Which Multi-Channel E-Commerce Software Can Help YOUR Business Grow?

Get your product listings up on Amazon, eBay, Walmart, and other big-name marketplaces!
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The mere-exposure effect refers to the increased preference for an object as a result of increased exposure to it. Marketplace sellers can put this psychological phenomenon to good use through a multi-channel listing tool — software that lets you push listings to different online marketplaces.

The more places people see your products, the more familiar they'll get with them. That could lead to more sales! If you're looking to expand the reach of your business, consider these 10 options for multi-channel e-commerce software.

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Which Multi-Channel Software Can Help YOU Grow?


BigCommerce stands out because it lets you sell on both big-name marketplaces and social media. The software offers "pre-built integrations with Amazon, eBay, Facebook, Instagram, Pinterest, and Google Shopping." Many of its users are fans, too, as BigCommerce has garnered a bevy of solid reviews on software rating sites such as Capterra and G2.

SEE ALSO: Your Supply Chain Risk Management Plan: How to Deal With a Crisis Like the Coronavirus

Pricing runs the gamut from $29.95/month for a Standard plan to $299.95/month for a Pro plan. You'll get custom pricing with the Enterprise option. You're able to test the waters with a 15-day free trial, though.


ChannelAdvisor is a behemoth in the world of multi-channel e-commerce software. It claims to provide "channel management solutions for 140 of the Internet Retailer Top 1000, more than double the number of clients of the second leading provider." It also has a big international focus, supporting marketplaces from Hong Kong to Finland to Brazil.

Just know that user ratings for ChannelAdvisor aren't as high as they are for some of the other software options. And while we couldn't find pricing on the company's website, multiple reviews noted how expensive ChannelAdvisor is.


inkFrog is on the opposite end of the price spectrum. In fact, it may be the least expensive option we found: plans start at $11/month. That could make inkFrog a good option for small e-commerce businesses.

It doesn't integrate with many marketplaces, though. Instead, inkFrog focuses on Amazon and eBay. Among its notable features are bulk edits (you can update listings as a batch), scheduled listings, and inventory syncing.


Kyozou markets itself as "a platform for sellers developed by sellers," so it could have a leg up on understanding the features users want. Among the platform's offerings are the ability to create listing templates, bulk revise listings, and schedule listings, as well as quantity synchronization.

Integrations include the biggest marketplaces, including Amazon, eBay and eBay Motors, and Walmart. You can also use Kyozou to list products on Newegg and Reverb (a marketplace for music gear). As for Kyozou pricing, the company's model is a bit different. You can pay either a percentage of your sales or a certain amount per listing.


Sellbrite wins high marks from users, especially for its customer service. And its integrations encompass nine different marketplaces, from the usual suspects of Amazon and Walmart to less-common ones such as Rakuten, Sears, and Etsy.

Notable features include bulk listing and variation listings, in which all of an item's options or variations can be rolled up into a single listing. The software also lets you create filters and product tags as a way to organize inventory and find listed items quickly. What about costs? You can get a 30-day free trial, and then pay $49 to $399/month, plus another $49/month if you want Fulfillment by Amazon integration.

No time to read? Check out this edition of the DealNews Seller's Guide!


SellerActive is another software product that integrates with the major marketplaces, and it allows you to sell on some of Amazon's international marketplaces, too. Besides simultaneously listing to these e-commerce sites, you can do individual listing and bulk operation editing, create ASINs, and bundle products.

Like the other products on this list, you can pay monthly or annually, with the latter plan being cheaper. Pricing starts at $63/month for annual billing, or $79/month for monthly billing, and plans cater to different sizes of businesses. Add-ons for repricing and product creation are also available. If you encounter challenges with the SellerActive software, know that all plans offer live chat support, and all but the Basic plan give you live U.S. phone support.


Sellercloud's tools let you list products on a whole bunch of channels — 41, to be exact. They range from eBay and Wayfair to Kohl's and Home Depot. The software can help companies that are interested in growing internationally, too, as Sellercloud offers multi-language and multi-currency support.

Expect to pay more for those 41 channel integrations, though. The minimum monthly price is $1,000, and pricing is based on order volume. You can also pay more to get premium support or your own dedicated server.


Sellware is the last software product on our list with "Sell" in its name — we promise! It includes the main marketplaces and says that integrations with Jet.com, Etsy, and Facebook are on their way. As far as features go, Sellware provides templates with customization options, as well as the ability to make branded HTML templates for eBay. You can also link existing marketplace listings with product SKUs.

Sellware pricing ranges from $99/month for the Standard plan to at least $295/month for an Enterprise plan. You can also take advantage of a 30-day free trial, which doesn't even require a credit card.

SixBit Software

SixBit Software has been in the listing tool game a long time, noting that "in 1997 we wrote AuctionAssistant, the very first listing tool for eBay users." Its pricing is affordable and caters to all types of sellers. Plans go from $19.99 to $139.99/month — but the only marketplaces it integrates with are eBay and Etsy.

The software still has a number of listing features, though. Among them are bulk editing and batch changes, scheduled listings, and an item research tool that lets you check the current price of your product on sites like Amazon, Walmart, or Rakuten.


Zentail claims to offer "the industry's smartest listing software," thanks to its AI-powered tools. For example, its SMART Types and inventory tools are designed set you up automatically with new channels. Other features include ASIN generation, bulk edits, the ability to sell products in packs, and multi-channel inventory sync.

Zentail integrates with eight sales channels, from Amazon and eBay to Walmart and Wish. You'll have to contact the company's sales department to learn what the plans cost, though.

Katie Roberts
Blog Editor

Katie has more than a decade of experience in online and magazine publishing. She contributes regularly to the DealNews Marketplace Blog, and her work has also appeared on eMarketer and Retail Minded, as well as in Dogster Magazine, Milwaukee Magazine, and other publications. She's a fan of trivia, animals, and the Indiana Hoosiers.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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