Kmart's 'Ship My Pants' Ad Goes Viral, Annoys One Million Moms
This week, Kmart released a video online to publicize its new Store to Home service, in which the merchant will ship an item to your home for free if it's sold out while you're shopping in-store. The video has caused quite a stir though for reasons beyond anything related to free-of-charge delivery.
In the ad, a handful of excited customers shout the suggestive line, "ship my pants" (or variations thereof), a total of 12 times. Since it's a 35 second video, that's about one pun every three seconds. Most people seem to find the video amusing, as evidenced by the 13 million views it's received since it was posted a little over a week ago. However, the One Million Moms group is pushing to have it pulled from TV, and Ad Age suggests that the "sophomoric" video could be polarizing once it airs. (It appears to still be available online only.)
Readers, what do you think? Funny or tasteless?
Related dealnews Features:
Sign In or Register