Cloud Storage Prices Have Changed a LOT This Month

Apple dropped the price of its 2TB plan, and Amazon did away with its unlimited tier. Could similar Google changes be on the way?
Amazon cloud storage price

In a move that's sure to disappoint many users, Amazon has done away with its unlimited cloud storage service. Instead, the megasite's pricing now matches recent changes Apple has made. These industry shifts have many wondering if Google will be next to tweak its cloud storage plans.

So Long, Unlimited Amazon Drive

It's hard to see Amazon's decision as anything but a downgrade. The company discontinued its unlimited Drive plan, which users had been able to take advantage of for $60 per year. Now, users can get a 1TB plan for the same price. Need more storage? Amazon allows you to add up to 30TB at a price of $1,800 per year for the whole package.

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On the other hand, Apple recently did away with its popular 1TB plan — but in return, it dropped the price of its 2TB plan to $10 per month, or $120 per year. Still, since every TB at Amazon is another $60 per year, you'll pay the same for 2TB of storage whether you support Team Cook or Team Bezos.

Find a Backup

If you've been using Amazon's unlimited storage, you could have it for up to another year. Your membership won't run out until it's time to renew. But then, it'll be auto-renewed and you'll be put into the 1TB plan. If your auto-renew option isn't on, or you happen to have more than 1TB stored on your Drive, you'll have to choose a new plan on Amazon's "manage storage" page.

If you don't sign up for another plan, you'll have 180 days to remove your data. Otherwise, Amazon will begin deleting it — starting with the most recent uploads.

However, if you don't sign up for another plan, you'll have 180 days after your current plan expires to remove your data. Otherwise, once the 180-day grace period ends, Amazon will begin deleting it — starting with the most recent uploads, according to Mac Observer.

Is Google Next?

With Apple and Amazon on a more level playing field now, some outlets are speculating that Google will soon announce a price change of its own. Currently, its 1TB pricing is $9.99 per month, the same as what Apple and Amazon are charging for their 2TB plans. For what it's worth, 10TB with Google will set you back $99.99 per month. That's a rather serious bill of $1,200 per year, whereas Amazon is only charging half that for the same amount of storage.

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But if you're looking for free options, Google is still your best bet. Google Drive provides you with 15GB, which might just be plenty depending on your needs. For the moment, both Apple and Amazon are cheaper at the 1TB tier. Google might just end up tweaking its pricing so it can be more competitive.

Readers, do you use Apple, Google, or Amazon cloud storage? Have these price changes persuaded you to switch from your current plan to something else? Let us know in the comments below!

Julie Ramhold
Senior Staff Writer/Consumer Analyst

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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I had the $60/year unlimited Amazon storage. I'm switching to Backblaze B2 - first 10 gigs are free, and with my storage needs it ends up only being a little more expensive than $60/year anyway.
> The future is blockchain technology, specifically decentralized storage on an open-source, encrypted ledger blockchain platform. - BlockchainMiner86

Haha, brilliant idea. Let's store a copy of all backed up data on every single node in the network, forever. It'll be like RAID0 across all computers on the internet and without the possibility of deleting old data. /s

Block chains make no sense for a problem like this. What you want is a content-addressed storage network like BitTorrent or IPFS... Where redundancy comes from opportunistic replication based on demand, not a shared ledger.
I'm curious as to why you didn't include Microsoft in this discussion. Their Office 365 product, which are the "real" versions of Office applications, not just "apps," includes OneDrive cloud space. 1 TB for a single account in the Personal edition, which is $70/yr, or the Home edition, which is 5 Office installs and 1 TB for each of 5 accounts for $100/yr. That's $20/yr for each person! Both are cheaper than Google for the same storage amount, and Office is included on top of that. Granted there is no 2TB offering. However, a single user could create 5 Microsoft accounts for themselves, giving them an effective storage of 5TB for $100/yr, albeit non-contiguous. However, you can access the web interface of all of them from a single PC at once, or to an extent create the illusion of continuity by sharing folders across the accounts, which is kind of cool.
Centralized clouds referenced in this article re: Amazon, Apple and Google are like AOL back in the day; revolutionary in the beginning but now somewhat outdated. The future is blockchain technology, specifically decentralized storage on an open-source, encrypted ledger blockchain platform. Sia and Siacoin (the currency used for Sia storage purchases) is the future. It's similar to Ethereum but is more decentralized and is specifically for cloud storage. The Sia platform is cheaper than centralized clouds, more secure, and encourages competition amongst market participants, thereby putting power in the hands of consumers and driving market prices down. Google it. You are welcome.