monroe kit for $54 and LEGO Art The Beatles for $85 — both of those deals were excellent enough that they also were Staff Picks.

Watch for other retailers to have Black Friday sales on LEGO products, too. Expect LEGO to host its own sale, where prices could start at just $1.99 to $3.99, but also watch for Target to offer up savings on select LEGO sets. Last year, it knocked up to 40% off LEGO products around Black Friday, providing a great opportunity to stock up for less.

Nerf is another toy brand that's popular during the holidays — and therefore big during Black Friday sales. Last year we saw individual deals for as little as $5, but events offered even better savings. On eBay, for example, Nerf toys started at $3, with discounted items including motorized blasters, pump-action toys, soakers, and dart refills.

We expect Target to offer impressive discounts on LEGO, Nerf, and other toys during the Black Friday season.

If you're eyeing more than one Nerf toy this year, watch for Amazon to bring its offer from Black Friday 2021 back; it was a "buy two, get a third free" promotion. Prime members could get free shipping, but if you aren't interested in shopping on Amazon, know that we saw the exact same deal from Target. If you're shopping for toys, Target definitely needs to be on your list of retailers to check out.

Puzzles have made a comeback in recent years, thanks in part to people wanting to detach from devices and do an analog activity for a while, especially with friends and family members. Puzzles for young kids should be super affordable this Black Friday and come from well-known brands like Melissa & Doug. During Black Friday 2021, we saw a 2-pack of PAW Patrol take-along puzzles for $7 on Amazon. The online retailer also had a "buy one, get 50% off the second" promotion on Melissa & Doug toys that included puzzles.

SEE ALSO: Black Friday Gaming Deals 2022: What Console and VR Discounts Can You Expect?

Amazon offered great deals for adults looking for a "puzzling" experience, too; we saw 1,000-piece jigsaw puzzles for only $11. One of the better puzzle deals we saw was perfect for Muggles, as it was a Staff Pick-worthy deal for a USAopoly World of Harry Potter jigsaw puzzle. It was 550 pieces and only cost $4 on Amazon. Prefer other franchises? We also saw a 1,000-piece Star Wars puzzle for just $9.

And if you want a real challenge, watch for Amazon to once again discount CubicFun 3D puzzles by up to 41%. If you're unfamiliar, these feature designs modeled after the Titanic, St. Paul's Cathedral, and Notre Dame, plus there are other kinds of themed kits like pirates and the Flying Dutchman. CubicFun's offerings are a bit of a mashup between LEGO and standard puzzles, so if you're looking for a new project, they can be a good change of pace.

If puzzles aren't your bag but board games are, you can still win big during Black Friday. We saw board games for as little as $5 last year, and from well-known names like Hasbro. In fact, about 16% of the deals we saw on card and board games around Black Friday 2021 were for Hasbro products, and included their classic games like Trouble, Connect 4, and classic and master editions of Trivial Pursuit.

Amazon was once again a big player for board game deals, as it offered card and board games for up to 45% off during the season. It also took up to 66% off strategy games, if those are more your idea of family night fun. We saw card games for as little as $5, but if you're looking for basic playing cards to keep on hand, those could drop to just 88 cents. And at that price, you might as well pick up a deck for when you want to practice your poker skills, or for when you're bored and can't play on your devices.

Thus far, we've highlighted specific kinds of products, but Black Friday will be a great time for toy sales and deals in general. For instance, Target could take up to 50% off, or have special offers like 25% off one select item via the Target Circle program, or even a "buy one, get 50% off a second" promotion.

Watch for Target and Amazon to have great general toy sales around Black Friday, but check out department stores like Kohl's, as well.

Watch department stores for Black Friday toy sales, as well. Last year, Belk took up to 60% off its toy doorbusters, while Kohl's took up to 70% off toys plus an extra 20% off, up to 50% off plus Kohl's Cash, and up to 60% off at different times during Black Friday season. It also offered up to 75% off plus the ability to earn Kohl's Cash at another time. Basically, there were plenty of opportunities to shop for toys and earn Kohl's Cash for extra savings on future purchases.

What's Happening With Toys'R'Us?

The store for people who "don't want to grow up" went bankrupt a few years ago. But unlike other stores that have thrown in the towel, Toys"R"Us has been making a comeback. And during this Black Friday season, you can expect to find Toys"R"Us in 400 Macy's stores across the country. They've already begun opening, and the plan is for the "stores within stores" to be fully ready to shop by October 15, leaving plenty of time to start your holiday shopping early. If you can't wait to shop for toys, you can look at the current offerings online.

See Our Other Black Friday Deal Previews for 2022!

Julie Ramhold
Senior Staff Writer/Consumer Analyst

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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