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You can't always tell much by a store's name. Asos, for example, no longer means "as seen on screen," and Nasty Gal's wares are less yucky than glamorous and cool. But then there's Madewell, which is pretty straightforward — it sells timeless pieces intended to last for years.
As if that wasn't reason enough to get your shop on, it's cutting an extra 40% off sale items via coupon code "EXTRA40", and all orders bag free shipping until July 25. That's the best offer we've seen from Madewell, so we've picked 10 items that will last you several seasons.
Madewell Women's Flea Market Flare Jeans: Sailor Edition in Lucy Wash for $77.70 via coupon code "EXTRA40" ($57 off)
Jeans are Madewell's area of particular expertise, so picking some up at a major discount just makes sense. And cents. In your wallet.
Madewell Women's Sundream Fringe Dress for $76.80 via coupon code "EXTRA40" ($61 off)
Have you ever surveyed your closet and been like, "yeah, I have too many light, easy dresses"? No. No one has.
Madewell Women's Tie-Strap Romper for $26.99 via coupon code "EXTRA40" ($71 off)
Rompers may seem like more of a current trend than a piece you can wear forever, but didn't you have some when you were 5? Isn't that the definition of enduring style, the ability to transition from childhood to adulthood?
Madewell Women's Jo Sandals for $74.99 via coupon code "EXTRA40" ($83 off)
Platform sandals have been hip since at least the 70s. It's safe to assume they're not going anywhere.
Madewell Mix-and-Match Bar Stud Earrings for $14.70 via coupon code "EXTRA40" ($17 off)
Since time immemorial, silver and gold have taken turns cycling out of fashion. This set of 5 earrings has both, and you're free to wear them as matched sets or to mix it up. Or if you have multiple ear piercings, just use them all without worrying about how well they coordinate.
Madewell Lafayette Bucket Bag for $77.99 via coupon code "EXTRA40" ($120 off)
There's nothing more trendproof than a leather bag. Like, if you discover the secret to eternal life, you'll still be able to carry this 500 years from now.
Madewell Women's Colorblock Mixtape Tank Top for $11.99 via coupon code "EXTRA40" ($33 off)
"Effortless" is always a compliment, and this top is effortless. You can also wear it with jeans, skirts, on its own, or as a layering piece.
Madewell Indio Sunglasses for $29.10 via coupon code "EXTRA40" ($26 off)
These sunnies will be cool until the sun burns out, and then you won't have to worry about protecting your eyes any more. Or anything else, ever again.
Madewell Women's Denim Piazza Skirt for $35.70 via coupon code "EXTRA40" ($34 off)
Among the permanent entries in the fashion index are denim, swingy skirts, and decorative seaming.
Madewell Women's Thea Leather Sandals for $38.99 via coupon code "EXTRA40" ($59 off)
Understated leather sandals will get you far in life. Metaphorically far, because the clean and simple design has many applications, but also literally far, because you'll be able to walk many miles in them.
Readers, what do you have your eye on in Madewell's sale section? Is there anything you're hoping will drop in price? Share your picks in the comments below!