10 Customer Loyalty Programs You've Never Heard Of

From car companies to fast food restaurants, save money with these rewards programs that have been flying under the radar.
loyalty cards

Loyalty programs are popular for companies and consumers for two reasons: Brands want loyal customers, and customers want perks like freebies on their birthday. Consumers in the United States hold 3.3 billion memberships in loyalty programs, with an average of 29 per household.

SEE ALSO: The Best Birthday Freebies: A Complete Guide

If there are grocery stores, drugstores, gas stations, chain restaurants, or big box stores you frequent, you probably have their loyalty cards in your wallet. And we'll bet that you don't shop without a rewards credit card, fly without collecting miles, or stay in a hotel without racking up points. After all, you wouldn't be here if you weren't smart shoppers.

However, there are tons of loyalty programs out there that you may not know about, either because they aren't heavily advertised or because it wouldn't occur to you to look for them. We've rounded up 10 loyalty programs that might pique your interest.

Nissan One to One Rewards


Nissan owners can sign up for the One to One Rewards program, where making vehicle service visits and shopping with the company's retail partners earn you points, which you can use for maintenance and service at your local Nissan dealer. Many other car brands, such as Honda and Chevrolet, offer reward programs at the local dealer level as well.

Cost: Free



Known for its affordable, stylish furniture, the Swedish retailer offers even more savings and perks with its IKEA FAMILY program. Members get free coffee and tea at store restaurants, 30 extra minutes at Småland (the children's play- and babysitting-area), 90-day price protection, and discounts on select merchandise.

Cost: Free

Ace rewards

Ace Hardware

Ace Rewards operates on a points system, where every dollar spent earns you 10 points. For every 2,500 points, you get a $5 reward. Other perks include Ace Hardware coupons, in-store savings, and 1,000 points just for signing up.

Cost: Free

Amtrak Guest Rewards


Travel rewards aren't just for the skies. Amtrak's Guest Rewards program offers different membership tiers based on travel frequency. Members earn points when they travel, which can be used for free trips, hotel stays, car rentals, and gift cards.

Cost: Free

Taco Bell Explore

Taco Bell

A relatively new loyalty program, Taco Bell Explore is a rewards-based game that's part of the company's iOS and Android app. Members get sent puzzles based on their social media activity, and completing a puzzle makes them eligible to win prizes like free food, beverages, and their own personalized booth at Taco Bell.

Cost: Free



7-Eleven's 7Rewards is also app-based (iOS and Android), and rewards members for buying drinks such as coffee or a Slurpee. You simply scan the bar code on your drink purchases, and the seventh one is always free.

Cost: Free

Celebrations Rewards


Celebrations Rewards encompasses several brands in the 1-800-Flowers family, including The Popcorn Factory and Harry & David. Members receive points for purchases, and for every 200 points, a $20 credit.

Cost: Free for basic; $29.99/year for premium

Kellogg's Frosted Flakes


Kellogg's Family Rewards also encompasses a bunch of brands — in this case, Eggo, MorningStar Farms, Nutri-Grain, and many others. You can connect your store loyalty card to earn points when you buy eligible products, or upload your receipts for verification. You then use those points to get items in the Kellogg's rewards catalog.

Cost: Free

GNC Gold Card


A GNC Gold Card membership gives you everyday savings of up to 50% in-store, as well as online savings, price matching, and other members-only and partner offers.

Cost: $15/year

Lids Club


If you like sports team apparel, you might want to check out Lids Club. A mall hat retailer, Lids offers club members tiered memberships based on points, and members receive a 20 to 25% discount on hats, 10 to 15% discount on apparel, and other perks.

Cost: $5/year

Do you belong to any of these programs, readers? Are there any other under-the-radar rewards cards we didn't mention? Let us know in the comments!

Jessica Hulett
Contributing Writer

Jessica Hulett is a freelance writer, editor and obsessive seeker of online promo codes. She's been writing professionally for more than 15 years, and was most recently the managing editor of coupon and lifestyle site extrasforme.com.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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You forgot the GM MasterCard! You build up $$$$ with every purchase. There is NO limit and no expiration if I remember correctly. Great program if you buy/lease GM cars! I have saved THOUSANDS over the years using this card.
Putting aside the presumptious headline, half of these are so specialized many folks could care less or offer so little they are not worth the effort of giving up more privacy. The examples we would care about we already have.

Examples that don't match those people who make the effort to read Dealnews - in other words, customers who are frugal enough to recognize an over-priced-in-the-first-place merchant:
- 7-eleven (lazy shoppers)
- 1-800-flowers (buy direct from the local florist for nicer flowers at the same price).
- GNC (go online)
- perhaps to a lesser extent, ACE (over priced compared to just about everyone and nearly impossible to hit 2,000 points buying the only well priced things there - the loss-leader sale items.)
GNC is NOT a rewards programs
A loyalty program is where purchasers accrue points based on purchases and the points can be redeemed later for discounts etc.. However, the GNC Gold Card is not a loyalty program, as there are no rewards accumulated for purchases. Instead, you pay $15 to get a discount on GNC's inflated prices. Many drugstores (Walgreens) and grocery stores have programs where, by becoming a member, you get a discount on prices, but at least those programs are free. For GNC's program you have to pay $15. Even with the discount, GMC's prices are high compared to places like Vitacost
computer parts guy
Wonderful article Jessica. I didn't know about most of the loyalty programs. The Ace rewards has given me heads up on some great deals and I am a home depot shopper big time.
I'm actually of member of Amtrak's Guest Rewards and Ikea Family. Probably the first, only people in the Washington to Boston Northeast corridor might be familiar with it. The second, only in the cities where there's an Ikea.