Get at least $180 and up to $630 off an unlocked Apple iPhone 15 with the trade-in of an eligible device (iPhone 11 or better). That drops starting prices as low as $199. Shop Now at Apple
This newly-launched app gives sports fans real-time scores, stats, and such for leagues including the NBA, MLS, NCAA basketball, NHL, Bundesliga, Premier League and more. (MLB, NFL, WNBA, and others will join the roster as they come back in-season.) The app lets you tap to go to the Apple TV app to watch live games, and syncs with favorites selected in the Apple TV and Apple News apps. Shop Now at Apple
New and select returning customers can get a 2-month subscription to Apple TV+ - a savings of $20. After the trial ends, your membership will continue at $9.99/mo unless cancelled. Shop Now at Apple
- original movies and series, like Ted Lasso, Killers of the Flower Moon, and Shrinking
Apple is offering a range of free workshops on the company's core products and services. So you can learn to unlock the true potential of your device. There's even exams, for some reason. Shop Now at Apple
- iPhone and iPad, the Mac, the Apple Watch, iCloud, Apple Music, and iWork tips and tricks
The Apple Vision Pro is now available, with prices starting from $3,499. We've detailed the prices below, but before you get to the prices, you'll have to use an iPhone or iPad with Face ID to get the right measurements for the headset. There are also options to add optical inserts, with prescription lenses adding $149. It's only available to order via Apple's site right now. The prices:
- 256GB for $3,499
- 512GB for $3,699
- 1TB for $3,899
Preorders for Apple's new MacBook Air range are now open, with 13.6" laptops starting from $1,099, and 15.3" laptops starting from $1,299. These new releases feature Apple's M3 chip, previously seen in the latest generation of MacBook Pro and iMac models. They're scheduled for release on March 8. The previous-generation M2 13.6" MacBook Air will remain on sale, now priced from $999. Shop Now at Apple
The newly-announced iPad Pro models are now available to preorder, with prices starting from $999, as detailed below. They feature Ultra Retina XDR displays (with two OLED panels), support the new Magic Keyboard for iPad Pro and Apple Pencil Pro, and are scheduled to release on May 15. The pricing details:
11"
- 256GB WiFi for $999
- 256GB WiFi + Cellular for $1,199
- 512GB WiFi for $1,199
- 512GB WiFi + Cellular for $1,399
- 1TB WiFi for $1,599 ($1,699 w/ Nano-texture glass)
- 1TB WiFi + Cellular for $1,799 ($1,899 w/ Nano-texture glass)
- 2TB WiFi for $1,999 ($2,099 w/ Nano-texture glass)
- 2TB WiFi + Cellular for $2,199 ($2,299 w/ Nano-texture glass)
13"
- 256GB WiFi for $1,299
- 256GB WiFi + Cellular for $1,499
- 512GB WiFi for $1,499
- 512GB WiFi + Cellular for $1,699
- 1TB WiFi for $1,899 ($1,999 w/ Nano-texture glass)
- 1TB WiFi + Cellular for $2,099 ($2,199 w/ Nano-texture glass)
- 2TB WiFi for $2,299 ($2,399 w/ Nano-texture glass)
- 2TB WiFi + Cellular for $2,499 ($2,599 w/ Nano-texture glass)
Shop Now at Apple
Apple now offers refurbished models of their latest M3 chip MacBook Pro laptops. (Use the Filter sidebar to sort for "MacBook Pro" under Models and "2023" under Release Year to see these deals.) The 14" models are discounted by up to $480 off, with prices starting from $1,359, while refurb 16" models are up to $530 off, starting from $2,049. We've pictured the refurbished 14" 512GB model with 8-core CPU and 10-core GPU for $1,359 ($90 less than a new one). Each model carries a 1-year Apple warranty. Shop Now at Apple
The next Apple Event is on the calendar: May 7 at 10 am ET. Rumors for this show include new models for the iPad Pro (with M3 Chip and OLED display) and iPad Air (M2 Chip and a first-ever 12.9" mini-LED model), as well as new Magic Keyboard for iPad Pro and Apple Pencil models. You can watch at apple.com or on the Apple TV app. Shop Now at Apple
Through June 3, trading in your old iPhone at Apple (online or in-store) gets extra credit – topping out at $650 back for an iPhone 14 Pro Max. (At the other end of the scale, the comparitively ancient iPhone 7 Plus still gets $60.) Shop Now at Apple
The latest iPad Air tablets, upgraded to Apple's M2 chipset, are now available to preorder, with prices starting from $599 (128GB, WiFi). They also support the newly-announced Apple Pencil Pro. They're scheduled for release on May 15. The sizes and prices are as follows.
11"
- 128GB WiFi for $599
- 128GB WiFi + Cellular for $749
- 256GB WiFi for $699
- 256GB WiFi + Cellular for $849
- 512GB WiFi for $899
- 512GB WiFi + Cellular for $899
- 1TB WiFi for $1,099
- 1TB WiFi + Cellular for $1,249
13"
- 128GB WiFi for $799
- 128GB WiFi + Cellular for $949
- 256GB WiFi for $899
- 256GB WiFi + Cellular for $1,049
- 512GB WiFi for $1,099
- 512GB WiFi + Cellular for $1,099
- 1TB WiFi for $1,299
- 1TB WiFi + Cellular for $1,449
Shop Now at Apple
Get this 2022 release in 64GB or 256GB capacities, with 4G connectivity or without, at its newly discounted price with the announcement of the newer gen iPads. Buy Now at Apple
Save on MacBooks and iMacs, including the latest generation of M3 chip-equipped machines, as well as iPads in all their forms. The discount is for students and educators. Shop Now at Apple
The newest Apple Pencil launches on May 15, and can be preordered now. It works with the newly announced 7th-Gen. iPad Pro and 6th-Gen. iPad Air tablets. Buy Now at Apple
- squeeze to bring up a toolset (w/ haptic feedback)
- tilt & rotation detection
- works w/ Find My app
- Model: MX2D3AM/A
The newest Apple Magic Keyboard, for the newly-announced 7th-Gen. iPad Pro, can now be preordered, ahead of its May 15 release. Shop Now at Apple
- larger glass trackpad w/ haptic feedback
- 14-key function row
- USB-C connector
- folds into a case
Supported by the new 7th-Gen. iPad Pro tablets, also launching today, the newest Apple Magic Keyboard is now available, starting from $299. Shop Now at Apple
- larger glass trackpad w/ haptic feedback
- 14-key function row
- USB-C connector
- folds into a case
The brand new iPad Pro models are now available to order, with prices starting from $999, as detailed below. They feature Ultra Retina XDR displays (with two OLED panels) and support the new Magic Keyboard for iPad Pro and Apple Pencil Pro. The prices:
11"
- 256GB WiFi for $999
- 256GB WiFi + Cellular for $1,199
- 512GB WiFi for $1,199
- 512GB WiFi + Cellular for $1,399
- 1TB WiFi for $1,599 ($1,699 w/ Nano-texture glass)
- 1TB WiFi + Cellular for $1,799 ($1,899 w/ Nano-texture glass)
- 2TB WiFi for $1,999 ($2,099 w/ Nano-texture glass)
- 2TB WiFi + Cellular for $2,199 ($2,299 w/ Nano-texture glass)
13"
- 256GB WiFi for $1,299
- 256GB WiFi + Cellular for $1,499
- 512GB WiFi for $1,499
- 512GB WiFi + Cellular for $1,699
- 1TB WiFi for $1,899 ($1,999 w/ Nano-texture glass)
- 1TB WiFi + Cellular for $2,099 ($2,199 w/ Nano-texture glass)
- 2TB WiFi for $2,299 ($2,399 w/ Nano-texture glass)
- 2TB WiFi + Cellular for $2,499 ($2,599 w/ Nano-texture glass)
The new iPad Air launches today, with prices starting from $599 (11" 128GB, WiFi). Upgraded to Apple's M2 chipset, they also support the newly-announced Apple Pencil Pro. The sizes and prices are as follows:
11"
- 128GB WiFi for $599
- 128GB WiFi + Cellular for $749
- 256GB WiFi for $699
- 256GB WiFi + Cellular for $849
- 512GB WiFi for $899
- 512GB WiFi + Cellular for $899
- 1TB WiFi for $1,099
- 1TB WiFi + Cellular for $1,249
13"
- 128GB WiFi for $799
- 128GB WiFi + Cellular for $949
- 256GB WiFi for $899
- 256GB WiFi + Cellular for $1,049
- 512GB WiFi for $1,099
- 512GB WiFi + Cellular for $1,099
- 1TB WiFi for $1,299
- 1TB WiFi + Cellular for $1,449
Shop Now at Apple
Get the new Apple Pencil Pro, launching today, and supported by the also-releasing 6th-Gen. iPad Air and 7th-Gen. iPad Pro tablets. Buy Now at Apple
- squeeze to bring up a toolset (w/ haptic feedback)
- tilt & rotation detection
- works w/ Find My app
- Model: MX2D3AM/A
Save on Apple Watches, Apple Vision Pros, Air Tags, AirPods, HomePods, Gift Cards, Macbooks, iPhones, iPads, and more,. Buy Now at Apple
How to Shop and Save at Apple
Apple’s coveted products are known to be pricey, but you can get a discounts at Apple Store if you know when and where to look. If you’re planning to buy your next Mac, iPhone, iPad, or another device at this massively popular retailer, check out the tips and resources you’ll need below.
Current Apple Offers
Apple does not offer a high volume of special offers at any given time. And coupons are non-existent. Even so, you can visit the Apple Offers page to find out what is available right now, and possibly come across a new promotion.
Trade-In Credit
With the Apple Trade-In program, you’ll get a credit of up to $2,470 towards the purchase of a new product when you trade in an eligible Apple smartphone, tablet, computer, or watch. If you aren’t quite ready to purchase, you can opt to receive an Apple gift card instead. Some older devices won’t be eligible, but there is an option for recycling these at no cost.
Apple's Education & Student Pricing
At the Apple Education Store , college students and educators from all grade levels can get discounts on Macs and iPads with varying discounts based on model. Other exclusive offers may be available for these customers, which can include current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of any grade.
If you qualify, check for special promotions around the back-to-school season. In the past few years, Apple has offered free Beats headphones with a qualifying computer or iPad back-to-school purchase.
Military and Service Member Discounts
Apple offers a 10% military discount on Apple products and accessories. Eligible customers include current and veteran military members of the US Military or National Guard and Reserve, as well as immediate family members in the same household. Verification of military status is required through ID.me.
Government Discount
Apple offers discounts for federal, state, and local government employees through the Apple Store for Government . Special pricing is available for these customers (and their immediate family members) when purchasing select Apple products and third-party solutions for personal use. There are also options available for those who are purchasing for their agency.
Card & Credit Options
Apply for an Apple Card to get 3% back on purchases from Apple and from select partners when you use Apple Pay. You’ll also earn 2% back on other Apple Pay purchases and 1% back on everything else. There are no annual or late fees, and the card offers a monthly installment option to make interest-free monthly payments on a new iPhone.
Another card option is the Barclaycard Financing Visa for special financing of up to 18 months. This applies to purchases made at Apple within the first 30 days of opening the account.
Free Shipping
Apple offers free shipping on all orders. Even better, this shipping is expedited for most purchases. Free overnight shipping applies to any in-stock Mac, iPhone, iPad, Apple Watch, or Apple TV purchase, and free 2-day shipping applies to most other in-stock items. In certain ZIP codes, you can get courier delivery within two hours.
You can also choose to pick up your order at an Apple Store in your area. Product pages have the option to enter your ZIP code and check for availability at your local store. A notification email is sent to you when the item is ready. You can usually pick up within one hour if your item is marked Available Today.
Major Sales
For Black Friday and Cyber Monday, Apple typically offers a gift card worth $25 to $200 with the purchase of select products. Getting a gift card on the higher end of this spectrum ($100 or more) requires a Macbook, iMac, or iPad Pro purchase. On the lower end ($50 or less) are iPhone, AirPod, iPad, Apple Watch, and Apple TV. Beats headphones may also be included.
During the back-to-school period — usually starting in early July and running through September or early October — Apple typically offers free Beats headphones with a Mac or iPad purchase for education customers.
Price Match Policy
Apple does not offer traditional price matching. However, it is widely reported that Apple will reduce their regular price by up to 10% if a qualifying competitor offers a lower price for the same item.
While it isn’t advertised on the website and therefore isn’t guaranteed, you can try making a request for price matching at an Apple Store if you have a preference for buying there. It never hurts to ask!
Price Adjustment Policy
Apple does not price match with other stores, but they do offer price adjustments on their own products.
If an Apple-branded item receives a lower price within 14 calendar days of your purchase, you can visit an Apple Store locally or contact Apple at 1-800-676-2775 within that 14-day period to request a refund or credit for the difference. Some limited-time price reductions are excluded from this policy, such as Black Friday or Cyber Monday sales.
Return & Exchange Policy
The standard Apple Return Policy allows for an undamaged product with any included accessories and packaging to be returned within 14 calendar days of receiving the item. Apple will offer a refund based upon the original payment method or an in-store exchange. Some items are not eligible for returns, such as gift cards and opened software.
Returns can be made in the store, or you can ship the product back to Apple. For an online return, you’ll need to f ind your order on Apple.com and select the item you are returning to get to the order details page. Select the “Start a Return” link, and follow the instructions from there until you reach the option to print a return label, which you can attach to your package for shipping.
Local Store Locator
You can find your nearest store by using the Apple Store Locator and searching for your ZIP code or city and state. Alternatively, you can view the complete Apple Store List .
Refurbished Apple Products
One of the best ways to save at Apple is shopping for Certified Refurbished Apple Products . These gadgets boast savings of up to 30% off or more. They also come with a 1-year warranty, and a great reputation for arriving in like-new condition.
You’ll find a wide array of product lines available, such as iPod touch, iPhone, iPad, Apple Watch, Apple TV, HomePod, and Mac. Still, keep in mind that the selection can change or sell out frequently. The Refurbished area of the site also houses Apple Clearance , including a very limited selection of deals on new and unopened products.
Apple Support
The Apple Support page gives the option to select a product and find a solution based on a few questions. Apple offers support options by phone, email, chat, or Twitter at @AppleSupport . If you prefer to call and get direct help, you can find Apple phone numbers for locations around the world. The general technical support line for the United States is 1-800-275-2273. If you need help making a purchase, call 1‑800‑MY‑APPLE.
If your product is broken, visit Apple Repair to get information or start a repair request. You can get in-person assistance by visiting a Genius Bar at your local store. Additionally, the Apple Support Community has answers to many common questions.
Frequently Asked Questions
Does Apple Store have coupon codes?
No, Apple Store does not typically offer discount codes. We have never seen a publicly advertised coupon for this store.
Where do you enter an Apple promo code?
While we have not seen any Apple coupon codes available, they do have a place to enter them on the website. If you have one — congrats! To apply it, add an item to your cart and click “Add To Bag,” then “Review Bag.” Once you are viewing the shopping bag, you will see an option for “Have a promo code? Enter it now” above the price total and the large blue “Check” Out button. Enter the code and click “Apply.”
Should I buy directly from Apple for the best price?
Apple Store does offer a few ways to get discounts, but this retailer is not known for having many sales or promotions in general. You can often find deeper savings by checking out other vendors. DealNews keeps up with the latest Apple sales and deals from a variety of stores, so it’s worth taking a look at everything that’s available if you’re in the market for an Apple product.
Sarah Jones is the resident coupon expert at DealNews and oversees a team that covers deals, coupons, and Black Friday content. Her articles or quotes have been featured on sites such as Christian Science Monitor, Oprah.com, Fox Business, Kiplinger, and Lifehacker.