Is Target's In-Store Discount Enough of an Apology for the Credit Card Hack?
Target made waves earlier this week when it announced that as many as 40 million credit and debit card numbers had been compromised via in-store purchases made between November 27 and December 15. While the store is taking more serious measures to remedy the situation, CEO Gregg Steinhafel announced in a video message that on December 21 and December 22, in-store shoppers would receive 10% off all purchases, as an apology for the ordeal.
According to the DealNews archives, this discount is in fact the best percent-off in-store discount we've seen from Target, since it applies to everything from a pack of gum to a big-screen TV. For some people, this might rank as only a second-best though, since the retailer also gave customers 20% off a future purchase when they spent $75 or more on Black Friday. Either way, it's extremely rare for Target to offer such a promo.
That said, not everyone thinks this 10% off discount is up to snuff. While there were plenty of retweets and "woots!" accompanying the news on Twitter, there was also skepticism in equal measure.
According to the retailer, the size of the discount has significance because it's what Target "team members" (aka, employees) receive. "We want to extend that team member discount to all of the guests that come and shop with us this weekend as a small way to just say thank you for being a great guest at Target," said Steinhafel. Meanwhile, there are reports that the financial information that was stolen is now "flooding the black market" with cards going for $20 to $100 each.
Readers, what do you think of the olive branch that Target has extended? Do you think it's enough? And even if you don't, will you shop anyway?