You only have one face, but with the right makeup you can create an endless array of looks. And the right makeup doesn't have to be expensive — until October 28, E.L.F. Makeup & Cosmetics offers free shipping with no minimum purchase required via coupon code "FREESHIP3". That's around a $5 savings and only the second time we've seen free shipping at E.L.F. this year. And if you're spending $25 or more, coupon code "BERRIES" stacks for a free 5-Piece Mystery Gift. (Both coupons can only be used once per customer.) Not sure where to start? We've chosen 11 items worth picking up with this Editors' Choice offer. 11 Products from E.L.F. You Need on Your Shelf Time for New Colors E.L.F. Essential Lipstick for $1 (a low by $6) If you've always wanted to try a nude or bold wine lip but didn't want to waste money on a shade you might never wear again, this is your chance to experiment. You simply won't find lipstick cheaper than this. Easy Clean E.L.F. Micellar Cleansing Water for $7 ($5 off) Micellar water is an amazing invention (or discovery?) that makes washing your face a snap. It's neither oily nor drying, you don't have to rinse it off, and it really does remove makeup. Wizardry. Rosy Outlook E.L.F. Rose Gold Eyeshadow Palette for $10 (a low by $13) This palette of 10 neutrals can be the base for just about any eye look, and there's still no color hotter than rose gold. Doing the Most E.L.F. Pore Refining Brush and Mask Tool for $5 ($5 off) It's easy to get overwhelmed by the sea of specialized beauty tools out there, but this one can do a lot of jobs. You can use the spatula to apply masks or foundation, and the brush works for cleansing or blending. Go Glossy E.L.F. Lip Lacquer for $2 (a low by $7) For less than the cost of a drink from Starbucks, your lip gloss can be popping. Roll Up E.L.F. Facial Massager for $4 ($5 off) This weird-looking contraption helps your skin absorb products better. Plus, it purportedly relieves tension and rejuvenates your face. Brow Beat E.L.F. Shape & Stay Brow Pencil for $2 ($5 off) If you're jealous of Cara Delevingne's bodacious brows but always end up looking like a monster when you use a traditional eyebrow pencil, this clear one might be a baby step in the right direction. Decade Dress Up E.L.F. 20s Flapper Makeup Kit for $5 ($7 off) This set has everything you need to create a jazz-era vibe, whether for Halloween or just a slightly adventurous workday. What Imperfection? E.L.F. Color Correcting Stick for $4 ($5 off) As much as we all yearn for perfect skin, sometimes dark circles and red spots can't be avoided. But they can be concealed! Firm Foundation E.L.F. Pro Eyeshadow Primer for $4 ($5 off) Creasing, smudging, and fading are the enemies of eyelid art. Battle them back with this primer, which also helps intensify color. Shimmery Set E.L.F. Radiant Eyes Kit for $5 ($5 off) Glittery liner is one of the reasons we get excited about makeup. With this limited-edition set, you'll pay only $1 per color. Readers, what caught your eye at E.L.F. Makeup & Cosmetics? What's your favorite beauty tip or trick? Let us know in the comments! Related DealNews Blog Posts: Black Friday Beauty Predictions 2016: Amazon Deals Will Be Hot — and Fleeting The Perfect Hair Brush for EVERY Type of Hair These 10 Products Are More Expensive for Women Thanks to the 'Pink Tax'